Journalism 101: Use the right damned word…

Nothing will make your journalism professor get twitchier faster than if you let spellcheck guide your writing. Just because something is spelled correctly, it doesn’t always stand to reason that you are using the right word.

Being wrong isn’t fun, but having to deal with people who are repeatedly wrong isn’t a picnic, either. After constantly running into a series “close enough” errors, I asked the hivemind for the most irritating gaffes they see on a regular basis, most of which drive them to ask, “Why can’t you use the right damned word?” Below are several areas in which folks noted errors that made them want to pour scotch in their coffee and bleach in their eyes:

 

The “there’s a difference between ‘astigmatism’ and ‘a stigmata'” category:

alot: Not a damned word

a lot: Either a whole bunch of something or a plot of land. “Jimmy was poor as a child and thus ate a lot of Ramen as he grew up.” OR “I want to build a house on a lot near Omro.”

allot: Give a portion of something. “The moderator will allot equal amounts of time to each debater.”

 

aight: Not a damned word

alright: Still not really a damned word.

all right: Everything is now all right, because you spelled it right.

 

apart: Not part of, or not together. “My parents got divorced, so they now live apart from one another.”

a part: A component of something. “My carburetor is a part of my Mustang.”

 

decent: Something that is passably functional. “Ellen did a decent job on her paper, but there’s no way she’s getting an A.”

descent: Falling or moving downward or a historic lineage. “The Millers found out they were of Hungarian descent.” OR “The descent from the mountain took the climbers longer than expected.”

 

definitely: Absolute certainty: “I definitely want to see the Milwaukee Bucks win an NBA title this year.”

defiantly: In opposition to with anger: “The toddler defiantly flung himself to the floor and screamed that he didn’t want to leave Chuck E. Cheese.”

 

diffuse: Spread out over a large area. “If you light that scented candle, it will diffuse the smell of coconuts and pine throughout the house.”

defuse: Remove danger or literally remove a fuse. “Archer had to get his turtle neck and wire cutters to defuse the bomb.”

 

eager: Excited in a good way; wanting to do something. “I was eager to get the Mustang out of storage so I could start driving it around town.”

anxious: Excited in a bad way; worried and fearful; experiencing dread. “I was anxious about getting the Mustang out of storage because I was worried it wouldn’t start.”

 

everyone: All of the people in a group; synonymous with everybody. “Everyone will have to fill out a new TPS form before the payroll department will issue checks.”

every one: Each individual person involved; followed by “of” usually: “I would like to thank every one of you who volunteered for my campaign.”

everybody: Synonymous with everyone; refers to all the people: “Everybody who wants to play cards tonight should be here by 9 p.m.”

every body: Each individual physical body. “Every body we found on the streets during the zombie apocalypse was missing at least one limb.”

 

fazes: Bothers or creates problems for someone. “Nothing ever fazes Corey Kluber when he’s pitching in the playoffs.”

phases: Created or completed in stages or components. “The office park was constructed in three phases over a five-year period.”

 

lose: The opposite of win. “When I play checkers with my father, I always lose.”

loose: The opposite of tight. “The knot in Zoe’s shoelaces was loose and quickly came undone.”

 

then: Something that happens next. “I drank six tequila slammers and then threw up.”

than: A word of comparison. “I like butter pecan better frozen custard than vanilla ice cream.”

 

The “This is really awkward if you screw it up” category:

incompetence: An inability to adequately complete certain tasks. “He claimed to be a great plumber, but after he flooded three houses, his incompetence was clear.”

incontinence: Lack of control over one’s bladder or bowels. “A stroke caused her incontinence, which forced her to wear adult diapers for the rest of her life.”

 

bowl: A food dish or a game involving pins, an alley and a ball. “Jimmy will always eat a bowl of cereal when he wants a snack.” OR “My father is the only person I know to bowl a perfect game.”

bowel: The intestine or the deepest part of something: “Jimmy ate too much cereal and had some bowel discomfort.”

 

prostate: A gland between a man’s bladder and penis. “Carl’s father was diagnosed with prostate cancer.”

prostrate: To lay flat. “The peasant will prostrate himself before the king to show his respect.”

 

jive: A form of slang that sounds amazing when Mrs. Cleaver from “Leave it to Beaver” lets it roll.

 

jibe: In accordance with what one believes. “Bill said the moon was made of green cheese, but that doesn’t jibe with what I learned in my astronomy class.”

