What employers will likely ask you at a job interview and how to avoid killing your chances with your answers (A Throwback Post)

A former student stopped by to visit a little bit ago to get some help in assessing a couple job opportunities. He’d been out of school for about six months and been looking for a decent landing spot, all while avoiding the LinkedIn recruiters who found him “perfect” for an opportunity that was clearly a Ponzi scheme.

In our discussion, one thing he mentioned that stuck with me was, “I really wish they had taught me how to do a job interview while I was here.” I immediately wrote that down and taped it up next to my computer to remind me that I needed to add this skill to my upcoming “Life 101” course in the fall.

The issue of interviewing also hit my desk the other day when LinkedIn’s Andrew Seaman posted some valuable advice on what companies are looking for out of job interviews these days. (His “Get Hired” series is one of those things every student should sign up for, even if he doesn’t always focus on their particular field. He’s got great advice and great resources.)

A lot of this is what a lot of us intuitively teach our students, but the clarity comes from the structure and analogies in here. To add to his medley of advice, please consider this throwback post that gives students some good advice on the topic as well.


 

Four questions you will likely get asked at a media job interview and how to avoid killing your chances with your answers

With Thanksgiving around the corner, a number of you out there are headed toward that awkward moment at the family dinner in which some relative asks, “So… You graduate next month… You got a job yet?”

The fear of unemployment after college is not without merit, regardless of when you graduate (or graduated) and how well (or poorly) the economy is rolling along. The job-seeking process is filled with awkwardness, anxiety and anguish, a situation I have frequently compared to a bad dating experience.

During that process, a number of things can make or break you. Some of those things are out of your control:

  • You lack the experience or expertise for the position.
  • The company is looking for something else other than what you provide.
  • Some chucklehead on the committee makes a stupid-yet-compelling argument that knocks you out of the pool.
  • A ringer ends up in the pool for some reason and thus you find yourself competing against someone like Bob Woodward for a night GA job at the Beaver County Tidbit.

One thing that is mostly within your control, however, is the initial interview phase of the process, in which your potential future co-workers ask you a string of random inquiries based on whatever HR approved for them. We are currently going through this kind of thing here at the U, where we are searching for a colleague in the journalism department, so I’ve gotten kind of a refresher on the questions and answers that work and that don’t.

To help you along in this narrow way, here are a few questions you might hear in that initial phone/Zoom call, what the questions are trying to ascertain and how to answer (or not answer) them:

 

“What do you know about (NAME OF ORGANIZATION)?”

What they want to know: This is usually the warm-up question outside of “Can you tell us a little bit about yourself?” The goal here is simple: They want to find out if you did any research between when you discovered the job and this phone/Zoom interview. If you are going into a journalism-related field, you damned well better have done some research on this before you get there. Nothing says, “I’m going to be a lousy reporter/editor/PR practitioner/marketer” like the answer, “Oh… I know you have a job opening!”

The Answer: Don’t turn this thing into a 1950s Chamber of Commerce film that includes every tidbit you can find on Wikipedia.

Instead, look for key things associated with the organization itself. In most cases, place post information that matters to them on the “About Us” section of their website. Dig around in there for some elements that can form the broad strokes of your answer. Then, do a decent Google search on the organization, and rely on trade press or recent news pieces. This is where you can find if the agency just won some major award or if the newspaper is currently digging into something particularly shady. Highlight those elements as well, as they show you are looking into not just what they are, but also what they are doing/have done that is impressive.

Finally, look for ways to integrate yourself or your interests into the answer. This will help the interviewer start to imagine you as part of the organization’s story. It can be something like, “I know that you just won the IRE prize for investigative reporting. That series of trash collectors selling rat meat to unsuspecting grocery stores was amazing and I’ve always had a strong interest in big projects like that. I’d love to work with Bill and Sue on their next investigation.”

WHAT NOT TO DO: There are many ways you can screw this up, but here are the two basic ones:

  1. Don’t do any research and spitball it, hoping for the best. This is usually something people figure out right away and that will almost immediately place you on the “reject” pile. If they think your answer to a question is BS, they’re likely to start wondering what else you BS-ed along the way.
  2. Confuse the place with some other place you are applying for a job. It feels like the “I, Ross, take thee Rachel” moment from “Friends” for the people on the other end of that interview.

“Where do you see yourself in five years?”

What they want to know: Of all the possible interview questions, this one has always felt like the stupidest one to me. I wish I had the gumption to answer in one of two ways:

  1. “Probably stuck here, doing an interview with a job candidate and asking that stupid question of them.”
  2. “If I knew the future in any meaningful way, I’d be buying lottery tickets, not applying for this job.”

That said, what they actually want to know is if you have any kind of longer-term plan for your life and to what degree you see yourself growing and developing in their organization. Nobody wants to hire someone with no direction or sense of growth potential. To that end, you need to have a way to deal with this question without killing your chances of getting the job.

THE ANSWER: Demonstrate that you see yourself as both present at the organization and growing through your work at it. This can be something like, “I see myself doing both (THING YOU’RE BEING HIRED FOR) and (THING THAT IS SOMEWHAT ASPIRATIONAL, YET ATTAINABLE).” In the case of a reporter, it could be covering the daily grind of political stuff at the city council while doing more open-records reporting. In PR it could be cranking out press releases for clients while looking to develop a more involved strategy for clients across multiple platforms.

Another key here is to show value in areas that are beginning to develop. Five to eight years ago, that would be talking about social media and helping to draw eyeballs to your work by establishing a dominant presence on certain platforms. (Come to think of it, that’s still what we’re hearing people say, so maybe stick with that…) Look at the job description and look at what other jobs in the field are demanding and you’ll be able to paint a picture of someone who helps this organization stay on the “cutting edge” while retaining “bedrock tenets of the field.”

WHAT NOT TO DO: First, don’t give either of the answers I listed above. Second, don’t get too basic or aspirational in your answer.

If you go with the “I’m going to be here doing this job to the best of my ability” answer, they see you as a pedestrian hire who will literally do exactly what is asked of you and nothing more.

While that can kill your chances, the aspirational answer will kill them even faster: “I see myself working for (BIG NAME ORGANIZATION) in (BIG NAME CITY) where I’m doing (BIG DEAL STUFF).” Nothing says to a potential employer who is NOT a “big name” that they shouldn’t hire you more than the answer that essentially lets them know you see them as a stepping stone to something better.

Even if the organization knows it’s not a desirable career endpoint and even if you know you want to get in, get experience and get out, this is not the time to make those goals clear. It would be like during that slow dance at prom, when your date asks, “Do you think about us in the future?” and you answer with, “Sure. I figure I get laid tonight, probably date you throughout the next month until graduation. Then, I’m going off to college, where I promise we’ll keep up a long-distance thing until I find a better and hotter option in my res hall.”

“What do you see as your greatest strength and your greatest weakness?”

WHAT THEY WANT TO KNOW: They are trying to figure out if you are in any way self-aware and be honest about it. That said, there are red flags in the honesty that you don’t want to raise (see the prom example above). They want to know how well you know yourself to determine if you actually can do the things you say you can do. They also want a sense of “fit” when it comes to personality and social skill, most of which will be related to this answer.

The Answer: You need to be ready for this one, as I think it’s a keyboard macro that every HR rep has set up on their computer for job interviews. (Control-Alt-DUH, is probably the key combination.) Look for strengths that reflect their needs and your resume, while avoiding the generics. “Hard worker” and “team player” shouldn’t be the core of your argument here. That said, you can demonstrate your value here if you pair something they desperately want with something you excel at in a way in which they can see you in the position.

For example, if on the job ad, the company lists something like “Must be able to work under tight deadlines,” you could say something like, “I think my greatest strength is how well I work quickly under pressure. I spent three years on the night desk at the Smithton Daily Crier, and I had to turn around a lot of late-breaking news, without a lot of information, and make sure it was totally accurate. That experience is something I’ve carried over to my other jobs such as… ” and away you go.

As for the negative, look for negatives that can be trained out of you like, “I haven’t worked in a (large/medium/small) office like yours before, so I know I’d have to do some adjusting” work well, as do things that point to growth like, “I’m not as experienced as people who have been doing this for 10/20/50 years, so I know I have a lot to learn.”

WHAT NOT TO DO: You need to avoid things that overshadow everything else you have said, make you look like psychotic or can’t be fixed over time. In short, you don’t want people to remember you as “That candidate who said they bite their toenails in the break room” person or something. You also don’t want something where people can fear what you’ll be like at work, such as “I’m so competitive when it comes to stories, I’d stab a coworker in the neck to get a scoop.” Remember, your goal is to become an enticing option, not a cautionary tale.

“Do you have any questions for us?”

What they want to know: This always seems like a throw-away question because, in most cases, it comes at the end of the interview and it flips the interview on its head, giving you control of the dice. This question is only partially for you, in that you can get a few things clarified. However, it’s also for them, trying to determine what things matter to you above all else, as well as if you are still interested in this job going forward.

