UW President Jay Rothman gets mad at The Daily Cardinal for publishing exactly what he wrote (And a few unpleasant truths about how reality works)

A screen shot of the Daily Cardinal's exclusive story on how UW System President Jay Rothman discussed campus changes with chancellors at the UW campuses. THE LEAD: The Daily Cardinal, the student newspaper at the University of Wisconsin-Madison, published a story about how the system president, Jay Rothman, had emailed the chancellors at the UW schools with some thoughts about the future. In that email, Rothman noted his support for several changes, including moving away from liberal arts programs at certain campuses:

As the University of Wisconsin System faced a dire fiscal situation, system President Jay Rothman suggested chancellors consider “shifting away” from liberal arts programs, particularly at campuses with low-income students.

In emails obtained by The Daily Cardinal, Rothman, a former law firm chairman and CEO with no higher education background before leading the UW System, told campus chancellors UW schools should seek a long-term path “to return to financial stability.”

“Consider shifting away from liberal arts programs to programs that are more career specific, particularly if the institution serves a large number of low-income students,” Rothman wrote in a list of recommendations sent Sept. 1.

(FULL DISCLOSURE: I’m a huge fan of student media, particularly the Daily Cardinal where I cut my journalistic teeth decades ago. I also spent the majority of my junior year bringing the paper back after it shut down under a six-figure debt, so, yes, I’m a fan of the place.)

THE FALLOUT: Rothman was not pleased with this reporting and took to Twitter/X to express that displeasure:

Interestingly enough this “egregiously false headline” and problematic “framing of its story” has not led anyone in the UW hierarchy to demand the Cardinal fix specific errors in the piece, according to the folks at the Cardinal:

(SIDE NOTE: The System has never been shy about asking for things to be fixed when a story is factually inaccurate. I remember a story that ran when I was at the Cardinal with the headline “Negligence Haunts Regents.” The public affairs guy called up our campus editor and politely asked for a fix, saying, “There’s really only two things wrong with the story. It’s in the headline: The word “negligence” and the word “haunts.”)

DOCTOR OF PAPER HOT TAKE ON THE STORY:

First, it’s awesome journalism. I have no idea how the reporter got that piece of paper, but it speaks volumes about the importance of things like FOIA and open records acts, as well as having good sources. People have the ability to lie to you. Documents have an uncanny way of telling the truth. It’s a great story, a solid read and well sourced.

Second, the headline is not “egregiously false” based on exactly what Rothman wrote. It was “private” (email usually is, compared to him putting stuff on Twitter/X or making a public speech). It was a suggestion, not a mandate. It included the phrase “shift away.” It did say liberal arts was the thing from which shifting away should occur. The only MINOR argument might be between “low-income campuses” and those that serve low-income students, but at that point, you’re arguing about the type of bark that’s on the tree and ignoring the fact you’re in the forest.

Third, the story does contain a response from system spokesperson Mark Pitsch that put in Rothman’s two cents:

UW System spokesperson Mark Pitsch said Rothman has “consistently” stated he valued liberal arts education and shared the report having acknowledged some of its lessons “would not be applicable to the Universities of Wisconsin.”

“He did not suggest that chancellors move away from liberal arts programs,” Pitsch said. “However, as evidenced by the $32 million workforce proposal, the universities are seeking to expand capacity in high-growth STEM, health care, and business disciplines to meet workforce needs.”

As the story then notes, the email says something entirely different. As much as I don’t want to argue semantics, Pitsch is wrong here. Rothman DID suggest that in the email. To what degree he meant something else or failed to make something clear could be debated. Arguing that something didn’t happen when people can see the thing with their own eyes strains credulity.

Finally, there is a huge difference between “I don’t like the story” and “The story is wrong.” I can’t tell you how many people have called me over the years, screaming up a blue streak over a story that ran in the DN or the A-T or the Missourian, demanding we fix the mistakes in it. When I asked them to explain the errors that needed correcting, 99.99% of the time it came down to them not liking that we reported they cheated on their taxes, stole money, shot someone at a Taco Bell drive thru or some other thing that actually happened.

In one case, a student demanded a retraction because she had made several disparaging comments about the LGBTQ community in relation to changes made to Homecoming court. She threatened to sue because people were all over social media and email, telling her how horrible she was based on our reporting. When we dug into it, it turned out she said the stuff IN AN EMAIL TO THE PAPER and the reporter had actually done her a favor by not including some of the more egregious stuff she’d written.