 

 

And then there are phrases that are just wrong:

All of the sudden: You mean “all of a sudden.”

Another words: You mean “in other words.”

Could of: You mean “could have.”

For all intensive purposes: You mean “for all intents and purposes.”

Thrown to the ground or Fell to the ground: This only works when that person or thing is outside. Otherwise, it’s “fell to the floor” or “thrown to the floor.”

I could care less: You mean you “couldn’t care less” as in you literally could not give less of a damn about something, regardless of how hard you tried.

And finally, you don’t get French benefits (like a nice beret or some good onion soup). You get fringe benefits, otherwise known as “perks” or “lulus” according the AP style book.

 

Percentages, racism and other alterations: AP unveils major changes to it style book

Like most of us who write books, the used book market is apparently killing the Associated Press. For its upcoming 2019 edition (which seems weird, given that we’re about one-fourth of the way through 2019 already…), the folks at AP have made a number of changes that will render your old style guide (and a good portion of your institutional memory) null and void.

At the ACES: The Society for Editing conference on Friday, the AP unveiled a number of the key changes to its upcoming edition. In some cases, the ideas appeared to be extremely well researched and had some important rationale behind them, such as the way in which the entire race and racism sections were reconstructed. Other changes felt like they were inspired by this classic George Carlin routine:

 

One that has most journo-geeks I know and love freaking out is the organization’s decision to move away from the use of “percent” spelled out to “%” when dealing with percentages.

According to one of my former students who watched this roll out, things were a bit tense:

I was in the room at the ACES conference when they announced this. Everyone gasped.

So, 2018 version:

  • WRONG: I calculate my chance of getting a passing grade on this test to be about 3%.
  • RIGHT: I got a 58 percent on my math final, which meant I failed.

And 2019 version:

  • WRONG: According to the survey, 82 percent of the respondents eat at least one meal in the car each day.
  • RIGHT: The most common grade on the exam was a 75%.

AP also reworked its approach to hyphens, meaning I’ll likely spend about 92 hours reworking half of my AP style worksheets. The traditional method of hyphenation meant that you looked at the concept of compound modifiers to guide you.

  • Zoe is a 13-year-old girl.
  • I rented a two-bedroom apartment

In both cases, you need all of the words connected with hyphens to work together to modify the noun. You wouldn’t say, “I rented a two apartment” or “I rented a bedroom apartment.” Thus, the hyphen works there (and according to AP, it remains in cases like that).

However, in commonly known phrases, AP is going with no hyphens:

  • I ate a chocolate chip cookie.
  • Jimmy scored a first quarter touchdown.

How those differ from “two-bedroom apartment,” I remain uncertain, but we’re going with it.

The hyphens with the biggest impact, and the area with the most changes, reside in the sections on race. AP changed its long-held stance (or is it a long held stance?) on hyphenating racial qualifiers:

  • 2018: He has an African-American father and an Asian-American mother.
  • 2019: He has an African American father and an Asian American mother.

AP said it worked with multiple groups to determine how best to work through its entire section on race and that the issue of hyphenation came down to the marginalization of non-white groups and the way in which these served as microaggressions against them.

AP also now allows for the use of the term “racist” to basically call racist behavior racist instead of couching such actions in weaker language.

  • 2018: Carl appeared to engage in racially motivated language when he said, “black people are intellectually inferior.”
  • 2019: Carl made several racist statements, including “black people are intellectually inferior.”

For the full list of changes, you can download a PDF here.

GAME TIME! Spring Break AP Style Quiz

If you’re anything like my students, you are desperately awaiting the start of spring break. Or is it “Spring Break?” Or maybe Spring break…

See what you know about AP style with this quiz on our favorite time of the spring.

You don’t have to establish an account to play. It’s 10 questions and you will be judged on speed and accuracy.

Take a screen shot of your score and post it everywhere! Challenge a professor (who likely wants this break more than you do) and earn bragging rights for the year.

To start, click this link.

GAME TIME! AP-Style, Spring-based Quiz of Mirth and Hope

In Wisconsin, this time of year makes you really question your sanity and hate every Facebook friend from Florida who is posting beach photos. It was -18 windchill the other day and I don’t see it getting better any time soon. A friend of mine told me that the giant pile of snow at the airport in Milwaukee is expected to melt no sooner than July. And he was serious.

