The Dartmouth Provost Used AI To Write His Opinion Pieces. When The Student Newspaper Called Him Out, He Replied With An AI-Written Statement (A Throwback Post)

The topper of the amazing story done by The Dartmouth on the AI use of their provost.

THE LEAD: The next time your professor tells you, “If you just let AI do all your writing for you, you’ll never be able to get a job,” you can now respond with, “Well, I could be the provost of Dartmouth…”

An investigation by The Dartmouth of academic articles and opinion pieces published by Provost Santiago Schnell in 2026 found a median “AI-written” text percentage of 96% using artificial intelligence detector Pangram.

Pangram — which was found to have a “near-zero error rate” by an October 2025 University of Chicago audit — uses a large language model neural network which is trained to recognize differences between separate datasets of human-written documents and AI-generated content, according to the company’s website.

The student journalists at Dartmouth University did an amazingly strong deep dive into this topic, relying on both the most accurate AI-detection program available and some strong reporting beyond that. This wasn’t a quick-hit piece on one thing Schnell wrote, but rather a comprehensive look at his work before and after AI chatbots became widely available.

In addition, they sought and received a comment from Schnell about their findings, but didn’t just give him a pass. Instead, they took each of his claims (it was for grammar only… AI picks on people who have ESL concerns… etc.) and debunked each one of them.

And as if that weren’t enough to make the point, they also found this:

In an email statement to The Dartmouth on Sept. 18, Schnell wrote that he uses artificial intelligence for “language refinement, copyediting, improving clarity and organization and making writing processes more efficient,” but “review[s] the final text and take[s] responsibility for its content.”

“I develop ideas and arguments, conduct the research, evaluate the evidence and sources, determine the structure, prepare drafts and decide what appears in the final text,” Schnell wrote. “I regard these technologies as assistive tools. They do not identify the problem, design the research project, guarantee the validity of research results, interpretations, citations, conclusions or substitute for my research, intellectual judgment or authorship.”

Schnell’s Sept. 18 email statement to The Dartmouth was itself “100% AI-written,” according to a Pangram test.

I imagine next time, the Dartmouth students will want to do a sit down interview with this guy, just to see if he’s capable of doing so…

Given this kind of stuff is now everywhere, even places we generally would expect to be a little more honest, here’s a throwback post that talks about how best to avoid AI fake-outs and keep yourself out of trouble.

How AI “expert sources” have duped journalists and four tips on how to avoid being the next victim

Meet Elizabeth Hubbell, a 25-year-old skin-care expert who is willing to be a great source for your next story on anything makeup or skin-care related. She’s actually completely fabricated. Her picture came from an AI generation site and her name is a combination of my car (Betsy) and a baseball player whose card I had laying around (Carl Hubbell). Careful. It’s dangerous out there…

When it comes to doing interviews, I always tell students they need to do them in person. In response, they often look at me like I’m asking them to use a teletype machine or some semaphore flags. It’s easier, faster and more convenient for both parties if they can do a text, a chat or an email interview, the students say.

I argue that the face-to-face interview allows for a deeper connection for profile and feature pieces. This approach also can prevent sources in news stories from weaseling out of answers they could otherwise work through via several drafts of an email. Plus, if I spend some time in the source’s environment, I can probably find a personal effect that could give us something to talk about, like a family photo, a kid’s drawing or a sports item. At the very least, it’ll help with scene setting.

Apparently, there’s another good reason for my approach these days: Your easy-to-access, extremely helpful, expert source might be AI:

Since the launch of ChatGPT in 2022, anyone can generate comment, on any subject, in an instant.

It is a technology that appears to have fuelled a rise in expert commentators who have appeared widely in national newspapers but who are either not real, not what they seem to be or at the very least have CVs which do not justify their wide exposure in major newsbrands.

The rise in dubious commentators has been fuelled by companies that charge the PR industry in order to share quotes via email with journalists who have submitted requests for comment.

Journalist Rob Waugh found that in a number of cases, digital outlets were mass-generating content from these supposed experts, giving everyone from news journalists to PR practitioners the exact the quote or information they needed on a wide array of topics. However, when challenged to engage more deeply regarding who they are or what they have done in life, the “sources” suddenly had difficulty:

She has been quoted in Fortune talking about “loud budgeting” and by Business.com talking about the best countries in which to obtain a business education (both sites are based in the US).

A profile on Academized describes her as a “biochemist and science educator”. The same byline picture also crops up on a publisher called Leaddev, for someone called Sara Sparrow. Rebecca Leigh has written for DrBicuspid.com about how to write a business plan for your dental practice where she is described as a writer for Management Essay and Lija Help (two online writing services).

When challenged via email to do something that would be difficult to do with AI image-generating software (send an image of herself with her hand in front of her face) or prove that she was an environment expert, Rebecca stopped communicating.

One AI source, “Barbara Santini,” was particularly prolific in the volume and array of topics she could cover for journalists. Waugh found this roster of publications that had included Santini quotes:

She has been quoted in The Guardian talking about the benefits of walking (paid content), in Newsweek talking about white lies, Marie Claire talking about the meaning of money, the Daily Mirror talking about the benefits of sleeping with your dog, in The Sun talking about sexual positions, Pop Sugar talking about astrology, and Mail Online talking about how often to change your pillow.

Santini was recently quoted in a BBC article examining the lifelike responses of AI to Rorschach tests used by some psychologists saying: “If an AI’s response resembles a human’s, it’s not because it sees the same thing but it’s because its training data mirrors our collective visual culture.”

Despite her ability to be all knowing and wise, Santini apparently couldn’t receive phone calls, a relatively easy giveaway that the “person” on the other end is AI. Waugh also found other examples of journalists who were getting taken for a ride by an AI source, including one case where the non-human pitched a sob story about breast cancer survival:

“Seeing my scarred chest in the mirror was a constant reminder of what I had lost,” Kimberly Shaw, 30, told me in an emotional email.

She had contacted me through Help a Reporter Out, a service used by journalists to find sources. I cover skincare and had been using the site to find people for a story about concealing acne scars with tattoos.

<SNIP>

Shaw’s experience may not have been relevant to my acne story, but it tapped into the same feelings of empowerment and control I wanted to explore. Thinking she could inspire a powerful new piece, I emailed her back.

But after days of back-and-forth conversations, something in Shaw’s emails began to feel a little off. After idly wondering to my boyfriend whether she could be a fake, he suggested that I run the emails through a text checker for artificial intelligence.

The result was unequivocal: Shaw’s emails had been machine-generated. I’d been interviewing an AI the entire time.

As a result of Waugh’s story, a number of these information clearinghouses have tried to cull their ranks of AI “experts” while the deceived publications have retooled or removed the stories with fake people in them. Although the founder of one of these “expert mills” blamed much of the situation on “lazy journalists,” he kind of gave up the game a bit when it came to explaining why these platforms don’t prevent the frauds from gaining access in the first place:

Darryl Willcox, who founded ResponseSource in 1997 and sold it in 2018, says that the simplicity and speed of platforms like ResponseSource is key to their appeal and that attempts to add authentication risk slowing down the system.

Willcox said: “The other factor which complicates things a little bit is that these platforms are quite an open system. Once a journalist makes a request they can be forwarded around organisations, and sometimes between them, and often PR agencies are acting for multiple parties, and they will be forwarded onto their many clients.”

In other words, “If we slowed down to make sure things were accurate, we wouldn’t be as appealing as we want to be.” Eeesh.

So what can you to to avoid quoting a fake person? The overarching theme is basically, “Don’t be a lazy journalist,” but here are a few more specific tips:

TRUST, BUT VERIFY: The old Russian proverb really comes into play here and for good reason. I often say that paranoia is my best friend and has kept me out of a ton of problems. To that larger point, not only did I click on every link I could find in Waugh’s story, I also Googled the hell out of Waugh himself. Why? I imagined that it would be the most epic “Punk’d” moment on Earth if the media world was flocking to this story about AI screwing with journalists, only to find out that Rob Waugh was also an AI fake. I found LinkedIn, X, Bluesky, media staff pages and at least a dozen photos. I wouldn’t bet the house on the fact he’s real, but I’d probably bet the lawn tractor.

This can be harder in situations like the one involving the cancer scammer, as regular people tend not to have as big of a social media presence or digital footprint. That said, even regular people under the age of retirement should have left a few breadcrumbs out there for you to find.

KICK THE TIRES: If you can’t find the person clearly through a digital search, feel free to play a little game of 20 Questions to see if you can get some things ironed out. Experts who have kicked the tires on a few bots can offer you specific ways to ask questions that will tend to ferret out fakers. The author in the cancer-scam story revealed that asking for specific photos based on prior conversations can be helpful as well.

I learned about this kind of thing in trying to defeat scams when it came to buying sports memorabilia. When unknown sellers offered either exactly what I wanted when I couldn’t find it anywhere else or provided me with a ridiculously low price for something I knew should cost more, the pros who had been around the block a few times suggested I ask the seller to “coin the image.”

What this meant was that I wanted the person to take a picture of the item with a coin (usually asking for either heads or tails, or maybe even a specific coin) so I could tell they had the item and weren’t messing with me. Turned out, that advice helped me dodge a bullet or two. As weird as it might seem, asking someone to take a picture with their left hand raised or holding a quarter with “heads” showing might help you avoid a problem.

MEET IN PERSON: Again, this is the most obvious one to suggest. If you meet a person, in person, it’s a pretty safe bet that you can consider them real. The rest of the stuff (Are they the expert they claim to be? Did they really do what they say they did? Do they actually have cancer?) remains a risk without substantial additional reporting, but at least you’ll know they exist.