The Answer: You need a couple questions that demonstrate your interest in the position in a meaningful and productive way like, “I noticed you tend to work in teams when it comes to advertising strategies. Would I be integrated into one of your current teams or is there a process for new hires to become part of a newly built team?” That shows a) you know about their processes, b) you have an interest in working there, even after they asked you the previous three questions and more and c) you want them to see you becoming part of the organization.

You can also ask clarifying questions that allow them to expand on things, like, “You mentioned that this job would require me to do daily stories and in-depth pieces. What kind of balance would you want from me in this regard to help best serve the needs of the paper and the readers?” This shows the same kinds of things as above, while also showing that you were listening to them during the interview instead of just waiting to speak.

Other good questions include things like, “What is the time table for the rest of the search?” or “When might I hear from you again regarding the position?” These are simple, but show interest.

WHAT NOT TO DO:   This is always up for debate, given the situation, but here are a few things that I know tend to turn me off in a phone interview:

  1. Salary questions: It’s not that you SHOULDN’T ask this, but I’d argue that if you are on a phone/Zoom interview, it’s probably not the right place for this one. You will obviously want to know the answer to this, but that’s more of an in-person interview question. At this point, they’re still weeding people out, and anything that shatters the illusion that you are just a wonderful person whose sole purpose is to do fantastic things as part of their organization runs a risk here.
  2. “Serial Killer” questions: At this point, they are still trying to figure out if they like you or not, so questions that open a weird line of questioning can undo a lot of the good you’ve done. Things like, “The ad mentions a background check. Does that look into things that might have happened overseas?” suddenly have me thinking you buried a dead hooker in the sands of Cairo or something. When it comes to prepping out your questions, look at them the same way you read headlines to make sure you aren’t unduly worrying your potential employer. Have a friend or trusted adviser read them over as well for any “vibe” concerns.
  3. No questions: If you have no questions, come up with at least a few that will reinforce your awesomeness and how wonderful of a fit you would be in the job. Not asking questions can be somewhat of a turnoff for people.

That’s the best I’ve got. Hope it helps!

ASU’s use of AI to build classes from faculty Canvas course materials has instructors saying “WTF?” (A Throwback Post)

THE LEAD: You can call it “experimental AI” or “educational innovation,” but where I’m from, we call this “theft…”

Arizona State University soft launched a web app earlier this month that allows anyone, for $5 per month, to create an apparently unlimited number of customized “learning modules” using artificial intelligence. The AI chatbot, called Atom, uses online instructional materials from ASU professors to create a course that’s tailored to the goals, interests and skill level of the user. After asking a handful of questions and processing for about five minutes, Atom debuts a personalized course that includes readings, quizzes and videos from a half dozen experts at ASU.

But several professors whose content Atom pulls from were surprised to learn that their materials—including video lectures, slide decks and online assignments—were being perused, clipped and repackaged for these short online course modules. The faculty wasn’t told anything about the app, ASU Atomic, they said.

(SIDE NOTE: I so DESPERATELY want to use a video clip here from “Ted 2” that smack talks Arizona State right now, given how stupid this situation is, but I think the editors at Sage might pop a brain bleed. The tamest thing said in that exchange was, “Do you say Arizona State University or just HPV-U?” Anyway… I digress…)

BACKGROUND: The university is doing everything to both say that tapping the braintrust of the faculty through this AI thing is the greatest thing on earth while also telling faculty this is just experimental and there’s no real concern here.

As with most things administrators SWEAR aren’t problems, the faculty members refuse to buy this bull-pucky:

As is the case for many AI chatbots still in their infancy, Atom gets things wrong. In the module it designed for Hanlon, it included clips from an old lecture he gave focused on the work and career of 20th-century literary theorist Cleanth Brooks. Throughout the course it called the critic “Client” Brooks.

<SNIP>

Ostling is worried that Atomic “will start being used widely, and I have content on my Canvas shelves that would be very inappropriate to show up without context in a course,” he said. “Not only do I think the students will be poorly served because they might learn things that aren’t true, but it could potentially get me in trouble.”

I’m feeling this as well, given that I often have students interview other students for classroom-only exercises that get posted to Canvas. So, for example, a student talking about their experience at the local Pub Crawl might not be all that thrilled if that info becomes part of a database of content for everyone to see.

Even more, I have to occasionally create “alternative timeline scenarios” for the students. For example, to have my students write an “announcement press release,” I make up the scenario that our current chancellor resigned a while back, the university did a search and today is announcing the hiring of the next chancellor. It’s a logical scenario that would be something students might be expected to do as PR practitioners (hiring news release) and it forces them to focus on what to include in a short space.

However, I obviously have made up the name of the person we hired as well as that person’s background and accomplishments. If AI slurps it up and treats it as gospel, that’s not going to be good for anyone involved.

This all led me to today’s throwback post about our system trying to steal faculty content for what I would assume could be a situation like this. Even if the Universities of Wisconsin folks double-pinky promise not to turn my work into AI slop, I still don’t want them co-opting my life’s work for all the reasons listed below.

I did a check on how this is going and the board of regents hasn’t passed this yet, but I’m always leery of summer months, as that’s a great time for universities to pass these “take out the trash” bills, because nobody’s looking.


 

The Universities of Wisconsin System is trying to steal faculty’s copyright rights to educational material. Please help fight this stupid power grab.

(The system says, “We would never look to diminish your rights or take your hard-earned work away from you.” What the system actually does is more accurately depicted in the scene above.)

THE SHORT, SHORT VERSION: The Universities of Wisconsin System is trying to rewrite its copyright policy and assign itself the rights to the educational work and scholarly materials faculty create. If this goes through, faculty who have spent years building and improving their courses could get the shaft and I have no idea if I’ll be able to share stuff that I’ve always shared with you.

If you think this is as stupid as I do, please email system President Jay Rothman at president@wisconsin.edu and tell him not to let this policy pass.

(UPDATE: Rothman is no longer the president, but that email address will still get you where you need to go.)

THE LONGER, MORE NUANCED VERSION: Here’s a deep dive on the way the system is trying to recreate its copyright policy in a way that disenfranchises its faculty:

THE LEAD: The Universities of Wisconsin has decided to rewrite its rules involving intellectual property, giving the system total ownership over pretty much everything faculty create:

The UW System is proposing a new copyright policy that professors say would eliminate faculty ownership of instructional materials. The revisions are stoking alarm among professors statewide who say such a move would cheapen higher education into a mass-produced commodity.

“This policy change is nothing less than a drastic redefinition of the employment contract, one that represents a massive seizing of our intellectual property on a grand scale,” professors from nine of the 13 UW campuses wrote in a recent letter to UW System President Jay Rothman. “It would allow any UW campuses to fire any employee and nonetheless continue teaching their courses in perpetuity with no obligation to continue paying the employee for their work.”

Aside from owning faculty syllabi, lecture notes and exam materials, UW would also have ownership rights over the scholarship faculty create:

A draft of the new policy, obtained by the Milwaukee Journal Sentinel, would eliminate existing copyright language and replace it with the assertion that UW System holds ownership of both “institutional work” and “scholarly work.”

<SNIP>

“Scholarly work” includes most of what professors produce, such as lecture notes, course materials, journal articles and books. The UW System transfers copyright ownership to the author, as is customary in higher education, but notes that it “reserves” the right to use the works for purposes “consistent with its educational mission and academic norms.”

 

DOCTOR OF PAPER HOT TAKE: Given that I’ve got about a dozen textbooks in the field, I edit a journal that needs scholarly work to keep it running, I spent seven years crafting hundreds of blog posts and that I’ve built a ton of courses over my nearly 30 years of teaching, this was basically my calm, metered reaction:

beaker from the muppet show is screaming with the words time to freakout above him

I’ve already sent a copy of the proposal to Sage for its team of lawyers to go over, so I’m hopeful that I receive an answer along the lines of, “Calm down… Have a Diet Coke… This isn’t going to destroy what you’ve spent decades creating…”

In the meantime, let’s lay out how stupid and problematic this is:

The quality of your courses depend on the people you’re pissing off:  We essentially went through this in my media-writing class today and a collection of sophomores and juniors understood it, so I’m hoping it might make sense to the Board of Regents.

I proposed the following scenario to one kid in the class: Let’s say you turned in a really good story as an assignment for this class. In fact, I thought it was so good, I took your name off of it, put my name on it and submitted it to the local paper. The paper then paid me $50 for the story.

I then asked the kid, “So, given that every time you turn in something good, I’m going to take it, put my name on it and make money from it, how likely are you to put forth your best effort in this class?”

The kid said, “There’s no way I’m going to do anything good for you anymore.”

Right. So, let’s play that out here: If every time I work REALLY hard on making good stuff for my class, the U is just going to claim it as its own, why would I bother to do anything more than the bare minimum to make my class work?

I guess you could make the argument that pride in our work and a desire to make things better for our students could inspire us to do great things, even in the face of a naked power grab by the system, but if you’re going to treat us like mercenaries, we’re going to behave that way.

