The Dartmouth Provost Used AI To Write His Opinion Pieces. When The Student Newspaper Called Him Out, He Replied With An AI-Written Statement (A Throwback Post)

The topper of the amazing story done by The Dartmouth on the AI use of their provost.

 

THE LEAD: The next time your professor tells you, “If you just let AI do all your writing for you, you’ll never be able to get a job,” you can now respond with, “Well, I could be the provost of Dartmouth…”

An investigation by The Dartmouth of academic articles and opinion pieces published by Provost Santiago Schnell in 2026 found a median “AI-written” text percentage of 96% using artificial intelligence detector Pangram.

Pangram — which was found to have a “near-zero error rate” by an October 2025 University of Chicago audit — uses a large language model neural network which is trained to recognize differences between separate datasets of human-written documents and AI-generated content, according to the company’s website.

The student journalists at Dartmouth University did an amazingly strong deep dive into this topic, relying on both the most accurate AI-detection program available and some strong reporting beyond that. This wasn’t a quick-hit piece on one thing Schnell wrote, but rather a comprehensive look at his work before and after AI chatbots became widely available.

In addition, they sought and received a comment from Schnell about their findings, but didn’t just give him a pass. Instead, they took each of his claims (it was for grammar only… AI picks on people who have ESL concerns… etc.) and debunked each one of them.

And as if that weren’t enough to make the point, they also found this:

In an email statement to The Dartmouth on Sept. 18, Schnell wrote that he uses artificial intelligence for “language refinement, copyediting, improving clarity and organization and making writing processes more efficient,” but “review[s] the final text and take[s] responsibility for its content.”

“I develop ideas and arguments, conduct the research, evaluate the evidence and sources, determine the structure, prepare drafts and decide what appears in the final text,” Schnell wrote. “I regard these technologies as assistive tools. They do not identify the problem, design the research project, guarantee the validity of research results, interpretations, citations, conclusions or substitute for my research, intellectual judgment or authorship.”

Schnell’s Sept. 18 email statement to The Dartmouth was itself “100% AI-written,” according to a Pangram test.

I imagine next time, the Dartmouth students will want to do a sit down interview with this guy, just to see if he’s capable of doing so…

Given this kind of stuff is now everywhere, even places we generally would expect to be a little more honest, here’s a throwback post that talks about how best to avoid AI fake-outs and keep yourself out of trouble.


 

How AI “expert sources” have duped journalists and four tips on how to avoid being the next victim

 

Meet Elizabeth Hubbell, a 25-year-old skin-care expert who is willing to be a great source for your next story on anything makeup or skin-care related. She’s actually completely fabricated. Her picture came from an AI generation site and her name is a combination of my car (Betsy) and a baseball player whose card I had laying around (Carl Hubbell). Careful. It’s dangerous out there…

When it comes to doing interviews, I always tell students they need to do them in person.  In response, they often look at me like I’m asking them to use a teletype machine or some semaphore flags. It’s easier, faster and more convenient for both parties if they can do a text, a chat or an email interview, the students say.

I argue that the face-to-face interview allows for a deeper connection for profile and feature pieces. This approach also can prevent sources in news stories from weaseling out of answers they could otherwise work through via several drafts of an email. Plus, if I spend some time in the source’s environment, I can probably find a personal effect that could give us something to talk about, like a family photo, a kid’s drawing or a sports item. At the very least, it’ll help with scene setting.

Apparently, there’s another good reason for my approach these days: Your easy-to-access, extremely helpful, expert source might be AI:

Since the launch of ChatGPT in 2022, anyone can generate comment, on any subject, in an instant.

It is a technology that appears to have fuelled a rise in expert commentators who have appeared widely in national newspapers but who are either not real, not what they seem to be or at the very least have CVs which do not justify their wide exposure in major newsbrands.

The rise in dubious commentators has been fuelled by companies that charge the PR industry in order to share quotes via email with journalists who have submitted requests for comment.

Journalist Rob Waugh found that in a number of cases, digital outlets were mass-generating content from these supposed experts, giving everyone from news journalists to PR practitioners the exact the quote or information they needed on a wide array of topics. However, when challenged to engage more deeply regarding who they are or what they have done in life, the “sources” suddenly had difficulty:

She has been quoted in Fortune talking about “loud budgeting” and by Business.com talking about the best countries in which to obtain a business education (both sites are based in the US).

A profile on Academized describes her as a “biochemist and science educator”. The same byline picture also crops up on a publisher called Leaddev, for someone called Sara Sparrow. Rebecca Leigh has written for DrBicuspid.com about how to write a business plan for your dental practice where she is described as a writer for Management Essay and Lija Help (two online writing services).

When challenged via email to do something that would be difficult to do with AI image-generating software (send an image of herself with her hand in front of her face) or prove that she was an environment expert, Rebecca stopped communicating.

One AI source, “Barbara Santini,” was particularly prolific in the volume and array of topics she could cover for journalists. Waugh found this roster of publications that had included Santini quotes:

She has been quoted in The Guardian talking about the benefits of walking (paid content), in Newsweek talking about white lies, Marie Claire talking about the meaning of money, the Daily Mirror talking about the benefits of sleeping with your dog, in The Sun talking about sexual positions, Pop Sugar talking about astrology, and Mail Online talking about how often to change your pillow.

Santini was recently quoted in a BBC article examining the lifelike responses of AI to Rorschach tests used by some psychologists saying: “If an AI’s response resembles a human’s, it’s not because it sees the same thing but it’s because its training data mirrors our collective visual culture.”

Despite her ability to be all knowing and wise, Santini apparently couldn’t receive phone calls, a relatively easy giveaway that the “person” on the other end is AI. Waugh also found other examples of journalists who were getting taken for a ride by an AI source, including one case where the non-human pitched a sob story about breast cancer survival:

“Seeing my scarred chest in the mirror was a constant reminder of what I had lost,” Kimberly Shaw, 30, told me in an emotional email.

She had contacted me through Help a Reporter Out, a service used by journalists to find sources. I cover skincare and had been using the site to find people for a story about concealing acne scars with tattoos.

<SNIP>

Shaw’s experience may not have been relevant to my acne story, but it tapped into the same feelings of empowerment and control I wanted to explore. Thinking she could inspire a powerful new piece, I emailed her back.

But after days of back-and-forth conversations, something in Shaw’s emails began to feel a little off. After idly wondering to my boyfriend whether she could be a fake, he suggested that I run the emails through a text checker for artificial intelligence.

The result was unequivocal: Shaw’s emails had been machine-generated. I’d been interviewing an AI the entire time.

As a result of Waugh’s story, a number of these information clearinghouses have tried to cull their ranks of AI “experts” while the deceived publications have retooled or removed the stories with fake people in them. Although the founder of one of these “expert mills” blamed much of the situation on “lazy journalists,” he kind of gave up the game a bit when it came to explaining why these platforms don’t prevent the frauds from gaining access in the first place:

Darryl Willcox, who founded ResponseSource in 1997 and sold it in 2018, says that the simplicity and speed of platforms like ResponseSource is key to their appeal and that attempts to add authentication risk slowing down the system.

Willcox said: “The other factor which complicates things a little bit is that these platforms are quite an open system. Once a journalist makes a request they can be forwarded around organisations, and sometimes between them, and often PR agencies are acting for multiple parties, and they will be forwarded onto their many clients.”

In other words, “If we slowed down to make sure things were accurate, we wouldn’t be as appealing as we want to be.” Eeesh.

So what can you to to avoid quoting a fake person? The overarching theme is basically, “Don’t be a lazy journalist,” but here are a few more specific tips:

TRUST, BUT VERIFY: The old Russian proverb really comes into play here and for good reason. I often say that paranoia is my best friend and has kept me out of a ton of problems. To that larger point, not only did I click on every link I could find in Waugh’s story, I also Googled the hell out of Waugh himself. Why? I imagined that it would be the most epic “Punk’d” moment on Earth if the media world was flocking to this story about AI screwing with journalists, only to find out that Rob Waugh was also an AI fake. I found LinkedIn, X, Bluesky, media staff pages and at least a dozen photos. I wouldn’t bet the house on the fact he’s real, but I’d probably bet the lawn tractor.

This can be harder in situations like the one involving the cancer scammer, as regular people tend not to have as big of a social media presence or digital footprint. That said, even regular people under the age of retirement should have left a few breadcrumbs out there for you to find.

KICK THE TIRES: If you can’t find the person clearly through a digital search, feel free to play a little game of 20 Questions to see if you can get some things ironed out. Experts who have kicked the tires on a few bots can offer you specific ways to ask questions that will tend to ferret out fakers. The author in the cancer-scam story revealed that asking for specific photos based on prior conversations can be helpful as well.

I learned about this kind of thing in trying to defeat scams when it came to buying sports memorabilia. When unknown sellers offered either exactly what I wanted when I couldn’t find it anywhere else or provided me with a ridiculously low price for something I knew should cost more, the pros who had been around the block a few times suggested I ask the seller to “coin the image.”

What this meant was that I wanted the person to take a picture of the item with a coin (usually asking for either heads or tails, or maybe even a specific coin) so I could tell they had the item and weren’t messing with me. Turned out, that advice helped me dodge a bullet or two. As weird as it might seem, asking someone to take a picture with their left hand raised or holding a quarter with “heads” showing might help you avoid a problem.

MEET IN PERSON: Again, this is the most obvious one to suggest. If you meet a person, in person, it’s a pretty safe bet that you can consider them real. The rest of the stuff (Are they the expert they claim to be? Did they really do what they say they did? Do they actually have cancer?) remains a risk without substantial additional reporting, but at least you’ll know they exist.

If that can’t happen for legitimate reasons (the person lives too far away etc.), look for other ways to get some human connection with the source. That could be a Zoom/Teams/Whatever video chat or an actual phone call at an actual phone number. In the cases where the frauds proliferated, it was pretty clear that the only connection between the source and the journalist was through a keyboard. That’s especially dangerous when you don’t have a prior relationship with a source.

