Dynamics of Media Writing

Blog Post No. 1,000: A Bit of Heartfelt Gratitude to Sage

When Sage had me start this blog eight years ago to promote my reporting book, I did so under two strict conditions:

  1. I had total control over the content. They couldn’t demand, require or censor anything I decided to post here.
  2. This was not going to be a “rah-rah site” that just pimped out my books or blindly praised the company that published them.

With those two things in mind, I decided to dedicate the 1000th post of this blog to the company that changed my life 12 years ago and that has my loyalty for as long as they’re willing to have it. Please consider this an honest, heart-felt endorsement. 

My bookshelf the day I got my very first copy of my very first book for Sage. At the time, I couldn’t believe I had three titles with my name on them, and one with my name only on it. 

 

I can still see the strange confluence of events that happened at an AEJMC convention in Washington, D.C. that really altered the trajectory of my life and led me down a path that has made me ridiculously happy as a teacher, a writer and a colleague.

I was a few years into what seemed to be a terrible professional decision to come home to Wisconsin and teach at the University of Wisconsin Oshkosh. I had given up a job where people loved me, I had a sparse teaching load and I advised one of the best college newspapers in the country for a position that required me to give up rank, take a pay cut and work with at least one “colleague” who had publicly expressed disdain for my hiring.

(Another colleague told me that in the meeting where my hiring was announce, at a pay level that was a 25 percent cut from where I was coming, mind you, this individual stated, “For that kind of money, we could have gotten someone good.” Eeesh.)

The biggest problem I was facing was teaching basic media writing to students across a wide array of disciplines, including advertising, public relations, print-style news, broadcast, interactive web management and more. My background in news was seen as a bias and the books I could offer as texts basically crapped all over everything that wasn’t a newspaper reporting job. Thus, I set out to find a text that would make for a more equitable discussion of media while still imbuing students with the core elements of media writing that most news-writing texts professed.

Matt Byrnie, who was an acquisitions editor staffing the Sage booth at AEJ that year, asked me to sketch out a concept for a book like the one I needed and then meet with him later in the conference. Despite having my name on two books already at that point in time, I had no idea what to do here. That said, in the middle of an interminable panel session, I found a bit of hotel stationary and started scratching out a few concepts. The idea wasn’t necessarily WHAT needed to be taught, but rather HOW to approach this concept.

The rough sketch of what I pitched to Matt Byrnie still hangs in front of me every day in the office. It reminds me of what I promised I’d do and how important it felt to do it well at that point.

After our meeting, Matt seemed enthused, but I’d been there before with people in publishing: At first they’re all excited and then they ghost you like you owe them money. Still, I reached out to Matt and pitched the book. He not only agreed to do this one, but he also had me pitch a second book at that point as well.

He hung in there with me as I fumbled about the process of meeting the needs of his production team while I tried to stick as close as I could to the “rules of the road” I built on that bit of scratch paper. He was enthusiastic and supportive, kind and decent. He made me feel like what I was doing mattered, not just because it could sell X units for a corporate overlord, but because he thought it could add value to the field.

If it had all started and stopped with Matt showing faith in me, I would be fine with Sage, but not nearly as loyal as I am. Shortly before “Dynamics of Media Writing” launched, Matt reached out to me and told me he had been promoted and that my book would now be in the hands of some Terri person I’d never met. I lost my mind, thinking, “Here we go again. I’m totally screwed.”

Instead, Terri turned out to be every bit the partner Matt was. So was the person who followed her when she left the field, and so was the next person after that person got promoted. And on and on it went. Each editor I worked with from Janae to Lily to Anna to Charles and more gave me the sense that I was the most important thing in the world at that moment and that they’d do anything to help me get where I thought my work should go.

They encouraged me to try new things like the blog, guesting on podcasts, doing videos and more. They also provided financial support to keep the lights on at the blog, professional support to make sure the podcasts didn’t sound stupid and strong editors to make my videos look a lot less like a guy filming a hostage video in Saw’s kill room.

They also supported me in some of my more insane ideas, even as I’m sure they had to endure a few moments like this in explaining me to their bosses. When I decided to wear a bulletproof vest around for a week and write about it on the blog, they didn’t try to talk me out of it.

When I referred to promotional efforts as “book pimping,” they winced, but didn’t tell me to knock it off. When I decided to take the 11-day forced vacation from UWO and turn it into a John-Oliver-esque “furlough tour” complete with T-shirts to commemorate the event, Sage not only supported it, but they bought T-shirts for their staffers.

The person who bought the shirts for her team was Staci Wittek, probably the best person I’ve ever had the privilege of working with at any level, anywhere. Staci’s official title is Senior Product Specialist, Communication and Media Studies at SAGE Publications, but that doesn’t come close to what she has done for me (and I’m sure many others) who have books under her watchful marketing eye.

She’s had me do videos for her reps to explain the book, reach out to potential leads on behalf of reps, build additional resources for people who need them and more. She’s also so willing to do pretty much any ridiculous promotional idea that comes rolling out of the junk drawer that is my brain.

Without Staci, none of my books would have succeeded because she put so much work, energy and faith into what I’ve built. She’s the difference-maker, like Michael Jordan was with the Bulls.

The reps for Sage stop by my office for a chat every time they’re on campus. It’s always, “What can I do for you, Vince?” not “Here’s how you need to help me sell your stuff.” We laugh about various things, share stories and get to know each other. It really does have that family vibe, a rarity in a day and age where corporate culture and survival of the fittest seem to rule the roost.

Every time I part company with someone from Sage, I always say the same thing: “Thanks for everything, and if you ever need anything, just tell me what it is and you’ll get it.” It’s the same thing I say to my students, my colleagues and everyone else who matters to me in life.

And by the way, here’s that same bookshelf, 10 years later…

The books in Chinese and Arabic are two translations of one of my textbooks. You have to take my word for it, as I had to take someone else’s word for it. If you read either language, and it turns out they’re actually “Mein Kampf” or something, please tell me so I can fix this…

Thanks for everything, Sage folks. I look forward to the next great adventure.

Most sincerely,

Vince (a.k.a. The Doctor of Paper)

Four Questions To Help Journalism Professors Rethink Finals

I’m sure it really feels like this when taking the exams in some courses, particularly when you forget that just because you didn’t show up for 21 class periods, it doesn’t mean we didn’t talk about anything that day… 

Whoever said this is the “most wonderful time of the year” clearly wasn’t a college student or professor. As the winter semester comes to a crashing conclusion, papers come flying in at the last minute, pleas for extensions clog email in-boxes and exam cheating operations make James Bond plots look simplistic by comparison.

If you could bottle the tension and stress in your average college at this point in the term, you could power every car Elon ever built for the rest of time.

Finals week always bothered me for a number of reasons, which I explained to a student last week:

“Essentially, each class you take is choosing the exact same time to have you complete one of the most difficult and comprehensive parts of the class, thus spreading you incredibly thin and almost guaranteeing you won’t be capable of putting forth your best effort. In addition, each of these parts carry with them an extremely high percentage of your grade, all at a time in which you have the least amount of time or motivation to complete them. Oh, and it’s highly likely you’re either sick or getting sick and you have everyone on earth asking you to tell them when they can expect to see you for the holidays.”

I get that comprehensive finals in a single time period is a tradition, but then again so was throwing a virgin into a volcano for a while. I also understand that these kinds of exams are crucial for certain fields, like nursing. The last thing you want is to be assigned a nurse who tells you, “Oh, yeah, I bombed the final on passing medication to patients, but it was only 10 percent of my grade and I made up for it with some extra discussion points. Now, which of these little blue thingies am I supposed to give you?”