If that can’t happen for legitimate reasons (the person lives too far away etc.), look for other ways to get some human connection with the source. That could be a Zoom/Teams/Whatever video chat or an actual phone call at an actual phone number. In the cases where the frauds proliferated, it was pretty clear that the only connection between the source and the journalist was through a keyboard. That’s especially dangerous when you don’t have a prior relationship with a source.

WHEN IN DOUBT, DO WITHOUT: At the end of the day, there is no journalistic rule that says you have to use a source, a quote or a “fact” just because you have it. If you don’t feel comfortable with how a source is providing you with information or you aren’t 100% sure this person is a person, it’s better to leave that source out of your story than it is to run the risk of getting bamboozled.

If you say, “Well, the whole story will fall apart without this one source and I can’t get anyone else to provide me with this information,” maybe that’s more revealing than anything else we’ve said here.

For Stanford, DEI stands for “Don’t Edit It”: University uses AI to add a Black student to its Dining Advertising

(The Stanford Review at Stanford University showcased the original photo and the “diversified” image the school used in its advertising.)

THE LEAD: If at first you can’t make your campus look diverse, let AI do it for you:

Stanford Residential & Dining Enterprises recently used AI to change the races of the students it included in its advertisements. AI was also used to noticeably slim down and alter students’ faces.

On his journey to campus, Stanford student Billy Ramirez ’27 was sent an image he recalled a Stanford photographer taking. Upon closer examination, he noticed that he had been removed from the photo and replaced by a AI-generated black woman.

On top of the swap out of Ramirez, the AI apparently decided the Asian lady could stand to lose a few pounds and that the white kid needed a better haircut.

And we wonder where young people get their issues…

DOCTOR OF PAPER FLASHBACK: Not to get too “old man shouting at cloud” about this, but back in the day at the University of Wisconsin Madison, administrators didn’t need AI to improve diversity.

They used Photoshop:

MADISON, Wis., Sept. 24 (AP) — The University of Wisconsin at Madison has acknowledged altering a publicity photograph to add a black face to a crowd of white football fans, a step the college says it took to present an image of diversity.

The university said last week that it had digitally altered the cover of its fall admissions brochure to include a black senior, Diallo Shabazz, who says he has never even attended a football game at the university. The mistake was brought to light after a sharp-eyed staff member at the student newspaper, The Daily Cardinal, noticed that Mr. Shabazz’s face seemed to be lighted differently from the other students’.

(“You think anyone will notice we stuck a random black guy’s head in there?” “Nah… Print that thing!”)

Back then, it became such a viral thing (back before we really knew what viral was) that The Onion even took a shot at this stupidity:

DISCUSSION STARTER: What is your general feeling about using AI to alter reality, especially in a way like Stanford did? You could easily argue that people were being lazy, in that I’m sure they could have found a photo that represented the diversity mix the folks there wanted. You could also argue that this is deceptive, which calls into question every OTHER thing the folks present as fact. There are also a ton of other ways you can look at this, so have at it.

Six Important Things That Got Lost In The Story Of The SIU-Edwardsville Communication Director Who Filed A Police Report Against The Editor of The Student Newspaper

Student media and university officials tend to have relationships that range from somewhat cordial to downright vitriolic. This makes sense in a relatively adversarial system, in which the goal of the university is to present itself in the most positive light possible, while the goal of the student journalists is to present reality, regardless of how it makes the university look.

In the case of The Alestle at Southern Illinois University-Edwardsville, the relationship has devolved to the point in which a member of the school’s PR team filed a police report against the paper’s editor, claiming harassment via one line in an email. This is on top of a PR official saying her unfettered ability to sit in on interviews between student reporters and university personnel is “non-negotiable.” And those are just the most recent clashes over what is and isn’t acceptable under the First Amendment.

If you are behind on the story, there has been a TON of good reporting that can catch you up here:

A local media outlet, The Riverbender, provides some of the basics information as well as some key background.
The Chronicle of Higher Education covered the story, which includes links to letters administrators sent to staff, complaining about The Alestle.
The St. Louis Post-Dispatch did a deep dive on the years-long battle between the paper and the administration. Columnist Tony Messenger also took a look at the situation (I think you need to be a subscriber to read this, unless all of his columns are literally one line long…)
The Foundation for Individual Rights and Expression (FIRE) has been involved in this for a while as well, and some key information, including a letter sent to the administration, can be found here.
The Student Press Law Center co-wrote the letter noted above, and has also been covering this issue.
llinois State Representative Katie Stuart also entered the fray, issuing a statement of support and clarity about the situation.
The Alestle staff, which I’m sure would rather be COVERING the news than BEING the news, is also keeping readers in the loop on campus about the fight going on here, as well as doing some other amazing coverage at the same time.

The headlines of the story capture both the oddity and impact of this story: A clash over the First Amendment rights of student journalists ends up with an administrator essentially calling the cops on the editor, claiming harassment. What is getting overlooked however, reveals a bigger set of problems for the students, the university and even press freedom in general.

I exchanged a series of emails with The Aleste’s editor-in-chief, Dylan Hembrough and also conducted a phone interview with him, exchanged a series of emails with SIUE Director of Communications Nicole Franklin and did some deep dives into the background of this beef.

Rather than rehash what a lot of superior journalists have already reported, here are a few important things that are getting lost in the coverage of this story:

THIS ISN’T A ONE-TIME PROBLEM: A number of articles look at this moment as a singular incident, but it’s not. Although neither party could put a specific date on the start of the conflict, Hembrough, pointed to a story he wrote, regarding the university’s policy that resident assistants (RAs) were not allowed to talk to student media.

As the story made the rounds, the Foundation for Individual Rights and Expression (FIRE) caught wind of it and eventually wrote a letter to SIUE, explaining how the university couldn’t clamp down on students’ free speech rights if they were to speak as individuals, not university representatives. In response, the university noted The Aleste’s story was inaccurate, but did not elaborate on why it was wrong or what clarifications they had provided to student workers about media interactions.

According to the FIRE website, the case remains active in the organization’s files.

Hembrough has been EIC for the past three years and said that he’s outlasted three head spokespeople, each of whom has been less than thrilled/cooperative when it comes to The Alestle, so clearly this isn’t a one-time problem.

THIS ISN’T AN ALESTLE-ONLY PROBLEM: FIRE keeps track of everything related to free-speech/expression and hasn’t found a lot great to say about SIUE. FIRE has labeled the institution as “red,” which means it has at least one policy that is exceptionally problematic in relation to free speech on campus. Here’s the general report card that outlines its ranking in free speech:

(To be fair to SIUE, UW-Madison is ranked 61 and still has a grade of D, even though it’s a bastion of liberalism that has the reputation of “Two’s company, three’s a protest.” Probably the more telling thing is SIUE’s ranking of 243 out of 261 colleges and universities. Private institutions like Notre Dame and Marquette University rank better and they’re technically ALLOWED to do more suppression than SIUE if they felt like it.)

In addition, the school settled a free-speech lawsuit in 2023 with former student Maggie DeJong, who argued the university violated her First Amendment rights. According to the suit, DeJong wore a “Back the Blue” hat to class as a way to show her support of police and counter speech related to “defunding the police.”

After several discussions with professors and administrators, a university official issued a no-contact order between DeJong and several classmates, an action the suit called viewpoint discrimination. In the settlement, the school paid DeJong $80,000 and agreed to revise policies related to issues like this in the future.

In 2018, College Republicans sued the school over a free-speech policy that literally restricted free speech to 0.0013% of the total campus footprint. Even worse, the policy regarding that tiny “Speech Zone” required that the university approve the “free speech” offered in that space at least two days in advance if the planned speech was expected to be fluffy and happy speech. If the speech could be more “controversial,” students needed to get the permission 90 days in advance.

What makes something “controversial” under that policy? That was at the sole discretion of the school. The school settled for $10K in legal fees and a promise to redo the policy.

Long story short, it’s not just a liberal thing or a student media thing. SIUE just seems like a place that treats free speech like it’s a cockroach problem that won’t go away.

WHO GETS TO CALL THEMSELVES JOURNALISTS?: The two key media reps for SIUE during this situation, Franklin and Executive Director Paula Bridges, have leaned heavily on their status as former journalists with decades of journalism experience while condemning The Alestle.

(EDITOR’S NOTE: Bridges has left her position at SIUE as of Sept. 16, according to an article on The Alestle website. Links to her staff pages at SIUE are now dead and she has not updated her LinkedIn profile with new career information as of this writing.)

Franklin made her bona fides known during an interview with the Edwardsville Intelligencer:

So as I navigated a career that straddled 30 years in television news and more than 25 as an indie filmmaker some would agree my work exemplifies a Black woman’s joy. I’ll take it. My desire to pursue communications in college in reference to broadcast media was what I saw as the only degree that made sense at the time.”

<SNIP>

“That’s an interesting question because I came to this role after working 30 years in news television as a video editor/engineer and more than 25 years as an independent filmmaker.

Bridges also calls herself a journalist on her LinkedIn page, noting experience in both print and broadcast. In the letter she wrote slamming The Alestle, she doubled down on that statement:

As a journalist with more than 30 years of experience with newspapers, news radio, magazines, and broadcast television, I will always defend First Amendment rights and freedom of the press. I also recognize the important obligation that accompanies the power to publish: verify facts before publication and correct errors when they occur.