WHEN IN DOUBT, DO WITHOUT: At the end of the day, there is no journalistic rule that says you have to use a source, a quote or a “fact” just because you have it. If you don’t feel comfortable with how a source is providing you with information or you aren’t 100% sure this person is a person, it’s better to leave that source out of your story than it is to run the risk of getting bamboozled.

If you say, “Well, the whole story will fall apart without this one source and I can’t get anyone else to provide me with this information,” maybe that’s more revealing than anything else we’ve said here.

Six Important Things That Got Lost In The Story Of The SIU-Edwardsville Communication Director Who Filed A Police Report Against The Editor of The Student Newspaper

Student media and university officials tend to have relationships that range from somewhat cordial to downright vitriolic. This makes sense in a relatively adversarial system, in which the goal of the university is to present itself in the most positive light possible, while the goal of the student journalists is to present reality, regardless of how it makes the university look.

In the case of The Alestle at Southern Illinois University-Edwardsville, the relationship has devolved to the point in which a member of the school’s PR team filed a police report against the paper’s editor, claiming harassment via one line in an email. This is on top of a PR official saying her unfettered ability to sit in on interviews between student reporters and university personnel is “non-negotiable.” And those are just the most recent clashes over what is and isn’t acceptable under the First Amendment.

If you are behind on the story, there has been a TON of good reporting that can catch you up here:

The headlines of the story capture both the oddity and impact of this story: A clash over the First Amendment rights of student journalists ends up with an administrator essentially calling the cops on the editor, claiming harassment. What is getting overlooked however, reveals a bigger set of problems for the students, the university and even press freedom in general.

I exchanged a series of emails with The Aleste’s editor-in-chief, Dylan Hembrough and also conducted a phone interview with him, exchanged a series of emails with SIUE Director of Communications Nicole Franklin and did some deep dives into the background of this beef.

Rather than rehash what a lot of superior journalists have already reported, here are a few important things that are getting lost in the coverage of this story:

THIS ISN’T A ONE-TIME PROBLEM: A number of articles look at this moment as a singular incident, but it’s not. Although neither party could put a specific date on the start of the conflict, Hembrough, pointed to a story he wrote, regarding the university’s policy that resident assistants (RAs) were not allowed to talk to student media.

As the story made the rounds, the Foundation for Individual Rights and Expression (FIRE) caught wind of it and eventually wrote a letter to SIUE, explaining how the university couldn’t clamp down on students’ free speech rights if they were to speak as individuals, not university representatives. In response, the university noted The Aleste’s story was inaccurate, but did not elaborate on why it was wrong or what clarifications they had provided to student workers about media interactions.

According to the FIRE website, the case remains active in the organization’s files.

Hembrough has been EIC for the past three years and said that he’s outlasted three head spokespeople, each of whom has been less than thrilled/cooperative when it comes to The Alestle, so clearly this isn’t a one-time problem.

 

THIS ISN’T AN ALESTLE-ONLY PROBLEM: FIRE keeps track of everything related to free-speech/expression and hasn’t found a lot great to say about SIUE. FIRE has labeled the institution as “red,” which means it has at least one policy that is exceptionally problematic in relation to free speech on campus. Here’s the general report card that outlines its ranking in free speech:

(To be fair to SIUE, UW-Madison is ranked 61 and still has a grade of D, even though it’s a bastion of liberalism that has the reputation of “Two’s company, three’s a protest.” Probably the more telling thing is SIUE’s ranking of 243 out of 261 colleges and universities. Private institutions like Notre Dame and Marquette University rank better and they’re technically ALLOWED to do more suppression than SIUE if they felt like it.)

In addition, the school settled a free-speech lawsuit in 2023 with former student Maggie DeJong, who argued the university violated her First Amendment rights. According to the suit, DeJong wore a “Back the Blue” hat to class as a way to show her support of police and counter speech related to “defunding the police.”

After several discussions with professors and administrators, a university official issued a no-contact order between DeJong and several classmates, an action the suit called viewpoint discrimination. In the settlement, the school paid DeJong $80,000 and agreed to revise policies related to issues like this in the future.

In 2018, College Republicans sued the school over a free-speech policy that literally restricted free speech to 0.0013% of the total campus footprint. Even worse, the policy regarding that tiny “Speech Zone” required that the university approve the “free speech” offered in that space at least two days in advance if the planned speech was expected to be fluffy and happy speech. If the speech could be more “controversial,” students needed to get the permission 90 days in advance.

What makes something “controversial” under that policy? That was at the sole discretion of the school. The school settled for $10K in legal fees and a promise to redo the policy.

Long story short, it’s not just a liberal thing or a student media thing. SIUE just seems like a place that treats free speech like it’s a cockroach problem that won’t go away.

 

WHO GETS TO CALL THEMSELVES JOURNALISTS?: The two key media reps for SIUE during this situation, Franklin and Executive Director Paula Bridges, have leaned heavily on their status as former journalists with decades of journalism experience while condemning The Alestle.

(EDITOR’S NOTE: Bridges has left her position at SIUE as of Sept. 16, according to an article on The Alestle website. Links to her staff pages at SIUE are now dead and she has not updated her LinkedIn profile with new career information as of this writing.)

Franklin made her bona fides known during an interview with the Edwardsville Intelligencer:

So as I navigated a career that straddled 30 years in television news and more than 25 as an indie filmmaker some would agree my work exemplifies a Black woman’s joy. I’ll take it. My desire to pursue communications in college in reference to broadcast media was what I saw as the only degree that made sense at the time.”

<SNIP>

“That’s an interesting question because I came to this role after working 30 years in news television as a video editor/engineer and more than 25 years as an independent filmmaker.

Bridges also calls herself a journalist on her LinkedIn page, noting experience in both print and broadcast. In the letter she wrote slamming The Alestle, she doubled down on that statement:

As a journalist with more than 30 years of experience with newspapers, news radio, magazines, and broadcast television, I will always defend First Amendment rights and freedom of the press. I also recognize the important obligation that accompanies the power to publish: verify facts before publication and correct errors when they occur.

I concluded my reporting career as an Emmy Award-winning news anchor, and served across various sectors including municipal government, public safety, the judiciary, and education. I am writing an open letter to our university community because I am deeply troubled by the direction and disposition of The Alestle as an exercise of journalism.

In digging into both of their backgrounds, it’s unclear to me how the math works and also how those experiences directly relate to any First Amendment support.

For Franklin, she lists the following items:

The big one, where she spent 17 years was a bit confusing, but in digging into her resume, it was a little clearer:

This was mostly production work, as opposed to news gathering or journalistic content creation. In addition the other two places where she worked that are categorized as “news” are basically morning programs where little in the way of hard-hitting news occurs. And again, I’d imagine she wasn’t responsible for the news reporting as a video editor.

In terms of Bridges, the experience brag is nowhere nearly commensurate with the resume she publicly shares. That “30 years” she opens her letter with really comes down to about eight or nine years of broadcast journalism at the anchor desk:

That’s actual experience in journalism, no doubt, even if it ended before a lot of The Alestle staffers were in grade school. Outside of that, however, her professional life has been on the PR side of the fence for numerous public institutions:

Add all that up and you more than double her time in journalism, not to mention it’s the most recent 17 years of her career, give or take. That’s not to criticize those jobs, as I teach students every day who want to take gigs like that, but I’d argue that those careers are more about reputation management and positive front-facing work as opposed to what news reporters do.

Also, given those positions, I’d wager a dollar to a doughnut that Hembrough and his crew have done more investigative, deep-dive, digging-around, according-to-Hoyle journalism stuff in the past three years than these two folks have done at any of their stops.

 

BELIEVE WHOMEVER YOU WANT, BUT CHECK THE RECEIPTS FIRST:  In most cases like this, one side puts out a list of issues it has about free speech or conflict and the other side goes silent. If you look back at the multi-part series we did here in Indiana University’s fight with the Indiana Daily Student, I tried to get comments from at least five people in administration and the only response I got was a set of links to previous statements that didn’t answer my questions.

In this situation, both Hembrough and Franklin have been active in presenting their cases to the media. As is the case with most mainstream media stories, space is limited and reporters want to play fair, so they grab a quote from each and move on.

In the case of Hembrough, the quotes mostly discuss the way in which the admin has been dumping all over the paper in public without having the facts right. In the case of Franklin, the quotes mostly present a case of the students making mistakes and not correcting them, all while arguing she’s totally in favor of free speech.

For example, Franklin made what appears to be a completely reasonable statement in an email to me:

This has never been about free speech or freedom of the press. SIUE has a long history of sponsoring The Alestle and training student journalists, and that commitment has not wavered.

The real issue is the lack of journalistic principles of objectivity, truthfulness, and accuracy. Calling for accuracy is not interference. The Alestle has repeatedly published information that is inaccurate and, despite requests for corrections, has been slow or unwilling to make them.

That comment sounds fair, in that being accurate and following journalistic principles should be at the core of what student media does. When I asked Hembrough about those allegations, he did more than comment.

He brought the receipts to prove stuff. 

In this timeline of links, rebuttals and clarifications, he names names, documents dates and shows his work. In picking through this over the last week, I could easily see how some of the comments Franklin had made in various comments were either inaccurate or in service of the university’s narrative.

He also had emails to support his statements that Franklin had been presented with information about her presence at interviews being a First Amendment violation, as well as her reactions, such as her statement that her presence was “non-negotiable.”

And as Hembrough said, “There are only so many ways you can slice the word non-negotiable.”

When it comes down to it, journalists are supposed to be objective, but we’re also supposed to be fans of reality. In other words, if one person says it’s raining and one person says it’s sunny, we aren’t supposed to just report both equally.