That said, in journalism and other media-related fields, we aren’t in a life-or-death situation and I often wonder why we feel it necessary to back load courses with these monstrous projects, papers and exams. As a result, many years ago, I shifted a few things around when it came to finals in an attempt to address some of the flaws in the system I listed above.

Here are a few questions that led me to certain choices I made, especially in regard to my media writing and reporting courses. I don’t know if they’ll change anyone else’s mind but I’d like to think they’re worth pondering:

 

Should it be a paper, a project or a test? Ask 100 students what they prefer for a final assessment of their work and you’ll get a wide array of answers. Professors tend to break things down into final papers, final projects or final exams, each of which can be dialed in based on the type of class they are teaching and to what degree each method best assesses learning.

And of course there are those of us who do whatever requires us to do the least amount of grading while we’re grading 112,001 other things at that point in the semester.

There are a number of reasons to reconsider whatever it is we’re doing for this grand finale. Term papers used to be a bulwark against cheating on tests, but with AI, that’s no longer the case.

Exams used to give professors more control, but with the broad range of special accommodations available to students, it can feel more variable than ever.

Group projects always seem like a good idea, until the whole process feels like trying to herd cats and there always ends up being one kid who basically has to “LeBron” the whole thing to get it over the finish line.

Given all of this, it’s a pretty good idea to do a few pro/con lists on these options.

 

Does this need to be cumulative? In a lot of cases, tests do need to be a full recounting of the entire semester. However, not every class has that need, and to make a test cumulative actually draws attention away from whatever you were doing in the second half or final third of the course (depending on if you do midterm and final or five-week, 10-week, final exams).

In my media-writing classes, we don’t do cumulative exams, per se, in that if they ask for multiple choice questions, they don’t have to cover the entire pile of content we discussed. Obviously, there is some level of “culmination” going on, in that when they’re writing, it takes into account all the things we learned about writing. I can’t have a kid writing sentences without a verb in them because, “Well, we covered verbs in the first half of class and you said this wasn’t cumulative.”

 

How much should this be worth? When I was an undergrad many years ago, I took a class I absolutely loved on Greek mythology. The professor was engaging, the TAs were great and I still have the text packets in my house somewhere to this day.

What I didn’t love was the final, as it was somewhere in the range of 50-60 percent of the course grade and it was insane. The guy brought in 100 slides for a slide projector and each slide contained a piece of pottery, a sculpture or a mural that depicted some aspect of Greek myth. We had to write a short block of text for each one that identified and explained each myth.

About 100 slides, 120 minutes and several blue books later, I realized that I could itch my right elbow with my right hand, thanks to the massive writing cramps I had just experienced.

To this day, I still see almost no point in doing this to a group of students. A class that covered 16 weeks basically came down to a two-hour block of time for no real reason. Also, the professor had people scouting the place like Secret Service agents, seeking out potential cheaters because so much of the grade relied on this one element.

So there were three inherent problems associated with this approach:

  1. Students could either save or kill their grade with one “Hail Mary” throw to the heavens.
  2. The incentive to cheat was magnified because this thing was worth so much of the grade.
  3. Nothing I was asked to do in that exam proved anything, other than I could write with my hand in excruciating pain.

Once I became a professor, I identified another problem: Me.

For starters, I realized as much as the kids weren’t on their game, thanks to the deluge of work they were facing, neither was I. After digging through a massive mound of exams or papers or whatever, I found that after 85 kids did a specific stupid thing, I was really likely to take out my frustration on the 86th kid who did it as well.

I might have been sharp on the first couple dozen papers while spotting AP errors, but some tired eyes might let a few compound modifier issues slip later. Maybe a spelling issue slipped by on the first couple, but I figured it out later and thus there was an imbalance of fairness.

All of this led me to decide having a mega-final wasn’t really a great idea, so I started cutting back on the percentage of the course value any final project was worth. It made it easier on the kids, who could then dedicate more time to other finals that were significantly overvalued. It also made it easier on me, so that I didn’t feel like I was disarming a bomb with every point I was deducting or adding.

 

What’s the value in the exercise? I have found over the years that students will dislike a lot of things I do. It’s the nature of the beast, particularly when I’m teaching media writing to people who either a) hate writing and don’t want to do it or b) have always been told they are god-like in their writing, only to find out that they aren’t.

Still, in spite of all of the complaints, I’ve rarely gotten students saying what I had them do was unfair or pointless. I’d like to think the reason for that is because I make sure to tell them the point of what they’re doing as they’re doing it.

My reporting kids have called my midterm “The Midterm from Hell,” but they all seem to survive it and they learn something. In this case, they learn how to operate under tight deadline constraints, work around unforeseen problems and generally that journalism is never done, it’s just due. They aren’t thrilled, but they get it.

One of the PR classes I took over had a group project built into it and I thought about scrapping it due to issues of fairness. (Read: I was always the kid who had to “LeBron” the thing at the last minute because I wasn’t going to lose my grade because Beavis McGee decided he wanted to repeatedly clear a six-foot bong  this weekend instead of writing up his part of the project.)

However, in talking to the professor of the class, she explained that group-based work (particularly when forced to work with people you don’t agree with) in PR was crucial to being a functional member of an agency. So, I kept it and explained that to the kids. It seems to have worked, as there was less grumbling than I would have expected.

I tend to think that everything I do in class has a purpose, which is why I hold myself to the standard that I need to tell a student why something is valuable if they ask why they need to do it. If I can’t fully explain why I’m doing what I’m doing, I can’t expect buy in from the students at any level. At that point, it just feels like I’m a kid chasing ants around with a magnifying glass on a sunny day.

So, in the case of an exam, what’s the point? Do I want them memorizing things so they can recite them on the spot? If so, why is that important? Do I want them analyzing a social media post for errors. If so, what can they do with that later in their school or professional careers? Do I want them writing under deadline pressure? If so, how will this improve them as they prepare for life outside of school?

A final exam, paper or project needs to have that “This matters because…” explanation or the whole thing is likely doomed from the start.

 

I’d love to hear what your thoughts are on this or if you have a strategy for finals that goes a different way. Feel free to post in the comments below.

It’s beginning to look a lot like Cliche-mas in journalistic writing (A Throwback Post)

Stop it. Just stop it. And don’t you dare call me a Grinch, either… 

It’s not that I don’t want a Christmas miracle or a white Christmas or a bit of holiday cheer. And if I had but one holiday wish, as I got a kiss under the mistletoe, it would be this:

“Journalists, please stop using cliches.”

With that in mind, here is a throwback post that looks at more than a few of them…

‘Tis the season to kill these 17 holiday cliches that will land you on the naughty list and get you coal in your stocking

The holiday season brings a lot of things to a lot of people, including family, gifts, joy and faith. Unfortunately for journalists, it also brings a ton of horrible, well-worn phrases that sap your readers’ will to live.

I tapped into the hivemind of jaded journos who were nice enough to come up with their least favorite holiday cliches. Avoid these like you avoid the kid in class with a cough, runny nose and pink-eye:

Turkey Day: The event is called Thanksgiving, so give thanks for journalists who don’t use this cliche. In fact, it took almost 300 years for turkey to become a staple of this event, so you might as well call it “Venison Thursday,” if you’re trying to be accurate.

T-Day: Regardless of if you are “turkey perplexed” or not, you’re compounding the problem with the above cliche with simple laziness. That, and you’re really going to create some panic among distracted news viewers in the military.

‘tis the season: According to a few recent stories, ’tis the season for car break-ins, holiday entertaining,  to propose marriage, to get bugs in your kitchen and to enjoy those Equal Employment Opportunity Commission year-end reports!

