Ketchup, cauliflower (ear) and all the wonderful little observational moments that lead to great stories

One of the things students have told me they find difficult is finding stories outside of the typical news grind. If the police aren’t arresting someone, if the teams aren’t playing games, if important people aren’t giving speeches or if governmental groups aren’t having meetings, well… Now what do we do for content?

We’ve talked a lot about this in a variety of ways before, but one of the best ways to find stories is to stop looking for them as stories. Instead, just open up your mind to wonder and open up your eyes to the small things that you can see all around you.

This concept came to mind when a story from ESPN about the condition called “cauliflower ear” popped up randomly in my news feed. The condition has long existed among athletes involved in contact sports, such as boxing, wrestling and martial arts, but this author started with a basic question: “What do people who have it think about it and why?”

What follows is a deep dive into the “beautiful and grotesque honor of cauliflower ear.” The writer starts with a narrative thread about an MMA fighter whose goal since the age of 8 was to get one of these “badges of honor.” It then discusses the history, the medical condition, the attitudes people in sports have about it and the reasons why it is truly that honorific talisman for so many people these days.

The story reminded me of Malcolm Gladwell’s epic feature, “The Ketchup Conundrum.” The story started with an observation Gladwell made while walking through the grocery store’s condiment aisle: We’ve got like 912 kinds of mustard in here, but really only one type of ketchup. Why?

What followed was about 5,000 words that broke down the history of ketchup, the rationale of how kids came to love it, the psychological satisfaction that only a specific ketchup can provide and why everything else is just viewed as a pretender or a “sauce” instead of another form of ketchup.

In both cases, the concept started small and with a simple observation. The level to which the story grew was directly correlated to the writer’s interest in every aspect of the topic and the wild level of curiosity that comes from child-like wonder.

(In just looking at these two topics, I thought about two weird things like that right off the bat: Beauty marks/freckles and ramen. I wondered about how beauty marks form, grow and are in some cases good and others not so much. I also wondered how one type of ramen (Maruchan) became kind of like the McDonald’s hamburger of the ramen world here in the states. Plus I know that there are tons of ramen restaurants etc. blowing up as well.)

If you are having trouble coming up with stories, a lot of simple observations and general moments of wonder can get you on the path to something deeper than you ever imagined. Give it a shot and see what happens.

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