This will stifle innovation, limit interest in developing new courses and create a general sense of animosity among faculty. It will also likely inspire professors to find new ways to hide stuff from the administration folks, as one person on social media suggested to me:

This stuff isn’t a product, but rather a process: Inherent to the system’s argument is the basic premise of work product: You built this stuff while you were employed by us and required to do so. Therefore, since we paid you for this, the stuff is ours.

That works in the private sector, where we’re tasked with specific outcomes and granted special provisions to create this kind of work product. For example, I know that when I worked at the Wisconsin State Journal, I wrote a lot of articles that the paper published. Implicit in my employment agreement was the premise that I was acting on behalf of the paper, writing things that the paper tasked me to write and publishing those things in a copyrighted publication. They own that stuff and I’m cool with that. I don’t think I’m ever going to want to republish a weather story I wrote in 1996, and if I did something cool I wanted to show my students, that’s acceptable use.

However, when it comes to my media-writing class, I didn’t get hired to write lecture notes and syllabi for that class. In fact, what I wrote was a tweaked version of something I’d been working on for decades. I’d drafted some of this conceptual stuff when I was working at UW-Madison, improved upon it when I was at Mizzou, reconfigured it at Ball State and then adapted it here. This isn’t like you hired me to bake a cake for your birthday. This is a tree I’ve been growing and tending for years and years.

 

The material might not be UW’s to steal: Even if you don’t buy the argument above, the instructors might not own the material they’re using in the first place.

Textbook publishers aren’t just sending out desk copies of a dead-tree books and telling fledgling professors, “Vaya con Dios.” They actually build a ton of back-end stuff into the educational packages they provide these days, which includes a lot of the stuff the system is trying to get its grubby little paws on.

I know for my books at Sage, we have sample syllabi, PowerPoint slides for lectures, notes for instructors, exercises and test banks crammed with questions. I might even be forgetting some of the stuff we provide.

(Shameless Plug: Sage really is amazing when it comes to this kind of stuff. If you ever need a book, check these folks out first, especially if you need some help with the shaping and molding of the entire class experience.)

These things are available to instructors because Sage built them to go along with the authors’ textbooks. The professors can use them as they are, add stuff, cut stuff or otherwise tweak what they receive. That said, it’s not theirs to sell or give away. Sage holds the copyright for this stuff and I imagine Sage and the other book publishers who pour a ton of time and resources into building these things would be more than a bit peeved if the UW System tried to claim it as its own.

 

The Coy and Vance Duke Theory of Education: When I was a kid, I loved “The Dukes of Hazzard” television show, which ran every Friday for about seven or eight years. The show involved two cousins, Bo and Luke Duke, getting into scrapes with the corrupt law enforcement of Hazzard County and doing amazing car chases in their 1969 Dodge Charger. Along with patriarch Uncle Jesse Duke and the lovely cousin Daisy Duke, the boys were “makin’ their way, the only way they know how,” to quote the theme song.

It was a simple show that drew a good audience and it seemed to work well. However, around the fifth season, John Schneider and Tom Wopat (who played Bo and Luke, respectively) got into a contract dispute with the studio over salaries. Rather than pay them and move on with life, the studio had the idea in its head that the car (the General Lee) was actually the star of the show, so it didn’t matter who was driving it and that they didn’t need these two pretty boys at all.

Enter new cousins: Coy and Vance Duke.

If ever there was a knock-off of a brand name, this was it. Like the original Duke Boys, one was blonde, one was brunette. They essentially wore the same wardrobe, had the same catch phrases and did the same insane driving stuff. That said, the ratings took a dump and after one season, Bo and Luke “returned from driving the NASCAR circuit” and Coy and Vance ended up fading from memory.

What the universities are doing here is essentially the same kind of thing. They figure, “Well, hell, if we have the notes, the syllabus and the PowerPoint slides, we don’t really need the professor who created them at the front of the room.” These folks assume that once we decide to leave, retire or whatever, they can just plug in an adjunct at a fraction of the cost and things will run like a Swiss watch.  And that’s not just me being paranoid, as other folks see it as well:

I pretty much know my notes aren’t going to be helpful to other people as I wrote them based on a lot of my experiences in the field. Notes like (BUS FIRE STORY GOES HERE) or (EXPLAIN DRUG DEALER SHOT THING) probably won’t work for a random Coy or Vance they bring in to teach my class after they decide they don’t need me anymore.

 

HERE’S WHY YOU SHOULD CARE: One of the biggest reasons I’m worried about this is because it impacts what I can do with my materials. That’s also the main reason why I think you should care about it, too.

I never took this job to get rich and I certainly don’t like the idea of coming across like Daffy Duck when he found the treasure room:

However, when I know stuff is mine to do with as I please, that tends to benefit a lot of other people as well. Whenever someone shoots me an email and says, “Hey, how do you organize your class?” I’m always happy to give them a copy of my syllabus. When someone needs an assignment I’ve built, I’m glad to share it with them or on the blog.

When we went into COVID lock down, I basically dumped everything I ever did that I thought would help people into the Corona Hotline section of the blog for free. All those goodies remain there to this day, so feel free to help yourself.

If this policy passes, I might not be as free to offer that kind of generosity any more, and that would really tick me off.

A Look at the Dianna Russini and Mike Vrabel Situation: When Sources and Journalists Get Too Close, Bad Things Happen (An Unfortunately Repetitive Throwback Post)

A reporter and a source getting way too close for ethical comfort. Also, for all the times people have told me that sources and journalists NEVER hook up like this, I keep seeing a lot of sources and journalists hooking up like this… 

 

THE LEAD: Here we go again….

Longtime NFL reporter Dianna Russini has resigned from her role as a senior insider with The Athletic, according to the Associated Press. Her departure comes amid an investigation by The Athletic into Russini’s conduct and her relationship with Patriots coach Mike Vrabel. In photos published by Page Six last week, the two were seen spending time together at the Ambiente resort in Sedona, Ariz. ahead of the NFL’s annual owners meetings in Phoenix last month.

In her resignation announcement, Russini made the case that this was a set of cherry-picked images that took a totally innocent vacation involving multiple people and turned it into a tryst of some sort. Rather than actually showcase that, she said she refused to dignify the story and resigned instead:

“Moreover, this media frenzy is hurtling forward without regard for the review process The Athletic is trying to complete,” she continued. “It continues to escalate, fueled by repeated leaks, and I have no interest in submitting to a public inquiry that has already caused far more damage than I am willing to accept. Rather than allowing this to continue, I have decided to step aside now—before my current contract expires on June 30. I do so not because I accept the narrative that has been constructed around this episode, but because I refuse to lend it further oxygen or to let it define me or my career.”

That statement has the same effect as trying to put out a fire with gasoline. As a journalist, she has GOT to know that if ANY of her sources made a similar statement, she’d crawl so far up their rear end, they could taste her hairspray.

DOCTOR OF PAPER FLASHBACK: We’ve only covered this topic about a dozen times on the blog, ranging from the look at the Ali Watkins/James Wolfe situation at the New York Times to Olivia Nuzzi and RFK Jr.’s eeew-fest.

If there’s one common thread among these situations, it almost always mentions three things:

  • Who was or wasn’t engaged/married in whatever entanglement is going on
  • Any age gap between the male and female participants (This time its about seven years, which isn’t bad when you’re 50 and 43, or at least it’s not this. In most situations like this, we get an ancient guy and a woman 20-50 years younger)
  • A loud and immediate statement of support for the journalist that ages like milk in the sun.

(This case has yet to be fully explored, so it’s unclear if this is more of a “Kathy Scruggs” situation of unfounded sexual accusations or a full-on “Nuzzi-gate” situation that will be used in an emergency when syrup of ipecac is not available. The Athletic says it will continue its investigation to find out what happened, which it had to do regardless of Russini’s employment status if it wanted to have any credibility in journalism.)

What’s ridiculous is that in trying to pull a single “Throwback Thursday” post together, I found myself with almost too many examples of how gender, media, ethics and entanglements led to bad outcomes. Thus, here are some links to previous posts that might have some value to consider:

I’m sure I have more of these things somewhere, but let’s say that this is enough as a starter pack for “How not to make it in journalism.”

Have a good weekend.

Vince (a.k.a. The Doctor of Paper)

 

How to write the best obituary possible (A Throwback Post)

My reporting class today took a look at obituary writing, and I knew I wanted them to write something about the experience. Rather than having them write either a mock obit on a fake person or (perhaps more awkwardly) writing their own obituary, I asked them to simply tell me what they learned that they felt would be most important to remember when they eventually had to write an obituary.

Here were some of the more interesting ones:

“You have to be able to balance fact-based reporting with some of the aspects of a feature. Being accurate to the public record while being respectful of the memories that are being shared by the deceased’s loved ones can be tricky to do, but it is essential to writing a proper obituary.”

 

“Being overly flowery with word choice is not going to improve a poorly researched story.”

 

“It’s not just about having the facts right and accurately describing someone’s life. It’s also about getting the right vibes and the human elements of why that person matters and the impact they had.”

 

“I learned that when writing you want to focus on the life of the individual more than the death. This is important because you are not writing obituaries like a true crime story, but rather as a way for people to potentially connect to the fact that they knew this person, and also as a way for people close to the deceased individual to grieve in a manner that allows them joy.”