In hopes of bringing on a season in which “windchill” is not a word, here’s an AP quiz based on spring themes. Speed counts, but accuracy matters most.

You don’t have to create an account to play, but if you want to, it will rank you.

Post a screenshot of your score here and brag to your friends. Challenge a professor so you can have bragging rights all year.

Click here to begin the quiz.

GAME TIME! AP Style Quiz: Snow-Pocalypse Edition

(It’s like this, but colder and without the weird maze thing.)

In Wisconsin, we rarely get riled up over snow storms, but the one that hit overnight was something that had people freaking out for days. Our area is slated for about 18 inches and then a polar vortex is supposed to drop temps into the negative double digits.

So, with me being trapped in the house, I figured it would be a good excuse to punch down a snow-pocalypse edition of an AP quiz for those of you who are in areas where 50 degrees has the meteorologists telling you to dress in layers. I hope you enjoy pondering our misery, as you ponder these 10 questions.

You don’t have to create an account to play, but if you want to, it will rank you.

Post a screenshot of your score here and brag to your friends. Challenge a professor so you can have bragging rights all year.

Click this link to begin the quiz.

Said: A perfect word and a journalist’s best friend

Said.

Four letters, one word, simple perfection.

As far as verbs of attribution go, not much else can compete with “said,” even though it seems every student I have taught has a burning desire to find something else to use. As much as I don’t like blaming educators at other levels for anything (Hell, I’m not going to teach ninth graders without combat pay and a morphine drip…), I remember seeing a poster like this in a classroom while judging a forensics contest and almost immediately broke out in hives:

SaidIsDead

The rationale behind this approach is that “said is boring, so let’s do something different.” I might also point out that riding inside a car that is driving down the proper side of the street is boring, but that doesn’t mean you should try roof surfing on your roommate’s Kia Sorento while driving 80 mph the wrong way on the interstate just because it’s different.

If you want to write fiction, feel free to give any of verbs things a shot; Nobody’s going to argue with you about an orc “warning” a wizard about something. However, in journalism,  you actually have to prove things happened, which is why “said” works wonders.

“Said” has four things going for it:

  1. It is provable: You can demonstrate that someone opened up his or her mouth and let those words fall out of his or her head. You don’t know if that person believes them or feels a certain way about them. You can prove the person said them, especially if you record that person.
  2. It is neutral: If one person “yelled” something and the other person “said” something, one person might appear angry or irrational while the other person appears calm and rational. It shifts the balance of power ever so slightly to that calmer source and thus creates an unintended bias. We have enough trouble in the field these days with people accusing us of being biased without avoiding it in the simplest of ways.
  3. It answers the “says who?” question: Attributions are crucial to helping your readers understand who is making what points within your story. It allows readers to figure out how much weight to give to something within your piece. Simply telling someone who “said” it helps the readers make some decisions in their own minds.
  4. You’re damned right it’s boring: Name the last time that you heard anyone actively discussing verbs of attribution within a story outside of a journalism class or some weird grammar-nerd drum circle. Exactly. “Said” just does the job and goes on with its work. Verbs of attribution are like offensive linemen in football: If they’re doing their job, you don’t notice them at all. When they do something wrong, that’s when they gain attention. “Said” is boring and it is supposed to be. Don’t draw attention to your attributions. Their job isn’t to dazzle the readers.
    (The one I’ll never forget was one someone wrote for a yearbook story about a student with a mobility issue: “Bascom Hill is a challenge for anyone,” laughed Geoff Kettling, his dark eyes a’sparklin’. It was quickly switched to “Geoff Kettling said.“)

Let’s look at the three verbs most students tend to use instead of “said” and outline what makes them dicey:

Thinks: This is a pretty common one, in that most people being interviewed are asked to express their opinions on a topic upon which they have given some modicum of thought.

“Principal John Smith thinks the banning of mobile phones in school will lead to improved grades for his students.”

First, unless you have some sort of mutant power, on par with Dr. Charles Xavier, you don’t know what this guy thinks. Mind readers are excused from this lesson, but for the rest of us, we have no idea what he actually thinks.

He might be doing this because he’s tired of bumping into kids in the hallway who don’t look up from their phones during passing period. He might be thinking, “All that charging going on in classrooms is killing our electricity budget. How can I get this to stop?” He might be worried about students taking videos of teachers smoking weed in the faculty lounge or beating the snot out of kids. We don’t know what he’s thinking. We do, however, know what he said:

“Principal John Smith said the banning of mobile phones in school will lead to improved grades for his students.”