I concluded my reporting career as an Emmy Award-winning news anchor, and served across various sectors including municipal government, public safety, the judiciary, and education. I am writing an open letter to our university community because I am deeply troubled by the direction and disposition of The Alestle as an exercise of journalism.

In digging into both of their backgrounds, it’s unclear to me how the math works and also how those experiences directly relate to any First Amendment support.

For Franklin, she lists the following items:

The big one, where she spent 17 years was a bit confusing, but in digging into her resume, it was a little clearer:

This was mostly production work, as opposed to news gathering or journalistic content creation. In addition the other two places where she worked that are categorized as “news” are basically morning programs where little in the way of hard-hitting news occurs. And again, I’d imagine she wasn’t responsible for the news reporting as a video editor.

In terms of Bridges, the experience brag is nowhere nearly commensurate with the resume she publicly shares. That “30 years” she opens her letter with really comes down to about eight or nine years of broadcast journalism at the anchor desk:

That’s actual experience in journalism, no doubt, even if it ended before a lot of The Alestle staffers were in grade school. Outside of that, however, her professional life has been on the PR side of the fence for numerous public institutions:

Add all that up and you more than double her time in journalism, not to mention it’s the most recent 17 years of her career, give or take. That’s not to criticize those jobs, as I teach students every day who want to take gigs like that, but I’d argue that those careers are more about reputation management and positive front-facing work as opposed to what news reporters do.

Also, given those positions, I’d wager a dollar to a doughnut that Hembrough and his crew have done more investigative, deep-dive, digging-around, according-to-Hoyle journalism stuff in the past three years than these two folks have done at any of their stops.

BELIEVE WHOMEVER YOU WANT, BUT CHECK THE RECEIPTS FIRST: In most cases like this, one side puts out a list of issues it has about free speech or conflict and the other side goes silent. If you look back at the multi-part series we did here in Indiana University’s fight with the Indiana Daily Student, I tried to get comments from at least five people in administration and the only response I got was a set of links to previous statements that didn’t answer my questions.

In this situation, both Hembrough and Franklin have been active in presenting their cases to the media. As is the case with most mainstream media stories, space is limited and reporters want to play fair, so they grab a quote from each and move on.

In the case of Hembrough, the quotes mostly discuss the way in which the admin has been dumping all over the paper in public without having the facts right. In the case of Franklin, the quotes mostly present a case of the students making mistakes and not correcting them, all while arguing she’s totally in favor of free speech.

For example, Franklin made what appears to be a completely reasonable statement in an email to me:

This has never been about free speech or freedom of the press. SIUE has a long history of sponsoring The Alestle and training student journalists, and that commitment has not wavered.

The real issue is the lack of journalistic principles of objectivity, truthfulness, and accuracy. Calling for accuracy is not interference. The Alestle has repeatedly published information that is inaccurate and, despite requests for corrections, has been slow or unwilling to make them.

That comment sounds fair, in that being accurate and following journalistic principles should be at the core of what student media does. When I asked Hembrough about those allegations, he did more than comment.

He brought the receipts to prove stuff.

In this timeline of links, rebuttals and clarifications, he names names, documents dates and shows his work. In picking through this over the last week, I could easily see how some of the comments Franklin had made in various comments were either inaccurate or in service of the university’s narrative.

He also had emails to support his statements that Franklin had been presented with information about her presence at interviews being a First Amendment violation, as well as her reactions, such as her statement that her presence was “non-negotiable.”

And as Hembrough said, “There are only so many ways you can slice the word non-negotiable.”

When it comes down to it, journalists are supposed to be objective, but we’re also supposed to be fans of reality. In other words, if one person says it’s raining and one person says it’s sunny, we aren’t supposed to just report both equally.

We’re supposed to look out the window and figure out who’s right, which is why checking those receipts is really important.

IT’S HARD TO SQUARE THE CIRCLE ON SIUE’S FIRST AMENDMENT TALK: What keeps coming up most in these discussions is the First Amendment and how it either is or isn’t being violated in this situation. In an email Franklin sent me, she noted:

Our position is straightforward: the University has a legitimate interest in ensuring that information it provides to the public is objective, truthful, accurate, and that factual errors concerning the University are identified and, where appropriate, corrected. That interest does not conflict with our commitment to free speech and free press.

Based on what I’ve seen of the coverage on this, the timeline Hembrough provided and my digging into the background on SIUE, the reporting is meeting those goals, with errors generally being corrected in what is a reasonable time period.

I’m uncertain as to how the university is parsing “truthful” versus “accurate” and it’s also interesting that the lack of objectivity seems to be focused on stories that don’t paint the university in the best light.

Setting those issues aside, experts in media law at multiple organizations have stated their concerns regarding the way in which the actions of SIUE’s PR folks are problematic in relation to the First Amendment rights of The Alestle staff. The response from the system’s lawyer doesn’t directly address the concerns.

If you’re really committed to the First Amendment, it means you have to support press freedom that is unfettered by governmental overreach, both direct and indirect. When experts in that field are telling you, point blank, you are in violation of the letter and spirit of that law, it might be time to reconsider your actions.

If sources are really concerned about accuracy, have them record the interview instead of having Franklin sit in. It’s a fair trade, in that both sides have a complete record of what happened and no governmental agent is there to potentially chill the exchange of information.

(SIDE NOTE: I emailed a couple people who have covered this story and a couple journalists who cover SIUE on the regular to ask one basic question: Does Franklin make a point of sitting in on your interviews as well? I’m trying to figure out if this is an Alestle-only thing or not. If anyone responds, I’ll add it here.)

Speaking of chilling, filing a police report against a student journalist feels an awful lot like a brush-back pitch. In our interview, Hembrough told me he got the email during class and his anxiety immediately kicked into overdrive:

I was pretty jarred. I’ll tell you that. So I got the email on Wednesday morning. I was in the middle of class, and I had to step out for about half an hour because I started to panic.

<SNIP>

I had been managing mentally pretty well up until that morning. I had to take some of my emergency medicine to avert the panic attack, which thankfully it kicked in just in time. But I still missed a decent chunk of class.

Actions like these don’t tend to send a message that someone is totally in favor of free speech. If you’re really and fully committed to the freedom of the press, you need to let it ride at all times, not just when you’re happy with what the press is doing.

SIUE IS BULLYING ITS OWN STUDENTS: In my interview with Hembrough, he was talking about the juxtaposition of the allegations that he harassed Franklin and the way in which the school has been treating The Alestle:

If that’s harassment, then what are they doing to us by sending a letter to every student and faculty and staff member on this campus, calling us liars and bad mouthing us to these national organizations?

Bullying their own students really is what it comes down to.

When we read stories about university administrators attacking student media, it’s often hard to remember that the student journalists actually CHOSE to be at the institutions that are attacking them. In many legal ways, they are like any other journalists who are gathering information and telling stories. However, they are also tuition-paying members of the larger university community.

Every university marketing campaign I’ve ever seen is filled with platitudes about how the school will be this fantastic place for its students, complete with career prep, academic inquiry and personal growth.

I’ve yet to see an asterisk on any of that marketing material that says, “Unless you are a student journalist who ticks us off, at which point, buckle your chinstrap.”

The basics of lead-writing: Tell me what happened. (A Throwback Post)

During the first media-writing class I teach each semester, I tell the students, “The first thing you will write for a grade in this class will be one sentence long and it’ll take you three class periods to do it.”

The students usually give me either an incredulous or smirking look that says, “Dude… Do you THINK you’re teaching the slow class? There’s no way it’ll take that long.”

And then it does, with some of them even thinking about reconsidering their major.

The problem I’ve found over the years is that students are trained to write to page counts that forced them to fluff up their work to meet the required length. Whether it’s two pages or 10 pages, they need to add stuff to get there.

Our field requires precision, clarity and focus. Get to the point and get done.

To that end, we’re doing a lead-writing throwback Thursday post to help showcase the ways in which leads go wrong and how best to fix them. Enjoy!

Just tell me what happened: Lead writing 101

The lead is the most important thing you will ever write in a story. It’s supposed to grab your readers by the eyeballs and drag them into the guts of your story. It’s supposed to explain who did what to whom in a clear and concise fashion. It’s also supposed to be between 25 and 35 words, lest it get wild and unruly. This is one of those skills you need to work on constantly, even if you are a pro.

Consider a few of the following leads and what went horribly wrong with them:

Lead 1: It’s the most sensational, inspirational, celebrational, muppetational…

Hyperbole is the art of creating overblown excitement for no real reason. A straw man approach is the ability to set up a weak argument or premise that no one has stated so you can refute it and establish your point of view. If you put both of them in a lead, you have something like this story’s opening:

Delivering wheelchairs to disabled kids across the country from Bozeman may sound like a pipe dream, but it’s exactly what ROC Wheels does.

I don’t know much about Bozeman, Montana, but I’m guessing its entire populous doesn’t stay awake at night aspiring to deliver wheelchairs to people. Also, who says this aspiration would likely go unmet if my supposition in the previous sentence were incorrect? What is this “On Bozeman, Montana’s Waterfront?”

The author has overstated her point, and that’s just one problem with this lead. Here are two others:

The story isn’t about ROC’s past. It’s about the launch of a new program involving veterans building and delivering chairs as part of a therapeutic activity. Thus, the lead is buried in the second sentence.
The origin of the term “pipe dream” relates to the smoking of an opium pipe and the wild visions this activity evoked in people. Eeesh.