DOCTOR OF PAPER HOT TAKE ON THE SITUATION: This is probably going to be a really unpopular position, but if you read the entirety of Rothman’s emails, he’s right about a lot of stuff he suggested in terms of how to do certain things and what needs to be done to re-calibrate the UW schools.

If you read the whole email (skipping the now-infamous item 13), you get a clear sense of a smart business person who is telling a bunch of people that it’s time to be smart about your approach to your campus.

Here is a basic summary of his points in a simple fashion that I think most folks with common sense would agree with:

FISCAL:

  • Don’t build out insane, pie-in-the-sky programs and figure the money will come from somewhere.
  • Plan based on what money you have, not what you hope to have.
  • Collect money you’re owed.
  • Don’t plan one year at a time for a hand-to-mouth approach. Plan for the long term and hold to it.
  • If you’re going to keep stuff, make sure it’s worth it. That doesn’t mean everything has to be cost-neutral, but it does mean you can’t spend like a drunk sailor on leave and expect everything to be fine all the time.

TAKING ACTION:

  • Do the hard stuff right away because it’s not going to get better by putting it off. Also, do it in one big swoop so that you don’t have everyone looking around each time a shoe drops. Drop all the shoes at once wherever possible and then rebuild confidence for those who are left.
  • Tell people what is going on while it’s going on and be transparent. The more you hide, the worse it gets.
  • Read your policies to figure out what you can and can’t do before you try something. Also, if those policies are from the Stone Age, update them so you aren’t hamstrung by them.

That covers most of what he’s saying. It’s good advice. Does that mean the campuses are following it? No. Does that mean those who have made cuts etc. have done it the right way? Um… heck no. Is that Rothman’s fault? Not a chance.

In terms of his look at what should and shouldn’t be offered, that’s a whole other can of worms, but as I noted in another post, most of the students and families I’ve met here and while enrolling my kid at college are worried about jobs and the cost of this whole process. That doesn’t mean they shouldn’t have liberal arts, or a broader liberal-arts education.

What it does mean is that just like everything else, liberal arts courses should have their tires kicked from time to time, as should the structure of any program to make sure it’s giving students what they need. I think in a lot of cases, general education courses and the departments they’ve been based in got used to a huge influx of students each term by the dint of merely being part of that system. The level of scrutiny was not there in regard to value for the students (in any sense of the word) and the answer was always the silver bullet of “Kids need liberal arts, so stop asking so many questions and go away.”

I know I benefited from a lot of my general education courses, ranging from the history course I took to understand my parents’ generation to the race, gender and ethnicity course I took through women’s studies. I also know I had more than a few classes where it felt like the professor got a “no-show job” through a Soprano’s associate and didn’t give a damn because the class was required and we all had to take it. (I tried to find a link for a clip but gave up when I remembered how the dialogue in this show would make the heads of my editors at Sage explode.)

A strong examination of liberal arts is not a bad thing and reasonable people can agree or disagree about it. However, everything starts with honesty, accuracy and transparency, which is something the Cardinal article brought to bear.

Filak Furlough Tour Update: Hanging out at Iowa State University (Part II)

It’s a weird thing seeing the cartoon version of yourself posted all over the place…

The Filak Furlough Tour landed in Ames, Iowa for a couple fun days of teaching classes and working with student journalists. This one was particularly neat for me because the first journalism teacher I ever had went here. Steve Lorenzo used to regale us with stories about his “sophomore year at Iowa State” when he would work for “The Daily.”

I remember one point where Steve did his “Back in (YEAR) when I was a sophomore at Iowa State…” thing and I chimed in with “Yeah, Steve, back in (YEAR) when I was in third grade…” I thought it was funny at the time because he was 30 and I was 19, but I have since gotten my “You Old” comeuppance, as students are now the same age as my kid…

Ugh. Let’s get on with Part II

IOWA STATE UNIVERSITY – AMES, IOWA

Scientists aren’t sure what this represents…

THE TOPIC: Hanging out with the students at The Daily and learning about how they do student media.

THE BASICS: Student media has and will always have a spot in my heart. I loved working at the student media outlets like The Daily Cardinal and the Badger Yearbook when I was in school. I also really loved working with the kids at Mizzou, Ball State and UWO as an adviser, editor and whatever else. Students who take on student media have this thing about them that just makes me want to do everything I can to help them out.

(They also have a thing about them that makes Amy want to feed them constantly. We’ve done more than a few chili suppers, holiday dinners and other such “Eat! Eat!” events where we shovel food at them like it’s going out of style.)

