(I’ve done a number of dumb things with tools. This one, thankfully, has never occurred to me.)
On a relatively frequent basis, I find myself with a new cut, ding, gash, burn or other similar wound as a result of my hobbies. I nearly clipped the top of my thumb off with a Dremel, put a nice slice through the back of my calf with a carpet cutter and slammed my hand onto a piece of sheet metal so hard, Amy could see the tendon that manipulates my thumb.
I’m not alone in my quest for inadvertent body modification, as two of my uncles managed to saw off their thumbs while reaching across table saws. One got his reattached, while the other ended up being only able to count to 9.5 for the rest of his life.
These and other similar moments remind me of something my father told me that his father told him about needing to respect the tools of our trades: The tool doesn’t know it’s hurting you.
In other words, a sander is going to sand when you power it up, regardless of if it’s sanding off a layer of wood or a layer of your fingers. The drill is going to drill a hole through something, whether it’s helping you remove a spot weld on a piece of sheet metal or giving your hand the look of stigmata. And saws are going to cut, and they won’t really know the difference between a tree limb or one of your limbs.
That’s why you always have to understand the purpose of the tool, treat the tool with respect and protect yourself from the harm that the tool can do to you, because it really doesn’t have any skin in the game, unless it’s cutting through yours.
In teaching media writing, I’ve often made the analogy that every skill we cover is another tool that the students get to put in their toolbox. The more tools they have and the better they practice with them, the stronger their work output will become. In covering AI this week, I reinforced that concept with the the analogy outlined above: AI is a tool, neither good nor bad, and you need to understand what it does or doesn’t do before you start playing around with it.
To that end, here are a few suggestions I gave to the students regarding the proper use of AI that I hope might help your folks as well:
USE THE TOOL AS INTENDED: I’ve had a number of bad breaks along the way when it came to trying to use a tool in a way other than it was intended. I’ve broken countless drill bits when I used them on material that was too strong for their composition or tried to widen a hole by rocking the drill around. Neither of these moves were very bright, as I knew better.
That said, I’ve also used tools without thinking twice about how they were actually supposed to be used. For example, it took me a while to figure out why the glass kept breaking in some cabinets I’d refinished before I understood the point of using push-points instead of epoxy.
When someone develops a tool, that tool usually has a specific intended use. When you try to outstrip that purpose or make the tool operate in a way it was never intended to operate, bad things can happen. This is why it’s important to understand what each AI tool is intended to do.
For example, models of OpenAI were criticized for short-term responses and an inherent need to please people. In responding to each question or statement without a larger understanding of context, along with a stated goal of providing encouragement (while obviously trying to extend user conversations), the models led to a number of problematic outcomes.
When you are building content for consumption as a media professional, AI tools can be great things, but you have to understand what each one does and doesn’t do, lest you find yourself doing more harm than good.
USE THE TOOL, DON’T RELY ON THE TOOL: My great-grandfather was a carpenter and he actually built the house he lived in for the majority of his life. The ability to do this boggles my mind, as I can’t cut on a straight line worth a damn.
The even more incredible thing is that he did it in the early 1920s without the benefit of power saws, battery-powered drills or air-driven nail guns.
If he had those items, I’m quite certain he could have done the job even faster, but he was still skilled without them, making his work less about reliance on a tool.
As with most technological advances, AI can make things easier on us when we want to get things done. People who have mastered tasks like writing, photography, graphic development and more can now do things faster and better thanks to AI, but that’s mainly due to applying their underlying skills to these new tools
The folks who have mastered these tasks without AI are concerned about what will happen to people who CAN’T function without the AI doing the work for them. These are reasonable concerns, in that it’s never a good thing to become completely dependent on a tool of any kind, lest that tool become unavailable or in some other way problematic.
The best thing you can do in learning media skills is to use AI as one of your many tools, but not let it do the work for you. You need to pair your human nature with those tools to create things that go beyond whatever AI can spit out.
Learn the way in which you can make the tool work for you, and then apply it appropriately.
DO DIFFERENT WORK, NOT LESS OF IT: One of the most tedious tasks for me as a reporter was transcribing recorded notes. It seemed to take forever to get through a small section of an interview and I found myself having to go back repeatedly to get the quotes exactly right. When I learned of true transcription AI, like Otter.ai and others, I found myself falling in love.
The technology was great, it did a reasonably decent job and it took away a task that wasn’t really at the core of what my job entailed. That didn’t mean, however, that I saved myself from doing any work related to this task.
On more than a few occasions, the translation wasn’t perfect. Fortunately, I was able to play the recording again as I watched the text, so I could make changes to the quotes. In other cases, the quotes didn’t pan out as well as I thought, because they weren’t as pure as they likely would have been if I’d have been scrawling text and guessing at a few words. Thus, I had to find better quotes to fit the bill, knowing as I did what was and wasn’t entirely accurate. Although the net benefit was heavily in my favor, it wasn’t a 100-0 sum game.
AI tools do some forms of work for you, which is great, but it doesn’t absolve you of all responsibility. In many cases, it just shifts the work you have to do to something else. Think about moving from being a reporter to an editor in a student newsroom: You are no longer out there gathering facts or bugging people for interviews. Instead, you are asking questions of the reporter, poking holes in the story and generally making sure the reporter is sure.
Take the same approach to AI when you are employing a tool: Check the transcript carefully to be sure it wrote what someone actually said. Check each fact the same way you would if Johnny or Janie Freshman wrote it in their first story for the paper. Scour the material for holes based on your own understanding of the concept, rather than accepting the AI version as gospel.
There are obviously more things you can do to keep yourself on the right side of AI, but like the application of most tools, practice will improve performance and care will limit unintended consequences.
And probably save your credibility from needing a bandage or two.