 

“I think it is important to understand and recognize when writing obituaries because it serves as a reminder to the journalist each time they are tasked with writing one, and don’t forget their human side when honing into their journalist side.”

 

With that in mind, here’s a throwback post that talks about the bigger issues in writing obits that we covered in the class today. Hope it helps.

Obituary Writing: Telling truths, not tales, in a reverent recounting of a life

In a discussion among student media advisers, one person noted that obituaries are probably the second-hardest things journalists have to do frequently. (The hardest? Interviewing family members about dead kids.) When a person dies, media outlets often serve as both town criers and official record keepers. They tell us who this person was, what made him or her important and what kind of life this person led. This is a difficult proposition, especially given that people have many facets and the public face of an individual isn’t always how those who knew the person best see him or her. Couple these concerns with the shock and grief the person’s loved ones and friends have experienced in the wake of the death and this has all the makings of a rough journalistic experience.

The New York Times experienced this earlier in the week when it published an obituary on Thomas Monson, the president of the Mormon Church. The Times produced a news obituary that focused on multiple facets of Monson and his affect on the church. This included references to his work to expand the reach and the population of its missionary forces as well as his unwillingness to ordain women and acknowledge same-sex marriages. The obituary drew criticism from many inside the church, leading the obituary editor to defend the choices the paper made in how it covered Monson. (For a sense of comparison, here is the official obituary/notification of death that the church itself wrote for Monson.)

You will likely find yourself writing an obituary at some point in time if you go into a news-related field.  Some of my favorite stories have been obituaries, including one I did on a professor who was stricken by polio shortly after he was married in the 1950s. I interviewed his wife, who was so generous with her recollections that I was really upset when we had to cut the hell out of the piece to make it fit the space we had for it. Still, she loved it and sent me a card thanking me for my time.

Some of my most painful stories have also been obituaries. The one that comes to mind is one I wrote about a 4-year-old boy who died of complications from AIDS. His mother, his father and one of his siblings also had AIDS at a time in which the illness brought you an almost immediate death sentence and status as a societal pariah. I spoke to the mother on the phone multiple times that night, including once around my deadline when she called me sobbing. Word about the 4-year-old’s death had become public knowledge and thus she was told that her older son, who did not have AIDS, would not be allowed to return to his daycare school. Other things, including some really bad choices by my editor, made for a truly horrific overall situation in which the woman called me up after the piece I co-wrote ran and told me what a miserable human being I was. She told me the boy’s father was so distraught by what we published that he would not leave the house to mourn his own son and that she held me responsible for that. Like I said, these things can be painful.

No matter the situation, there are some things you need to keep in mind when you are writing obituaries:

  • Don’t dodge the tough stuff: Your job as a journalist is to provide an objective, fair and balanced recounting of a person’s life. The Times’ editor makes a good point in noting that the paper’s job is to recount the person’s life, not to pay tribute or to serve as a eulogist. This means that you have to tell the story, however pleasant or unpleasant that might be. One of my favorite moments of honesty came from hockey legend Gordie Howe who was recalling the tight-fisted, cheap-as-heck former owner of the Detroit Red Wings:

    “I was a pallbearer for Jack,” says Howe. “We were all in the limousine, on the way to the cemetery, and everyone was saying something nice, toasting him. Then finally one of the pallbearers said, `I played for him, and he was a miserable sonofabitch. Now he’s … a dead, miserable sonofabitch.’”

    It’s not your fault if the person got arrested for something or treated people poorly. If these things are in the public record and they are a large part of how someone was known, you can’t just dodge them because you feel weird. Check out the Times’ obituary on Richard Nixon and you’ll notice that Watergate makes the headline and the lead. As much as that was likely unpleasant for the people who were closest to Nixon, it was a central point of his life and needed to be discussed. In short, don’t smooth off the rough edges because you are worried about how other people might feel. Tell the truth and let the chips fall where they may.

 

  • Avoid euphemisms: This goes back to the first point about being a journalist. You don’t want to soften the language or use euphemisms. People don’t “pass on” or “expire.” NFL quarterbacks pass and magazine subscriptions expire. People die. Also, unless you can prove it, don’t tell your readers that the person is “among the angels” or “resting in the arms of Jesus.” (Both of these euphemisms ended up in obituaries I edited at one point or another. They obviously didn’t make it to publication.) Say what you know for sure: The person died.

 

  • Double down on accuracy efforts: People who are reading obituaries about loved ones and friends are already on edge, so the last thing you want to do is tick them off by screwing up an obituary. I don’t know if this was just a matter of newspaper lore or if it was a real thing, but I was told more than once at a paper where I worked that there were only two things that would get us to “stop the presses:” 1) we printed the wrong lottery numbers and 2) we screwed up an obituary.
    True or not, the point was clear to me: Don’t screw up an obituary.
    Go back through your piece before you put it out for public consumption and check proper nouns for spelling and accuracy. Do the math yourself when it comes to the age (date of birth subtracted from date of death) and review each fact you possess to make sure you are sure about each one. If you need to make an extra call or something to verify information, do it. It’s better to be slightly annoying than wrong.

 

  • Accuracy cuts both ways: As much as you need to be accurate for the sake of the family, you also need to be accurate for the sake of the public record. This means verifying key information in the obituary before publishing it. The person who died might told family and friends about winning a medal during World War II or graduating at the top of her class at Harvard Law School. These could be accurate pieces of information or they could be tall tales meant to impress people. Before you publish things that could be factually inaccurate, you need to be sure you feel confident in your sourcing.
    Common sense dictates that you shouldn’t be shaking the family down for evidence on certain things (“OK, you say she liked to knit. Now, how do we KNOW she REALLY liked knitting? Do you have some sort of support for that?”) but you should try to verify fact-based elements with as many people as possible or check the information against publicly available information. Don’t get snowed by legends and myths. Publish only what you know for sure.

 

  • Don’t take things personally: Calling family, friends and colleagues of someone who just died can be really awkward and difficult for you as a reporter. Interviews with these people can be hard on them as well as hard on you. I found that when I did obituaries, I got one of three responses from people that I contacted:
    1. The source told me, “I’m sorry, but I really just can’t talk about this right now.” At that point, I apologized for intruding upon the person’s grief and left that person alone.
    2. The source is a fount of information and wanted to tell me EVERYTHING about the dead person. I found that for some of them, it was cathartic to share and eulogize and commemorate. It was like I was a new person in their circle of grief and they wanted to make sure I knew exactly why the person who died was someone worth knowing.
    3. The source was like a wounded animal and I made the mistake of sticking my hand where it didn’t belong. I have been called a vulture, a scumbag and other words I’ve been asked to avoid posting on this blog. One person even told me, “Your mother didn’t raise you right” because I had the audacity to make this phone call. I apologized profusely and once I hung up, I needed a couple minutes to shake it off. I knew it wasn’t my fault but it wasn’t easy either.

Your goal in an obituary is always to be respectful and decent while still retaining your journalistic sensibilities. It’s a fine line to walk, but if you do an obituary well, you will tell an interesting story about someone who had an impact on the world in some way. I like to think a story about this person who died should be good enough to make people wish they’d known that person while he or she was alive.

“It’s not a riot. It’s a large, prolonged disturbance.” Working through fact-checks and BS-checks (A Throwback Post)

When it comes to fact checking and BS detecting, I often tell students about a story I wrote involving the Mifflin Street Block Party about 30 years ago. The party got way out of hand late at night, with students setting bonfires in the middle of the street and even burning a car. When firefighters arrived to extinguish the blazes, the party participants repelled them with bottles, rocks, cans and anything else they could throw.

With the fire truck damaged and the firefighters outnumbered, the police eventually went in with riot gear and battled for control of the scene, as the party folks chanted, “F— THE PIGS!” at the top of their lungs.

The next day, I’m talking to the public information officer from Madison PD and I ask if, since it was the first time they donned riot gear since the Vietnam War, if they called out a 10-33, Riot In Progress.

“Don’t you dare call this a riot,” he told me.

I then explained I’d seen what had happened and the carnage that was left behind, so if it’s not a riot, what was it?

“It was a large, prolonged disturbance,” he told me before hanging up.

We are apparently entering another period of Jedi Mind Trick 101, in which people in power are telling the media, “Don’t call this a war. It’s not a war.” Therefore, I thought it might be a good time to pull this post the fact-checking exercise along with it out for another run.


Journalism 101: Facts matter, so don’t feel bad about forcing people to get them right

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THE LEAD: In a blinding flash of the obvious, the Washington Post reported that politicians don’t like being told they’re wrong about things via a journalistic fact check. In other “water is wet” news, Donald Trump and his campaign seem particularly outraged by the temerity of journalists who actually researched topics and can prove he’s full of beans from time to time:

Trump nearly backed out of an August interview with a group of Black journalists after learning they planned to fact-check his claims. The following month, he and his allies repeatedly complained about the fact-checking that occurred during his debate with Vice President Kamala Harris, berating journalists and news executives in the middle of the televised debate.