The students asked a lot of good questions about how to find stories, how to make sure they’re covering the campus adequately and how to improve writing. The one thing that they asked that really hit home with me was this: How do you recruit and retain staff members?

Trying to find people to work at the various student media outlets I’ve worked with has been like trying to find volunteers muck out Port-A-Potties. They either refuse to come to work, agree and then bail or they try a little and leave. In most cases, students tell me they have too much other stuff to do, they don’t have the time in general or they “don’t plan to work for a newspaper. (That last one makes me crazy.)

Here are the best bits of advice I could come up with for the students there:

LOOK FOR SKILLS, NOT BODIES: In a lot of cases, we do the same thing we always do when it comes to recruiting: We go to the intro writing class, tell the kids there they need clips to get a job/internship and that we’re having a meeting that night. That can work in some cases but not most.

What we really should be looking for are skills that can benefit the newspaper and thus the readership, not people who seem to be majoring in the right field. So, start going to the places where those skills live.

You want better editorial cartoons? Check out the art department and see who has drawing classes you could talk to. Same thing is true if you want some different angles on photography.

You want some political coverage? Hey, poli sci people seem to grow on trees around most campuses. Everyone thinks they’re going to be the next political voice of a generation, so let’s see if they can make it work. This might be a great spot for coverage of the local student government, columns that deal with local politics or even a podcast that could give people a chance to hear about some topics they might otherwise miss.

Speaking of podcasts, see if there are people with interests in a field that would be willing to do one or two for publication on your site. Back when podcasting was really new, we had a couple kids who majored in science areas (I can’t remember what that major was, nor can I remember how we ended up with science kids in the newsroom… It might have been a fever dream…). They wanted to do a weekly podcast, so we let them. Turned out to be one of the better elements of our digital presence.

Think about the computer science or information services people who love computers for improvements to your digital end. Design folks might find an interest in reworking your color palettes or your home page structure. See who’s out there and bring them in.

LOOK FOR PROFESSORS WHO CAN BRIBE KIDS: One of the best bribes in the world is extra credit. I think I could probably solve world hunger if I had access to a big enough class and enough thirst for extra credit in it. Use that to your advantage.

Talk to professors in the media departments to see if they’d be willing to offer extra credit for various things that would benefit the newsroom. That could be getting a story they wrote for class published, working a copy desk shift for credit in an editing class, doing a ride along with sales reps for an ad/marketing class or a dozen other things. If so, you have a great opportunity to get some extra stuff for your publication while simultaneously getting fresh blood into your newsroom.

Sure, maybe those people only do one thing and leave, but you at least get a chance to convince them to stay. Even more, if the bug does bite them, you’ll have a staffer for quite some time.

SHARE YOUR PASSION: In going through this whole thing with the staff, I asked a bunch of them, “Why did you come to the Daily in the first place?” Most of them gave the standard answers: I needed clips, I wanted experience, It looks good on a resume etc.

Then I asked the second question: “OK, so why are you still here?” That one took a bit longer.

My point was this: If you came here for those clips and that experience, you have that already. A number of kids were there for several years. A couple actually had other media gigs they were working in the pro scene while still working at the Daily. If the goal was to get the goods, you are done. Leave. Move on.

The answer that they eventually came up with was the one that they didn’t think about every day but was as much of a part of them as their own hearts: They fell in love with this place and the people and even though there were days they’d rather eat ground glass than track down the head of student government for a stupid quote about a stupid thing, they found this place to be their home. They got a lot more out of this than just a line on a resume.

THAT is what you need to imbue in the newbies if you want them to come in and stay for a while. If you can connect with people when they come in, make them see what makes the place tick, help them understand what this place is beyond just a bunch of old desks and a whiteboard full of inside jokes, you’ll get them and they’ll hang around much longer than those who don’t see it.

It’s OK to love the place. Show them that and they’ll love it too.

ONE LAST THING:

I made a bat for the journalism school as part of the Furlough Tour Gift package and the people there really seemed to love it. They asked me to put the Jack Trice logo on it. If you don’t know who that is, well, I didn’t either but in learning about him, I was in awe. I was thrilled that they liked it:

When we passed it around the newsroom, I explained how and why the bat thing came to be. The EIC was really interested so I told him if he emailed me and asked for something specific, I’d do it. When I got back, I had the request:

Hello, it is Andrew Harrington from the Iowa State Daily. Thank you again for coming in to visit the Iowa State Daily, we learned a lot and had a great time.

People were extremely entertained by the bat that was brought in, and I was wondering if there was a chance we could get a bat with our logo on it sent to us?

Once again I appreciate it, and let me know either way.