This is a clear case of what happens when a writer tries to do too much with a lead. Just tell me what’s going on and why I care: Veterans will build and deliver wheelchairs, an activity that helps the recipients as well as the veterans.

Lead 2: How can we bore people with a story about sex?

Question: How can a lead about sex toys be bad?

Answer: Like this.

Zach Smith had sex toys delivered to him at Ohio State‘s football headquarters in 2015, according to an online report Friday, raising more questions about the former assistant coach’s conduct while employed there just as the university prepares to conclude its investigation of the program and head coach Urban Meyer.

This 50-word monstrosity manages to pour a ton of random facts into the mind of the reader, like that scene in “A Clockwork Orange.” Even more, the lead skipped several other elements of the report that were far more likely to grab the readers’ attention:

He spent more than $2,200 on this stuff, including on items named “WildmanT ball lifter red, candyman men’s jock suspenders (and) PetitQ open slit bikini brief,” none of which are the most offensive items he purchased. Plus, that’s almost twice what I spent on my first car…
His lawyer threatened the reporter over the publication of these documents and refused to engage in the premise that this was a legitimate story.
Smith apparently had a “photography hobby” of sorts, namely that he took shots of his genitalia while at work, including multiple photos believed to have been taken at the White House during a celebration of the team’s national championship.

I’m not saying you should always go with salacious details in a lead. The point is that if you pick a key element of a situation like this for the lead, don’t lose the thread as you try to weave in six other plot lines. This is a sports story, not a “Grey’s Anatomy” episode.

LEAD 3: Something happened! Oh… you wanted more?

Here’s the lead on a story about a county conducting alcohol-compliance checks where you learn nothing more than what I just told you:

ENID, Okla. — Garfield County Sheriff’s Office and PreventionWorkz partnered earlier this month to conduct alcohol-compliance checks throughout the county.

This is a version of the standard “held a meeting” or “gave a speech” lead. It often shows up in sports reporting as well where someone will explain that Team X played Team Y on Friday or something. The problem with every version of this lead is that it fails to tell the readers the outcome of something. Instead, it simple explains that something happened. In this case, the writer could have focused on a number of things:

In the 25 random checks, four places sold alcohol to the underage person, down from eight sales in March.
In all of the cases, the clerks checked the person’s ID, but the four sales came from reading the ID wrong.
Of the four sales, one person had sold to a minor and been cited at least once before.

There’s also some information about upcoming legal changes that will require sellers to take a course in IDing people and such. Finally, the story noted that the authorities look to hit 100 percent compliance, but it never mentions if that ever happens. In any case, telling me an alcohol check happened isn’t telling me much of anything as a reader.

Lead 4: Here’s your lead. Guess the story:

Quote leads are always difficult for readers, because they lack context. Try this one:

“There is not a man under the canopy of heaven, that does not know that slavery is wrong for him.”

It’s a great line from a great man: Frederick Douglass uttered it in his 1852 speech, “What to the Slave is the Fourth of July?” However, dropping it up at the front of a story doesn’t make it a lead.

Whether the quote comes from a source in the story, a movie, a poem, a song lyric or a famous person, as is the case here, the reader will likely be unable to determine the point of the piece. Quote leads are always dicey for exactly this reason: It feels like you were dropped into the middle of someone else’s conversation at a party.

By the way, you can find the whole story here and see how close you were to guessing the point of it, based on that lead.

The Cleveland Plain Dealer’s AI department co-opted a staffer’s byline for a story. Head Honcho Chris Quinn still thinks AI is our salvation.

Actual footage of what happened at The Cleveland Plain Dealer’s AI desk this week…

THE LEAD: The Cleveland Plain Dealer has apparently engineered a new form of AI that not only creates crappy content, but also finds a way to place the blame on an uninvolved human reporter:

A journalist has accused Cleveland.com — the online home of The Plain Dealer, Ohio’s largest newspaper — of publishing an article under her byline without her consent, knowledge, or approval. The article was generated by the “Cleveland.com Express Desk,” which “uses AI tools to assist in producing content” that the newspaper claims is “reviewed and edited by staff.”

The supposed writer, Kaitlin Durbin, was not thrilled about having her employer slap her byline on whatever the hell Cleveland.com’s robot overlords had decided to create:

The paper didn’t pull the rather banal article, but instead pulled Durbin’s byline which was like saying, “Hey, remember how we said AI wasn’t going to hurt the newsroom? Well… Um… Look! It’s a picture of a guy in a suit made of Bluey’s hide!”

(SIDE NOTE, PART I: This story could have used some actual reporting, as this literally reads like a press release that was copied and pasted into the paper. Also, anytime someone says they are quitting a job for “personal reasons,” I tend to believe that there’s something less benign happening that is just SCREAMING for someone to dig into it. )

DYNAMICS OF WRITING FLASHBACK: This whole thing would not be half as delicious as it is, if it weren’t for Plain Dealer Head Honcho Chris Quinn’s sermons from the Mount about AI being all that and a bag of chips.

You might remember we covered this back in February, where Quinn was so “Team AI,” you would have thought it were a “Twilight” character competing for Bella Swan’s affections. He also was nice enough to tell all of us in education that we were old, stubborn cusses who refused to see how great AI is and how much we are harming our students.

Well, at least when our kids turn in their papers, they actually have their own names on them…

(SIDE NOTE PART II: The clip I desperately want to use here to express my feelings about this whole situation comes from the opening of “Another 48 Hours,” when Nick Nolte is questioned by internal affairs after he shoots a guy and accidentally blows up a race track. The people at Sage would have a full on aneurysm if I posted it, so instead, I’m linking to this clip, while also telling you that it’s number nine on the top 10 quotes. Watch at your discretion.)

IT’S “ONE TO GROW ON” TIME: As much as I doubt Chris Quinn will read this, I still think it’s worth the rest of us to dig in and learn something from this situation. Here are the best “One To Grow On” moments I can pull out of this:

You can’t let automation make you lazy: One of the biggest risks of automation is that the humans supposedly overseeing it tend to pay less attention to the details. When we had to look up every word instead of relying on spellcheck, we tended to edit more carefully and thus avoid headlines that proclaimed the opening of a “pubic library” or one like this:

Generative AI moves that risk even higher, because a) it’s capable of doing more complex stuff for us than traditional AI, b) We’re not as familiar with its risks and c) We don’t know how best to backstop it yet.

This means we need to be MORE diligent with this stuff, not less.

What is the true Cost vs. Value of AI?: In his magnum opus, singing the praises of AI, Quinn explained how reporters will benefit from all the time AI could save them, so they could do other more important things. (Apparently, in this case, it saved the reporter enough time to go on a honeymoon without actually having to file the story she supposedly wrote…)

He also opined on how the readers will benefit from better overall coverage and how the world will benefit because people are now part of an “energized electorate” that will engage like never before.

The idea of saving time, energy and resources sounds great in terms of value, but what about the cost associated with ticking off a reporter who is publicly wondering aloud if the paper thinks it owns her soul?

Some portion of your newsroom probably thinks you’re already selling them out for a sack of magic beans and the promise of fourth-quarter profits for the hedge funds that own the place. Now, I imagine they’re less likely to believe that “AI is your friend” and more likely to think “The T-800 is coming for your job and your soul…”

Also, what about the cost associated with the loss of readership confidence in ALL of your work now? Before, it might have been, “OK, don’t trust anything with that AI Buzzword byline on it, but we know Kaitlyn and she’s solid.” Now it’s “OK, did the person we thought wrote the story actually write the story, or was it even a person at all?”

Trust and credibility have always been built a grain at a time when it comes to the media’s relationship with the public, and it’s always been destroyed in an instant when someone makes a short-sighted decision to cut corners.

AI can do a lot, but it can’t change that.

You’re a journalist, not a cult leader: One of the biggest problems here was Quinn’s “nothing to see here” response when the byline situation broke:

After this story was published, Quinn told Futurism that the byline blunder was “a simple mistake, the result of a miscommunication between a couple of editors.”

“It was corrected as soon as we learned of it from the Tweet,” Quinn continued, adding that he’s “written extensively about our policies, practices and controls regarding AI content in my From the Editor columns this year” and directing us to a post containing links to his statements on Cleveland.com’s AI policies. “If you’re looking for information about us, it’s all there,” said Quinn. “I have nothing to add.”

Back when he first was telling everyone who would listen that AI was not going to be a problem, he was singing this tune:

Because we want reporters gathering information, these jobs are 100 percent reporting. We have an AI rewrite specialist who turns their material into drafts. We fact-check everything. Editors review it. Reporters get the final say. Humans — not AI — control every step.

If that’s true, where did this story come from? Clearly the reporter given the initial credit (Durbin) didn’t write it, and apparently neither did anyone else, as there’s no byline on it now. Also, way to throw those human editors under the bus, just to make sure no one was thinking about the AI’s role in this screw-up.

Guys like this remind me of the line, “Often wrong, never in doubt,” and as bad as that normally is, it’s really disturbing to see it from the editor of a major media outlet.

Journalists are supposed to play the skeptic, hedge their bets, play with caution and find balance. It keeps us out of trouble and allows us to see things as they are, not as we would like them to be. It also allows us to fess up when we’re wrong, something that (oddly enough) inspires confidence in the people we serve.

If Chris Quinn wants to talk up the positives and crap all over people who point out the negatives, that’s fine, but do it as a PR guy for an AI firm or as the prophet for some sort of futuristic tech cult.

Journalists don’t have the luxury of arrogant presumption.