And this month, Trump declined to sit down for an interview with CBS’s “60 Minutes” because he objected to the show’s practice of fact-checking, according to the show.

<SNIP>

The moves are the latest example of Trump’s long-held resistance to being called to account for his falsehoods, which have formed the bedrock of his political message for years. Just in recent weeks, for example, Trump has seized on fabricated tales of migrants eating pets and Venezuelan gangs overtaking cities in pushing his anti-immigration message as he seeks a second term in office.

THE BACKGROUND: The joke I always go back to is the familiar one of, “How can you tell when a politician is lying? Their lips are moving.” The idea that politicians fabricate situations is not a new one. Nixon’s “I am not a crook,” Clinton’s “I did not have sexual relations…” and Mark Sanford’s “hiking on the Appalachian trail” are some of the more infamous ones, as they intended to cover over embarrassing personal failings and limit political fall out.

Even more, politicians invent people they saw, they met and they heard, all in the service of some anecdote about salt-of-the-earth farmers getting the shaft, military leaders praising their brilliance or other similar moments of self-aggrandizing puffery. And of course there is the myth-making that surrounds some politicians, like George Washington’s cherry tree or Reagan’s trickle-down economics…

As far as this election is going, Tim Walz was fact-checked on his claims about his service, his presence in China during the Tiananmen Square protests and his family’s use of IVF services, each of which resulted in some disparities. Kamala Harris is also ringing up a few “false” ratings from Politifact on some of her claims regarding illegal drugs and her own previous political efforts.

Still, most of this is piddly stuff compared to what Trump does on a daily basis, both in terms of frequency and intensity. If Walz’s “carried weapons of war” statement is a leak in the truth boat, Trump is continually bashing the Titanic into the iceberg and flooding every compartment.

WHY DO WE CARE AS JOURNALISTS: Despite what the former president of the United States things, facts have a definition:  things that are known or proved to be true. The job of a journalist is to get the facts and report them, so that people can make informed decisions on important things in their lives. If you strip away everything else from journalism, that’s the beating heart at its core.

Telling journalists you will only talk to them if they promise not to fact check you is like telling me, “You can come to our party, but only if you promise to not be a bald, middle-aged white guy.” It’s what I am, so that’s going to be a bit hard to square that circle.

People rely on facts to have a shared understanding of reality, so that society can function. It’s why when we bring a shirt to the check out kid and that shirt is priced $19.99 plus tax, we understand it’s probably going to cost about $21 or $22, give or take your part of the country. If the kid says, “That price is fake news. You owe me $150 and can’t leave until you do,” that breaks the whole “shared understanding of reality” thing.

For years, journalists have been telling people, “You’re entitled to your own opinion, but not your own facts.” Somewhere along the way (I blame the internet), it actually became, “Pick your own facts and then be outraged when someone disagrees with you.”

EXERCISE TIME: Pick out a TikTok on any hot topic that’s going on today (politics, Diddy trial etc.) and write down whatever statements these people are declaring to be facts. Then, go fact check them against

How to harness self-interest in service of improving story structure (A Throwback Post)

One of the hardest things to get my students to do is to work in the inverted pyramid. I don’t think I’m alone in this, given a) most of the stories they’ve read over the years are chronological instead of driven by descending order of importance and b) most of them tend to write expansive term papers for other classes, in which the focus is predetermined and being lengthy is rewarded.

To get them better focused, I often leverage the concept of self-interest: “Instead of thinking about what you, the writer, wants to tell me, the reader, consider thinking about what you would want to know most if you were reading this and then write it in a way that would best meet those needs.”

Sometimes, like this week, we have to go even more basic than that, which brings me to this week’s throwback post about our fire brief exercise. It’s amazing how quickly their viewpoint shifts when I have them thinking about their home being on fire instead of writing about a fire that happened elsewhere. I hope this will help you help your students find focus as well.

 


The Self-Interest Gap: Learning how to care less about what you want to write and more about what the audience wants to know

Self-interest is perhaps the one commonality humans share these days and it can be summed up in a simple question: “What’s in it for me?”

When you are on the “receiver” end of the process, it’s something we understand very easily. We know almost instinctively what is of value to us and what we care about right away. That said, when we put on the “sender” hat, we tend to focus more on what we want to tell people, forgetting that those people have their own set of interests we should be focused on.

Case in point, I asked the students to write a brief based on a press release about a fire. Here are the opening lines of a few of those briefs:

  • Firefighters responded to an engulfed single-story house shortly after 6 p.m. Sunday…
  • Boone County Firefighters responded to a call of a Sturgeon house fire…
  • Sunday evening, Boone County Firefighters responded to a call at 6pm on an electrical house fire…
  • A structure fire occurred at 520 S. Ogden in Sturgeon on the evening of Sunday…
  • Boone County Firefighters responded to a home engulfed in black smoke…

What we learn essentially in these things is either:

  1. Firefighters responded to a fire.
  2. A fire occurred somewhere.

If you were on the “receiver” end of the information, how much of this stuff would you care about? Of course the firefighters responded to the fire. That’s what they do. Also, fires occur everywhere from giant farm fields to the burn barrel in my yard. However, as a “sender” we tend to ignore that until we are forced to switch perspectives.

In thinking about this issue, I posed a question to the students meant to tap into that idea of self-interest: “Let’s say you get home after class and your roommate says, ‘Hey, your mom was trying to reach you. There was a fire at your house…’ What would be the first thing you would want to know?

Answers came quickly and easily:

  1. Is everyone OK?
  2. How bad was the fire?
  3. What happened out there?

In this case, a good response might be:

“The fire destroyed the house, but nobody got hurt.”

That’s the core of a good lead, with a strong focus on what matters most (big ticket item) and what people cared about most (answer to the first two sentences). When it’s your mom or your house, you have specific interests that a good source of information will attend to. If you can take that perspective and play on the audience’s self-interest, you can have a much sharper focus when it comes to telling the story directly and clearly.

Four things to know to keep your first media writing class from sucking (A throwback post)

I ran into one of the students from my upcoming media writing class the other day. She’s a graduating senior who’s taking it as an elective for her marketing degree, so I asked what she’d heard about the class and why she wanted to take it.

“I heard it’s hard as hell,” she said. “I also heard it was amusing. I’m taking it because I love to write and I need to write better.”

She then asked if we were doing a lot of writing, to which I obviously replied yes, but with a caveat: “We write a ton, but it’s not like the classes where you’re writing 25-page papers on some obscure topic. In fact, the first assignment you’ll write for a grade is going to be one sentence long, but it’ll take you three class periods to do it.”

Her face turned blank. “That’s a lot of pressure for one sentence. I mean, if I could write more than that, I could probably make it work better…”

“Better for you or better for the people who would want to read it?” I asked her.

Blank again. “Aw…”

And so we start another great semester, remembering a few ways for your students to really get something good out of a class that they probably aren’t really ready to experience:


 

Four things to know to keep your first media writing class from sucking

With the close of the Labor Day weekend, it’s a safe bet that most students reading this will be starting the fall semester or have just started it (apologies to those of you who are on trimesters or who just have a ridiculously early start date). When we start this week, I know I’ll be face to face with another fresh crop of students experiencing their first media writing class and I can already smell the anxiety.

For those of you students in a similar boat, in that you’ll be taking your first media writing or reporting class, here are four things to know from the start so that your experience will be less painful:

Your work will suck for a while: One of the most difficult things about going into media writing is how frustrating it can be for people who have always been good writers. People who struggled to write? They tend to have an easier time with it, even though that sounds counter-intuitive.

Let’s call the rationale behind this the “Michael Jordan Plays Baseball” Theory. In 1993, Michael Jordan had cemented his place as the best basketball player in the world. He had just led the Bulls to a “three-peat” as NBA champions and he won the MVP award in each of those finals. In October of that year, he retired from basketball and decided to try playing baseball. He’s a super star athlete, he’s in his prime and he never stunk at anything, so this shouldn’t be a problem, right?

Wrong.

Jordan played for Double-A Birmingham Barons and to quote Hall of Fame pitcher Bob Feller, “He couldn’t hit a curve ball with an ironing board.” Eventually, he got his first hit, his first run batted in and so forth. Even though he only hit .202 for the season, his manager (Terry Francona) said that he improved and could have been a major leaguer if he had committed to it. Instead, Jordan went back to basketball, much to the chagrin of everyone who wasn’t a Bulls fan.

The point is, you have always written well, but this is a different kind of writing and you’re going to suck at it for a while. All the things you used to have at your disposal that worked well won’t always fit into this style of writing. The format, the verbiage and the overall approach are all different, so get used to the feeling of falling on your keys for a while.

 

Learn from your screw ups:  I have this conversation at least once a semester:

Student: “I was wondering why I got such a bad grade on this piece.”
Me: “OK. Did my comments on the paper not make sense to you?”
Student: “I didn’t really read those. I just saw my grade and kind of freaked out.”

Look, I love writing, but writing out tons of comments on a story that was so bad it sapped my will to live, only to have the student ignore them all isn’t my idea of a good time. The whole purpose behind instructors writing comments on papers isn’t so that we have some sort of ground to stand on when an annoying student sues us over a grade. The idea is that we want you to learn something, so we tell you what went wrong so you don’t do it again.

