
I built this about 15 years ago for the cover of a student media helpers guide for a high school news conference. Other than a few language tweaks, I don’t think much has changed…
THE LEAD: Humor is a personal, acquired taste that is hard to tap into on a broad scale, something the students at UNC’s Daily Tarheel learned the hard way this month:
On April Fools’ Day, the paper published a series of satirical articles, including one with a subheadline that said the paper had rebranded as The Daily Woke Heel. Others read “UNC brings back DEI—for whites,” and “A new way forward for the Dean Dome: a two-stadium solution.” Another, published on the website, said “Satire: Trump orders ALE in Chapel Hill to be replaced with ICE agents.”
The jokes did not go over well with some students, and the paper’s editor in chief immediately issued an apology. She wrote that the paper heard students’ “critiques and outrage.” She added, the paper’s “insensitive decisions and oversights” were “made by a newsroom and leadership team that undoubtedly exist in positions of power and privilege on this campus.”
JOKE’S ON YOU: Every April Fools’ Day, I thank the Lord I’m no longer a student newspaper adviser. When I was one, I found myself begging, pleading, cajoling and griping in hopes of keeping the students from making a colossal error in judgement by thinking they were funny.
To be fair, it wasn’t always just the April Fools’ Edition that led to problems and UNC is not alone in the “Oh… So, THAT happened” moments of dumbassery that have advisers going gray and bald before our time and strongly reconsidering truck-driving school.
One year, we did a bracket for “Bar-ch Madness,” in which we listed off the top 16 best places to get hammered around campus. The chancellor wasn’t pleased at our idea of promoting problematic drinking, but he was even less enthusiastic about us including one of the freshman dorms as a “dark horse” candidate.
Year-end issues are also a major concern, as students are usually either burnt to a crisp or at that punch-drunk level of euphoria that comes with nearing the end of the year. In one case, the student newspaper at the University of Utah reminded us that using drop-caps in design isn’t always just an aesthetic choice:

If you noticed the “more” in the headline and wondered if the other staffers’ columns had a more dignified and direct approach… well… not quite…

I could spend days showcasing stuff like this but as the opening graphic seeks to demonstrate, but that would be hypocritical at best. It isn’t like we were so great back in “my day” and now “these damned kids” are somehow sullying the greatness that was present back when typewriters clicked in newsrooms and everyone wore their Sunday best to cover the news.
(One piece I cannot find from “my day” ran here at Oshkosh, in which the staff photoshopped the chancellor’s head onto the famous Demi Moore pregnancy photo. He was not amused, I’m told.)
Instead, here are three reasons that might help prevent the next disaster, which is already on the clock, if that graphic is right:
YOU ARE NOT THAT FUNNY: Humor is one of the greatest talents in the world, in that to make someone laugh can be among the most amazing feelings we have as humans. Someone once explained that if you can tap into something funny, you force people to have an involuntary response to it that creates true joy within them.
Taking that talent and honing it takes years, and even then, it requires a deft touch and a lot of failure. When Richard Pryor died, his family found thousands of reels of tape in his home that provided a timeline of his efforts work-shopping his act.
He’d be at one club one night, trying to see if this bit would land or if tweaking this accent would improve the audience reaction. It took him days, weeks, months and sometimes years to tweak and improve little things that led to those epic, uproarious moments on stage.
If a guy with that level of talent and skill had to work that hard for that long to make even half of his stuff work, what are the chances that a group of college students, trying this on the fly is going to pull it off on the first pass?
As much as I have laughed in newsrooms over the years for a variety of reasons, I can assure you, nobody I’ve met is good enough to pull off humor on a mass-media scale like this. Trying it publicly is going to lead to more harm than good.
HUMOR IS A PERSONAL TASTE: If you don’t believe me, listen to the following comedians:
- Richard Pryor
- Taylor Tomlinson
- Sam Kinison
- Ali Wong
- Jeff Foxworthy
- Nikki Glazer
At least one of them will probably make you laugh and at least one of them will likely offend the hell out of you. Some of them are throwing out bits that you can completely relate to while others are likely not landing a single joke for you. Some feel too tame while others are dropping more F-bombs and slurs than a drunk Boston sports fan after watching an ESPN Hot Take show that gives the Patriots no shot at the playoffs this year.
Newsroom humor, in particular, is a special kind of humor. It’s a mix of sarcasm, mortician’s humor, snark and insult comedy. It’s also full of inside jokes and other things that make people still laugh 20 years after they’ve graduated. I’ve seen newsrooms post weird things on the walls, engage in meme-battles and develop quote books as survival-level defense mechanisms.
(To this day, I’m still somewhat scarred by the humor fight that happened at Ball State between my features desk and my design desk. It started when someone in design left a presentation for a class open, and someone on features stuck some weird images into the design kid’s PowerPoint.
The design kid then stuck a photo of a morbidly obese female adult film actress on the side of the monitor at the features desk. The features kid then responded by essentially iron-gluing an inappropriate image to the side of the design computer, something nobody noticed until the head of the Indianapolis Star came down with my boss for a tour of the newsroom.
The guy paused while visiting the design pod and then asked no one in particular, “Hey… Is that monkey blowing itself?”)
The point is, humor is in the eye of the beholder and few people outside of newsrooms really are beholding what we behold in there. If you want to amuse yourself, turn the place into your own little den of wiener jokes, dank memes and memorable quotes. Just keep it out of the paper (and the public eye in general).
YOU NEED TO TREASURE YOUR CREDIBILITY: Student journalists take on all the risks associated with journalism at any level. They can be attacked, threatened or arrested, and many already have been subjected to these measures.
They can be sued for any one of a dozen reasons, including libel and invasion of privacy. They also suffer the same insults and mistreatment all journalists receive for merely doing their job.
The one thing that makes it suck so much more is that they are often treated as second-class citizens in the field, even by those folks who should know better. I’ve heard of numerous examples of student journalists being told by professors and even professional media operatives that they’re “just playing journalist.”
Like they broke out a “Fisher Price ‘My First Reporter'” kit and asked Nana for an interview about her chocolate-chip cookies or something.
As student journalists, you have to fight so much harder to be taken seriously. You have to defend your work more vigorously than “professional” journalists when you break stories that upset people.
You also have those same “professionals” trying to swipe your stories, bogart your sources or otherwise treat you like some sort of minor-league baseball affiliate that they can raid when the “big team” needs something.
You earn your credibility a grain of sand at a time, knowing that any mistake can wash the whole sandcastle away and force you to start over. It’s so damned important, as it truly is the coin of the realm.
Doing “humor” like the things we showcased here is like dousing your reputation with gasoline and lighting a match, just to watch it burn.
And you’re not just burning down your own house, you’re making it impossible for the next generation to live there or even build on the ashes. Sources (particularly professors) have long memories.
Don’t give them a reason to think poorly of you if you can help it.