Writing digital headlines without abandoning old-school journalism values

A friend and journalism professor put this challenge to the hivemind recently:

“I have been teaching headline writing the same way for decades and I think headlines have changed drastically in the last 10 years and no longer are we writing headlines the same way as sentences with a noun and a verb, but we are writing things that are more like teasers, invitations and clickable phrases. Does anyone have any material on how to write headlines for digital media (not print)? I need to update what I am teaching my practicum and journalism students.”

As I’ve always said, the blog is about what you need, when you need it, so here goes our look into the world of headlines for digital media:

THINGS THAT ARE THE SAME:

A number of things that we tend to think of when we look at traditional headlines remain valuable in writing digital media headlines. In looking into a number of media outlets and organizations that are working on headlines or studying them, here are some things that they are pitching for today’s writers that should look familiar to those of us old enough to remember the 1980s well:

Short and Simple/Clear and Concise: Depending on which way you want to play this, the authors of these suggestions are trying to get at the same basic thing: Make sense for your readers and don’t screw around while doing it. I’m more of a fan of “clear and concise,” in that clarity and simplicity aren’t always the same thing and in most cases it’s better to be clear than simple. Still, the idea is all about not wasting your reader’s time or space on their screens.
Accuracy above all else: If it’s not right, it doesn’t matter. That means it’s important to do your research on the topic, read the story fully, understand what the words you are using mean and double/triple/quadruple check your head for any mistakes before you push the big red button.
Concrete nouns and vigorous verbs: As much as passive voice has a space in headlines in print (Kennedy killed; Trump elected president), you get a little more room in digital heads to work in noun-verb-object format and really nail down those first two items.
Answer “Why do I care?” above all else: If people don’t know why they should care about something, they’re not going to pay attention to it. In some cases, it’s an easy sell, while in other cases, you have to rub their nose into it like you’re training a dog that keeps pooping in the house, but it needs to be there in a meaningful way.

Consider the headline that just showed up in my feed while writing this:

US House passes funding bill to avert government shutdown

It hits most of the marks pretty simply: Short/simple, (9 words, 57 spaces including blanks) accurate, (House passed the bill, it was a funding bill, without it we would likely shut down the government) concrete noun/vigorous verb, why you care (no government shut down)

Now consider these other ones:

House passes short-term funding bill to prevent a shutdown before the election

House sends government funding bill to Trump to avert shutdown ahead of Midterms

Congress passes funding bill to avoid October shutdown, pushing fight past midterms

U.S. House Passes Homeland Security Funding Bill Ending Shutdown For All Department Of Homeland Security Agencies Except ICE and CBP

The verb in three of the four alternatives is the same (passes), with three of the four focusing on the House (vs. Congress). The alternatives tend to focus on the election while the original didn’t. All are longer than the original, but each has something more than the original included in there (in the case of that last one, way, way, way too much…)

THINGS THAT ARE DIFFERENT:

The digital world gives us several challenges that are crucial to be aware of when we’re moving away from print heads.

SIZE, IN A DIFFERENT WAY, DOESN’T MATTER: We talked about the importance of keeping things short in both digital and traditional headlines. However, there’s another size issue we need to consider. In newspapers, we refer to headline copy as “the big type,” as it was traditionally larger than body copy and the idea was that the bigger the story, the bigger the headline size. Look at some of the headlines written when World War II ended and you get the idea.

The end of World War II was a big enough deal to cover everything above the fold (and at least an inch or two below it) with two letters and a hyphen.

In the digital realm, size doesn’t matter in terms of the font, because search engines and news aggregators treat all words exactly the same. They don’t stop and say, “Oh, wow! This headline is huge! I better move it up in my results list.”

PEOPLE ARE ATTUNED TO HYPE SO AVOID IT: Like most things we are inundated with, people have gotten over being enticed or impressed with “EST” claims. THE BEST BRAND! THE FASTEST WAY TO MEET WOMEN! THE CHEAPEST AIRFARE IN THE WORLD!

In fact, using this approach will actually activate defenses of readers who will now be less likely to trust you and will be more likely to push back against you. It’s like when your lazy stoner roommate comes to you and says, “Hey, I want you to know I just did everyone’s dishes, cleaned the bathroom and put in a little extra for rent this month.” If your Spidey Sense isn’t going off at that point, something is wrong with you.

FOCUS ON “U” ELEMENTS: To generally write effective headlines, experts at American Writers and Artists offer the “4 U” approach:

Be USEFUL to the reader,
Provide him with a sense of URGENCY,
Convey the idea that the main benefit is somehow UNIQUE; and
Do all of the above in an ULTRA-SPECIFIC way.

Beyond the maxims and cute little clusters of advice, however, headline writing comes down to applying the basic skills you’ve learned within your writing classes to this point. Let’s get into the nitty-gritty stuff and look at some key ways to do this:

Identify your point in six words or less: One of the best bits of advice I have been given about writing is to boil everything you are doing down into one simple, declarative statement before you begin. If you can’t do that, you don’t know what you’re doing yet, and you need to go back to the drawing board. The more sure you are of the point you want to make, the easier this is and the more clearly you can do this. When you are kind of all over the place, you don’t know what you’re trying to say in the headline. When that happens, it’s probably safe to assume you’re going to be all over the place when it comes to everything else as well.

Start with a few words that define what you’re trying to accomplish. Don’t worry if they don’t form a perfect noun-verb-object structure. Also don’t worry if you’re not using declarative statements at this point. As you will learn later, these variables take on different values in your writing here than they have in everything else you’ve written to this point.

Custard is superior to ice cream
Write a better blog post
Study more effectively for finals
Avoid 8 a.m. classes
Is 4-wheel-drive worth it?
Selena Gomez or Taylor Swift?

In each case, we’ve identified a lane we intend to drive in and we did it in less than six words. This means we focused. Some focus could be better. “What does “worth it” mean?” or how are we comparing these singers? It’s all not perfect, but it gets us off the tee and into the middle of the fairway.

Usability experts talk about the 3 and 3 rule, which states that people scan headlines in the same way they scan text: They basically catch on to the first three words you write and the last three words you write. In the middle is kind of a mess of letters that they’ll go back to if the first three and last three words grab them.

With that in mind, you want to start strong and end strong on your headlines for the digital media world. If you’re lucky and keeping things tight, the middle is tiny compared to the first three and last three words. If you go back to the example head, you’ll see a good example of how this works:

Front 3: US House passes
Back 3: Avert government shutdown

If we dodged “US” it might be a bit stronger with “House passes funding” so, that’s something else to think about.

Focus on benefits: When you are doing feature pieces, particularly those in the “how to” range, you want people to see your story as the solution to all their problems.

People will smartly employ aggressive attention filters while scanning headlines and you’ll get through that filter much more easily if you spell out your benefits rather than imply them slyly in a nuanced fashion. The big type is supposed to hit you in the head with a hammer, so make sure it does.

Ask yourself, “What possible good will come to my reader from spending time with this thing that I’m writing?” Then focus on that:

Dinner for a king on a peasant’s paycheck
Save time studying for finals
Build your savings account without depriving yourself
Avoid stupid Facebook arguments with redneck friends
Learn why Putin is your friend

In many cases, the idea of “how to” is implied in there while in other cases, it’s just about learning something you need to know. However, the goal is to really tell people, “This has value. Read me.”

Pick words other people would pick: The easiest way to be found is to put yourself out there in a way that people would look for you. Let’s say your roommate had a really rough night and threw up in the kitchen sink before going to bed. You wake up the next morning and find this disaster of Jagermeister and Taco Bell has coagulated in your sink and has somehow after about 30 seconds of trying to run the garbage disposal, it stops and you’ve got no idea what went wrong, but you still have a mess on your hands.

You can’t call the landlord and you don’t have money for a plumber, what are some words you would choose to google to get you out of this jam? (garbage disposal, sink, plug, stuck, broken, fix MORE).

The point is, you wouldn’t Google “Lousy roommate” and “food death spiral in the sink” even though those would likely be the first words out of your mouth in describing this disaster to anyone who would listen to you. Those other words are what you need to get out of this jam.

In many cases, we would call the words you would pick out keywords or SEO-driven search terms. What you need to do is figure out what words go with your topics as part of the headline. In marketing, people often refer to these kinds of terms as part of a word bank or a brand dictionary, but either way, you want to find them and use them. Basically, pick words other people are going to pick.

Follow the formula: Certain headlines match up with certain types of digital pieces, much in the same way that certain topics lend themselves to certain types of stories and blog posts. Here are some examples of what I mean:

Instructional post: “How to avoid talking politics with racist relatives at the holidays.”
Listicle post: “10 things only children of the 1980s will understand about watching movies.”
Profile post: “The Finnish Farm Boy who held the Russian Army at bay for six months.”
Analysis post: “A deeper look at why US/Iran nuclear deal will lead to Armageddon” or “Five things the Iranians didn’t ask for in the nuclear deal but should have.”
Cheat Sheet: “A helpful series of MS Word quick-keys that will speed up your typing.”

Certain words match up with certain topics: Numbers with lists, “how to” with instructions, “helpful” or “easy” or “simple” with cheat-sheets. Analyses rely on “deeper” or “smarter” or what have you. When you think of the types of posts you read, you can now see how the words match up with the types of posts.