The White Stuff: Unless you are in a “Weird Al” cover band or running cocaine out of Colombia, you can skip this one.

A white Christmas: The only people who ever enjoyed a white Christmas were bookies, Bing Crosby’s agent and weather forecasters who appear to be on some of “the white stuff.”

Ho-ho-ho: It’s ho-ho-horrible how many pointless uses of this phrase turn up on a simple news search on Google. None of these things are helped by the inclusion of this guttural noise.

On the naughty list: The toys “on the naughty list” in this story “all have some type of hazard that could send a child to the hospital. The majority pose a choking hazard but parents should be aware of strangulation, burns, eye injuries, and more.” Including a cliche diminishes the seriousness of this a bit. Also, don’t use this with crime stories around the holidays: The first person to find a story that says Senate candidate Roy Moore, Harvey Weinstein, Louis C.K. or Kevin Spacey landed “on the naughty list,” please send it to me immediately for evisceration.

Charlie Brown tree: Spoken of as something to avoid. You mean you want to avoid having a tree that demonstrated looks aren’t everything and that tries to capture the true deeper meaning of Christmas? Yep. Can’t have that stuff.

“Christmas starts earlier every year…” : Easter, maybe. Christmas, no. It’s the same time every year. Check your calendar and stop this.

War on Christmas: Be a conscientious objector in this cliched battle, please.

“… found coal in their stockings”: Apply the logic of “on the naughty list” here and you get the right idea. The story on the Air Force getting coal for Christmas after tweeting that Santa wasn’t real could have done without the cliche. Then again, maybe we’d all be better off if the Air Force was right, given the picture included with the story.

Making a list, checking it twice: A all-knowing fat man has a list of people who are naughty and nice and will dole out rewards and punishments accordingly. Sounds cute when it’s Santa, but less so when an editorial is using this to talk about Steve Bannon. Let’s be careful out there…

Grinch: There is probably an inverse relationship between the number of people who try to use this cliche and those who actually get it right. Let’s let John Oliver explain:

Jingle all the way: Nothing warms the heart like an in-depth financial analysis of a multi-national retailer like a random reference to Jingle Bells.

Dashing through the snow: This product pitch isn’t improved by the cliche, but it might help you survive hearing the use of it over and over and over…

It’s beginning to look a lot like…: Well, it apparently looks a lot like Christmas for small businesses, at Honolulu’s city hall, through a $1.5 million investment in lights at a Canadian park, and at a mall in Virginia. It’s also looking a lot like 2006 in the NFC. Oh, and it’s beginning to look a lot like Watergate as well. Get ready with that naughty list and coal, I guess…

The true meaning of…: Nothing says, “I understand and want to engage with my readers” like lecturing them on “the true meaning” of something, whether that is Christmas or a VAD.

Wishing you all the best in this season of cliche…

Vince (The Doctor of Paper)

Tell me how to help people with money I might not actually get: A look at the Anthropic AI lawsuit and its $1.5 billion settlement

As if this semester hasn’t been weird enough, I got this email from a colleague on Monday:

In case you hadn’t seen this, Anthropic is being sued for copyright infringement.  Two of your books were swept up by them, and you are entitled to file a claim for damages: https://www.anthropiccopyrightsettlement.com/ 

 

Abiding by the “if your mother says she loves you, go check it out rule,”  I did a search on the site and found that he was right.

I’m honored that someone considers my work worthy of theft…

It’s Doctor of Paper 2, AI Pirates 0, apparently:

In one of the largest copyright settlements involving generative artificial intelligence, Anthropic AI, a leading company in the generative AI space, has agreed to pay $1.5 billion to settle a copyright infringement lawsuit brought by a group of authors.

<SNIP>

The settlement, which U.S. Senior District Judge William Alsup in San Francisco will consider approving next week, is in a case that involved the first substantive decision on how fair use applies to generative AI systems. It also suggests an inflection point in the ongoing legal fights between the creative industries and the AI companies accused of illegally using artistic works to train the large language models that underpin their widely-used AI systems.

 

BACKGROUND: Anthropic trained its AI using a ton of content, including a boatload of books and other copyrighted material. In the case of things that were open to the public or properly purchased, this was apparently fine, based on the “fair use” doctrine associated with copyright.

The argument the lawyers for Anthropic made was that the training of AI on these books was a transformative effort, meaning that the books themselves were changed into something else entirely through this process. Transformative acts have often been protected as fair use for years and it’s why Google could digitize books as part of a search-engine service and Andy Warhol could present Campbell’s soup cans to the world.

(It’s also why Roy Orbison is likely spinning in his grave over 2 Live Crew’s version of “Oh, Pretty Woman” or why we get thumbnail images before clicking on a link to visit “Perfect 10” magazine, so maybe it hasn’t always been the greatest of things… )

That worked for a lot of the content they fed the AI beast, but unfortunately some of the stuff they fed it came from sites that pirated copies of texts:

(The judge) also found that Anthropic had illegally acquired millions of books through online libraries like Library Genesis and Pirate Library Mirror that many tech companies have used to supplement the huge amounts of digital text needed to train A.I. technologies. When Anthropic downloaded these libraries, the judge ruled, its executives knew they contained pirated books.

Anthropic could have purchased the books from many sellers, the judge said, but instead preferred to “steal” them to avoid what the company’s chief executive, Dario Amodei, called “legal/practice/business slog” in court documents. Companies and individuals who willfully infringe on copyright can face significantly higher damages — up to $150,000 per work — than those who are not aware they are breaking the law.

 

If this dude thought getting the books the legal way was a “slog,” he should try writing a book once…

In any case, I reached out to Sage and they are on this, noting I should be getting a letter or email from them to explain what to do and how to fill out a claim form. News stories noted that authors could get up to $3,000 per text, but I’m pretty darned certain there’s no way I’m getting that.

Sage is really the aggrieved party in this, given that the folks there put in the “slog” to get this book built, shipped, marketed and in the stores in time for the Christmas rush. There’s a mention of royalty percentages, so I might get like 5-10% or whatever of whatever the actual amount is. Then again, I might get nothing.

That said, let’s do the thing we all do when we buy that Mega-Millions ticket: Plan to spend money we might never get…

FUN WITH MONEY: As I noted on the “About” page, comedian John Oliver is my spirit guide in everything I do here. One of the things I love most about “Last Week Tonight” is when Oliver does something incredibly weird to sponsor something he finds particularly important.

It’s why he bought Russell Crowe’s leather jockstrap from the movie “Cinderella Man” and stationed it in one of the last remaining Blockbuster Video stores in the country. It’s why he wrote a book about Vice President Mike Pence’s pet rabbit (Marlon Bundo) and turned it into a fundraiser for the Trevor Project and AIDS United. He even managed to buy the website “John Oliver’s Junk” and use it for an auction that raised more than $1.5 million to support public broadcasting.

I’m sure I lack that kind of star power and I might end up getting $50 and a ham sandwich out of this, at best. Still, not for nothing, but Oliver’s weird fundraising efforts got a Koala Chlamydia Ward named after him, so let’s reach for the stars on this one…

Here’s the deal: Whatever I get, I’ll see if Sage would be willing to match it. Then, whatever we scrape together, we’re gonna do something with it that you think is fun, weird, good or all three and more.

Either post below or use the contact form on the website to tell me what you want me to do with my pirate’s booty, whatever of that I actually get.

A few thoughts came to mind already:

Honestly, it could be anything, or nothing if we get shut out. The point is, let’s plan to do something to commemorate this one time where the words “Vince Filak” and “lawsuit” is a cause for celebration, as we make a point to help someone or something important in a random and oblique way.