Andrew Harrington

It wasn’t as hard as the mule from UCM, but it was a bit of a challenge. Still, I think it turned out OK. I asked if they wanted a slogan on it as well. I loved what they asked for:

NEXT WEEK: More stops…

Helpful Hints and Tips on Writing Obituaries (A Throwback Post)

Former basketball coach Bob Knight died this week at the age of 83. His family released the information on Wednesday, noting he had been in poor health for some time.

Actor Matthew Perry died over the weekend at the age of 54. Police reports state he drown in a hot tub at his home.

Both men were well-known and both men accomplished a good amount of incredible things. Knight won three NCAA championships and won more games than anyone in history when he retired. He was a hall of fame inductee and coached the last undefeated NCAA D-I college basketball team (the 1976 Indiana Hoosiers). Perry was an award-winning and Emmy-nominated actor, who had multiple film roles and published a best-selling memoir.

Both men had demons. Knight’s temper was always his undoing, whether it was throwing a chair across the court during a game or choking a player during practice. He was also hostile and belligerent in dealing with almost everything on earth at one time or another. Perry’s drug addiction was well chronicled in his book, “Friends, Lovers and the Big Terrible Thing.” Between huge weight swings, rehab and trying to find dozens of opioids each day just to keep himself going, Perry made life extremely difficult on himself and others around him.

These two deaths made me reach back into the Wayback Machine and pull up this throwback post about obituary writing. To write about either without showcasing all of their best and worst aspects would be disingenuous and inaccurate. When we have to write about people who have died, keeping that in mind is crucial:

 

Obituary Writing: Telling truths, not tales, in a reverent recounting of a life

In a discussion among student media advisers, one person noted that obituaries are probably the second-hardest things journalists have to do frequently. (The hardest? Interviewing family members about dead kids.) When a person dies, media outlets often serve as both town criers and official record keepers. They tell us who this person was, what made him or her important and what kind of life this person led. This is a difficult proposition, especially given that people have many facets and the public face of an individual isn’t always how those who knew the person best see him or her. Couple these concerns with the shock and grief the person’s loved ones and friends have experienced in the wake of the death and this has all the makings of a rough journalistic experience.

The New York Times experienced this earlier in the week when it published an obituary on Thomas Monson, the president of the Mormon Church. The Times produced a news obituary that focused on multiple facets of Monson and his affect on the church. This included references to his work to expand the reach and the population of its missionary forces as well as his unwillingness to ordain women and acknowledge same-sex marriages. The obituary drew criticism from many inside the church, leading the obituary editor to defend the choices the paper made in how it covered Monson. (For a sense of comparison, here is the official obituary/notification of death that the church itself wrote for Monson.)

You will likely find yourself writing an obituary at some point in time if you go into a news-related field.  Some of my favorite stories have been obituaries, including one I did on a professor who was stricken by polio shortly after he was married in the 1950s. I interviewed his wife, who was so generous with her recollections that I was really upset when we had to cut the hell out of the piece to make it fit the space we had for it. Still, she loved it and sent me a card thanking me for my time.

Some of my most painful stories have also been obituaries. The one that comes to mind is one I wrote about a 4-year-old boy who died of complications from AIDS. His mother, his father and one of his siblings also had AIDS at a time in which the illness brought you an almost immediate death sentence and status as a societal pariah. I spoke to the mother on the phone multiple times that night, including once around my deadline when she called me sobbing. Word about the 4-year-old’s death had become public knowledge and thus she was told that her older son, who did not have AIDS, would not be allowed to return to his daycare school. Other things, including some really bad choices by my editor, made for a truly horrific overall situation in which the woman called me up after the piece I co-wrote ran and told me what a miserable human being I was. She told me the boy’s father was so distraught by what we published that he would not leave the house to mourn his own son and that she held me responsible for that. Like I said, these things can be painful.

No matter the situation, there are some things you need to keep in mind when you are writing obituaries:

  • Don’t dodge the tough stuff: Your job as a journalist is to provide an objective, fair and balanced recounting of a person’s life. The Times’ editor makes a good point in noting that the paper’s job is to recount the person’s life, not to pay tribute or to serve as a eulogist. This means that you have to tell the story, however pleasant or unpleasant that might be. One of my favorite moments of honesty came from hockey legend Gordie Howe who was recalling the tight-fisted, cheap-as-heck former owner of the Detroit Red Wings:

    “I was a pallbearer for Jack,” says Howe. “We were all in the limousine, on the way to the cemetery, and everyone was saying something nice, toasting him. Then finally one of the pallbearers said, `I played for him, and he was a miserable sonofabitch. Now he’s … a dead, miserable sonofabitch.’”