Lenka Istvanova analyzed blogs that got the most clicks based on headlines and found a simple formula that tends to relate to most of the things we want to see in a headline:

Numbers + Adjective + Target Keyword + Rationale + Promise

Here are a few general applications of those items:

Ten Simple Dating Tips for People Who Want to Avoid Gold Diggers

Five Strong Resume Words Job Seekers should Use to Rise to the top of the Pile

One Difficult Thing Overweight People Should Do Every Day to Avoid Giving up Pizza

Seems ridiculous, but it really does work. Keep in mind, the formula can shift based on what you plan to do or what topic you plan to cover.

Indiana University Releases Its “IU Media School Task Force Report” Five Months After The Media School Ran Roughshod Over Student Media’s Rights

(A brief-and-yet-way-too-accurate explanation of how IU got into this mess in the first place.)

THE LEAD: Indiana University released its “IU Media School Task Force Report” late last week after a five-month process of determining how best to preserve student journalists’ rights while providing the various media outlets with governance and financial support.

The task force and subsequent report came after IU fired Indiana Daily Student adviser Jim Rodenbush in October when he refused to violate the students’ First Amendment rights. Shortly thereafter, the Media School tried to kill the still-profitable print version of the IDS, for reasons that still remain pathologically stupid.

CATCHING UP WITH THIS DISASTERBACLE: After Rodenbush was fired, he filed a wrongful termination suit against the university. As that was unfolding, the students at the IDS were prohibited from printing a paper for homecoming, as the university didn’t want any news in it because, God forbid, the alumni returning for homecoming might think something unpleasant might actually occur in Bloomington.

Not only did the kids run a full online edition of the paper, but the student media folks at Purdue University kicked in with a major assist. The folks at The Exponent printed the IDS on their presses for free and then drove the copies down to Bloomington to be publicly distributed. For a perfect cherry on top, the front page contained nothing but news of the shady stuff IU was doing to the IDS in terms of censorship.

More recently, things have turned around for Rodenbush, as he got a professorial gig at Western Kentucky University:

I have no idea what this is in the photo, but I pray its a mascot of some kind for WKU or a melting wax statue of IU Dean David Tolchinsky performing his “Stayin’ Alive” dance.

Meanwhile, the IDS staffers continue to do quality journalism on everything from drug overdoses in the area to the media report itself.

DOCTOR OF PAPER HOT TAKE: I was recently told I’d been getting overly long in my posts, so let’s keep this one short:

The report talks a good game, but let’s see what the media school does in its “refine and implement” stage. We’ve got a long, documented history of the administration here being somewhere between “completely inept” and “ignorantly nefarious” when it comes to student media. I tend to believe that the proof in the pudding is in the eating and IU’s media school brain trust has been serving up a lot of syrup of ipecac pudding lately.

Even if this whole thing comes out as fine as wine going forward, it doesn’t undo the damage done to the people involved here. Jim Rodenbush lost a job, an income and probably a lot of sleep as a result of this. His life was upended because of this, and just because we media folks know he’s a hero, it doesn’t mean this is OK. The staff at the IDS had to fight a fight they weren’t supposed to be in, all while doing the paper and school, which is more than plenty to cause burnout. Advertisers got shook, distribution people had to consider the impact of this and more. Fixing the future doesn’t un-mess the past.

The administration of the IU Media School needs to be held to account for every ham-handed thing they’ve done to this point involving student media. We were talking about the concept of “actual malice” today in class, in which people are held to account for libel when they know they’re doing something wrong and yet they do it anyway. I can’t think of a more apropos term to describe what’s been going on here in regard to the administrative action as it relates to the IDS.
If you are in driver’s seat, you get the ticket for driving recklessly. Same basic concept applies here. Everyone on EARTH seemed to be telling these people, “Stop. What you’re doing here is wrong” and they didn’t seem to really care. If we don’t want to have another mess like this one, IU needs to mete out some punitive measures to make them care about the results of their actions.

Kash Money: FBI Director Patel sues the Atlantic over claims he’s a drunk (and what journalism students should learn from this situation)

Although this isn’t a great look for a guy accused of drinking to excess, the author of the Atlantic article on Kash Patel stated that this is among the least worrisome moments of his time as FBI director.

THE LEAD: Kash Patel is looking for cash money to the tune of about $250 million, after the Atlantic ran an article accusing him of being too drunk too frequently to run the FBI :

The F.B.I. director, Kash Patel, sued The Atlantic on Monday, accusing it of defamation over an article that claimed his excessive drinking and unexplained absences were putting his job in jeopardy.

The article, under the headline “The FBI Director Is MIA,” was published on Friday and detailed Mr. Patel’s behavior in his role leading the Federal Bureau of Investigation, citing more than two dozen anonymous sources. The author, Sarah Fitzpatrick, wrote that Mr. Patel’s conduct had “often alarmed officials at the F.B.I. and the Department of Justice.” The article said he “has also earned a reputation for acting impulsively during high-stakes investigations.”

Mr. Patel denied the claims in a statement to The Atlantic, which the article included.

THE BACKGROUND: Sarah Fitzpatrick’s article focuses on a string of incidents in which a long list of unnamed sources note that Patel was exhibiting all the textbook signs of an entitled frat boy. These allegations included:

He was drunk and missing a lot of work because of it.
He was drunk at his favorite local bar while hanging out with co-workers.
He frequently jetted off to Las Vegas, where he got plastered at another favorite hangout.
People had to rework his schedule to avoid early morning meetings because Patel was sleeping off the action from the night before.
He was too messed up to do his job when people tried to reach him, or they just couldn’t reach him at all.
He bragged about things that weren’t true, including misinforming the public about the capture of the Brown University shooter.

The White House issued a statement with a blanket denial of these allegations and Patel himself was quoted as saying, “Print it, all false, I’ll see you in court—bring your checkbook.”

IT’S ALREADY FIRST AMENDMENT 1, PATEL 0 IN DEFAMATION SUITS: A judge has already tossed out one of Patel’s attempts at cowing the media based on allegations of defamation:

A federal judge in Texas has tossed a defamation suit brought by FBI Director Kash Patel against former FBI assistant director-turned-MSNBC contributor Frank Figliuzzi.

Patel had sued Figliuzzi over comments he made on “Morning Joe” about the FBI director’s evening activities.

“Yeah, well, reportedly, he’s been visible at nightclubs far more than he has been on the seventh floor of the Hoover building,” Figliuzzi said on the show last year.

<SNIP>

U.S. District Judge George Hanks Jr. (wrote) “Figliuzzi’s statement, when taken in context, cannot have been perceived by a person of ordinary intelligence as stating actual facts about Patel.”

“A person of reasonable intelligence and learning would not have taken his statement literally: that Dir. Patel has actually spent more hours physically in a nightclub than he has spent physically in his office building,” the judge added.

I’m glad about the verdict, but given what we’re seeing these days in terms of “reasonable intelligence and learning” out there, I’m worried where that bar will be set in the future.

WHY YOU SHOULD CARE AS A JOURNALISM STUDENT: This article and Patel’s suit provide a pretty interesting look at how defamation (or libel) tends to work or not work, as well as an opportunity to look into building stories like this. Here are some key issues:

UNNAMED SOURCES: This whole story is built on the backs of sources that Fitzpatrick did not name in the article. That is ALWAYS a huge risk in journalism for a variety of reasons. Source credibility comes into question, issues of people having axes to grind show up, sources who eventually get IDed might backtrack and leave you holding the bag… The list is pretty long and the dangers are pretty strong.

The things that make this a little more stable than many of the other stories that show up with an unnamed source along with a wing and a prayer are:

A) The volume of sources. Fitzpatrick is stacking people like cord wood in this thing, noting as many as a dozen people have corroborated the things she’s putting into her piece. If that is accurate, and I have no substantive reason to doubt it, that means this story has some stronger legs to stand on than most.

B) I go back to a conversation I had with my friend Allison, who covered the Chicagoland Catholic church molestation scandals of the early 2000s. I used to ask her how she knew for sure that the priests in her stories were serial pedophiles. The information she gathered came from the accusers, usually years or decades later, and was almost impossible to back up with documents or other “official source” content that I had gotten used to using in my own work.

Her answer was simple: She did a ton of digging, verified in every way she could and then she published the content and waited. In almost every case, if she published one or two accusations, she immediately heard from at least three or four other people who told her the same things had happened to them.

Cue the update from Fitzpatrick after her story ran:

“My response is that I stand by every single word of this report,” she said. “We were very diligent. We were very careful. It went through multiple levels of editing, review, care.

“And I think one of the things that has been most gratifying, after – immediately after the story published was, I have been inundated by additional sourcing going up to the highest levels of the government, thanking us for doing the work, providing additional corroborating information.”

The only way Fitzpatrick was going to get this story was by providing anonymity to her sources, so she took a risk. That said, it wasn’t a foolish risk, which is something to keep in mind when someone says, “Hey, I have a story for you, but you can’t use my name…”

A HIGH BAR TO CLEAR: As a public figure, Patel has to demonstrate that the Atlantic engaged in actual malice, as opposed to mere negligence, and that’s a pretty tough thing to do. As the folks at Poynter point out:

Can Patel actually be successful in his suit? Sure, anything is possible, but it’s unlikely.

During an appearance on CNN, Brian Stelter, CNN’s media reporter, said, “Actual malice is the very high legal standard that public figures have to prove in order to win a defamation suit. They have to prove that The Atlantic knew these claims were false or had a reckless disregard for the truth.”

This kind of goes back to the first point in a way: When you only have one anonymous/unnamed source, there’s a huge risk you are buying the Brooklyn Bridge and you should know better. When you have a dozen or more people telling you the exact same thing, it’s going to be hard to prove a vast conspiracy among those folks and the reporter, with them all knowingly trying to frame you for something.