Thanks for reading as always.

Vince (a.k.a. The Doctor of Paper)

Your AP Style Cheat Sheet Poster Has Arrived

Page one of three on the AP poster. Suitable for framing. Please do so, or at least prevent the kids from drawing a fake mustache on me. Then again, it’d be better than my real mustache, so whatever…

A while back, I asked you all what you might need or what might be helpful to your newsrooms and classrooms. One of the biggest asks was an AP style poster of some kind that would allow you to have some of the most frequent errors showcased and some of your worst pet peeves discussed.

I collected a bunch of your particular asks, went through what my students tended to screw up and leaned more than a bit into the “5-Minute Style Guide” from the immortal Fred Vultee of Wayne State University to pull this together. I then sent it off and asked Sage what they could do with it.

Well, the marketing team has come through once again. They built a three-page poster that you can download and print. The poster is 18 x 21 per page, so if you’ve got a mega printer, it’s easy peasy, I’m told. If not, you can merge a couple pages and send it to FedEx as an architectural document that will print two or more pages together. (This is how I print my pinball electric schematics; it’s impossible to chase circuit problems without them…)

Here’s the link to the PDF, so feel free to download it and share it with anyone you’d like.

Also, if you are looking for a book for the upcoming year, Sage included a list of recent titles across its properties on the third page. Even if you’re not interested in one of my books on that list, feel free to hit me up with a request for whichever one you are looking at and I’ll pass you along to Staci Wittek, who is one of the best people on Earth.

Hope this helps and hope you have a good rest of the semester!

Vince (a.k.a. The Doctor of Paper)

The Junk Drawer: The Big, Beautiful Edition

Hey! There’s my big, beautiful tape dispenser!

Welcome to this edition of the junk drawer. As we have outlined in previous junk drawer posts, this is a random collection of stuff that is important but didn’t fit anywhere else, much like that drawer in the kitchen of most of our homes.

 

SCORE ONE FOR THE GOOD GUYS

Officials in Marion County, Kansas agreed to pay approximately $3 million dollars to a small local newspaper after it assisted in raiding the paper’s office in 2023. The settlement also included an apology from the county.

We covered this back when the raid happened, but as a brief recap: City and county law enforcement executed a search warrant at the Marion County Record in search of information that a reporter had illegally searched criminal records. The raid was a blatant violation of the First Amendment and led to a series of lawsuits.

Suits against the city and other individuals are ongoing.

 

“QUIET PIGGY” IS GOING TO BE THE NAME OF MY “FASTER PUSSYCAT” COVER BAND:

President Donald Trump went 2-for-2 in reminding me I lack the proper restraint to be a reporter any more. On Tuesday, he went into a tirade against ABC journalist Mary Bruce for asking questions about the release of the Epstein files and the murder of journalist Jamal Khashoggi.

Aside from calling her a “terrible journalist,” he noted that she asked a “horrible, insubordinate and just a terrible question.” I’d argue that’s not possible, in that to be insubordinate, she’d have to be working for him or for Saudi Crown Prince Mohammed bin Salman, who was the target of the question.

On Friday, Trump essentially did more insult in less space when he told BBC reporter Catherine Lucey “Quiet! Quiet, Piggy!” after she asked a question on Air Force One.

In both cases, the journalists and their institutions refused to counter punch, with the BBC issuing a statement about its commitment to “asking questions without fear or favor,” while ABC remained silent.

Neither journalist has made a fuss about the situation, speaking either to their amazing professionalism, the way they’ve gotten used to these temper tantrums or both. If that happened to me, I’d probably be in the middle of a Secret Service-led cavity search due to my lack of decorum.

 

HEY CHATGPT, WRITE A CATCHY SUBHEAD HERE FOR ME BECAUSE I’M AS LAZY AS THIS SOURCE IN THE NEXT SEGMENT:

A former student sent me this one with a note: “This has gotta be up there with your students’ terrible chatgpt emails asking for extra credit and leaving [Enter Professor Name] at the start.”

 

STOP TRYING TO MAKE “FETCH” HAPPEN:

When are people going to get the message that simply repeating a phrase doesn’t make it a thing? President Donald Trump often starts a trend in how he refers to something in a weird way, only to have a bunch of imitators jump on the bandwagon, making it awkward for those of us trying to write about his stuff.

Case in point, his use of “Big, Beautiful” to describe the centerpiece of his current administration’s bill that dealt with tax cuts. He kept it up to the point that everyone, including the IRS’s own website, finds itself having to parrot this line. Now, Texas is in on this thing, as it’s referring to its redistricting attempt in a similar fashion:

“We are running under the lines lawfully passed by the Big Beautiful map and the courts will not thwart the will of Texas voters and their Representatives,” Cain said. “We are confident this temporary court obstruction will be swiftly overcome.”

<SNIP>

Texas Attorney General Ken Paxton, a Republican

“The radical left is once again trying to undermine the will of the people. The Big Beautiful Map was entirely legal and passed for partisan purposes to better represent the political affiliations of Texas. For years, Democrats have engaged in partisan redistricting intended to eliminate Republican representation.”

I’m not commenting on the intent, actions or outcome of either of these things, but I can say I feel for the reporters who have to ask questions using this nomenclature. It sounds either like we’re trying to engage a small child (“Who’s my big, beautiful boy?”) or it’s part of a particularly niche fetish site (“Click Here for Hot Videos of Big, Beautiful Bill!”)

This clearly must stop.

PERHAPS THEY’LL RELOCATE TO NEW JERERSEY:

 

And finally… 

A student who was doing a survey in my Writing for the Media course was chatting with me about a few things when she said she was going to be taking that class next semester.

“People who have taken this class are like, ‘Good luck with that,'” she said.

She then explained that she heard the class is hard, it requires a ton of writing and that a lot of people fail it.

I wasn’t entirely sure what to think about that, so I told the student this:

“Go back to the people who said they failed the class and ask them two questions: “Did you turn in every assignment on time?” and “Did you ask for help when you were confused?” I’d bet my house that the answer to one, if not both, of those questions is ‘No.'”

She also said something that kind of broke my brain a little bit:

“What’s weird is all the people I know who failed your class said they loved it and thought you were a great professor. They said it was really hard but they enjoyed it. It’s usually not what I hear from my friends about a class. It’s usually, ‘I got an A. It was a great class.’ or ‘I failed and the professor was an asshole.'”

So… Thanks? I guess… for whatever that says about me and my teaching acumen.

Breaking (or Broken) News: The pros and cons of keeping track of what’s going on in small towns via social media during the decline of legacy media

While driving home from Milwaukee this weekend, I could see a haze of smoke in the distance that just kept getting bigger the closer I got to the house. I first spotted it about 20 miles south of where I exit I-41 and about 30 miles to the east of the farm.

Smoke like this isn’t rare out by us, as farmers and land owners will often burn brush piles the size of a Winnebago, but this seemed like it might be something more than an average Sunday burn after the Packers game.

When I pulled up to the intersection about three-tenths of a mile from my house, the road was blocked with barricades and squad cars. I managed to weasel my way past the blockade and pull into my drive way, all along wondering, “What in the hell is going on out here?”

A quick check on social media filled me in a bit:

On Facebook and Instagram (at least), a number of people were posting bits of information about what they saw or what they heard:

To be fair to local media, there was some basic coverage, both from the ABC affiliate out of Green Bay, and the area newspaper, the Waushara Argus:

Even after reading all of the posts I could get my hands on and scouring the local media for more than what the local EMS folks put out, I found myself thinking about the pros and cons of how we get information these days. According to a 2025 study by the Reuters Institute, 54% of Americans get their news from social media today, pushing it past all forms of traditional legacy media. The discussion of partisanship, limited focus and the waning of traditional media power on the national or global level are assessed in this thing, which is great for the big picture.