We’re supposed to look out the window and figure out who’s right, which is why checking those receipts is really important.

 

IT’S HARD TO SQUARE THE CIRCLE ON SIUE’S FIRST AMENDMENT TALK: What keeps coming up most in these discussions is the First Amendment and how it either is or isn’t being violated in this situation. In an email Franklin sent me, she noted:

Our position is straightforward: the University has a legitimate interest in ensuring that information it provides to the public is objective, truthful, accurate, and that factual errors concerning the University are identified and, where appropriate, corrected. That interest does not conflict with our commitment to free speech and free press.

Based on what I’ve seen of the coverage on this, the timeline Hembrough provided and my digging into the background on SIUE, the reporting is meeting those goals, with errors generally being corrected in what is a reasonable time period.

I’m uncertain as to how the university is parsing “truthful” versus “accurate” and it’s also interesting that the lack of objectivity seems to be focused on stories that don’t paint the university in the best light.

Setting those issues aside, experts in media law at multiple organizations have stated their concerns regarding the way in which the actions of SIUE’s PR folks are problematic in relation to the First Amendment rights of The Alestle staff. The response from the system’s lawyer doesn’t directly address the concerns.

If you’re really committed to the First Amendment, it means you have to support press freedom that is unfettered by governmental overreach, both direct and indirect. When experts in that field are telling you, point blank, you are in violation of the letter and spirit of that law, it might be time to reconsider your actions.

If sources are really concerned about accuracy, have them record the interview instead of having Franklin sit in. It’s a fair trade, in that both sides have a complete record of what happened and no governmental agent is there to potentially chill the exchange of information.

(SIDE NOTE: I emailed a couple people who have covered this story and a couple journalists who cover SIUE on the regular to ask one basic question: Does Franklin make a point of sitting in on your interviews as well? I’m trying to figure out if this is an Alestle-only thing or not. If anyone responds, I’ll add it here.)

Speaking of chilling, filing a police report against a student journalist feels an awful lot like a brush-back pitch. In our interview, Hembrough told me he got the email during class and his anxiety immediately kicked into overdrive:

I was pretty jarred. I’ll tell you that. So I got the email on Wednesday morning. I was in the middle of class, and I had to step out for about half an hour because I started to panic.

<SNIP>

I had been managing mentally pretty well up until that morning. I had to take some of my emergency medicine to avert the panic attack, which thankfully it kicked in just in time. But I still missed a decent chunk of class.

Actions like these don’t tend to send a message that someone is totally in favor of free speech. If you’re really and fully committed to the freedom of the press, you need to let it ride at all times, not just when you’re happy with what the press is doing.

 

SIUE IS BULLYING ITS OWN STUDENTS: In my interview with Hembrough, he was talking about the juxtaposition of the allegations that he harassed Franklin and the way in which the school has been treating The Alestle:

If that’s harassment, then what are they doing to us by sending a letter to every student and faculty and staff member on this campus, calling us liars and bad mouthing us to these national organizations?

Bullying their own students really is what it comes down to.

When we read stories about university administrators attacking student media, it’s often hard to remember that the student journalists actually CHOSE to be at the institutions that are attacking them. In many legal ways, they are like any other journalists who are gathering information and telling stories. However, they are also tuition-paying members of the larger university community.

Every university marketing campaign I’ve ever seen is filled with platitudes about how the school will be this fantastic place for its students, complete with career prep, academic inquiry and personal growth.

I’ve yet to see an asterisk on any of that marketing material that says, “Unless you are a student journalist who ticks us off, at which point, buckle your chinstrap.”

The Cleveland Plain Dealer’s AI department co-opted a staffer’s byline for a story. Head Honcho Chris Quinn still thinks AI is our salvation.

Actual footage of what happened at The Cleveland Plain Dealer’s AI desk this week… 

THE LEAD: The Cleveland Plain Dealer has apparently engineered a new form of AI that not only creates crappy content, but also finds a way to place the blame on an uninvolved human reporter:

A journalist has accused Cleveland.com — the online home of The Plain Dealer, Ohio’s largest newspaper — of publishing an article under her byline without her consent, knowledge, or approval. The article was generated by the “Cleveland.com Express Desk,” which “uses AI tools to assist in producing content” that the newspaper claims is “reviewed and edited by staff.”

The supposed writer, Kaitlin Durbin, was not thrilled about having her employer slap her byline on whatever the hell Cleveland.com’s robot overlords had decided to create:

The paper didn’t pull the rather banal article, but instead pulled Durbin’s byline which was like saying, “Hey, remember how we said AI wasn’t going to hurt the newsroom? Well… Um… Look! It’s a picture of a guy in a suit made of Bluey’s hide!”

(SIDE NOTE, PART I: This story could have used some actual reporting, as this literally reads like a press release that was copied and pasted into the paper. Also, anytime someone says they are quitting  a job for “personal reasons,” I tend to believe that there’s something less benign happening that is just SCREAMING for someone to dig into it. )

DYNAMICS OF WRITING FLASHBACK: This whole thing would not be half as delicious as it is, if it weren’t for Plain Dealer Head Honcho Chris Quinn’s sermons from the Mount about AI being all that and a bag of chips.

You might remember we covered this back in February, where Quinn was so “Team AI,” you would have thought it were a “Twilight” character competing for Bella Swan’s affections. He also was nice enough to tell all of us in education that we were old, stubborn cusses who refused to see how great AI is and how much we are harming our students.

Well, at least when our kids turn in their papers, they actually have their own names on them…

(SIDE NOTE PART II: The clip I desperately want to use here to express my feelings about this whole situation comes from the opening of “Another 48 Hours,” when Nick Nolte is questioned by internal affairs after he shoots a guy and accidentally blows up a race track. The people at Sage would have a full on aneurysm if I posted it, so instead, I’m linking to this clip, while also telling you that it’s number nine on the top 10 quotes. Watch at your discretion.)

IT’S “ONE TO GROW ON” TIME: As much as I doubt Chris Quinn will read this, I still think it’s worth the rest of us to dig in and learn something from this situation. Here are the best  “One To Grow On” moments I can pull out of this:

You can’t let automation make you lazy: One of the biggest risks of automation is that the humans supposedly overseeing it tend to pay less attention to the details. When we had to look up every word instead of relying on spellcheck, we tended to edit more carefully and thus avoid headlines that proclaimed the opening of a “pubic library” or one like this:

Generative AI moves that risk even higher, because a) it’s capable of doing more complex stuff for us than traditional AI, b) We’re not as familiar with its risks and c) We don’t know how best to backstop it yet.

This means we need to be MORE diligent with this stuff, not less.

 

What is the true Cost vs. Value of AI?: In his magnum opus, singing the praises of AI, Quinn explained how reporters will benefit from all the time AI could save them, so they could do other more important things. (Apparently, in this case, it saved the reporter enough time to go on a honeymoon without actually having to file the story she supposedly wrote…)

He also opined on how the readers will benefit from better overall coverage and how the world will benefit because people are now part of an “energized electorate” that will engage like never before.

The idea of saving time, energy and resources sounds great in terms of value, but what about the cost associated with ticking off a reporter who is publicly wondering aloud if the paper thinks it owns her soul?

Some portion of your newsroom probably thinks you’re already selling them out for a sack of magic beans and the promise of fourth-quarter profits for the hedge funds that own the place. Now, I imagine they’re less likely to believe that “AI is your friend” and more likely to think “The T-800 is coming for your job and your soul…”

Also, what about the cost associated with the loss of readership confidence in ALL of your work now? Before, it might have been, “OK, don’t trust anything with that AI Buzzword byline on it, but we know Kaitlyn and she’s solid.” Now it’s “OK, did the person we thought wrote the story actually write the story, or was it even a person at all?”

Trust and credibility have always been built a grain at a time when it comes to the media’s relationship with the public, and it’s always been destroyed in an instant when someone makes a short-sighted decision to cut corners.

AI can do a lot, but it can’t change that.

 

You’re a journalist, not a cult leader: One of the biggest problems here was Quinn’s “nothing to see here” response when the byline situation broke:

After this story was published, Quinn told Futurism that the byline blunder was “a simple mistake, the result of a miscommunication between a couple of editors.”

“It was corrected as soon as we learned of it from the Tweet,” Quinn continued, adding that he’s “written extensively about our policies, practices and controls regarding AI content in my From the Editor columns this year” and directing us to a post containing links to his statements on Cleveland.com’s AI policies. “If you’re looking for information about us, it’s all there,” said Quinn. “I have nothing to add.”

Back when he first was telling everyone who would listen that AI was not going to be a problem, he was singing this tune:

Because we want reporters gathering information, these jobs are 100 percent reporting. We have an AI rewrite specialist who turns their material into drafts. We fact-check everything. Editors review it. Reporters get the final say. Humans — not AI — control every step.

If that’s true, where did this story come from? Clearly the reporter given the initial credit (Durbin) didn’t write it, and apparently neither did anyone else, as there’s no byline on it now. Also, way to throw those human editors under the bus, just to make sure no one was thinking about the AI’s role in this screw-up.

Guys like this remind me of the line, “Often wrong, never in doubt,” and as bad as that normally is, it’s really disturbing to see it from the editor of a major media outlet.

Journalists are supposed to play the skeptic, hedge their bets, play with caution and find balance. It keeps us out of trouble and allows us to see things as they are, not as we would like them to be. It also allows us to fess up when we’re wrong, something that (oddly enough) inspires confidence in the people we serve.

If Chris Quinn wants to talk up the positives and crap all over people who point out the negatives, that’s fine, but do it as a PR guy for an AI firm or as the prophet for some sort of futuristic tech cult.

Journalists don’t have the luxury of arrogant presumption.