It also merits pointing out that what makes for a public figure or not isn’t always easy, so it’s important to think about the stories you’re writing that might cast aspersions. Patel is obviously public, but if you’re writing a similar “too drunk to work” story about the school librarian or a local business owner, if things go south, this might be a concern.

GETTING SLAPP-ED AROUND: We have discussed the concept of Strategic Lawsuits Against Public Participation, or SLAPP, suits here before. The John Oliver/Bob Murray Suit was one of my favorite versions of SLAPP suits, primarily because not only was it so blatantly obviously meant to silence criticism, but also because it allowed me to use the name “Mr. Nutterbutter” in my textbooks.

As fun as this was, not every SLAPP suit involves two giant bankrolls fighting it out in court. In one case in Georgia, a prominent family sued a grocery worker with what was clearly a case of SLAPP. In another case, an Iowa newspaper almost went bankrupt defending itself against a libel suit that smacked of SLAPP. In that situation, a police officer sued the paper for accurately reporting his inappropriate relationships with teenage girls.

This brings to bear an unfortunate point: Just because you’re right, it doesn’t mean some yahoo won’t sue you to make your life miserable. What’s important to know before you go after a story is to what degree your media outlet will support you, to what degree you can accurately defend your work and to what degree you think the juice is worth the squeeze. Then, you can decide how to move forward.

In Patel’s case, it was obvious he would be coming after the Atlantic, and it was obvious the Atlantic had a big enough war chest to fight back. That said, these kinds of suits can create a chilling effect on quality journalists who want to do important work. It’s not supposed to happen in a society in which the First Amendment provides us with some of the best support in the world, but we do have to deal with the reality of our surroundings.

Good Night, Dan Bice. You were truly an inspirational investigative journalist.

The headline from his home paper says it all.

THE LEAD: This one really stings if you spent any time at all in Milwaukee:

A veteran political reporter, (Dan) Bice could conjure a politician’s personal phone number in seconds and never feared knocking on the door of someone he was trying to reach.

Bice, who worked for the Milwaukee Journal Sentinel for 33 years, died from complications of esophageal cancer on April 21, his birthday.

He had just turned 62.

THE BACKSTORY: I know my mother absolutely loved reading Dan Bice’s stuff and I found his relentless digging to be the kind of reporting every newspaper desperately needed. His most recent iteration of his investigative impulses ran as a column titled, “No Quarter,” which I always took to mean that he didn’t play favorites when it came to his desire to dig. Republican, Democrat, Whig, Federalist, whatever… If you did some shady stuff and he found out, he was coming for you.

I still use him as an example of how a great journalist gets inside information and how the PR machines of various organizations and departments feared him. In one case, he was banned from attending certain police press conferences, as the chief feared Bice would ask about allegations of an affair the man later admitted to having.

I also was really grateful that he was willing to help out almost anyone who had questions or concerns about journalism, including me. One of my earliest posts looked at his battle with then-Sheriff David Clarke. Bice asked Clarke about a $226,000 taxpayer-funded bill related to Clarke’s request for security around his home. Clark responded in true Clarke fashion, noting Bice and “the horse he rode in on” should go do something to themselves that is anatomically impossible.

After the post had gotten around and Bice even “liked” it on Facebook, I took a shot and emailed him some questions about his experiences with these kinds of situations. He was recovering from pneumonia, but still was willing to email me some thoughts that I could share with up-and-coming journalism students.

Here is that post, and it’s just as relevant and helpful today as it was almost 10 years ago.

Bice had posted about his cancer situation a while back and it was one of those, “Man, I hope he beats it, not just for him, but for all of us” kind of deals.

Given what we are seeing these days that passes for journalism, as well as the way in which just screaming at each other seems to pay better, I doubt we’ll see many more people as dedicated and driven as Dan Bice.

The Joke’s on You: Three reasons why student media outlets should never, ever publish April Fools’ editions (or similar pranks)

I built this about 15 years ago for the cover of a student media helpers guide for a high school news conference. Other than a few language tweaks, I don’t think much has changed…

THE LEAD: Humor is a personal, acquired taste that is hard to tap into on a broad scale, something the students at UNC’s Daily Tarheel learned the hard way this month:

On April Fools’ Day, the paper published a series of satirical articles, including one with a subheadline that said the paper had rebranded as The Daily Woke Heel. Others read “UNC brings back DEI—for whites,” and “A new way forward for the Dean Dome: a two-stadium solution.” Another, published on the website, said “Satire: Trump orders ALE in Chapel Hill to be replaced with ICE agents.”

The jokes did not go over well with some students, and the paper’s editor in chief immediately issued an apology. She wrote that the paper heard students’ “critiques and outrage.” She added, the paper’s “insensitive decisions and oversights” were “made by a newsroom and leadership team that undoubtedly exist in positions of power and privilege on this campus.”

JOKE’S ON YOU: Every April Fools’ Day, I thank the Lord I’m no longer a student newspaper adviser. When I was one, I found myself begging, pleading, cajoling and griping in hopes of keeping the students from making a colossal error in judgement by thinking they were funny.

To be fair, it wasn’t always just the April Fools’ Edition that led to problems and UNC is not alone in the “Oh… So, THAT happened” moments of dumbassery that have advisers going gray and bald before our time and strongly reconsidering truck-driving school.

One year, we did a bracket for “Bar-ch Madness,” in which we listed off the top 16 best places to get hammered around campus. The chancellor wasn’t pleased at our idea of promoting problematic drinking, but he was even less enthusiastic about us including one of the freshman dorms as a “dark horse” candidate.

Year-end issues are also a major concern, as students are usually either burnt to a crisp or at that punch-drunk level of euphoria that comes with nearing the end of the year. In one case, the student newspaper at the University of Utah reminded us that using drop-caps in design isn’t always just an aesthetic choice:

If you noticed the “more” in the headline and wondered if the other staffers’ columns had a more dignified and direct approach… well… not quite…

I could spend days showcasing stuff like this but as the opening graphic seeks to demonstrate, but that would be hypocritical at best. It isn’t like we were so great back in “my day” and now “these damned kids” are somehow sullying the greatness that was present back when typewriters clicked in newsrooms and everyone wore their Sunday best to cover the news.

(One piece I cannot find from “my day” ran here at Oshkosh, in which the staff photoshopped the chancellor’s head onto the famous Demi Moore pregnancy photo. He was not amused, I’m told.)

Instead, here are three reasons that might help prevent the next disaster, which is already on the clock, if that graphic is right:

YOU ARE NOT THAT FUNNY: Humor is one of the greatest talents in the world, in that to make someone laugh can be among the most amazing feelings we have as humans. Someone once explained that if you can tap into something funny, you force people to have an involuntary response to it that creates true joy within them.

Taking that talent and honing it takes years, and even then, it requires a deft touch and a lot of failure. When Richard Pryor died, his family found thousands of reels of tape in his home that provided a timeline of his efforts work-shopping his act.

He’d be at one club one night, trying to see if this bit would land or if tweaking this accent would improve the audience reaction. It took him days, weeks, months and sometimes years to tweak and improve little things that led to those epic, uproarious moments on stage.

If a guy with that level of talent and skill had to work that hard for that long to make even half of his stuff work, what are the chances that a group of college students, trying this on the fly is going to pull it off on the first pass?

As much as I have laughed in newsrooms over the years for a variety of reasons, I can assure you, nobody I’ve met is good enough to pull off humor on a mass-media scale like this. Trying it publicly is going to lead to more harm than good.

HUMOR IS A PERSONAL TASTE: If you don’t believe me, listen to the following comedians:

Richard Pryor
Taylor Tomlinson
Sam Kinison
Ali Wong
Jeff Foxworthy
Nikki Glazer

At least one of them will probably make you laugh and at least one of them will likely offend the hell out of you. Some of them are throwing out bits that you can completely relate to while others are likely not landing a single joke for you. Some feel too tame while others are dropping more F-bombs and slurs than a drunk Boston sports fan after watching an ESPN Hot Take show that gives the Patriots no shot at the playoffs this year.

Newsroom humor, in particular, is a special kind of humor. It’s a mix of sarcasm, mortician’s humor, snark and insult comedy. It’s also full of inside jokes and other things that make people still laugh 20 years after they’ve graduated. I’ve seen newsrooms post weird things on the walls, engage in meme-battles and develop quote books as survival-level defense mechanisms.

(To this day, I’m still somewhat scarred by the humor fight that happened at Ball State between my features desk and my design desk. It started when someone in design left a presentation for a class open, and someone on features stuck some weird images into the design kid’s PowerPoint.

The design kid then stuck a photo of a morbidly obese female adult film actress on the side of the monitor at the features desk. The features kid then responded by essentially iron-gluing an inappropriate image to the side of the design computer, something nobody noticed until the head of the Indianapolis Star came down with my boss for a tour of the newsroom.

The guy paused while visiting the design pod and then asked no one in particular, “Hey… Is that monkey blowing itself?”)

The point is, humor is in the eye of the beholder and few people outside of newsrooms really are beholding what we behold in there. If you want to amuse yourself, turn the place into your own little den of wiener jokes, dank memes and memorable quotes. Just keep it out of the paper (and the public eye in general).

YOU NEED TO TREASURE YOUR CREDIBILITY: Student journalists take on all the risks associated with journalism at any level. They can be attacked, threatened or arrested, and many already have been subjected to these measures.