As painful as it is to read the bloody mess of red ink that adorns your paper, dig into it. Learn what didn’t work so you don’t do it again. If you still don’t understand what you did wrong after you look your paper over, be proactive and meet with the instructor. Trust me, we love reading well-written papers so the more help we can give you on the front end, the less Advil we’ll need when we have to grade stuff.

 

Care more about the skills than the grade: If you would like to cause your instructor to have a “Scanners” moment every single day, make sure to ask two questions at the end of every class:

  1. “Do you know what my grade is?”
  2. “Is this going to be on the test?”

 

I get that grades matter for some things beyond the classroom: Scholarships, sports eligibility, having mom and dad not disown you… But seriously, once you are done with school, nobody is going to care about your grades, least of all you.

I can remember exactly three grades from my entire academic career:

  1. C-double-minus in penmanship from Mrs. Schutten in third grade. (The rule at that time was that if you got a D, they held you back, and although I was smart enough to pass everything else that year, my penmanship was godawful and she wanted to make absolutely sure I knew that.)
  2. C in Media Law in my junior year of college. (I skipped six weeks of class [long story] and was really, really bad at this whole concept. I prayed out loud for a C to pass during the final. I received applause, much to the chagrin of the instructor.)
  3. A in my first news writing class. (The only reason I remember this is because I wanted so damned badly to impress the instructor that I poured everything I had into that class.)

Beyond that, it’s a long alphabetic blur that ceases to have any value to me. If you focus on just doing stuff to get the grades, you’ll miss out on the skills you need to learn to make yourself marketable once you graduate. Even if you don’t see the point in what you are doing at the time, learn the heck out of the skills and practice them. Case in point:

At the end of the day, the skills will follow you and they will translate from job to job. Nobody, however, is ever going to say to you in a job interview, “So, it looks like you’re a perfect candidate, but let’s talk about this C+ in feature writing…”

Now is the time to care: I’ve told this to students before and it’s the best bit of advice I can possibly give you for any class:

Instead of saying, “I need this class (to graduate, to move on in the major or whatever)!” to your professor after you screwed up your work and you have no hope of getting out alive, say “I need this class (to graduate, to move on in the major or whatever)!” to yourself every day from the beginning of the semester and act accordingly.

Have a great semester and knock ’em dead.

It’s beginning to look a lot like Cliche-mas in journalistic writing (A Throwback Post)

Stop it. Just stop it. And don’t you dare call me a Grinch, either… 

It’s not that I don’t want a Christmas miracle or a white Christmas or a bit of holiday cheer. And if I had but one holiday wish, as I got a kiss under the mistletoe, it would be this:

“Journalists, please stop using cliches.”

With that in mind, here is a throwback post that looks at more than a few of them…

‘Tis the season to kill these 17 holiday cliches that will land you on the naughty list and get you coal in your stocking

The holiday season brings a lot of things to a lot of people, including family, gifts, joy and faith. Unfortunately for journalists, it also brings a ton of horrible, well-worn phrases that sap your readers’ will to live.

I tapped into the hivemind of jaded journos who were nice enough to come up with their least favorite holiday cliches. Avoid these like you avoid the kid in class with a cough, runny nose and pink-eye:

Turkey Day: The event is called Thanksgiving, so give thanks for journalists who don’t use this cliche. In fact, it took almost 300 years for turkey to become a staple of this event, so you might as well call it “Venison Thursday,” if you’re trying to be accurate.

T-Day: Regardless of if you are “turkey perplexed” or not, you’re compounding the problem with the above cliche with simple laziness. That, and you’re really going to create some panic among distracted news viewers in the military.

‘tis the season: According to a few recent stories, ’tis the season for car break-ins, holiday entertainingto propose marriage, to get bugs in your kitchen and to enjoy those Equal Employment Opportunity Commission year-end reports!

The White Stuff: Unless you are in a “Weird Al” cover band or running cocaine out of Colombia, you can skip this one.

A white Christmas: The only people who ever enjoyed a white Christmas were bookies, Bing Crosby’s agent and weather forecasters who appear to be on some of “the white stuff.”

Ho-ho-ho: It’s ho-ho-horrible how many pointless uses of this phrase turn up on a simple news search on Google. None of these things are helped by the inclusion of this guttural noise.

On the naughty list: The toys “on the naughty list” in this story “all have some type of hazard that could send a child to the hospital. The majority pose a choking hazard but parents should be aware of strangulation, burns, eye injuries, and more.” Including a cliche diminishes the seriousness of this a bit. Also, don’t use this with crime stories around the holidays: The first person to find a story that says Senate candidate Roy Moore, Harvey Weinstein, Louis C.K. or Kevin Spacey landed “on the naughty list,” please send it to me immediately for evisceration.

Charlie Brown tree: Spoken of as something to avoid. You mean you want to avoid having a tree that demonstrated looks aren’t everything and that tries to capture the true deeper meaning of Christmas? Yep. Can’t have that stuff.

“Christmas starts earlier every year…” : Easter, maybe. Christmas, no. It’s the same time every year. Check your calendar and stop this.

War on Christmas: Be a conscientious objector in this cliched battle, please.

“… found coal in their stockings”: Apply the logic of “on the naughty list” here and you get the right idea. The story on the Air Force getting coal for Christmas after tweeting that Santa wasn’t real could have done without the cliche. Then again, maybe we’d all be better off if the Air Force was right, given the picture included with the story.

Making a list, checking it twice: A all-knowing fat man has a list of people who are naughty and nice and will dole out rewards and punishments accordingly. Sounds cute when it’s Santa, but less so when an editorial is using this to talk about Steve Bannon. Let’s be careful out there…

Grinch: There is probably an inverse relationship between the number of people who try to use this cliche and those who actually get it right. Let’s let John Oliver explain:

Jingle all the way: Nothing warms the heart like an in-depth financial analysis of a multi-national retailer like a random reference to Jingle Bells.

Dashing through the snow: This product pitch isn’t improved by the cliche, but it might help you survive hearing the use of it over and over and over…

It’s beginning to look a lot like…: Well, it apparently looks a lot like Christmas for small businesses, at Honolulu’s city hall, through a $1.5 million investment in lights at a Canadian park, and at a mall in Virginia. It’s also looking a lot like 2006 in the NFC. Oh, and it’s beginning to look a lot like Watergate as well. Get ready with that naughty list and coal, I guess…

The true meaning of…: Nothing says, “I understand and want to engage with my readers” like lecturing them on “the true meaning” of something, whether that is Christmas or a VAD.

Wishing you all the best in this season of cliche…

Vince (The Doctor of Paper)

As a scummy weasel whose mother didn’t raise me right, I’d like to offer my support to the loud, rude piggies and terrible reporters out there (A Throwback Post)

President Donald Trump spent part of the last several days living up to his reputation of being “combative” with the media. During an event featuring a Saudi Prince, he told a journalist from ABC how terrible she was, before musing about how the FCC should consider yanking the network’s license to broadcast.

A few days prior, he barked “Quiet! Quiet, Piggy!” at a BBC reporter while she was trying to ask him a question on Air Force One.

The journo-folks in my orbit have poked at this in a lot of ways. Some are arguing the media outlets didn’t do enough to defend these journalists. Some have pointed out that with both journalists being women, this was another case of sexism rearing its ugly head. Some have said it’s another case of “Trump being Trump” so why are we surprised.

Truth be told, if you’ve worked in this field for more than about 20 minutes, you’ve likely found yourself on the end of the ugly stick, with someone swinging it wildly at you.

Even before Trump, politicians were railing against reporters and their work. If you covered education, parents, teachers and school administrators were likely to be upset with something you covered and weren’t afraid of telling you about it. If you spent time in business, entertainment or sports, you probably had a few run-ins with people who didn’t like what you wrote.

In covering crime, I got more than a few irate calls over the years, including one person screaming at me about how we made her son look bad by reporting his role in a shooting. A sentence I’ve never said before came out of my mouth: “Ma’am, it’s not my fault your son was shooting at people in a Taco Bell drive thru.”

I guess part of the umbrage we’re feeling in regard to these current outbursts is because we’d like to expect more out dignity and decorum out of the president of the United States than we got out of an angry mother of some guy who just landed in jail for the umpteenth time, despite her insistence he’s “such a good boy.”

With that in mind, here’s a throwback to a post about the beatings we all seem to take in the media and why it is good reporters stick with it:

 

Scummy weasels and death peddlers: What some people think about journalism (and why we tolerate their ignorance.)

“Your mother didn’t raise you right.”

I forget the context of that comment, but I know a woman yelled it at me over the phone once when I had the temerity to ask her a question about something someone she knew had done that landed that guy in jail. The implication was that I had nothing better to do than make people miserable and that if my mother had raised me properly, I’d know how sleazy I was being at this very moment.