Writing digital headlines without abandoning old-school journalism values

 

A friend and journalism professor put this challenge to the hivemind recently:

“I have been teaching headline writing the same way for decades and I think headlines have changed drastically in the last 10 years and no longer are we writing headlines the same way as sentences with a noun and a verb, but we are writing things that are more like teasers, invitations and clickable phrases. Does anyone have any material on how to write headlines for digital media (not print)? I need to update what I am teaching my practicum and journalism students.”

 

As I’ve always said, the blog is about what you need, when you need it, so here goes our look into the world of headlines for digital media:

THINGS THAT ARE THE SAME:

A number of things that we tend to think of when we look at traditional headlines remain valuable in writing digital media headlines. In looking into a number of media outlets and organizations that are working on headlines or studying them, here are some things that they are pitching for today’s writers that should look familiar to those of us old enough to remember the 1980s well:

  • Short and Simple/Clear and Concise: Depending on which way you want to play this, the authors of these suggestions are trying to get at the same basic thing: Make sense for your readers and don’t screw around while doing it. I’m more of a fan of “clear and concise,” in that clarity and simplicity aren’t always the same thing and in most cases it’s better to be clear than simple. Still, the idea is all about not wasting your reader’s time or space on their screens.
  • Accuracy above all else: If it’s not right, it doesn’t matter. That means it’s important to do your research on the topic, read the story fully, understand what the words you are using mean and double/triple/quadruple check your head for any mistakes before you push the big red button.
  • Concrete nouns and vigorous verbs: As much as passive voice has a space in headlines in print (Kennedy killed; Trump elected president), you get a little more room in digital heads to work in noun-verb-object format and really nail down those first two items.
  • Answer “Why do I care?” above all else: If people don’t know why they should care about something, they’re not going to pay attention to it. In some cases, it’s an easy sell, while in other cases, you have to rub their nose into it like you’re training a dog that keeps pooping in the house, but it needs to be there in a meaningful way.

Consider the headline that just showed up in my feed while writing this:

US House passes funding bill to avert government shutdown

It hits most of the marks pretty simply: Short/simple, (9 words, 57 spaces including blanks) accurate, (House passed the bill, it was a funding bill, without it we would likely shut down the government) concrete noun/vigorous verb, why you care (no government shut down)

Now consider these other ones:

House passes short-term funding bill to prevent a shutdown before the election

House sends government funding bill to Trump to avert shutdown ahead of Midterms

Congress passes funding bill to avoid October shutdown, pushing fight past midterms

U.S. House Passes Homeland Security Funding Bill Ending Shutdown For All Department Of Homeland Security Agencies Except ICE and CBP

The verb in three of the four alternatives is the same (passes), with three of the four focusing on the House (vs. Congress). The alternatives tend to focus on the election while the original didn’t. All are longer than the original, but each has something more than the original included in there (in the case of that last one, way, way, way too much…)

THINGS THAT ARE DIFFERENT: 

The digital world gives us several challenges that are crucial to be aware of when we’re moving away from print heads.

SIZE, IN A DIFFERENT WAY, DOESN’T MATTER: We talked about the importance of keeping things short in both digital and traditional headlines. However, there’s another size issue we need to consider. In newspapers, we refer to headline copy as “the big type,” as it was traditionally larger than body copy and the idea was that the bigger the story, the bigger the headline size. Look at some of the headlines written when World War II ended and you get the idea.

The end of World War II was a big enough deal to cover everything above the fold (and at least an inch or two below it) with two letters and a hyphen.

In the digital realm, size doesn’t matter in terms of the font, because search engines and news aggregators treat all words exactly the same. They don’t stop and say, “Oh, wow! This headline is huge! I better move it up in my results list.”

 

PEOPLE ARE ATTUNED TO HYPE SO AVOID IT: Like most things we are inundated with, people have gotten over being enticed or impressed with “EST” claims. THE BEST BRAND! THE FASTEST WAY TO MEET WOMEN! THE CHEAPEST AIRFARE IN THE WORLD!

In fact, using this approach will actually activate defenses of readers who will now be less likely to trust you and will be more likely to push back against you. It’s like when your lazy stoner roommate comes to you and says, “Hey, I want you to know I just did everyone’s dishes, cleaned the bathroom and put in a little extra for rent this month.” If your Spidey Sense isn’t going off at that point, something is wrong with you.

FOCUS ON “U” ELEMENTS:  To generally write effective headlines, experts at American Writers and Artists offer the “4 U” approach:

  1. Be USEFUL to the reader,
  2. Provide him with a sense of URGENCY,
  3. Convey the idea that the main benefit is somehow UNIQUE; and
  4. Do all of the above in an ULTRA-SPECIFIC way.

Beyond the maxims and cute little clusters of advice, however, headline writing comes down to applying the basic skills you’ve learned within your writing classes to this point. Let’s get into the nitty-gritty stuff and look at some key ways to do this:

 

Identify your point in six words or less: One of the best bits of advice I have been given about writing is to boil everything you are doing down into one simple, declarative statement before you begin. If you can’t do that, you don’t know what you’re doing yet, and you need to go back to the drawing board. The more sure you are of the point you want to make, the easier this is and the more clearly you can do this. When you are kind of all over the place, you don’t know what you’re trying to say in the headline. When that happens, it’s probably safe to assume you’re going to be all over the place when it comes to everything else as well.

Start with a few words that define what you’re trying to accomplish. Don’t worry if they don’t form a perfect noun-verb-object structure. Also don’t worry if you’re not using declarative statements at this point. As you will learn later, these variables take on different values in your writing here than they have in everything else you’ve written to this point.

  • Custard is superior to ice cream
  • Write a better blog post
  • Study more effectively for finals
  • Avoid 8 a.m. classes
  • Is 4-wheel-drive worth it?
  • Selena Gomez or Taylor Swift?

In each case, we’ve identified a lane we intend to drive in and we did it in less than six words. This means we focused. Some focus could be better. “What does “worth it” mean?” or how are we comparing these singers? It’s all not perfect, but it gets us off the tee and into the middle of the fairway.

Usability experts talk about the 3 and 3 rule, which states that people scan headlines in the same way they scan text: They basically catch on to the first three words you write and the last three words you write. In the middle is kind of a mess of letters that they’ll go back to if the first three and last three words grab them.

With that in mind, you want to start strong and end strong on your headlines for the digital media world. If you’re lucky and keeping things tight, the middle is tiny compared to the first three and last three words. If you go back to the example head, you’ll see a good example of how this works:

  • Front 3: US House passes
  • Back 3: Avert government shutdown

If we dodged “US” it might be a bit stronger with “House passes funding” so, that’s something else to think about.

Focus on benefits: When you are doing feature pieces, particularly those in the “how to” range, you want people to see your story as the solution to all their problems.

People will smartly employ aggressive attention filters while scanning headlines and you’ll get through that filter much more easily if you spell out your benefits rather than imply them slyly in a nuanced fashion. The big type is supposed to hit you in the head with a hammer, so make sure it does.

Ask yourself, “What possible good will come to my reader from spending time with this thing that I’m writing?” Then focus on that:

  • Dinner for a king on a peasant’s paycheck
  • Save time studying for finals
  • Build your savings account without depriving yourself
  • Avoid stupid Facebook arguments with redneck friends
  • Learn why Putin is your friend

In many cases, the idea of “how to” is implied in there while in other cases, it’s just about learning something you need to know. However, the goal is to really tell people, “This has value. Read me.”

 

Pick words other people would pick: The easiest way to be found is to put yourself out there in a way that people would look for you. Let’s say your roommate had a really rough night and threw up in the kitchen sink before going to bed. You wake up the next morning and find this disaster of Jagermeister and Taco Bell has coagulated in your sink and has somehow after about 30 seconds of trying to run the garbage disposal, it stops and you’ve got no idea what went wrong, but you still have a mess on your hands.

You can’t call the landlord and you don’t have money for a plumber, what are some words you would choose to google to get you out of this jam? (garbage disposal, sink, plug, stuck, broken, fix MORE).

The point is, you wouldn’t Google “Lousy roommate” and “food death spiral in the sink” even though those would likely be the first words out of your mouth in describing this disaster to anyone who would listen to you. Those other words are what you need to get out of this jam.

In many cases, we would call the words you would pick out keywords or SEO-driven search terms.  What you need to do is figure out what words go with your topics as part of the headline. In marketing, people often refer to these kinds of terms as part of a word bank or a brand dictionary, but either way, you want to find them and use them. Basically, pick words other people are going to pick.

 

Follow the formula: Certain headlines match up with certain types of digital pieces, much in the same way that certain topics lend themselves to certain types of stories and blog posts. Here are some examples of what I mean:

  • Instructional post: “How to avoid talking politics with racist relatives at the holidays.”
  • Listicle post: “10 things only children of the 1980s will understand about watching movies.”
  • Profile post: “The Finnish Farm Boy who held the Russian Army at bay for six months.”
  • Analysis post: “A deeper look at why US/Iran nuclear deal will lead to Armageddon” or “Five things the Iranians didn’t ask for in the nuclear deal but should have.”
  • Cheat Sheet: “A helpful series of MS Word quick-keys that will speed up your typing.”

 

Certain words match up with certain topics: Numbers with lists, “how to” with instructions, “helpful” or “easy” or “simple” with cheat-sheets. Analyses rely on “deeper” or “smarter” or what have you. When you think of the types of posts you read, you can now see how the words match up with the types of posts.

Lenka Istvanova analyzed blogs that got the most clicks based on headlines and found a simple formula that tends to relate to most of the things we want to see in a headline:

Numbers + Adjective + Target Keyword + Rationale + Promise

Here are a few general applications of those items:

Ten Simple Dating Tips for People Who Want to Avoid Gold Diggers

Five Strong Resume Words Job Seekers should Use to Rise to the top of the Pile

One Difficult Thing Overweight People Should Do Every Day to Avoid Giving up Pizza

Seems ridiculous, but it really does work. Keep in mind, the formula can shift based on what you plan to do or what topic you plan to cover.