    It’s not your fault if the person got arrested for something or treated people poorly. If these things are in the public record and they are a large part of how someone was known, you can’t just dodge them because you feel weird. Check out the Times’ obituary on Richard Nixon and you’ll notice that Watergate makes the headline and the lead. As much as that was likely unpleasant for the people who were closest to Nixon, it was a central point of his life and needed to be discussed. In short, don’t smooth off the rough edges because you are worried about how other people might feel. Tell the truth and let the chips fall where they may.

 

  • Avoid euphemisms: This goes back to the first point about being a journalist. You don’t want to soften the language or use euphemisms. People don’t “pass on” or “expire.” NFL quarterbacks pass and magazine subscriptions expire. People die. Also, unless you can prove it, don’t tell your readers that the person is “among the angels” or “resting in the arms of Jesus.” (Both of these euphemisms ended up in obituaries I edited at one point or another. They obviously didn’t make it to publication.) Say what you know for sure: The person died.

 

  • Double down on accuracy efforts: People who are reading obituaries about loved ones and friends are already on edge, so the last thing you want to do is tick them off by screwing up an obituary. I don’t know if this was just a matter of newspaper lore or if it was a real thing, but I was told more than once at a paper where I worked that there were only two things that would get us to “stop the presses:” 1) we printed the wrong lottery numbers and 2) we screwed up an obituary.
    True or not, the point was clear to me: Don’t screw up an obituary.
    Go back through your piece before you put it out for public consumption and check proper nouns for spelling and accuracy. Do the math yourself when it comes to the age (date of birth subtracted from date of death) and review each fact you possess to make sure you are sure about each one. If you need to make an extra call or something to verify information, do it. It’s better to be slightly annoying than wrong.

 

  • Accuracy cuts both ways: As much as you need to be accurate for the sake of the family, you also need to be accurate for the sake of the public record. This means verifying key information in the obituary before publishing it. The person who died might told family and friends about winning a medal during World War II or graduating at the top of her class at Harvard Law School. These could be accurate pieces of information or they could be tall tales meant to impress people. Before you publish things that could be factually inaccurate, you need to be sure you feel confident in your sourcing.
    Common sense dictates that you shouldn’t be shaking the family down for evidence on certain things (“OK, you say she liked to knit. Now, how do we KNOW she REALLY liked knitting? Do you have some sort of support for that?”) but you should try to verify fact-based elements with as many people as possible or check the information against publicly available information. Don’t get snowed by legends and myths. Publish only what you know for sure.

 

  • Don’t take things personally: Calling family, friends and colleagues of someone who just died can be really awkward and difficult for you as a reporter. Interviews with these people can be hard on them as well as hard on you. I found that when I did obituaries, I got one of three responses from people that I contacted:
    1. The source told me, “I’m sorry, but I really just can’t talk about this right now.” At that point, I apologized for intruding upon the person’s grief and left that person alone.
    2. The source is a fount of information and wanted to tell me EVERYTHING about the dead person. I found that for some of them, it was cathartic to share and eulogize and commemorate. It was like I was a new person in their circle of grief and they wanted to make sure I knew exactly why the person who died was someone worth knowing.
    3. The source was like a wounded animal and I made the mistake of sticking my hand where it didn’t belong. I have been called a vulture, a scumbag and other words I’ve been asked to avoid posting on this blog. One person even told me, “Your mother didn’t raise you right” because I had the audacity to make this phone call. I apologized profusely and once I hung up, I needed a couple minutes to shake it off. I knew it wasn’t my fault but it wasn’t easy either.

Your goal in an obituary is always to be respectful and decent while still retaining your journalistic sensibilities. It’s a fine line to walk, but if you do an obituary well, you will tell an interesting story about someone who had an impact on the world in some way. I like to think a story about this person who died should be good enough to make people wish they’d known that person while he or she was alive.

Help protect student journalists in Wisconsin by supporting New Voices legislation this week. (Please share)

Please put this on blast: The State of Wisconsin is moving toward passing New Voices legislation. Assembly Bill 551 will have a hearing on Thursday, Oct. 26 (see below) and they need your help.

The Student Press Law Center has a whole roster of information on New Voices legislation throughout the United States. In simplest terms, here’s how it works:

New Voices is a student-powered nonpartisan grassroots movement of state-based activists who seek to protect student press freedom with state laws. These laws counteract the impact of the 1988 Hazelwood v. Kuhlmeier Supreme Court decision, which dramatically changed the balance of student press rights. New Voices supporters include advocates in law, education, journalism and civics who want schools and colleges to be more welcoming places for student voices.