That said, most of the time, we are likely more concerned with what’s going on around us, which falls to a lot of local media outlets or people around you with internet access. With that in mind, here are a few ways in which that can be a good thing or a bad thing on the local level like what I was dealing with Sunday:

THE PROS:

TONS OF INFORMATION: To be fair to the local social media folks, I got far more, volumewise, out of their work than I ever would have received from TV, radio or a newspaper. The videos, the photos and even the mapping gave me a lot to consume:

I also heard from people who were actively being evacuated from their homes in real time:

These are just a few screen shots of the hundreds of messages that were being shared at this time. Granted, a lot of stuff was repetitive, but I could pick up little nuggets here and there with a careful read of these forums.

 

CONTINUAL COVERAGE: The local media did the quick check in, put out some information and moved on. The local folks were a lot more interested in keeping an eye on things. At one point, a news outlet noted that everything was under control, but the social media folks (and my own eyeballs) pushed back on that. It seemed as though the wind (which we get a lot of out in our area) had stoked some of the fire in a part of the marsh that wasn’t fully extinguished, and things kicked up again.

By relying on the info from the fire folks, neighborly chatter and nosy folks like me who were willing to ask a cop at a cross street a thing or two, we all kept up to date on how risky things were and what was really going on. Those bits of info were continuing to be posted and shared on social media, as were some updates on when Highway 21 reopened, if the fire had moved any farther south and if additional fire folks were being called to the scene.

When I was a reporter, I found that I did a lot of “hit-and-run” journalism, in that I saw the disaster, wrote about the disaster and moved on from the disaster in a relatively short period of time. That’s kind of the nature of trying to cover everything in a large geographic area. These folks were more concerned about a specific disaster in a specific area and they could dedicate more resources to keeping people up to date.

 

MINOR NEWS FOR MOST, MAJOR CONCERNS FOR SOME: Social media has the ability to help niche audiences in the ways that traditional media never could. In the case of this fire, that came to the forefront in a few key ways.

For starters, as a lot of people were being driven from their homes and farms, some folks had concerns related to what to do with their pets. A local business up the road from us posted on this topic to help people who were in need:

Other folks felt it important to recognize the people doing the work to keep their homes safe:

These and a lot of other somewhat tangential issues were addressed on the social media platforms that were providing coverage on the fire. From a news-outlet perspective, a lot of these would be somewhat minor concerns, as they don’t impact the entirety of the circulation area or media market. However, to the people who were in the middle of all of this, keeping animals safe and finding ways to help each other in a time of crisis was the No. 1 priority.

This is really where social media, with its niche-level connections, really shines.

 

CONS:

SAYS WHO? One of the things I’ve found myself scrawling on news stories a lot these days is, “Says who?” My students know that this means they failed to attribute important content that is not a “water is wet” kind of fact to a particular source.

In this case, I found that some issues really didn’t matter to me in terms of who was posting. The videos and photos were relatively similar, so I was pretty sure that they all weren’t the work of AI trying to blame some political policy for a wildfire. In addition, I could triangulate some issues, using multiple platforms to get a handle on the situation.

For example, I knew where Highway 21 was closed by me, I had a couple maps from social media that represented where the fire had spread and I used my map app to look for specific areas where traffic was either light, heavy or prohibited.

However, when I saw this post, I found myself really wondering about source credibility:

My concerns on resharing this on social media (with the guy’s name attached) or believing what he had to say were as follows:

  • He’s essentially stating on social media that he started this fire. I don’t know if what he did was criminal, in that it sounds like an accidental ignition, but there might be rules about using ATVs in that area or during certain time periods. In making this public, he could not only open himself up to some legal issues, but also let some potentially irate folks know who he is, thus leading to some possible online harassment or worse.
  • I have no way of knowing if he is telling the truth. In journalism, we tell you that, “If your mother says she loves you, go check it out.” I did some minor sleuthing on this guy’s social media and didn’t find any terrible red flags that he was a bot or a troll, but that’s conjecture, not facts. Given my experiences with people who liked to insert themselves into dramatic police events, I’m erring on the side of caution. (One day, I’m going to write a post about “Whacko Wayne,” but until, then you can feel free to trust me as much as you normally do…)
  • I have no way of knowing if this guy is who he says he is. This might be someone using this guy’s account to make a statement or it might be some troll deciding it would be hilarious to mess with people. As we found out during the Las Vegas shooting, some people are completely fine using a tragedy for “the likes.”

There are a dozen other things I am paranoid about here, as I am someone who was held to account for what appeared under my byline. In the case of social media, this kind of paranoia is unlikely to exist.

Which brings us to another big concern…

 

UNTRAINED, UNREADY AND UNAFRAID: The concept of the Dunning-Krueger Effect has become exceptionally popular in the past decade or so. The broader theoretical and sociological aspects of it are often beyond what most of us consider discussion-worthy, but the long and short of it is that people who have a little experience in an issue are irrationally overconfident in what they are doing:

It took me a lot of time and a lot of disasters to become good at covering things like this fire, and even now, I’m not entirely sure I have it nailed down perfectly. That said, the people on social media have access to the same kinds of broad-based communication tools as I would have back in the day, and are completely untrained as to what kinds of things they can/can’t or should/shouldn’t say for legal, professional or ethical reasons.

They’re also completely fine in sharing information without thinking twice about those things, because they were never trained in the way we train media students, who then become media professionals. For example, I don’t know if the guy who said he started the fire actually did it, nor do I know how much consideration he gave to “outing” himself. However, a media professional with experience in this area would have considered those things and had discussions with other professionals before putting that information into the public sphere.

Beyond this issue, I find a lot of accusations on social media that have me breaking out into hives, not because of the accused’s alleged actions, but because of the legal hell-scape that can befall the accuser if things aren’t dead-on accurate. I keep hearing Cliff Behnke’s voice in my head as I see this stuff and imagine what he’d do to me if I just kind of spit-balled things like these people seem to be doing in some cases.

If you don’t know what the risks are when you do something, you tend to be unafraid of those risks. That doesn’t mean those risks aren’t real and can’t hurt you. That’s why we train students to be aware and prepared for these things.

In the end, I’m sure I missed a few more negatives and positives, but the bigger issue is that this kind of approach to locally newsworthy events is likely to continue to slide more toward the social media end and away from the legacy media. I’m not sure what can be done to prepare folks for this or to help them stay out of trouble, but I’d love to hear your thoughts on this.

If you can make an easy decision and not feel torn about it, you really didn’t have an ethical dilemma (A Throwback Post)

Around this time of year, we tend to cover ethics in a few of my classes. Granted, we talk about the importance of ethics all year in various ways, but this is when we hunker down and say, “OK. Let’s really dig into this.”

One assignment I’d given for years involved a scenario in which you are a reporter at your college newspaper and you get leaked some documents about an arrest earlier in the year. The football team’s star running back was picked up for driving under the influence and a search of the car found illegal marijuana (I’ve been doing this for so long now, I have to qualify that this weed is illegal…).

You know the documents are legit, so you go through the process of calling sources. The player pleads with you, the coach threatens you and basically you have a story if you want one. The editor leaves it up to you.

The variety of answers of what they would do always amazes me. The one thing at least one student tries to do is “split the baby,” even though it’s stated this can’t be done: You either run it or you don’t in what is the last publication before winter break. They always seem to think there’s a way to finesse the situation so they don’t have to make a hard choice.