 

Some great interviewing tips from the folks running “The Interview” and an Exercise Opportunity

If there’s one common thread among all of my media classes, it’s the fear of doing interviews. Students in the earliest media-writing classes and the senior-level seminars will confess that they feel they don’t know how to do interviews, that they don’t feel they do them well or that they feel exceptional levels of anxiety while engaging in interviews.

In discussing this, some educators and writers consider this a generational thing: “Kids these days” tend to do everything digitally, so the idea of talking to someone with their mouth (in person no less!) is out of their comfort zone. I’ll disagree with that to the extent that I have had those same levels of anxiety and concerns about interviewing whenever I’ve done journalism. In the 1990s, I remember calling people for interviews and praying that they didn’t pick up the phone so I could leave a message and move on. I also remember more than once punching in six of the seven digits of a phone number, only to hang up and go for a soda.

I’ll agree with the larger point, though, in that we don’t do interviews enough, especially in person, to become proficient at them. After all, if you want to be good at anything (playing an instrument, shooting free throws), practice improves the performance. That said, the line “PERFECT practice makes perfect” really nails the key concept here: The better effort we put into each attempt, the better we will become.

Observing people who perform a task excellently is also a great way to learn how to better yourself at that task, which is where the New York Times podcast “The Interview” comes into play. The podcast/YouTube channel began a little more than two years ago and has already amassed more than 250 videos. David Marchese and Lulu Garcia-Navarro have extended discussions with all sorts of people, ranging from actors and musicians to political figures and economic experts. 

In this brief clip, the journalists discuss the things that they think makes for a great interview:

 

In terms of outcomes, absolutely, but in terms of how to get to that point, the videos themselves reveal a lot of value for anyone hoping to better themselves at this skill. Here are a few things to watch for and then adopt into your own efforts:

PREPARE LIKE IT’S THE FINAL EXAM FROM HELL: If you think about going to take a test, when are you most anxious? It’s likely when you feel like you don’t know the material and the test is in a subject you feel isn’t your best. Conversely, when you have prepped like heck for an exam in an area you know well, it’s like, “OK, stop talking and give me the damned test so I can rock this thing.”

Same basic principle applies here.

In reviewing a lot of the interviews, it’s clear the journalists have not only done their homework, but they’ve also read the book, studied the review notes and worked through some practice exercises before they got to the interview. They know all the nuts and bolts stuff about the source that they need to know before they get there and they’re often able to surprise the source with insights.

Case in point, this interview Garcia-Navarro conducts with actor and comedian Robby Hoffman walks through multiple areas of Hoffman’s life that are well-known: Growing up poor, being part of the Jewish community, taking on comedy and more. However, Garcia-Navarro touches on a key turn in Hoffman’s life when the family moved to Florida for a brief time, which leads to this exchange:

It’s not about trying to have a “gotcha” question, but rather demonstrating that you have a full view of the subject and that you left no stone unturned in trying to find out what you can. Not only will this make you feel more grounded in your interviews, but this kind of granular level research prep might even impress your subject.

CONNECT BUT REMAIN OBJECTIVE: In a number of the interviews, the journalists have some small talk prior to the recording to put the subjects at ease. They also tend to do the interviews in a place where the subject feels comfortable (a home, an office etc.). All of this is about attempting to find ways to connect with the subject and make the process feel less like an oral exam and more like an opportunity to learn some things in a relaxed (or semi-relaxed) environment.

The thing I like most about these journalists is that they are engaging and personable without trying to fawn all over the subjects they interview. They ask both simple questions as well as difficult, complex ones from a position of objectivity.

The Scott Pelley interview is the one that really drew me into the series and I have to say that Garcia-Navarro does a good job of digging into everything from the current state of CBS news to the precipitating incident that led to Pelley’s firing. She didn’t try to commiserate with him in the “Hey, I’m a journalist, you’re a journalist, we’re cool…” kind of way.

In a number of cases, she presses him on what appears to be either his naivete or ignorance in regard to how he remained incredulous that crap-talking his bosses in a staff meeting to the face would lead to his firing. When he shifts into the “Hey, ’60 Minutes’ had a lot of weird stuff happen back over my 37 years,’ discussion, she focuses him on the present. 

There is nothing wrong with having a sense of empathy and humanity in any interview, but it shouldn’t obscure reality or limit your ability to press a source when pressing is required. Always remember, you can be friendly, but you’re not friends.

ACTIVE LISTENING AND SHIFTING GEARS: The journalists have a series of questions they plan to ask over the course of the interview, but you can tell they take pride in paying attention to what the source is saying, thus giving them both a better connection with the source and giving them opportunities to learn more.

I often joke that when introductory journalism students come to my office for their five-question interview about me, they clearly are viewing me as nothing more than a slab of talking meat that helps them fulfill a course requirement. I’ve often been asked the, “Why did you come to UWO?” question and just once I’d like to say, “Well, our kid was getting older and we wanted her to have the “grandparents experience” my wife and I had, so being closer to home was good. Besides, I knew they didn’t conduct background checks, so those six students I murdered and buried in a cornfield outside Muncie, Indiana wouldn’t be a problem…”

I often imagine the student then saying, “OK, great. So, what do you like best about being here?”

Watch this clip of Marchese interviewing actor and author Lena Dunham and you can see how active listening opened a door that otherwise would have likely remained closed:

In listening to Dunham describe herself as a “slip of a person,” Marchese becomes interested in digging a little deeper on that concept. Not only does he look to Dunham for more information, but he also uses her own words to guide the discussion. All of this is part of active listening and it leads to both better answers and also better connections with the subjects.

GO BACK FOR MORE: One of the better elements of this series is that it’s really two parts: The big interview in person and then a follow-up interview to clean up some things or to allow for some rumination on the questions and answers. In a lot of those second interviews, the subjects feel more confident in their answers and also have had an opportunity to really think twice about what they said.

There isn’t a sense of “Wait don’t tell people I said that” but rather a “I’m not sure I said what I wanted to” or “I thought more about it and want to add something” or “I really find myself reflecting on that part of the discussion.” All of these elements lead to some good additional content and the reflections can help create stronger bonds between the journalist and the subject for future conversations.

EXERCISE TIME: Pick one of the videos from “The Interview” channel and watch it at least once. Instead of looking at the interview subject’s responses, look at some of the techniques the interviewer uses to connect with the source, garner information, engage in active listening and more. Also, if the interviewer hits a sour note (source reacts poorly to a question, source won’t answer the question etc.), how does the interviewer react to this? Write up some of your findings along with some thoughts on how you can use these techniques to improve your own interviews.

Indiana University Releases Its “IU Media School Task Force Report” Five Months After The Media School Ran Roughshod Over Student Media’s Rights

(A brief-and-yet-way-too-accurate explanation of how IU got into this mess in the first place.)

 

THE LEAD: Indiana University released its “IU Media School Task Force Report” late last week after a five-month process of determining how best to preserve student journalists’ rights while providing the various media outlets with governance and financial support.

The task force and subsequent report came after IU fired Indiana Daily Student adviser Jim Rodenbush in October when he refused to violate the students’ First Amendment rights. Shortly thereafter, the Media School tried to kill the still-profitable print version of the IDS, for reasons that still remain pathologically stupid.

CATCHING UP WITH THIS DISASTERBACLE: After Rodenbush was fired, he filed a wrongful termination suit against the university. As that was unfolding, the students at the IDS were prohibited from printing a paper for homecoming, as the university didn’t want any news in it because, God forbid, the alumni returning for homecoming might think something unpleasant might actually occur in Bloomington.

Not only did the kids run a full online edition of the paper, but the student media folks at Purdue University kicked in with a major assist. The folks at The Exponent printed the IDS on their presses for free and then drove the copies down to Bloomington to be publicly distributed. For a perfect cherry on top, the front page contained nothing but news of the shady stuff IU was doing to the IDS in terms of censorship.

More recently, things have turned around for Rodenbush, as he got a professorial gig at Western Kentucky University:

I have no idea what this is in the photo, but I pray its a mascot of some kind for WKU or a melting wax statue of IU Dean David Tolchinsky performing his “Stayin’ Alive” dance.

Meanwhile, the IDS staffers continue to do quality journalism on everything from drug overdoses in the area to the media report itself. 

DOCTOR OF PAPER HOT TAKE: I was recently told I’d been getting overly long in my posts, so let’s keep this one short:

  • The report talks a good game, but let’s see what the media school does in its “refine and implement” stage. We’ve got a long, documented history of the administration here being somewhere between “completely inept” and “ignorantly nefarious” when it comes to student media. I tend to believe that the proof in the pudding is in the eating and IU’s media school brain trust has been serving up a lot of syrup of ipecac pudding lately.

 

  • Even if this whole thing comes out as fine as wine going forward, it doesn’t undo the damage done to the people involved here. Jim Rodenbush lost a job, an income and probably a lot of sleep as a result of this. His life was upended because of this, and just because we media folks know he’s a hero, it doesn’t mean this is OK. The staff at the IDS had to fight a fight they weren’t supposed to be in, all while doing the paper and school, which is more than plenty to cause burnout. Advertisers got shook, distribution people had to consider the impact of this and more. Fixing the future doesn’t un-mess the past.

 

  • The administration of the IU Media School needs to be held to account for every ham-handed thing they’ve done to this point involving student media. We were talking about the concept of “actual malice” today in class, in which people are held to account for libel when they know they’re doing something wrong and yet they do it anyway. I can’t think of a more apropos term to describe what’s been going on here in regard to the administrative action as it relates to the IDS.
    If you are in driver’s seat, you get the ticket for driving recklessly. Same basic concept applies here. Everyone on EARTH seemed to be telling these people, “Stop. What you’re doing here is wrong” and they didn’t seem to really care. If we don’t want to have another mess like this one, IU needs to mete out some punitive measures to make them care about the results of their actions.