Second, and more inconsequentially, you have a weird verb-tense shift when you go from past tense to present with “thinks.” You can’t fix this the way you would fix a “says/said” verb shift by going with “thought,” as that implies he previously held an opinion but has since changed it:

“Principal John Smith thought the banning of mobile phones in school would lead to improved grades for his students, but the latest data reveals a sharp drop in GPA across all grades.”

 

Believes: This one suffers from much the same issues as “thinks,” in that you can’t demonstrate a clearly held belief in pretty much anything. Just ask all those 1980s televangelists who “believe” in the sanctity of marriage and then they were caught fooling around with the church secretary or some sex worker named “Bubbles” or something.

I use this example in my class each term, where I tell them, “I believe you are the BEST writing for the media class I have ever taught.” They don’t know if I believe that, or if I just professed the same belief to my other writing class. They don’t know if I go into my office and break out the “emergency scotch” and weep for the future of literacy after teaching their class. What they do know is that I said that statement.

You can either use it as a direct quote:

“I believe you are the BEST writing for the media class I have ever taught,” Filak said.

Or, if you really have a passionate love of my believable nature, go with this:

Filak said he believes this is the best writing for the media class he has ever taught.

 

According to: This is the one I waffle on more than occasionally, with the caveat that it not become a constant within the piece. It also needs to be applied fairly to sources.

This attribution works well for documents, although the term “stated” works just as well:

According to a police report, officers arrived to find the butler trying to capture an increasingly agitated lemur that had already bitten one woman in the face.

Pretty simple and easy, and nobody (other than the one woman) gets hurt. Here’s where it becomes problematic:

According to Bill Smith, Sen. John Jones has run a campaign of falsehoods and negative attacks.

Jones said Smith is upset he’s behind in the polls and is desperate to make up ground.

When one source gets an “according to” and the other gets a “said,” you have a situation in which it sounds like you believe one person and think the other person is just yammering. It comes across as if to say, “According to this twerp, X is true. However, the other person clearly and calmly says something that is actually accurate.”

How do you avoid all of these problems? Stick with said. It’s like Novocaine: Keep applying it and it works every time.

That said, if you want to have fun with verbs of attribution, enjoy the ridiculous ones we gathered below for your reading pleasure. (Whatever happens, don’t blame me if you use one of these on your reporting final…)

“I just can’t shake this head cold,” he sniffed.

“I’m going to have to draw you a picture to get you to understand this,” he illustrated.

“Of course I’m chewing tobacco!” he spat.

“All I know is, I love doing a ton of cocaine,” he snorted.

“This is the saddest movie ever,” he cried.

“Bethany said I was being distant, but it’s her fault we broke up,” he ex-claimed. “And that One Direction CD is totally mine as well.”

“I love this vintage, but I can’t remember what vineyard it comes from,” he whined.

“I used to have a poodle named Princess, but my ex-girlfriend stole her,” he bitched.

“Get me the phone so I can get a hold of Mom,” he called.

“Whose dog is making all that noise?” he barked.

“My empty stomach speaks for itself,” he growled.

“Don’t forget my Post-Its!” he noted.

“I know, I know, I know,” he echoed.

 

 

GAME TIME! AP Style Quiz, High School Edition

I spent Thursday in Stoughton, Wisconsin, as part of an “in-class field trip” for the student media folks at the school. A friend and I taught the students there how to do everything for student newspapers from editing and writing to design and graphic creation.

In honor of those fun high school days,  here’s an AP style quiz based on the inner-workings of high school.

You don’t have to create an account to play, but if you want to, it will rank you.

Post a screenshot of your score here and brag to your friends. Challenge a professor so you can have bragging rights all year.

Click here to take the quiz.

Guest blogging: Helpful dictionaries and resources for anyone writing on LGBTQ issues and the recent federal discussion of “defining gender.”

Each week, we will strive to post content from a guest blogger with an expertise in an area of the field. This week, we are fortunate to have Pat Garvin a visual journalist at The Boston Globe and the publisher of the LGBTQ+ Experiment newsletter.