Others make a stand that says the people have the right to know, while even more sympathize with the athlete, seeing themselves as college students with potentially problematic pasts that run parallel to this kid. The one answer that always bothers me is the decision not to run it because “It might hurt our football program.” They essentially see themselves as part of the “football tribe” more than the “journalist tribe” in all of this.

Still, it’s fun watching them come to grips with various ways of seeing a situation when it’s more about “should or shouldn’t” than “can or can’t.” To that end, here’s a throwback post that outlines an ethics assignment that turned out even better than the one noted above, although I don’t know if you can replicate it.

Enjoy.

 

The Accidentally Awesome Ethics Assignment

Trying to make ethics real to students isn’t always easy. Fictional scenarios only go so far, as students can be unrealistically brave (“I’d tell my editor to kiss my grits and I’d quit!”) or fall into “Lebowski mode.”

In my freelance class, we talked about the various elements of ethics (honesty, integrity etc.) as well as some of the crucial aspects of what makes life a little different for freelancers (You only eat what you kill. You might have differing standards for different editors. etc.)

That said, I think I accidentally bumped into one of the more engaging assignments of the entire class. Here’s the story:

I have no attendance policy for the freelancing class, other than to say, “If you skip class, you’re losing out on whatever important thing we’re doing that day.” I figure, hell, they’re paying for the class through their tuition. If they want to treat my class like that Planet Fitness membership they haven’t cancelled over the past six years, despite never actually going to Planet Fitness, well, fine by me.

Only half of the students dragged themselves to the 8 a.m. class in the bitter cold on the day we had the ethics lecture. After we mulled the ethics of ethics and so forth, I asked them to consider the following:

“How would you feel ethically if I decided to just give you 100 percent on the third (final) story you have for this class because you showed up today?” In other words, I waive the assignment, you get the points. It’s like you showed up and you got a free cookie for doing so.

It was like pulling teeth to get them to discuss it at first. Some were happy to take it, others said, “Well, I’d feel a little guilty, but…” Eventually, they kind of settled in with the, “Gee, I don’t know but it sounds nice in theory” outcome.

So, I told them, “I’m going to leave the room. You have 15 minutes to come to a conclusion on if this should happen or not for real. If you don’t all agree, nothing happens. If you all agree on getting the freebie, it will happen. Go for it.”

As I sat in my office, I could hear the arguing, the overlapping voices and the frequent of yelling of “YEAH, BUT, WAIT…” After the 15 minutes, the appointed spokesperson of the group tossed open the door and yelled, “UNNNNGGHHH! FILAK! WE’RE READY!”

They explained that they were going to take the freebie and why they thought it was OK. Some justified it as they were always there and other people tended to skip a lot. (“One of the people not here just Snapchatted me a picture of themself in bed, so I don’t feel bad at all about this…” one student noted.)

Some said they figure life is a lot of luck of the draw, so they just got the lucky draw. Others said the benefit didn’t technically hurt anyone, as it wasn’t like the people who DIDN’T get the free pass had to do MORE than they would have otherwise.

I then said that they had really touched on all the areas except for one that seemed a little obvious. I asked a student if she had covered a vintage clothing event she was paid to do as a freelancer. When she said she did, I asked, “So, what if, after you published this piece, the person who organized the event came up to you and thanked you for such a nice story and gave you a $100 gift certificate to her vintage clothing store? Is that OK? I mean, you’re getting a benefit for something you would have done anyway, right?”

The student just stared at me. The young lady next to her said, “I think I want to change my vote.”

Then one kid asked me, “Is this real? I mean… some of us weren’t really sure that you meant it.”

“No,” I said. “This is real. You get the freebie.”

“My stomach kind of hurts,” another kid said. “This just feels weird now.”

I dismissed the class and they kept talking about it as they walked down the hall, some arguing while others trying to reassure themselves this was fine.

I hadn’t planned this at all, nor did I really think of how it would pan out, but here are a couple things this exercise ended up emphasizing:

REAL LIFE ETHICS ARE HARD: In life, there are a number of decisions I’ve made that I look back on and think, “What if I’d gone the other way?” Almost all of them are ones in which ethics are deeply ingrained.

I’ve never been a fan of debating ethics in a classroom setting because it feels like a false front to me. It’s the same reason I have trouble teaching crime reporting in a classroom: I could do a fake press conference about a fatal accident or have kids “role play” a terrible scenario, but in the end, it’s not real. While ethical debates give the students some things to consider, the impact isn’t there.

The thing that made this situation hard for them was that there were real consequences. They got something for free, which they likely felt they didn’t earn. It was an all-or-nothing situation, which I have found many students don’t like, as they prefer to hedge their bets as opposed to putting it all on 23 Red and spinning the wheel. It was something they really wanted, but they also felt guilty about their good fortune when compared to that of their missing colleagues. Which leads to point two…

GUILT IS A BITCH: One of my favorite discussions ever happened during the weekend I got married. My best man, Adam, came from a traditional Jewish family, while I and the rest of my kin were mostly in the Catholic realm. During the downtime before the wedding, Adam sidled up to me and said, “You’re on to something about Catholic guilt.”

Over the years, we’d had these great debates over whose faith had the bigger slice of the guilt pie. He argued that the stereotypical “Jewish mother” guilt was both real and unrelenting when it came from people within one’s family, while I argued that the less-direct Catholic guilt was like the smell generated from one of those plug-in oil things: It is everywhere and it just hangs there all around you.

In the end, we kind of came to the agreement that this was like arguing Hank Aaron vs. Willie Mays or Mickey Mantle vs. Joe DiMaggio: It all depends on how you slice the argument, but both are more than worthy of greatness.  Guilt, be it Catholic guilt, Jewish guilt or other similar guilt is really a pain.

The situation in class drove that home for me. These kids were literally getting stomach aches and headaches as they tried to wrap their brains around the idea of what was being offered and if they should take it. The emotion most of them came back to was one of guilt.

I’m not saying that’s good or bad, although guilt has led me to both good and mediocre decisions in life, but to have so many people from so many different backgrounds have their mental state coalesce around one emotion really says something.

THERE IS NO GOOD DECISION: One of the things I tell students a lot is that if you end up dealing with an ethical dilemma and you feel perfect at the end of your decision-making process, you really didn’t have an ethical dilemma. Dealing with these kinds of things in journalism is a lot like this scene from “Argo:”

There can be situations where you feel better or worse about the choices and the outcomes, but at the end of the day, you really don’t get to feel like everything is perfect. The key is to learn from each situation and make better bad decisions as you move forward.

“The Tool Doesn’t Know It’s Hurting You:” Learning user responsibilities in working with Artificial Intelligence

(I’ve done a number of dumb things with tools. This one, thankfully, has never occurred to me.)

On a relatively frequent basis, I find myself with a new cut, ding, gash, burn or other similar wound as a result of my hobbies. I nearly clipped the top of my thumb off with a Dremel, put a nice slice through the back of my calf with a carpet cutter and slammed my hand onto a piece of sheet metal so hard, Amy could see the tendon that manipulates my thumb.

I’m not alone in my quest for inadvertent body modification, as two of my uncles managed to saw off their thumbs while reaching across table saws. One got his reattached, while the other ended up being only able to count to 9.5 for the rest of his life.

These and other similar moments remind me of something my father told me that his father told him about needing to respect the tools of our trades: The tool doesn’t know it’s hurting you.

In other words, a sander is going to sand when you power it up, regardless of if it’s sanding off a layer of wood or a layer of your fingers. The drill is going to drill a hole through something, whether it’s helping you remove a spot weld on a piece of sheet metal or giving your hand the look of stigmata. And saws are going to cut, and they won’t really know the difference between a tree limb or one of your limbs.