 

ASU’s use of AI to build classes from faculty Canvas course materials has instructors saying “WTF?” (A Throwback Post)

THE LEAD: You can call it “experimental AI” or “educational innovation,” but where I’m from, we call this “theft…”

Arizona State University soft launched a web app earlier this month that allows anyone, for $5 per month, to create an apparently unlimited number of customized “learning modules” using artificial intelligence. The AI chatbot, called Atom, uses online instructional materials from ASU professors to create a course that’s tailored to the goals, interests and skill level of the user. After asking a handful of questions and processing for about five minutes, Atom debuts a personalized course that includes readings, quizzes and videos from a half dozen experts at ASU.

But several professors whose content Atom pulls from were surprised to learn that their materials—including video lectures, slide decks and online assignments—were being perused, clipped and repackaged for these short online course modules. The faculty wasn’t told anything about the app, ASU Atomic, they said.

(SIDE NOTE: I so DESPERATELY want to use a video clip here from “Ted 2” that smack talks Arizona State right now, given how stupid this situation is, but I think the editors at Sage might pop a brain bleed. The tamest thing said in that exchange was, “Do you say Arizona State University or just HPV-U?” Anyway… I digress…)

BACKGROUND: The university is doing everything to both say that tapping the braintrust of the faculty through this AI thing is the greatest thing on earth while also telling faculty this is just experimental and there’s no real concern here.

As with most things administrators SWEAR aren’t problems, the faculty members refuse to buy this bull-pucky:

As is the case for many AI chatbots still in their infancy, Atom gets things wrong. In the module it designed for Hanlon, it included clips from an old lecture he gave focused on the work and career of 20th-century literary theorist Cleanth Brooks. Throughout the course it called the critic “Client” Brooks.

<SNIP>

Ostling is worried that Atomic “will start being used widely, and I have content on my Canvas shelves that would be very inappropriate to show up without context in a course,” he said. “Not only do I think the students will be poorly served because they might learn things that aren’t true, but it could potentially get me in trouble.”

I’m feeling this as well, given that I often have students interview other students for classroom-only exercises that get posted to Canvas. So, for example, a student talking about their experience at the local Pub Crawl might not be all that thrilled if that info becomes part of a database of content for everyone to see.

Even more, I have to occasionally create “alternative timeline scenarios” for the students. For example, to have my students write an “announcement press release,” I make up the scenario that our current chancellor resigned a while back, the university did a search and today is announcing the hiring of the next chancellor. It’s a logical scenario that would be something students might be expected to do as PR practitioners (hiring news release) and it forces them to focus on what to include in a short space.

However, I obviously have made up the name of the person we hired as well as that person’s background and accomplishments. If AI slurps it up and treats it as gospel, that’s not going to be good for anyone involved.

This all led me to today’s throwback post about our system trying to steal faculty content for what I would assume could be a situation like this. Even if the Universities of Wisconsin folks double-pinky promise not to turn my work into AI slop, I still don’t want them co-opting my life’s work for all the reasons listed below.

I did a check on how this is going and the board of regents hasn’t passed this yet, but I’m always leery of summer months, as that’s a great time for universities to pass these “take out the trash” bills, because nobody’s looking.


 

The Universities of Wisconsin System is trying to steal faculty’s copyright rights to educational material. Please help fight this stupid power grab.

(The system says, “We would never look to diminish your rights or take your hard-earned work away from you.” What the system actually does is more accurately depicted in the scene above.)

THE SHORT, SHORT VERSION: The Universities of Wisconsin System is trying to rewrite its copyright policy and assign itself the rights to the educational work and scholarly materials faculty create. If this goes through, faculty who have spent years building and improving their courses could get the shaft and I have no idea if I’ll be able to share stuff that I’ve always shared with you.

If you think this is as stupid as I do, please email system President Jay Rothman at president@wisconsin.edu and tell him not to let this policy pass.

(UPDATE: Rothman is no longer the president, but that email address will still get you where you need to go.)

THE LONGER, MORE NUANCED VERSION: Here’s a deep dive on the way the system is trying to recreate its copyright policy in a way that disenfranchises its faculty:

THE LEAD: The Universities of Wisconsin has decided to rewrite its rules involving intellectual property, giving the system total ownership over pretty much everything faculty create:

The UW System is proposing a new copyright policy that professors say would eliminate faculty ownership of instructional materials. The revisions are stoking alarm among professors statewide who say such a move would cheapen higher education into a mass-produced commodity.

“This policy change is nothing less than a drastic redefinition of the employment contract, one that represents a massive seizing of our intellectual property on a grand scale,” professors from nine of the 13 UW campuses wrote in a recent letter to UW System President Jay Rothman. “It would allow any UW campuses to fire any employee and nonetheless continue teaching their courses in perpetuity with no obligation to continue paying the employee for their work.”

Aside from owning faculty syllabi, lecture notes and exam materials, UW would also have ownership rights over the scholarship faculty create:

A draft of the new policy, obtained by the Milwaukee Journal Sentinel, would eliminate existing copyright language and replace it with the assertion that UW System holds ownership of both “institutional work” and “scholarly work.”

<SNIP>

“Scholarly work” includes most of what professors produce, such as lecture notes, course materials, journal articles and books. The UW System transfers copyright ownership to the author, as is customary in higher education, but notes that it “reserves” the right to use the works for purposes “consistent with its educational mission and academic norms.”

 

DOCTOR OF PAPER HOT TAKE: Given that I’ve got about a dozen textbooks in the field, I edit a journal that needs scholarly work to keep it running, I spent seven years crafting hundreds of blog posts and that I’ve built a ton of courses over my nearly 30 years of teaching, this was basically my calm, metered reaction:

beaker from the muppet show is screaming with the words time to freakout above him

I’ve already sent a copy of the proposal to Sage for its team of lawyers to go over, so I’m hopeful that I receive an answer along the lines of, “Calm down… Have a Diet Coke… This isn’t going to destroy what you’ve spent decades creating…”

In the meantime, let’s lay out how stupid and problematic this is:

The quality of your courses depend on the people you’re pissing off:  We essentially went through this in my media-writing class today and a collection of sophomores and juniors understood it, so I’m hoping it might make sense to the Board of Regents.

I proposed the following scenario to one kid in the class: Let’s say you turned in a really good story as an assignment for this class. In fact, I thought it was so good, I took your name off of it, put my name on it and submitted it to the local paper. The paper then paid me $50 for the story.

I then asked the kid, “So, given that every time you turn in something good, I’m going to take it, put my name on it and make money from it, how likely are you to put forth your best effort in this class?”

The kid said, “There’s no way I’m going to do anything good for you anymore.”

Right. So, let’s play that out here: If every time I work REALLY hard on making good stuff for my class, the U is just going to claim it as its own, why would I bother to do anything more than the bare minimum to make my class work?

I guess you could make the argument that pride in our work and a desire to make things better for our students could inspire us to do great things, even in the face of a naked power grab by the system, but if you’re going to treat us like mercenaries, we’re going to behave that way.

This will stifle innovation, limit interest in developing new courses and create a general sense of animosity among faculty. It will also likely inspire professors to find new ways to hide stuff from the administration folks, as one person on social media suggested to me:

This stuff isn’t a product, but rather a process: Inherent to the system’s argument is the basic premise of work product: You built this stuff while you were employed by us and required to do so. Therefore, since we paid you for this, the stuff is ours.

That works in the private sector, where we’re tasked with specific outcomes and granted special provisions to create this kind of work product. For example, I know that when I worked at the Wisconsin State Journal, I wrote a lot of articles that the paper published. Implicit in my employment agreement was the premise that I was acting on behalf of the paper, writing things that the paper tasked me to write and publishing those things in a copyrighted publication. They own that stuff and I’m cool with that. I don’t think I’m ever going to want to republish a weather story I wrote in 1996, and if I did something cool I wanted to show my students, that’s acceptable use.

However, when it comes to my media-writing class, I didn’t get hired to write lecture notes and syllabi for that class. In fact, what I wrote was a tweaked version of something I’d been working on for decades. I’d drafted some of this conceptual stuff when I was working at UW-Madison, improved upon it when I was at Mizzou, reconfigured it at Ball State and then adapted it here. This isn’t like you hired me to bake a cake for your birthday. This is a tree I’ve been growing and tending for years and years.

 

The material might not be UW’s to steal: Even if you don’t buy the argument above, the instructors might not own the material they’re using in the first place.

Textbook publishers aren’t just sending out desk copies of a dead-tree books and telling fledgling professors, “Vaya con Dios.” They actually build a ton of back-end stuff into the educational packages they provide these days, which includes a lot of the stuff the system is trying to get its grubby little paws on.

I know for my books at Sage, we have sample syllabi, PowerPoint slides for lectures, notes for instructors, exercises and test banks crammed with questions. I might even be forgetting some of the stuff we provide.

(Shameless Plug: Sage really is amazing when it comes to this kind of stuff. If you ever need a book, check these folks out first, especially if you need some help with the shaping and molding of the entire class experience.)

These things are available to instructors because Sage built them to go along with the authors’ textbooks. The professors can use them as they are, add stuff, cut stuff or otherwise tweak what they receive. That said, it’s not theirs to sell or give away. Sage holds the copyright for this stuff and I imagine Sage and the other book publishers who pour a ton of time and resources into building these things would be more than a bit peeved if the UW System tried to claim it as its own.

 

The Coy and Vance Duke Theory of Education: When I was a kid, I loved “The Dukes of Hazzard” television show, which ran every Friday for about seven or eight years. The show involved two cousins, Bo and Luke Duke, getting into scrapes with the corrupt law enforcement of Hazzard County and doing amazing car chases in their 1969 Dodge Charger. Along with patriarch Uncle Jesse Duke and the lovely cousin Daisy Duke, the boys were “makin’ their way, the only way they know how,” to quote the theme song.