Seventeen states have this legislation passed in some form, which guarantees  student press rights Not only will this free high school media outlets from significant censorship, but it will codify the rights of college student media outlets and voices as well. In short, ham-handed administrators who just don’t like things that fail to paint the rosiest of pictures about their institution can’t crush student media for reporting the facts.

Please read the information forwarded to me last night via Matt Smith, the Wisconsin JEA president about this important hearing and how you can help get this law moving in the right direction


After years of waiting, Wisconsin finally has movement on a New Voices bill that protects student First Amendment rights by stipulating that student journalists are responsible for determining the content of student publications at public secondary schools and colleges! Assembly Bill 551 would prohibit administrative prior review and outline specific, legally defined forms of expression that are unprotected (such as libel, obscenity and invasion of privacy or speech that would cause a substantial disruption of school activities or violate other state or federal laws).

Students at every level need to know they can ask questions about and report on topics that are important to them and their communities without fear that their choices will be made for them or removed altogether. It’s more important than ever that our institutions put learning first and foster environments that develop critical thinking and communication skills our students will need to succeed in future workplaces and as future citizens in a democracy.

URGENT: This Thursday, Oct. 26, at 10 a.m. in Room 412 East of the Wisconsin State Capitol Building in Madison, the Assembly Committee on Colleges and Universities will hold a public hearing on the bill (Assembly Bill 551). The legislation is sponsored by several representatives, both Republican and Democratic, but it is IMPERATIVE that we show how important this bill is for our students. If at all possible, please help out by doing AT LEAST one of the following in the next couple days.

ATTEND THE HEARING

If it is at all possible for you (or any of your students or former students or anyone else who is supportive) to attend, it would mean a LOT to have more numbers involved. Those in attendance may share some brief testimony outlining their reasons for supporting the legislation. See some suggestions HERE and HERE.

EMAIL STATEMENTS TO THE COMMITTEE CHAIR AND OTHERS

The chair of the committee is Rep. David Murphy (R-Greenville). If you (or any of your students or former students or anyone else who is supportive) can send messages of support for the legislation to Rep. Murphy and any of the other committee members (and maybe your own legislators) prior to the hearing on Thursday, that would be amazing. Again, find some suggestions for points to make HERE and HERE. You can find your own legislators using THIS LINK, and contacts for the committee members are below:

PROVIDE VIRTUAL SUPPORT DURING THE HEARING ON THURSDAY

Starting at 9:30 a.m. on Thursday the window will open for online testimony that should allow everyone to virtually signal support for the bill. You (or, again, any of your students or former students, etc.) can click THIS LINK to access the legislative calendar. Starting at 9:30 a.m. on Thursday the listing for that day labeled “Colleges and Universities” should provide an option for online-only testimony. Please consider having anyone interested jump in, if they can.

USE THE BILL TO START OR CONTINUE DISCUSSIONS WITH YOUR STUDENTS

The hearing for the legislation may not only help enshrine their rights in state law but also provide a chance to discuss history in the making. Use this as an opportunity to have students research or discuss New Voices laws (the Student Press Law Center is an excellent resource for this). What are the benefits to such legislation? Why is it important? What are conditions like for students at your school?

  • If you or any students would like to write statements in support of the New Voices bill or explanations of ways they have experienced restrictions on their expression, feel free to send them along to New Voices Wisconsin (newvoiceswisconsin@gmail.com) or to the Wisconsin Journalism Education Association (wisconsinjea@gmail.com). Thoughts on this topic may also obviously just be written up and shared in-class, if you prefer.

STAY INVOLVED

Feel free to share this email or information with any students or others you know who may be interested!

Filak Furlough Tour Update: Hanging Out With The University of Central Missouri (Part II)

The Filak Furlough trip to the University of Central Missouri really needed a two-parter, in part because there were really two phases to this: The “dude-at-podium” part that we talked about on Monday and the more relaxed part, where I got to hang out with the staff of The Muleskinner.

I have always loved student media, even when student media didn’t really seem to love me. To understand why would take too long to explain, but I believe in the idea that you really can make a significant difference in the lives of many people if you are a student journalist. I also believe that there’s no better place to learn your craft than in a student newsroom that reeks of old pizza, sweaty anxiety and deadline fever.