That’s why you always have to understand the purpose of the tool, treat the tool with respect and protect yourself from the harm that the tool can do to you, because it really doesn’t have any skin in the game, unless it’s cutting through yours.

In teaching media writing, I’ve often made the analogy that every skill we cover is another tool that the students get to put in their toolbox. The more tools they have and the better they practice with them, the stronger their work output will become. In covering AI this week, I reinforced that concept with the the analogy outlined above: AI is a tool, neither good nor bad, and you need to understand what it does or doesn’t do before you start playing around with it.

To that end, here are a few suggestions I gave to the students regarding the proper use of AI that I hope might help your folks as well:

USE THE TOOL AS INTENDED: I’ve had a number of bad breaks along the way when it came to trying to use a tool in a way other than it was intended. I’ve broken countless drill bits when I used them on material that was too strong for their composition or tried to widen a hole by rocking the drill around. Neither of these moves were very bright, as I knew better.

That said, I’ve also used tools without thinking twice about how they were actually supposed to be used. For example, it took me a while to figure out why the glass kept breaking in some cabinets I’d refinished before I understood the point of using push-points instead of epoxy.

When someone develops a tool, that tool usually has a specific intended use. When you try to outstrip that purpose or make the tool operate in a way it was never intended to operate, bad things can happen. This is why it’s important to understand what each AI tool is intended to do.

For example, models of OpenAI were criticized for short-term responses and an inherent need to please people. In responding to each question or statement without a larger understanding of context, along with a stated goal of providing encouragement (while obviously trying to extend user conversations), the models led to a number of problematic outcomes.

When you are building content for consumption as a media professional, AI tools can be great things, but you have to understand what each one does and doesn’t do, lest you find yourself doing more harm than good.

USE THE TOOL, DON’T RELY ON THE TOOL: My great-grandfather was a carpenter and he actually built the house he lived in for the majority of his life. The ability to do this boggles my mind, as I can’t cut on a straight line worth a damn.

The even more incredible thing is that he did it in the early 1920s without the benefit of power saws, battery-powered drills or air-driven nail guns.

If he had those items, I’m quite certain he could have done the job even faster, but he was still skilled without them, making his work less about reliance on a tool.

As with most technological advances, AI can make things easier on us when we want to get things done. People who have mastered tasks like writing, photography, graphic development and more can now do things faster and better thanks to AI, but that’s mainly due to applying their underlying skills to these new tools

The folks who have mastered these tasks without AI are concerned about what will happen to people who CAN’T function without the AI doing the work for them. These are reasonable concerns, in that it’s never a good thing to become completely dependent on a tool of any kind, lest that tool become unavailable or in some other way problematic.

The best thing you can do in learning media skills is to use AI as one of your many tools, but not let it do the work for you. You need to pair your human nature with those tools to create things that go beyond whatever AI can spit out.

Learn the way in which you can make the tool work for you, and then apply it appropriately.

DO DIFFERENT WORK, NOT LESS OF IT: One of the most tedious tasks for me as a reporter was transcribing recorded notes. It seemed to take forever to get through a small section of an interview and I found myself having to go back repeatedly to get the quotes exactly right. When I learned of true transcription AI, like Otter.ai and others, I found myself falling in love.

The technology was great, it did a reasonably decent job and it took away a task that wasn’t really at the core of what my job entailed. That didn’t mean, however, that I saved myself from doing any work related to this task.

On more than a few occasions, the translation wasn’t perfect. Fortunately, I was able to play the recording again as I watched the text, so I could make changes to the quotes. In other cases, the quotes didn’t pan out as well as I thought, because they weren’t as pure as they likely would have been if I’d have been scrawling text and guessing at a few words. Thus, I had to find better quotes to fit the bill, knowing as I did what was and wasn’t entirely accurate. Although the net benefit was heavily in my favor, it wasn’t a 100-0 sum game.

AI tools do some forms of work for you, which is great, but it doesn’t absolve you of all responsibility. In many cases, it just shifts the work you have to do to something else. Think about moving from being a reporter to an editor in a student newsroom: You are no longer out there gathering facts or bugging people for interviews. Instead, you are asking questions of the reporter, poking holes in the story and generally making sure the reporter is sure.

Take the same approach to AI when you are employing a tool: Check the transcript carefully to be sure it wrote what someone actually said. Check each fact the same way you would if Johnny or Janie Freshman wrote it in their first story for the paper. Scour the material for holes based on your own understanding of the concept, rather than accepting the AI version as gospel.

There are obviously more things you can do to keep yourself on the right side of AI, but like the application of most tools, practice will improve performance and care will limit unintended consequences.

And probably save your credibility from needing a bandage or two.

Consider the Source: Four Key Things to Keep In Mind When Deciding Whom to Interview

… but I’m gonna quote you anyway!

One of my favorite stories about source credibility came from Jim Bouton’s classic book, “Ball Four.”

Bouton is explaining a situation where a first baseman is coming in to catch a pop fly, yelling “I GOT IT!” repeatedly. Instead of getting out of the way, the pitcher comes flying in and runs the guy over, which lets the ball drop and the batter reach safely.

Bouton then yells to the irate first baseman from the dugout, “(The pitcher) had to consider the source!”

The point, obviously, is that the value of a message is almost directly in proportion to the quality of the source. This is something we need to keep in mind when picking out our subjects for interviews.

Here are four simple things to consider when deciding whom you should interview when you are picking sources for a story:

DOES THIS SOURCE ACTUALLY KNOW ANYTHING?: This might seem like the dumbest start to a post like this, but if the sources in “localization” and “reaction” stories are any indication, this bears consideration. These kinds of stories are among the least popular ones for reporters who absolutely hate having to interact with an increasingly ignorant general population.

It also doesn’t help that we tend to find ourselves asking these people to give us their innermost thoughts on everything from the deployment of U.S. troops on U.S. soil to the decreasing size and quality of funnel cakes at county fairs. The “just do this and get it over with” attitude can really take over.

This can get even worse as we get lazier and do the “Let’s see what the 14 loudest idiots on social media had to say about this topic” and just do screen shots of their Twitter posts before we call it a day.

That said, it’s important to push back on this instinct and really try to figure out if the source actually can add something to the sum of human knowledge. You don’t need to give them a 20-question exam to see if they have an expansive knowledge of presidential powers vis a vis the Posse Comitatus Act, but at the very least see if they ate a funnel cake before letting them complain about it.

KNOW WHY YOU ARE PICKING A SOURCE: Journalism is often learned by sharing among the collective knowledge within an organization. That can be good in some cases, as older reporters can help younger ones learn from the mistakes of yesteryear. In other cases, it’s bad because you find yourself with a narrowing perspective on how things should work.

This is often true when it comes to picking subjects to interview. When I didn’t know who would help me by providing important information and quotes, I’d often ask the folks around me, “Who’s a good source for this?” The names I got back became the sources and then they became part of my stories. The problem with this is that I never once thought about WHY this person was a good source.

Often the “best” sources were the ones most willing to talk, the easiest to reach or who generally “played ball” with the newspaper. These folks often liked seeing their names in the paper and they made it simple for us to get our job done. It was a symbiotic relationship, but maybe not a good one. In retrospect, I often wonder if I was just taking the path of least resistance and not helping my readers as much as I should have.

When picking a source, ask yourself why that source is a good pick. If someone suggests a source, ask that person why the source is good in that person’s mind. If the source meets your needs and avoids problematic concerns, you should be in good shape. If the answer is, “They always get back to us right away,” think a bit more about that choice.