The reason I bring this up is the story that is making the rounds, thanks to Dana Loesch’s speech at the recent CPAC event. Loesch, a National Rifle Association spokesperson, told the room that the mainstream media just loved it when someone went on a massive shooting spree:

“Many in legacy media love mass shootings. You guys love it,” Dana Loesch said Thursday. “Now I’m not saying that you love the tragedy. But I am saying that you love the ratings. Crying white mothers are ratings gold to you and many in the legacy media in the back (of the room).”

As someone who spent a good amount of time in a newsroom and even more time teaching budding journalists, it’s a little hard to swallow that statement. (I’m not alone in that regard, as multiple journalists have called out Loesch for her statements at CPAC.) The point here, however, isn’t to poke at Loesch but rather to let you know that although the statement is a bit more hyperbolic than most of those made about the media, it’s not rare that people think about journalists this way.

Former college basketball coach Bobby Knight turned hating the media into an art form and a cottage industry. Here are 10 of Knight’s most “memorable” soundbites, about half of which involve him fighting with the press. (Number 8 is my favorite, in which he compares journalism to prostitution.)

Knight isn’t the only person to hate the media for being the media. The clip of CNN’s Jim Acosta battling Donald Trump:

And he wasn’t the first president to rip on the media in front of a large group of people:

However, perhaps the greatest diatribe regarding how journalists react to disasters came not from a politician, but rather from musician Don Henley. His 1982 release of “Dirty Laundry” was No. 1 on the charts that year and really picked apart the way in which TV journalists appeared to enjoy “disaster porn.”

Personally, I’ve been called words I’ve been asked to avoid using on the blog. I think “scum” was the most user-friendly word I could include here. I’ve been accused of having vendettas against people for reporting that the caller’s son got involved in a shooting some place. I’ve been told to get a real job. I’m sure if you asked any of your professors who worked in the field, any one of them could tell you similar stories in which people took out their gripes on a journalist or two.

Still, as Allison Sansone noted earlier, you are serving readers who need you to get them information, even if that information is unpleasant. Of all the things I’ve seen that were nauseating, destructive or worse, I’ve never felt particularly happy about them. Sure, the adrenaline is pumping and the anxiety goes through the roof, so I can see how people would think I was “up” a bit while on the scene of something. However, I was never happy to see a dead guy, a fire-scarred woman or a flaming house full of dead dogs (all things I had to witness.).

This field can be a rough one to enter, especially if you enjoy people liking you or your work being positively appreciated on a universal scale. (I remember somebody once remarking about this idea, “If you want to be loved, go plan kids’ birthday parties for a living.” Personally, I find that more terrifying than covering a lot of the stuff I covered.) However, if you read through the responses the reporters gave to Loesch’s statement, you’ll find that they felt the job was worth it and the experiences associated with some of these traumatic events led to a greater sense of self.

I can’t think of many careers that will get you all of that. Even if it means you have to apologize to your mother for what people think of her child-rearing skills.

If you can make an easy decision and not feel torn about it, you really didn’t have an ethical dilemma (A Throwback Post)

Around this time of year, we tend to cover ethics in a few of my classes. Granted, we talk about the importance of ethics all year in various ways, but this is when we hunker down and say, “OK. Let’s really dig into this.”

One assignment I’d given for years involved a scenario in which you are a reporter at your college newspaper and you get leaked some documents about an arrest earlier in the year. The football team’s star running back was picked up for driving under the influence and a search of the car found illegal marijuana (I’ve been doing this for so long now, I have to qualify that this weed is illegal…).

You know the documents are legit, so you go through the process of calling sources. The player pleads with you, the coach threatens you and basically you have a story if you want one. The editor leaves it up to you.

The variety of answers of what they would do always amazes me. The one thing at least one student tries to do is “split the baby,” even though it’s stated this can’t be done: You either run it or you don’t in what is the last publication before winter break. They always seem to think there’s a way to finesse the situation so they don’t have to make a hard choice.

Others make a stand that says the people have the right to know, while even more sympathize with the athlete, seeing themselves as college students with potentially problematic pasts that run parallel to this kid. The one answer that always bothers me is the decision not to run it because “It might hurt our football program.” They essentially see themselves as part of the “football tribe” more than the “journalist tribe” in all of this.

Still, it’s fun watching them come to grips with various ways of seeing a situation when it’s more about “should or shouldn’t” than “can or can’t.” To that end, here’s a throwback post that outlines an ethics assignment that turned out even better than the one noted above, although I don’t know if you can replicate it.

Enjoy.


 

The Accidentally Awesome Ethics Assignment

Trying to make ethics real to students isn’t always easy. Fictional scenarios only go so far, as students can be unrealistically brave (“I’d tell my editor to kiss my grits and I’d quit!”) or fall into “Lebowski mode.”

In my freelance class, we talked about the various elements of ethics (honesty, integrity etc.) as well as some of the crucial aspects of what makes life a little different for freelancers (You only eat what you kill. You might have differing standards for different editors. etc.)

That said, I think I accidentally bumped into one of the more engaging assignments of the entire class. Here’s the story:

I have no attendance policy for the freelancing class, other than to say, “If you skip class, you’re losing out on whatever important thing we’re doing that day.” I figure, hell, they’re paying for the class through their tuition. If they want to treat my class like that Planet Fitness membership they haven’t cancelled over the past six years, despite never actually going to Planet Fitness, well, fine by me.

Only half of the students dragged themselves to the 8 a.m. class in the bitter cold on the day we had the ethics lecture. After we mulled the ethics of ethics and so forth, I asked them to consider the following:

“How would you feel ethically if I decided to just give you 100 percent on the third (final) story you have for this class because you showed up today?” In other words, I waive the assignment, you get the points. It’s like you showed up and you got a free cookie for doing so.

It was like pulling teeth to get them to discuss it at first. Some were happy to take it, others said, “Well, I’d feel a little guilty, but…” Eventually, they kind of settled in with the, “Gee, I don’t know but it sounds nice in theory” outcome.

So, I told them, “I’m going to leave the room. You have 15 minutes to come to a conclusion on if this should happen or not for real. If you don’t all agree, nothing happens. If you all agree on getting the freebie, it will happen. Go for it.”

As I sat in my office, I could hear the arguing, the overlapping voices and the frequent of yelling of “YEAH, BUT, WAIT…” After the 15 minutes, the appointed spokesperson of the group tossed open the door and yelled, “UNNNNGGHHH! FILAK! WE’RE READY!”

They explained that they were going to take the freebie and why they thought it was OK. Some justified it as they were always there and other people tended to skip a lot. (“One of the people not here just Snapchatted me a picture of themself in bed, so I don’t feel bad at all about this…” one student noted.)

Some said they figure life is a lot of luck of the draw, so they just got the lucky draw. Others said the benefit didn’t technically hurt anyone, as it wasn’t like the people who DIDN’T get the free pass had to do MORE than they would have otherwise.

I then said that they had really touched on all the areas except for one that seemed a little obvious. I asked a student if she had covered a vintage clothing event she was paid to do as a freelancer. When she said she did, I asked, “So, what if, after you published this piece, the person who organized the event came up to you and thanked you for such a nice story and gave you a $100 gift certificate to her vintage clothing store? Is that OK? I mean, you’re getting a benefit for something you would have done anyway, right?”

The student just stared at me. The young lady next to her said, “I think I want to change my vote.”

Then one kid asked me, “Is this real? I mean… some of us weren’t really sure that you meant it.”

“No,” I said. “This is real. You get the freebie.”

“My stomach kind of hurts,” another kid said. “This just feels weird now.”

I dismissed the class and they kept talking about it as they walked down the hall, some arguing while others trying to reassure themselves this was fine.

I hadn’t planned this at all, nor did I really think of how it would pan out, but here are a couple things this exercise ended up emphasizing:

REAL LIFE ETHICS ARE HARD: In life, there are a number of decisions I’ve made that I look back on and think, “What if I’d gone the other way?” Almost all of them are ones in which ethics are deeply ingrained.

I’ve never been a fan of debating ethics in a classroom setting because it feels like a false front to me. It’s the same reason I have trouble teaching crime reporting in a classroom: I could do a fake press conference about a fatal accident or have kids “role play” a terrible scenario, but in the end, it’s not real. While ethical debates give the students some things to consider, the impact isn’t there.

The thing that made this situation hard for them was that there were real consequences. They got something for free, which they likely felt they didn’t earn. It was an all-or-nothing situation, which I have found many students don’t like, as they prefer to hedge their bets as opposed to putting it all on 23 Red and spinning the wheel. It was something they really wanted, but they also felt guilty about their good fortune when compared to that of their missing colleagues. Which leads to point two…

GUILT IS A BITCH: One of my favorite discussions ever happened during the weekend I got married. My best man, Adam, came from a traditional Jewish family, while I and the rest of my kin were mostly in the Catholic realm. During the downtime before the wedding, Adam sidled up to me and said, “You’re on to something about Catholic guilt.”

Over the years, we’d had these great debates over whose faith had the bigger slice of the guilt pie. He argued that the stereotypical “Jewish mother” guilt was both real and unrelenting when it came from people within one’s family, while I argued that the less-direct Catholic guilt was like the smell generated from one of those plug-in oil things: It is everywhere and it just hangs there all around you.