They can be sued for any one of a dozen reasons, including libel and invasion of privacy. They also suffer the same insults and mistreatment all journalists receive for merely doing their job.

The one thing that makes it suck so much more is that they are often treated as second-class citizens in the field, even by those folks who should know better. I’ve heard of numerous examples of student journalists being told by professors and even professional media operatives that they’re “just playing journalist.”

Like they broke out a “Fisher Price ‘My First Reporter'” kit and asked Nana for an interview about her chocolate-chip cookies or something.

As student journalists, you have to fight so much harder to be taken seriously. You have to defend your work more vigorously than “professional” journalists when you break stories that upset people.

You also have those same “professionals” trying to swipe your stories, bogart your sources or otherwise treat you like some sort of minor-league baseball affiliate that they can raid when the “big team” needs something.

You earn your credibility a grain of sand at a time, knowing that any mistake can wash the whole sandcastle away and force you to start over. It’s so damned important, as it truly is the coin of the realm.

Doing “humor” like the things we showcased here is like dousing your reputation with gasoline and lighting a match, just to watch it burn.

And you’re not just burning down your own house, you’re making it impossible for the next generation to live there or even build on the ashes. Sources (particularly professors) have long memories.

Don’t give them a reason to think poorly of you if you can help it.

How to write the best obituary possible (A Throwback Post)

My reporting class today took a look at obituary writing, and I knew I wanted them to write something about the experience. Rather than having them write either a mock obit on a fake person or (perhaps more awkwardly) writing their own obituary, I asked them to simply tell me what they learned that they felt would be most important to remember when they eventually had to write an obituary.

Here were some of the more interesting ones:

“You have to be able to balance fact-based reporting with some of the aspects of a feature. Being accurate to the public record while being respectful of the memories that are being shared by the deceased’s loved ones can be tricky to do, but it is essential to writing a proper obituary.”

“Being overly flowery with word choice is not going to improve a poorly researched story.”

“It’s not just about having the facts right and accurately describing someone’s life. It’s also about getting the right vibes and the human elements of why that person matters and the impact they had.”

“I learned that when writing you want to focus on the life of the individual more than the death. This is important because you are not writing obituaries like a true crime story, but rather as a way for people to potentially connect to the fact that they knew this person, and also as a way for people close to the deceased individual to grieve in a manner that allows them joy.”

“I think it is important to understand and recognize when writing obituaries because it serves as a reminder to the journalist each time they are tasked with writing one, and don’t forget their human side when honing into their journalist side.”

With that in mind, here’s a throwback post that talks about the bigger issues in writing obits that we covered in the class today. Hope it helps.

Obituary Writing: Telling truths, not tales, in a reverent recounting of a life

In a discussion among student media advisers, one person noted that obituaries are probably the second-hardest things journalists have to do frequently. (The hardest? Interviewing family members about dead kids.) When a person dies, media outlets often serve as both town criers and official record keepers. They tell us who this person was, what made him or her important and what kind of life this person led. This is a difficult proposition, especially given that people have many facets and the public face of an individual isn’t always how those who knew the person best see him or her. Couple these concerns with the shock and grief the person’s loved ones and friends have experienced in the wake of the death and this has all the makings of a rough journalistic experience.

The New York Times experienced this earlier in the week when it published an obituary on Thomas Monson, the president of the Mormon Church. The Times produced a news obituary that focused on multiple facets of Monson and his affect on the church. This included references to his work to expand the reach and the population of its missionary forces as well as his unwillingness to ordain women and acknowledge same-sex marriages. The obituary drew criticism from many inside the church, leading the obituary editor to defend the choices the paper made in how it covered Monson. (For a sense of comparison, here is the official obituary/notification of death that the church itself wrote for Monson.)

You will likely find yourself writing an obituary at some point in time if you go into a news-related field. Some of my favorite stories have been obituaries, including one I did on a professor who was stricken by polio shortly after he was married in the 1950s. I interviewed his wife, who was so generous with her recollections that I was really upset when we had to cut the hell out of the piece to make it fit the space we had for it. Still, she loved it and sent me a card thanking me for my time.

Some of my most painful stories have also been obituaries. The one that comes to mind is one I wrote about a 4-year-old boy who died of complications from AIDS. His mother, his father and one of his siblings also had AIDS at a time in which the illness brought you an almost immediate death sentence and status as a societal pariah. I spoke to the mother on the phone multiple times that night, including once around my deadline when she called me sobbing. Word about the 4-year-old’s death had become public knowledge and thus she was told that her older son, who did not have AIDS, would not be allowed to return to his daycare school. Other things, including some really bad choices by my editor, made for a truly horrific overall situation in which the woman called me up after the piece I co-wrote ran and told me what a miserable human being I was. She told me the boy’s father was so distraught by what we published that he would not leave the house to mourn his own son and that she held me responsible for that. Like I said, these things can be painful.

No matter the situation, there are some things you need to keep in mind when you are writing obituaries:

Don’t dodge the tough stuff: Your job as a journalist is to provide an objective, fair and balanced recounting of a person’s life. The Times’ editor makes a good point in noting that the paper’s job is to recount the person’s life, not to pay tribute or to serve as a eulogist. This means that you have to tell the story, however pleasant or unpleasant that might be. One of my favorite moments of honesty came from hockey legend Gordie Howe who was recalling the tight-fisted, cheap-as-heck former owner of the Detroit Red Wings:

“I was a pallbearer for Jack,” says Howe. “We were all in the limousine, on the way to the cemetery, and everyone was saying something nice, toasting him. Then finally one of the pallbearers said, `I played for him, and he was a miserable sonofabitch. Now he’s … a dead, miserable sonofabitch.’”

It’s not your fault if the person got arrested for something or treated people poorly. If these things are in the public record and they are a large part of how someone was known, you can’t just dodge them because you feel weird. Check out the Times’ obituary on Richard Nixon and you’ll notice that Watergate makes the headline and the lead. As much as that was likely unpleasant for the people who were closest to Nixon, it was a central point of his life and needed to be discussed. In short, don’t smooth off the rough edges because you are worried about how other people might feel. Tell the truth and let the chips fall where they may.

Avoid euphemisms: This goes back to the first point about being a journalist. You don’t want to soften the language or use euphemisms. People don’t “pass on” or “expire.” NFL quarterbacks pass and magazine subscriptions expire. People die. Also, unless you can prove it, don’t tell your readers that the person is “among the angels” or “resting in the arms of Jesus.” (Both of these euphemisms ended up in obituaries I edited at one point or another. They obviously didn’t make it to publication.) Say what you know for sure: The person died.

Double down on accuracy efforts: People who are reading obituaries about loved ones and friends are already on edge, so the last thing you want to do is tick them off by screwing up an obituary. I don’t know if this was just a matter of newspaper lore or if it was a real thing, but I was told more than once at a paper where I worked that there were only two things that would get us to “stop the presses:” 1) we printed the wrong lottery numbers and 2) we screwed up an obituary.
True or not, the point was clear to me: Don’t screw up an obituary.
Go back through your piece before you put it out for public consumption and check proper nouns for spelling and accuracy. Do the math yourself when it comes to the age (date of birth subtracted from date of death) and review each fact you possess to make sure you are sure about each one. If you need to make an extra call or something to verify information, do it. It’s better to be slightly annoying than wrong.

Accuracy cuts both ways: As much as you need to be accurate for the sake of the family, you also need to be accurate for the sake of the public record. This means verifying key information in the obituary before publishing it. The person who died might told family and friends about winning a medal during World War II or graduating at the top of her class at Harvard Law School. These could be accurate pieces of information or they could be tall tales meant to impress people. Before you publish things that could be factually inaccurate, you need to be sure you feel confident in your sourcing.
Common sense dictates that you shouldn’t be shaking the family down for evidence on certain things (“OK, you say she liked to knit. Now, how do we KNOW she REALLY liked knitting? Do you have some sort of support for that?”) but you should try to verify fact-based elements with as many people as possible or check the information against publicly available information. Don’t get snowed by legends and myths. Publish only what you know for sure.

Don’t take things personally: Calling family, friends and colleagues of someone who just died can be really awkward and difficult for you as a reporter. Interviews with these people can be hard on them as well as hard on you. I found that when I did obituaries, I got one of three responses from people that I contacted:
1. The source told me, “I’m sorry, but I really just can’t talk about this right now.” At that point, I apologized for intruding upon the person’s grief and left that person alone.
2. The source is a fount of information and wanted to tell me EVERYTHING about the dead person. I found that for some of them, it was cathartic to share and eulogize and commemorate. It was like I was a new person in their circle of grief and they wanted to make sure I knew exactly why the person who died was someone worth knowing.
3. The source was like a wounded animal and I made the mistake of sticking my hand where it didn’t belong. I have been called a vulture, a scumbag and other words I’ve been asked to avoid posting on this blog. One person even told me, “Your mother didn’t raise you right” because I had the audacity to make this phone call. I apologized profusely and once I hung up, I needed a couple minutes to shake it off. I knew it wasn’t my fault but it wasn’t easy either.

Your goal in an obituary is always to be respectful and decent while still retaining your journalistic sensibilities. It’s a fine line to walk, but if you do an obituary well, you will tell an interesting story about someone who had an impact on the world in some way. I like to think a story about this person who died should be good enough to make people wish they’d known that person while he or she was alive.

Dynamics of Writing

"Dynamics" textbooks updates, media issues and general mirth

Accuracy Matters