AVOID “POTSHOT PAULIES” IN YOUR WORK:  You need to think about if the source is actually giving you anything other than a self-serving chunk of content that doesn’t really do much for you or your readers. Instead, they decide to take a potshot at a topic of their choosing and you let them get away with it.

I pulled this quote a long time ago during an election cycle and it seems to be emblematic of what I’ve seen in so many political stories:

So, in other words, the person didn’t really answer a question, didn’t give you any real information and you decided the best way to deal with that was to give them the opportunity to use you as a megaphone for their own point of view on a random topic of their choice?

I wish I could get away with that stuff in my job:

Filak refused to comment on the allegations he was selling grades for money, but instead leveled a criticism of his choosing.

“People are worried that the McRib won’t be available all year round,” he said. “This is disastrous for all people on planet Earth and this is where the focus of all humankind should be right now, dammit!” 

If the person isn’t giving you anything of value to your readers, don’t give them a chance to use you to do whatever they want.

ARE THEY ALL SIZZLE, NO STEAK?: We often talk about people who are “good quotes” with the idea that they’re verbose and they usually give us more than the boring cliches that seem to populate most content. We like the turns of phrases they made and the way in which they approach the content.

We had a chancellor one year who was just gifted at weaving prose together into a tapestry of verbiage that would make Aristotle and Shakespeare look like Beavis and Butthead in terms of communication. However, when we would actually look at what was said, we realized there was absolutely no information in the quotes themselves. They sounded great at the time and they had big, important-sounding words in them, but at the end of the day, it was just a whole lotta nothing.

Part of that is our fault for not actively listening and holding people to account for their words. Another part is that we keep going to the same people and expecting different results. If the quotes aren’t doing more than looking fancy and yet signifying nothing, consider another source.

Rudy Giuliani settles lawsuit over his claims of election fraud. No… Not that one… No… That one got settled… No… It’s… Just read the post.

It’s never a good sign when you Google someone’s name and “lawsuit,” only to see smoke billowing out of the back of your computer…

THE LEAD: Dominion Voting Services has settled its lawsuit with former NYC Mayor Rudy Giuliani over his baseless claims that the 2020 presidential election was rigged. Dominion had sued for $1.3 billion, but the actual settlement was not immediately disclosed.

The company’s suit against Giuliani was based on statements the onetime presidential hopeful made on social media, on conservative news outlets and during legislative hearings in which he claimed the company conspired to flip votes to Biden.

Dominion’s lawsuit was among a series of legal and financial setbacks for Giuliani stemming from his role in spreading election conspiracy theories.

DOCTOR OF PAPER FLASHBACK: We covered Dominion’s situation when it sued Fox News for $1.6 billion back in 2021. The sides eventually settled the suit for $800 million.

If the “meet-in-the-middle settlement principle” holds true, Giuliani might be on the hook for about $650 million, although he’s already financially crunched due to the loss he sustained for maligning two Georgia poll workers. He’s been trying to declare bankruptcy, but a federal judge tossed that out in 2024, so I’m sure the creditors will continue to circle.

A SHORT, BASIC LEGAL PRIMER ON DEFAMATION: When we cover defamation in the writing and reporting classes, we tend to keep things pretty simple. Obviously, the law is rarely as clean cut as what we’re describing below, but it does at least give you a basic look at what these things tend to require.

We usually start with what we call the “minimum basic requirements” for a viable lawsuit. In other words, you have to prove these basic things just to get on the dance floor, so to speak:

Identification: Can I figure out the person/group/company that is being subjected to this potentially defamatory action? This can be naming someone (“Mayor Bill Smith of Springfield stole money from the Veterans Affairs account.”) or through identification that is obvious to a reasonable individual (“The principal of Smithville Elementary in Smithville, Ohio, who shall remain nameless, has installed illegal video cameras in the girls locker room.”).

Publication: Has the information been sent to someone other than the person who claims to be defamed? Defamation can extend across all media. People usually think about “publication” as being something disseminated via a newspaper or magazine, but that’s not the case. Sharing information through almost any channel or platform can fit this standard. I used to say that you could libel someone on a gum wrapper if you put your mind to it. That’s not that far afield from the truth, in that defamation suits have been put forth over broadcast reports, press releases, advertising and social media posts.

Defamation: Does the statement associate the person with illegal affairs or other nasty business? In most cases, we see issues of criminality here, but it doesn’t mean that this is the only way you can cover this base. Accusing people of being associated with a “loathsome disease” also fits here. So not only could you be in trouble for stating, “Johnny Smith shot a man in Reno, just to watch him die,” you could also be in trouble for saying “Johnny Smith is the reason for the chlamydia outbreak in the Delta Delta Delta house.”

Harm: Did the statements cause damage to the person/group/whatever claiming defamation? I remember once a situation in which a group of little… student government people was trying to get me fired as the adviser of the student newspaper. One of them took to the steps of the library wearing a sandwich board sign that essentially said I helped the paper steal about $74,000 from the university. The funniest thing about it was that he ended up misspelling my name on the sign, thus leading the newsroom kids of that era to refer to me as “Dr. Vinie Filk.”

I was basically blowing it off, but I asked one of my legal eagle buddies, if, just for fun, I decided to sue this kid, what were my chances of winning?

For starters, the guy told me, you’d probably need to prove that you are Dr. Vinie Filk. After we laughed at that, he hit me with the real issue: What’s the actual harm that’s come to you in this situation?

His point was that I couldn’t point to a specific negative thing that happened based on this kid doing this demonstration, other than that the kid was annoying the crap out of me. Had I lost my job, lost a promotion, gotten removed as adviser or a number of other things that were directly related to this kid’s actions, I could show harm.

As it stood, I basically was fine, so that’s how that cookie would crumble in court.

DOMINION GOES 4-FOR-4 AND THEN SOME: In the case of Rudy and Dominion, we can check all four boxes: The company was identified repeatedly in Giuliani’s statements, he was doing it on a boatload of platforms that went out to millions of people and he accused a voting company of rigging an election, something both illegal and “loathsome.”

Harm was easy to prove as well, given they could show actual losses related to statements made about how this company was a fraud. In the Fox suit, they stated easily a $600 million loss based on this nonsense, and that doesn’t count all the pain and suffering the Dominion workforce sustained when people who were all in a lather over this went after them.

ALL OFFENSE, NO DEFENSE: When a suit gets this far, we usually see one of two key defenses applied:

  1. The statements, while clearly not nice, are actually true.
  2. The statements were merely an opinion, so not subject to a suit of this kind.

Other defenses can apply here (The one former Trump lawyer Sidney Powell tried regarding hyperbole is an amazing example of chutzpah…) but for the most part, we’re looking at these two. The truth defense was shot to hell really early in all the Dominion suits, as no one could actually PROVE that the voting company was doing anything nefarious. The opinion defense we dealt with in the previous post on this topic, but it bears repeating here.

Opinions are statements that can neither be proven true or false. For example, “Dr. Filak is a lousy professor” fits the opinion because we can’t define what “lousy” means in any legal fashion. However, “Dr. Filak takes money for grades” is a statement we can prove to be true or false. In the Dominion case, it was clear these statements were meant to be taken as fact and stated as such, despite their falsity.

THE “ONE TO GROW ON” LESSON OF THE DAY: When these things happen, they should serve as a reminder to pretty much everyone who puts content into the public sphere that there are inherent risks in doing so. Over the past decade or so, we’ve gotten more and more comfortable with more and more people saying more and more outlandish stuff in the media and essentially getting away with it.

However, when someone actually decides that what is being said is a bridge too far and sues, what you might have thought of as “provocative” or “entertaining” might end up looking “coyote ugly” in the harsh light of the courts.