Let’s get going…

University of Central Missouri – Warrensburg, MO

This is my happy place: In a student newsroom, talking shop with some great kids and critiquing a paper. Photo courtesy of Mingzhu Zhu, The Muleskinner.

THE TOPIC: Newspaper critique and editorial leadership discussion.

THE BASICS: One of the most important things I wanted the students (and you all) to know is that any critique I do is meant to look at things from a different perspective and help people get better. Yes, there might be some criticism in there, but it’s not about the workers. It’s about the work. As I said in the critique, “I have said to someone before, ‘That’s a terrible lead.’ but I’ve never said, “That’s a terrible lead and your haircut is even worse.'” The first one, albeit harsh, is about the work. The second one is a mean personal attack and I won’t ever go there.

So here we go…

A lot of what I talk about in critiques is based on critical thinking, particularly in terms of what people choose to cover and what they don’t choose to cover. In addition, I push a bit on the idea of how much space is dedicated to what kinds of things.

For example, we were talking about front page of the paper:

What I saw immediately was this amazing, locally drawn illustration that relates to the start of UCM’s welcome week. It was near the bottom of the page, while a photo of a ribbon-cutting on an aviation center that happened three weeks earlier was about the same size and near the top of the page. I asked why they went this route.

The answers were good in some cases: It’s a big project ($5.1 million), the area is really plugged into aviation and it made UCM the only university in the state to have its own public-use airport. These were all smart reasons for putting this story out front and getting it some major attention. On the down side, the image is well shot, but relatively common for a ribbon cutting  and its also really old news. This is one of those moments where you might think, “How can I get the newsy stuff in the right spot while highlighting some very cool things that are unique to my publication?”

The suggestion I had was to push the illustration up near the top and package it as a centerpiece across the 4 or 4.5 columns of space available there, adding a little more information layering about the first week of school. Then you can run the airport thing down a 2 or 1.5 column rail that keeps the headline above the fold (kind of like what you have with the story in pink) and then strip the research story across the bottom, with the headline spanning all six columns and having the graphic breakout box in the last 1.5 columns of space next to the text.

If the airport story was really so important as to demand more attention, you could flip the whole concept a bit: Make a couple phone calls to airport folk to find out how things are going and give the story a quick refresh. Then, strip the airport story across the top, with a headline across all six columns, put the text below it across four columns and run the art in a two-column set up in the strip. Then centerpiece the illustration and run the research thing like you have it, but just lower on the page. Either way, you get more emphasis on one thing on the page that can really draw people’s attention: The local artwork.

We also talked about the arts page, which features reviews of “Barbie” and “Oppenheimer.” My question was, again, why this and why now? The students mentioned that these were pretty big movies and they had people who like writing movie reviews. I agreed  that they were big, but they were big three or four months earlier. Also, people could get this kind of thing anywhere, whereas readers could only get info about UCM from the Muleskinner. When it came to the paper, they got like one, 8-page edition per month to cover the entirety of the school, so is it a great idea to give away 1/8th of that space in this way?

This isn’t to say there wasn’t great content in this paper, as there clearly was. I loved the photos of the basketball team, the artwork out front, the features related to their sports fans and more. Even the BarbiHeimer page had a great local illustration on it. This isn’t about the idea of something being good or bad, but rather a question of asking why we’re doing what we’re doing. If you have good reasons for doing something, great. Do it. If you don’t, reconsider.

We also talked about life on staff and how people tend to burn out over time. The EIC was particularly stressed and I can understand why. The head editor has to deal with all the content, the people, the readers, the budget stuff, the administrators and more. This kind of “face of the franchise” stuff is precisely why I never wanted to be a chair, a dean or a chancellor. Well, that and I’d have to dress differently…

Rather than cover all that here, I’m providing some links to a few pieces we did back in the day about stress, burnout and college media.

In Part III, I have a link to the Maslach Burnout Inventory, which allows you to test yourself for burnout in three key categories. If you want to do that and then want a copy of the decoder sheet, just hit me up via the contact page.

BEST QUESTION OF THE DAY: (This one came from the social media director Mingzhu Zhu, who was nice enough to share some photos of the events and make the promotional piece I put up on the previous post. She is a heck of a great media kid and any place out there would be lucky to have her after graduation.) I noticed that you’re only really on Twitter/X and LinkedIn for social media. Why are you using only those two platforms?

BEST ANSWER I HAD AT THE TIME: I’m really only on those platforms (plus Facebook) because that’s where my audience is and that’s where I can spend the most time effectively.