The issue of “defining gender” hit the news this week, with President Donald Trump announcing he is seeking a legal definition of the term, which would be based solely on “genitalia at birth.” As writing on this subject is likely to require some deeper understanding of sex, gender and other similar topics, I asked Garvin if he had any suggestions on where reporters can go to become more well versed on these issues.

Garvin was nice enough to provide a roster of dictionaries and resources he uses to more fully understand the terms used in covering LGBTQ topics and explain why he thinks each one has merit. It’s also worth noting that even experts in a field understand they need to look things up occasionally (or more), so in my book, he also serves as a good example for all reporters. Interested in being our next guest blogger? Contact us here.

When coming across a term I don’t know, I’m often tempted to Google it to learn its meaning and etymology.

Here are some of the glossaries I’ve returned to most often, and why:

  • GLAAD Media Reference Guide
    This is aimed at journalists and other people who work in media-related positions, but is illuminating for anyone who wants to understand terminology.
  • National Lesbian & Gay Journalists Association (NLGJA) Stylebook
    The NLGJA is “an organization of journalists, media professionals, educators and students working from within the news industry to foster fair and accurate coverage of LGBTQ issues.” Like GLAAD’s Reference Guide, the NLGJA’s style guide has an exhaustive glossary of terms, explaining the context in which these terms should — and should not — be used.
  • The Human Rights Campaign
    The HRC is the largest LGBTQ+ organization in the US, and has a straightforward glossary.
  • Trans Student Education Resources
    This list of definitions is especially helpful in its attention to detail on terms related to the transgender community.
  • The LGBTQIA+ Resource Center at UC Davis
    This is a staggering and even daunting collection of terms that deal not only with gender and orientation, but also race and disabilities.
  • National Center for Biotechnology Information’s glossary
    The National Center for Biotechnology Information is a division of the National Library of Medicine, and thus, the glossary has some medical terminology that’s not in some of the other resources.
  • The National LGBT Health Education Center
    The National LGBT Health Education Center “provides educational programs, resources, and consultation to health care organizations with the goal of optimizing quality, cost-effective health care for lesbian, gay, bisexual, and transgender (LGBT) people.” Its glossary offers a robust list of terms associated with the LGBTQ+ people’s health and medical treatments.
  • The Trevor Project
    The Trevor Project aims to prevent suicide among LGBTQ+ youth, and this guide not only defines terms, but links to resources about specific topics.
  • CBS News: The gender identity terms you need to know
    Some of the above resources might seem technical to some readers, but this CBS News article explains things in a straightforward way that isn’t academic.
  • The New York Times: The ABCs of LGBTQIA+
    Similar to the CBS News piece, this explains terms simply, and explains the historical concepts for some of the terms.

I intentionally use each of them so that I can soak up the nuances and different ways they explain terminologies. Each one takes a slightly different approach to wording, and I feel it’s helpful to soak that in as I’m trying to learn new terms. It’s helpful to see a couple different definitions for the same terms, because I’m able to catch more of the nuances of some terms if I’m able to read multiple explanations.

Game Time! An AP-Style News Quiz

The Associated Press style book is the bible (not Bible) of media writers. It helps provide consistency, structure and clarity for writers in news, PR, advertising and more. (Broadcasters have their own style for on-air scripts, but they still need AP style for filing text-based web stories.)

Think you have a handle on AP? Give this quick quiz a shot.

You don’t have to create an account to play, but if you want to, it will rank you.

Post a screenshot of your score here and brag to your friends. Challenge a professor so you can have bragging rights all year.

Click here to take the quiz.

GAME TIME: AP Quiz with an EAA AirVenture theme

This time of year in Oshkosh, you can’t do anything without hearing the sound of a plane buzzing across the sky. The Experimental Aircraft Association or EAA hosts an annual fly-in event called AirVenture, which draws flight enthusiasts from around the world.

Many of my former students cut their journalistic teeth working at EAA as interns in all forms of media, ranging from news to marketing. Many of them still work there to this day as professionals.

In honor of the mega-event, here’s an AP style quiz with an EAA AirVenture theme. You don’t need to know anything about EAA or airplanes to play. You also don’t need to sign up for an account to play, but if you want to get a ranking, you should sign up. Either way, screenshot your score and post it here. Challenge your professor and seek bragging rights once you beat him or her.

Speed and accuracy count here, as is the case with flight in general.

Click here to play.

“Welcome to $&^%* Stadium!” How to find and fix misplaced modifiers and similar awkward issues.