In the end, we kind of came to the agreement that this was like arguing Hank Aaron vs. Willie Mays or Mickey Mantle vs. Joe DiMaggio: It all depends on how you slice the argument, but both are more than worthy of greatness.  Guilt, be it Catholic guilt, Jewish guilt or other similar guilt is really a pain.

The situation in class drove that home for me. These kids were literally getting stomach aches and headaches as they tried to wrap their brains around the idea of what was being offered and if they should take it. The emotion most of them came back to was one of guilt.

I’m not saying that’s good or bad, although guilt has led me to both good and mediocre decisions in life, but to have so many people from so many different backgrounds have their mental state coalesce around one emotion really says something.

THERE IS NO GOOD DECISION: One of the things I tell students a lot is that if you end up dealing with an ethical dilemma and you feel perfect at the end of your decision-making process, you really didn’t have an ethical dilemma. Dealing with these kinds of things in journalism is a lot like this scene from “Argo:”

There can be situations where you feel better or worse about the choices and the outcomes, but at the end of the day, you really don’t get to feel like everything is perfect. The key is to learn from each situation and make better bad decisions as you move forward.

Damaging Daniels: Do ethics matter any more in showing gruesome visuals? (A throwback post)

The Washington football franchise seems to have the worst luck with the worst injuries for its best quarterbacks. On Sunday night, Jayden Daniels became the latest casualty in the “gruesome” category when a Seahawk defender fell on his left arm and bent it back about 90 degrees the wrong way.

(If you haven’t seen it, you can watch it here.)

It was clear he was in significant pain at first, but it was unclear why, as it seemed to me that it might be a leg injury, given how he fell and how his lower body was posed. Only after a replay did the arm issue become apparent, with an official report calling it a dislocated elbow.

However, that wasn’t the only replay we saw. It seemed like they kept playing it over and over, to the point I woke up the dog when I instinctively screamed, “For the love of God! STOP SHOWING THIS!”

This brought me back to thinking about another similar injury and a post about the ethics of showing stuff like this on TV. However, I’m wondering about the relevance of this kind of discussion these days.

As I’ve frequently told my students, not everyone in the media game plays by the same basic set of rules anymore. The democratization of content collection and dissemination has really changed the way in which we deal with things like this as professionals and as viewers.

In 1987, Budd Dwyer, a public official convicted of bribery, called a press conference the day before he was to be sent to prison and killed himself while some stations carried the event live. Footage of the event exists online, but not of that moment itself.

(I remember using a textbook that showed two photos of Dwyer that we were to debate using for a newspaper’s front page: One with Dwyer holding the gun in both hands, the other with the barrel of the revolver in his mouth. That still messes with me…)

Flash forward almost 40 years and the moment Charlie Kirk was killed, dozens of videos popped up with the entirety of his final moments. Some people added slow motion, while others did zooms. Some even had some sort of sound track of sorts on there. I’m not linking to any of them, but I’m sure you can find them if you want.

That might be the bigger concern: Even as some came down, more went up. The reason was both the cash-grabbing click-baiting end of the deal, along with the basic prurient interests that many people apparently had for seeing a man literally die in front of us.

Thus, the chicken-or-the-egg thing: Is it that we now have more access to more content that allows us to see things, so we go see them? Or is it that we always wanted to see these things and we now have people who are more capable of providing them?

In either case, this throwback post might help spark a discussion or two about how we handle things as professional media folk and what that might mean going forward.


 

Breaking Dak: The ethics of broadcasting injuries in sports

TRIGGER WARNING: There are some graphic videos here of traumatic injuries. Watch at your own discretion. -VFF

The outcome of the Dallas Cowboys/New York Giants game Sunday was completely overshadowed by an injury to quarterback Dak Prescott, who sustained a compound fracture and dislocation of his right ankle.

Prescott was scrambling for a first down when his body went one way and a sizeable portion of his lower leg went the other way.

(Here is the video if you want to see it. If you don’t want to watch this, I don’t blame you. My wife, Amy, a nurse who loves to talk about brain surgery over dinner and is an avid watcher of “Doctor Pimple Popper,” was really disturbed when she saw this.)

Tony Romo, who was in the booth doing color commentary for CBS, immediately realized something was horrible, proclaiming, “Oh no… Oh NO!” As a former QB, Romo has been on the turf for Dallas a few times with severe injuries. However, he seemed to almost want to magically wish this one away by saying, “You almost gotta hope it’s a cramp right there…” After about three replays, he knew that wasn’t the case.

As fascinating as this was, much like other things that are odd, chaotic and disturbing, I found myself watching it a few times and yet hating that I could see what had happened.

When it comes to gruesome sports injuries, the question for journalists is, “What is enough coverage?” The answer seems to vary from situation to situation and announcer to announcer.

Take the case of Clint Malarchuk, a goalie for the Buffalo Sabres, who caught a skate to the neck in a 1989 game against the St. Louis Blues. The gash sliced open his jugular vein and slashed through his carotid artery. If not for the presence of Sabres’ athletic trainer Jim Pizzutelli, a former US Army combat medic who served in the Vietnam War, Malarchuk would have likely died that night. 

As blood began hitting the ice, the announcers immediately implored the camera operator to stop showing the injury. Malarchuk actually skated off the ice after he received assistance from Pizzutelli and that was the only other shot of him. No replays, no slow-motion blood gushing. After that, the camera stayed in a distance shot of the ice until everything was cleaned up and play was ready to resume.

Contrast that with the case of former Raiders running back Napoleon McCallum, who sustained a career-ending knee injury on Monday Night Football at the start of the 1994 season. Ken Norton of the San Francisco 49ers hit McCallum low when he crashed into the pile, but McCallum’s cleat stuck in the turf, forcing his knee to buckle backwards at an almost completely right angle.

I remember watching this game on TV and the announcers kept showing it over and over and over again, going in slow motion to show each frame worth of knee distortion. Each time they did it, it was accompanied by an announcer saying, “Oh… You hate to see that” or “You might not want to watch this…” And yet, they kept showing it.

Perhaps the most famous Monday Night Football injury involved Washington Football quarterback Joe Theismann, who saw his career end on the field. Linebacker Lawrence Taylor, who made a career out of having no regard for his own body or that of quarterbacks, snapped Theismann’s leg in half. Immediately, Taylor popped up and started waving for the trainer as he held his head in his hands in disbelief.

As the officials tried to figure out what to do about this mangled man, ABC kept looking for the best possible angle to figure out what had happened, finally finding a reverse angle that will never leave your head if you see it once. To its credit, once ABC got there, the station didn’t show it again.

So, the question remains, “How much is too much?”

There might be an official code that outlines this, but I’m having difficulty finding one. Thus, what you see below is kind of a patchwork of various codes that could provide some guidance:

The Radio Television Digital News Association (RTDNA), which deals primarily with broadcast journalism, has a section in its ethical code about accountability  that touches somewhat on this:

Journalism provides enormous benefits to self-governing societies. In the process,it can create inconvenience, discomfort and even distress. Minimizing harm, particularly to vulnerable individuals, should be a consideration in every editorial and ethical decision.

(A similar approach came in this voluntary code of digital broadcasters, which seems to have come from the National Association of Broadcasters.)

The Football Writers Association of America, which deals more with college sports coverage,  lists of elements within its code of ethics to deal with issues happening on the field. Under “Minimize Harm,” it notes the following elements:

  • Show compassion for those who may be affected adversely by news coverage. Use special sensitivity with children or inexperienced sources or subjects.
  • Be sensitive when seeking or using photographs of those affected by tragedy or grief.
  • Recognize that gathering and reporting information may cause harm or discomfort. Pursuit of the news is not a license for arrogance.

(For reasons past my understanding, I can’t find the code of ethics for the pro version of these folks. Maybe it’s buried in the “members only” section.)

In contrast, the Society of Professional Journalists, digs into the ethics of the field at length in its code. Along with the minimize harm stuff that was in the other codes, here was an interesting add:

Avoid pandering to lurid curiosity, even if others do.

Obviously “pandering” and “lurid” are in the eye of the beholder, but it does provide the “If your friends all jumped off a bridge, would you?” line of logic on this one.
I always go back to the line I remember hearing at the State Journal, where we employed “The Breakfast Test.” If someone were picking up our paper and reading it over breakfast, would the images (or in some cases EXTREMELY vivid writing) make that person puke in their Cheerios?
 

And, yet, again, this is variable in a lot of ways. Papers up by us have no problem running photos of people who have “cleaned” deer and pose next to the gutted, skinned carcasses hanging from trees. The hunting community is used to that. For a lot of other folks, that’s going to be a breakfast showstopper.

In any case, the unfortunate answer to the question, “How much is too much?” when it comes this kind of coverage is like most ethical or “taste” situations: It depends.

The audience you serve, the expectations they have, the previous things you’ve shown them with or without problem and more come into this. However, even if you don’t have a concrete answer, it helps to discuss this to find ways to understand what to do when you find yourself in a situation like this. The more you can gain collective knowledge in advance, the better prepared you will be to make your choice.

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