It was a simple show that drew a good audience and it seemed to work well. However, around the fifth season, John Schneider and Tom Wopat (who played Bo and Luke, respectively) got into a contract dispute with the studio over salaries. Rather than pay them and move on with life, the studio had the idea in its head that the car (the General Lee) was actually the star of the show, so it didn’t matter who was driving it and that they didn’t need these two pretty boys at all.

Enter new cousins: Coy and Vance Duke.

If ever there was a knock-off of a brand name, this was it. Like the original Duke Boys, one was blonde, one was brunette. They essentially wore the same wardrobe, had the same catch phrases and did the same insane driving stuff. That said, the ratings took a dump and after one season, Bo and Luke “returned from driving the NASCAR circuit” and Coy and Vance ended up fading from memory.

What the universities are doing here is essentially the same kind of thing. They figure, “Well, hell, if we have the notes, the syllabus and the PowerPoint slides, we don’t really need the professor who created them at the front of the room.” These folks assume that once we decide to leave, retire or whatever, they can just plug in an adjunct at a fraction of the cost and things will run like a Swiss watch.  And that’s not just me being paranoid, as other folks see it as well:

I pretty much know my notes aren’t going to be helpful to other people as I wrote them based on a lot of my experiences in the field. Notes like (BUS FIRE STORY GOES HERE) or (EXPLAIN DRUG DEALER SHOT THING) probably won’t work for a random Coy or Vance they bring in to teach my class after they decide they don’t need me anymore.

 

HERE’S WHY YOU SHOULD CARE: One of the biggest reasons I’m worried about this is because it impacts what I can do with my materials. That’s also the main reason why I think you should care about it, too.

I never took this job to get rich and I certainly don’t like the idea of coming across like Daffy Duck when he found the treasure room:

However, when I know stuff is mine to do with as I please, that tends to benefit a lot of other people as well. Whenever someone shoots me an email and says, “Hey, how do you organize your class?” I’m always happy to give them a copy of my syllabus. When someone needs an assignment I’ve built, I’m glad to share it with them or on the blog.

When we went into COVID lock down, I basically dumped everything I ever did that I thought would help people into the Corona Hotline section of the blog for free. All those goodies remain there to this day, so feel free to help yourself.

If this policy passes, I might not be as free to offer that kind of generosity any more, and that would really tick me off.

An Open Challenge for Writers of “Graduating Staffer Says Goodbye” Columns in Student Newspapers

(Depending on your view, the senior goodbye columns that tend to populate student newspapers this time of year are fine or an abomination against the basic tenets of journalism. Or, in some cases, both.)

 

One of the best resources online for student media stuff, student journalism and generally keeping up with anything related to journalism at the college level is Barbara Allen’s College Journalism Newsletter.

(Thanks to some recent sponsorship, she’s taken down the paywall, but as a continuing paying customer, I have to say, I get far more out of her wisdom than I pay for.)

Allen’s look at student media this week included her thoughts on the traditional “senior columns” that graduating student media staffers write in the final issue of the paper:

I always have a complicated reaction when I read them, but this semester, something finally became clear.

The curmudgeon in me: “What value do these columns have to the community or audiences?” The momma bear: “What’s the harm in these hardworking students finally just having a few column inches of fun?”

What finally struck me this year has been hiding in plain sight all along: These columns provide incredible insights into precisely why students value student media.

<SNIP>

My call to action for you this week, whether you’re running a student newsroom or lecturing to classrooms or running an entire journalism department: What about your student media program is revealed when you read between the lines of these student farewell columns? And how can you synthesize that information for future recruitment, talking points, mentoring and classroom lessons?

I’ll get to that last paragraph in a subsequent post, but today I wanted to commiserate a bit with Allen over her “maybe yes/maybe no” vibe when it comes to these kinds of things.

I also want to offer your students a chance to kick my ass all over the place.

Personally, I have no problem with these “goodbye” columns. The students who write them work for little to no money, work way too many hours not to be in violation of some sort of forced servitude law, get constantly beaten up in the world of public opinion for minor errors and generally have a decent portion of the soul eroded through this “extra-curricular activity.” If they want a chunk of newspaper space or a spot on the website to say their peace, I’m a big fan.

However, I’ll challenge the group of students building theirs right now to do them better than the seniors have in the past. If they do, I’ll feature their pieces on the blog. I’ll also gladly submit to any reasonable request they have of me (public decency and libel laws still apply. Oh, and I’m not writing your senior thesis for you…)

Here are the three points of this challenge:

STOP BEING SO PREDICTABLE: If there’s one thing that drives me nuts about these things is that they are so generic, I could write them in my sleep. It took all of about 20 minutes to create this “Madlibs” version of the typical senior goodbye column:

If you really learned so much at the paper over the course of your college career, consider demonstrating it by doing something engaging and special. At the very least, make your piece somehow different from the other six “goodbye” pieces that are running right next to yours in the paper.

Prove you’re better than the script of a B-movie horror flick and do something that doesn’t have the words “generic” and “cliche” written all over it.

 

ESCAPE FROM PERSONAL PRONOUN HELL: It isn’t easy to write a piece about yourself without being self-referential. That said, as much as this piece is for you, it’s also for other people, so try to find a way to cut back on the uses of “I” and “me” and “my” in here.

On a lark, I pulled the first three paragraphs of the last three of these “send off” pieces available on various student media outlets. Self-referential pronouns (I, me, my etc.) accounted for about 12-14% of all words used there.

It’s not always easy to cut back on these, and there’s no shame in being personally reflective in a piece like this. However, when you sound like Donald Trump writing his autobiography while on a meth bender, you really need to reconsider your approach to all this.

 

MAKE YOUR MEMORIES MEMORABLE (IN A GOOD WAY): As we mentioned in a previous post, a set of “goodbye columns” can be memorable for all the wrong reasons. What we’re talking about here is leaving behind something wonderfully memorable.

As someone who writes a ton of copy for various platforms, I’ll be the first to admit that not every day is filled with brilliance and not every missive should win a Pulitzer. Some pieces are good, others are like the “get me over fastball” that just has to be in the strike zone somewhere and at least a few are wince-worthy duds. It’s the normal curve of writing a lot.

However, you only get one shot at this. It’s your staff goodbye, your senior “bon voyage,” your one golden moment in the sun. Make it something epic and special in a way that the rest of us can feel it, too.

One of the best things that can be said of a well-reported and deftly written obituary is that people who read it learn about someone in whose death they wished they’d gotten to know in life. That is the thing the piece you are writing right now should provide for your readers.

Sure, the people who know you best will get a lot out of the stories you tell and the memories you share, but people who DON’T know you should find themselves enamored with your tales and desperate to connect with this newsroom you describe.

Give this thing one good swing and make it count. I can’t wait to see it.

 

 

Kash Money: FBI Director Patel sues the Atlantic over claims he’s a drunk (and what journalism students should learn from this situation)

Although this isn’t a great look for a guy accused of drinking to excess, the author of the Atlantic article on Kash Patel stated that this is among the least worrisome moments of his time as FBI director.

THE LEAD: Kash Patel is looking for cash money to the tune of about $250 million, after the Atlantic ran an article accusing him of being too drunk too frequently to run the FBI :

The F.B.I. director, Kash Patel, sued The Atlantic on Monday, accusing it of defamation over an article that claimed his excessive drinking and unexplained absences were putting his job in jeopardy.

The article, under the headline “The FBI Director Is MIA,” was published on Friday and detailed Mr. Patel’s behavior in his role leading the Federal Bureau of Investigation, citing more than two dozen anonymous sources. The author, Sarah Fitzpatrick, wrote that Mr. Patel’s conduct had “often alarmed officials at the F.B.I. and the Department of Justice.” The article said he “has also earned a reputation for acting impulsively during high-stakes investigations.”

Mr. Patel denied the claims in a statement to The Atlantic, which the article included.

THE BACKGROUND: Sarah Fitzpatrick’s article focuses on a string of incidents in which a long list of unnamed sources note that Patel was exhibiting all the textbook signs of an entitled frat boy. These allegations included:

  • He was drunk and missing a lot of work because of it.
  • He was drunk at his favorite local bar while hanging out with co-workers.
  • He frequently jetted off to Las Vegas, where he got plastered at another favorite hangout.
  • People had to rework his schedule to avoid early morning meetings because Patel was sleeping off the action from the night before.
  • He was too messed up to do his job when people tried to reach him, or they just couldn’t reach him at all.
  • He bragged about things that weren’t true, including misinforming the public about the capture of the Brown University shooter.

The White House issued a statement with a blanket denial of these allegations and Patel himself was quoted as saying, “Print it, all false, I’ll see you in court—bring your checkbook.”

 

IT’S ALREADY FIRST AMENDMENT 1, PATEL 0 IN DEFAMATION SUITS:  A judge has already tossed out one of Patel’s attempts at cowing the media based on allegations of defamation:

A federal judge in Texas has tossed a defamation suit brought by FBI Director Kash Patel against former FBI assistant director-turned-MSNBC contributor Frank Figliuzzi.

Patel had sued Figliuzzi over comments he made on “Morning Joe” about the FBI director’s evening activities.

“Yeah, well, reportedly, he’s been visible at nightclubs far more than he has been on the seventh floor of the Hoover building,” Figliuzzi said on the show last year.

<SNIP>

U.S. District Judge George Hanks Jr. (wrote) “Figliuzzi’s statement, when taken in context, cannot have been perceived by a person of ordinary intelligence as stating actual facts about Patel.”

“A person of reasonable intelligence and learning would not have taken his statement literally: that Dir. Patel has actually spent more hours physically in a nightclub than he has spent physically in his office building,” the judge added.