As I’ve said before, when a headline goes to hell in a speedboat, the Bat Signal tends to go out among those of us in the field of journalism.

The story in question involves John Schnatter, the founder of the Papa John’s pizza chain, who served on the Board of Trustees at the University of Louisville. Schnatter participated in a conference call with a public relations agency when he used a racial slur, thus setting off a chain of events that led to his resignation from the board and his company.

In the wake of these revelations, the university considered removing (and later did remove) his company’s name from the football stadium. During the period of consideration, the New York Times ran this headline, reminding all of us that even all-stars strike out occasionally:

DiARKTJUwAAcsPA

In reading that headline as it is written, it sounds like the Cardinals will soon be playing at a stadium named after a racial slur. Something tells me that’s not what the Times meant, but it is what the paper’s staffers wrote.

We’ve picked on headlines before here, but this is probably a better chance to poke at grammar, as the headline suffers from some snafus in this area that can filter into all sorts of writing.

Let’s start with the idea of misplaced modifiers, which are words that inadvertently end up describing something they didn’t mean to describe. Consider the following sentence:

Mayor Tom Hicks said he planned to eradicate poverty on the steps of the court house on Monday.

The sentence makes it sound like the mayor has a pretty busy, but narrowly focused Monday: Eradicating poverty that exists on the steps of the court house.

What the sentence intended to say was that Hicks made an announcement Monday while he stood on the steps of the court house and the announcement pertained to his plan to eradicate poverty. There are a couple ways to fix this:

You want to get the modifiers as close as possible to the words you want them to modify. In this case, the misplaced ones are really far away from the word they intend to modify (said), so moving them closer can solve the problem:

Mayor Tom Hicks said Monday on the steps of the court house that he planned to eradicate poverty.

In this example, you solve the problem of the modifier, but you have a boring lead, in that the when and where are moved to the front of the lead, even though they are the least important elements of that lead.

This is where a second rewrite gets you closer, as you focus on the most important stuff first and then get into the nuts and bolts of the remaining W’s. The “theme lead” approach works better here:

Poverty will no longer plague Springfield after the implementation of the “Help NOW” plan, Mayor Tom Hicks said Monday on the steps of the court house.

This lead, while not an amazing bit of prose, focuses the lead on specifics of the “what” element and pushes the rest of the info lower in the sentence where it belongs.

For other examples of misplaced modifiers and ways to fix them, you can click here.

Another issues of note in the NYT headline is that of a word that has multiple meanings: after.

In some cases, it means subsequent to or (as journalists love to say “in the wake of”) an event:

Jimmy opened his presents after his mom served birthday cake.

(First, you eat the cake and then you can open your presents.)

In other cases, it means in allusion to, such as a namesake:

Jane and Bob named their child after Jane’s father, Francis.

(The kid is named Francis because Jane’s father was named Francis.)

Other definitions and uses exist, but the point is, the word leads to confusion due to its many accepted meanings. Had the authors used a more specific word or restructured the headline to eliminate the confusing usage, the problem would disappear. Here’s the original:

Louisville might rename Papa John’s Cardinal stadium after racial slur

Other headlines of similar length could include:

Schnatter’s use of racial slur has U of L considering stadium name change

Louisville might rename Papa John’s Cardinal stadium due to racial slur

Louisville considers stadium name change after namesake uses racial slur

None of these are perfect. I hate the use of “might” in headlines (or anywhere) as anything “might” happen. It’s just as easy to say “might not” in any “might” head. “Due to” is wonky terminology, although it avoids the “after” issue. The name in the first example has an issue because not everyone will know “Papa John” by his last name. The third one repeats versions of “name.”

Still, at least people will know the Cardinals won’t be playing at Slur Stadium in the fall.

Here are a couple other headlines that have similar snafus:

Mortgage owners get shot to save $1 million

Boy Scout helps blind women in Springfield

The first one was an actual headline in a national publication during the housing meltdown. The word “shot” was meant as “chance” here, although it sounded more like these people were taking a bullet to get some cash.

The second one is a variation on multiple bad headlines using a word that is both a descriptor (Sally is blind.) and word of action (The sun will blind you if you look directly at it.).

A good way to avoid the multiple-meaning words is to read your copy several times, emphasizing different words each time. It also helps when you have touchy subjects to read even more carefully to make sure you don’t inadvertently make things worse.