I’m glad about the verdict, but given what we’re seeing these days in terms of “reasonable intelligence and learning” out there, I’m worried where that bar will be set in the future.

 

WHY YOU SHOULD CARE AS A JOURNALISM STUDENT: This article and Patel’s suit provide a pretty interesting look at how defamation (or libel) tends to work or not work, as well as an opportunity to look into building stories like this. Here are some key issues:

UNNAMED SOURCES: This whole story is built on the backs of sources that Fitzpatrick did not name in the article. That is ALWAYS a huge risk in journalism for a variety of reasons. Source credibility comes into question, issues of people having axes to grind show up, sources who eventually get IDed might backtrack and leave you holding the bag… The list is pretty long and the dangers are pretty strong.

The things that make this a little more stable than many of the other stories that show up with an unnamed source along with a wing and a prayer are:

A) The volume of sources. Fitzpatrick is stacking people like cord wood in this thing, noting as many as a dozen people have corroborated the things she’s putting into her piece. If that is accurate, and I have no substantive reason to doubt it, that means this story has some stronger legs to stand on than most.

B) I go back to a conversation I had with my friend Allison, who covered the Chicagoland Catholic church molestation scandals of the early 2000s. I used to ask her how she knew for sure that the priests in her stories were serial pedophiles. The information she gathered came from the accusers, usually years or decades later, and was almost impossible to back up with documents or other “official source” content that I had gotten used to using in my own work.

Her answer was simple: She did a ton of digging, verified in every way she could and then she published the content and waited. In almost every case, if she published one or two accusations, she immediately heard from at least three or four other people who told her the same things had happened to them.

Cue the update from Fitzpatrick after her story ran:

“My response is that I stand by every single word of this report,” she said. “We were very diligent. We were very careful. It went through multiple levels of editing, review, care.

“And I think one of the things that has been most gratifying, after – immediately after the story published was, I have been inundated by additional sourcing going up to the highest levels of the government, thanking us for doing the work, providing additional corroborating information.”

The only way Fitzpatrick was going to get this story was by providing anonymity to her sources, so she took a risk. That said, it wasn’t a foolish risk, which is something to keep in mind when someone says, “Hey, I have a story for you, but you can’t use my name…”

 

A HIGH BAR TO CLEAR: As a public figure, Patel has to demonstrate that the Atlantic engaged in actual malice, as opposed to mere negligence, and that’s a pretty tough thing to do. As the folks at Poynter point out:

Can Patel actually be successful in his suit? Sure, anything is possible, but it’s unlikely.

During an appearance on CNN, Brian Stelter, CNN’s media reporter, said, “Actual malice is the very high legal standard that public figures have to prove in order to win a defamation suit. They have to prove that The Atlantic knew these claims were false or had a reckless disregard for the truth.”

This kind of goes back to the first point in a way: When you only have one anonymous/unnamed source, there’s a huge risk you are buying the Brooklyn Bridge and you should know better. When you have a dozen or more people telling you the exact same thing, it’s going to be hard to prove a vast conspiracy among those folks and the reporter, with them all knowingly trying to frame you for something.

It also merits pointing out that what makes for a public figure or not isn’t always easy, so it’s important to think about the stories you’re writing that might cast aspersions. Patel is obviously public, but if you’re writing a similar “too drunk to work” story about the school librarian or a local business owner, if things go south, this might be a concern.

 

GETTING SLAPP-ED AROUND: We have discussed the concept of Strategic Lawsuits Against Public Participation, or SLAPP, suits here before. The John Oliver/Bob Murray Suit was one of my favorite versions of SLAPP suits, primarily because not only was it so blatantly obviously meant to silence criticism, but also because it allowed me to use the name “Mr. Nutterbutter” in my textbooks.

As fun as this was, not every SLAPP suit involves two giant bankrolls fighting it out in court. In one case in Georgia, a prominent family sued a grocery worker with what was clearly a case of SLAPP. In another case, an Iowa newspaper almost went bankrupt defending itself against a libel suit that smacked of SLAPP. In that situation, a police officer sued the paper for accurately reporting his inappropriate relationships with teenage girls.

This brings to bear an unfortunate point: Just because you’re right, it doesn’t mean some yahoo won’t sue you to make your life miserable. What’s important to know before you go after a story is to what degree your media outlet will support you, to what degree you can accurately defend your work and to what degree you think the juice is worth the squeeze. Then, you can decide how to move forward.

In Patel’s case, it was obvious he would be coming after the Atlantic, and it was obvious the Atlantic had a big enough war chest to fight back. That said, these kinds of suits can create a chilling effect on quality journalists who want to do important work. It’s not supposed to happen in a society in which the First Amendment provides us with some of the best support in the world, but we do have to deal with the reality of our surroundings.

 

Good Night, Dan Bice. You were truly an inspirational investigative journalist.

The headline from his home paper says it all. 

THE LEAD: This one really stings if you spent any time at all in Milwaukee:

A veteran political reporter, (Dan) Bice could conjure a politician’s personal phone number in seconds and never feared knocking on the door of someone he was trying to reach.

Bice, who worked for the Milwaukee Journal Sentinel for 33 years, died from complications of esophageal cancer on April 21, his birthday.

He had just turned 62.

 

THE BACKSTORY: I know my mother absolutely loved reading Dan Bice’s stuff and I found his relentless digging to be the kind of reporting every newspaper desperately needed. His most recent iteration of his investigative impulses ran as a column titled, “No Quarter,” which I always took to mean that he didn’t play favorites when it came to his desire to dig. Republican, Democrat, Whig, Federalist, whatever… If you did some shady stuff and he found out, he was coming for you.

I still use him as an example of how a great journalist gets inside information and how the PR machines of various organizations and departments feared him. In one case, he was banned from attending certain police press conferences, as the chief feared Bice would ask about allegations of an affair the man later admitted to having.

I also was really grateful that he was willing to help out almost anyone who had questions or concerns about journalism, including me. One of my earliest posts looked at his battle with then-Sheriff David Clarke. Bice asked Clarke about a $226,000 taxpayer-funded bill related to Clarke’s request for security around his home. Clark responded in true Clarke fashion, noting Bice and “the horse he rode in on” should go do something to themselves that is anatomically impossible.

After the post had gotten around and Bice even “liked” it on Facebook, I took a shot and emailed him some questions about his experiences with these kinds of situations. He was recovering from pneumonia, but still was willing to email me some thoughts that I could share with up-and-coming journalism students.

Here is that post, and it’s just as relevant and helpful today as it was almost 10 years ago.

Bice had posted about his cancer situation a while back and it was one of those, “Man, I hope he beats it, not just for him, but for all of us” kind of deals.

Given what we are seeing these days that passes for journalism, as well as the way in which just screaming at each other seems to pay better, I doubt we’ll see many more people as dedicated and driven as Dan Bice.

 

 

A Look at the Dianna Russini and Mike Vrabel Situation: When Sources and Journalists Get Too Close, Bad Things Happen (An Unfortunately Repetitive Throwback Post)

A reporter and a source getting way too close for ethical comfort. Also, for all the times people have told me that sources and journalists NEVER hook up like this, I keep seeing a lot of sources and journalists hooking up like this… 

 

THE LEAD: Here we go again….

Longtime NFL reporter Dianna Russini has resigned from her role as a senior insider with The Athletic, according to the Associated Press. Her departure comes amid an investigation by The Athletic into Russini’s conduct and her relationship with Patriots coach Mike Vrabel. In photos published by Page Six last week, the two were seen spending time together at the Ambiente resort in Sedona, Ariz. ahead of the NFL’s annual owners meetings in Phoenix last month.

In her resignation announcement, Russini made the case that this was a set of cherry-picked images that took a totally innocent vacation involving multiple people and turned it into a tryst of some sort. Rather than actually showcase that, she said she refused to dignify the story and resigned instead:

“Moreover, this media frenzy is hurtling forward without regard for the review process The Athletic is trying to complete,” she continued. “It continues to escalate, fueled by repeated leaks, and I have no interest in submitting to a public inquiry that has already caused far more damage than I am willing to accept. Rather than allowing this to continue, I have decided to step aside now—before my current contract expires on June 30. I do so not because I accept the narrative that has been constructed around this episode, but because I refuse to lend it further oxygen or to let it define me or my career.”

That statement has the same effect as trying to put out a fire with gasoline. As a journalist, she has GOT to know that if ANY of her sources made a similar statement, she’d crawl so far up their rear end, they could taste her hairspray.

DOCTOR OF PAPER FLASHBACK: We’ve only covered this topic about a dozen times on the blog, ranging from the look at the Ali Watkins/James Wolfe situation at the New York Times to Olivia Nuzzi and RFK Jr.’s eeew-fest.

If there’s one common thread among these situations, it almost always mentions three things:

  • Who was or wasn’t engaged/married in whatever entanglement is going on
  • Any age gap between the male and female participants (This time its about seven years, which isn’t bad when you’re 50 and 43, or at least it’s not this. In most situations like this, we get an ancient guy and a woman 20-50 years younger)
  • A loud and immediate statement of support for the journalist that ages like milk in the sun.

(This case has yet to be fully explored, so it’s unclear if this is more of a “Kathy Scruggs” situation of unfounded sexual accusations or a full-on “Nuzzi-gate” situation that will be used in an emergency when syrup of ipecac is not available. The Athletic says it will continue its investigation to find out what happened, which it had to do regardless of Russini’s employment status if it wanted to have any credibility in journalism.)

What’s ridiculous is that in trying to pull a single “Throwback Thursday” post together, I found myself with almost too many examples of how gender, media, ethics and entanglements led to bad outcomes. Thus, here are some links to previous posts that might have some value to consider:

I’m sure I have more of these things somewhere, but let’s say that this is enough as a starter pack for “How not to make it in journalism.”

Have a good weekend.

Vince (a.k.a. The Doctor of Paper)