Knowing your audience and what they use is a key component of being effective on social media. I know I have a lot of current and former students on LinkedIn, who still read my stuff and like to learn from it. I know that I have both a broad reach on my regular Facebook profile and access to teacher-specific groups like Teachapalooza on Facebook.

Twitter/X is becoming more of a wildcard, and I’ve started to shift over to BlueSky now (same handle: @DoctorOfPaper), but the idea is that I still have solid connections there, and using that platform is a good way to share headlines and links. I’m able to track blog traffic to see where people come from and who shows up a lot. That helps me keep my focus on specific targets.

Also, these platforms rely heavily on text-based sharing, which is kind of my bread and butter. I’m not on Instagram that much because my images tend to suck and most of what we do here isn’t visual. I’m also not on TikTok, as it’s more video driven and meant for entertainment in a lot of ways, so it’s not something that fits my niche. Same thing with YouTube: I’m not doing vlogging.

Finally, I believe in making sure that I’m keeping an active presence on whatever social media channels I use. At a certain point, picking out too many channels will lead to a weaker overall social media presence across all of them. Even more, I don’t want to spend an inordinate amount of time chasing five people across four platforms. There’s a law of diminishing returns when you start pouring tons of time into the social media landscape, so a more targeted approach that yields richer returns is what I feel is best for me and the folks who pay attention to me.

SPECIAL THANKS: I wanted to really thank the staff of The Muleskinner for making me feel like a part of the family. I do miss a lot of the best of student media and these folks really do represent the best of us:

ONE LAST THING: I have been working on the bats for people and have been making relatively steady progress. I not only managed to get the bat for UCM done before I got there, I managed to apply my extremely limited art skills and get a relatively decent recreation of their mule mascot:

I’m also waiting for mail supplies for the folks that got done earlier. We’re getting there…

More on the tour soon.

Vince (a.k.a. The Doctor of Paper)

Filak Furlough Tour Update: Hanging Out With The University of Central Missouri (Part I)

This week’s stop along the Filak Furlough Tour was an actual stop, meaning Amy and I packed up the truck and drove to Warrensburg, Missouri to visit the University of Central Missouri. Julie Lewis is the adviser of The Muleskinner, the student newspaper down there, and arranged for me to meet with her kids.

Initially, it was going to be a “get-to-know-ya” session where I did some newspaper critiquing and hung out in the newsroom. Then, she mentioned something about talking to high school kids and advisers, which was fine.

Then, I got this promo piece she was sending around to drum up attention for the event:

Great… No pressure… In any case, welcome to the next stop on the tour:

University of Central Missouri, Warrensburg, MO

I’m apparently channeling my “Karate Kid” training to help the students learn something important. Photo courtesy of Ellie Whitesell, UCM Muleskinner

THE TOPIC: Given the current state of journalism, what does it take to be good at this job?

THE BASICS: I know we’re all taking a beating these days in the field of journalism, and I’m sure many students have family members wondering why the heck they’re going into this field in the first place. I believe in the future of journalism in the same way I believe in the future of pretty much anything: If it’s done well, provides a valuable service and connects with people who need it, things will be fine.

To help the students and advisers get a better handle on what I meant by that, here are four things I talked about that I thought could help journalists thrive in today’s media ecosystem:

Know Your Audience: One of the biggest things that we have seen over the past ten or fifteen years is a shift in how journalists need to conceive of their craft. Back when I was in school, we learned the 5Ws and the 1H, a handful of newsvalues and were told, “Get this into your story and everything will work out fine.”

The approach we took was one of “I, as journalist, want to tell you, the fawning mass of readers, what you need to hear from me.” That worked out pretty well for a long time, when we had one or two newspapers that served a certain area and three or four TV stations that did the same. If you’re the only game in town, you can set the rules as you see fit and it doesn’t matter what anyone else thinks.

Today, we have more choices than ever before when it comes to what we get from myriad media outlets. The sheer volume of content we get on a minute by minute basis could stun a team of oxen in its tracks. People can pick and choose as they see fit, and we need to acknowledge that and adapt to it.

To that end, it’s more important than ever to know who is out there, what they need to know and how we can best give it to them. It isn’t about “I want to tell you something” anymore, but rather, “What do you want to know and how can I get it to you in a way that you’ll understand it?”

Spend time getting to know the people who you want to reach and you’ll do much better at reaching them.

 

Be Nosy: A lot of journalist bandy about the concepts of “deep dive stories” or “critical thinking paradigms” which all sound really serious and important. At the heart of these things, however, is a simple concept: Be nosy.

A teacher once asked me if I could teach her kids to be nosy, which I said I wasn’t sure about. After all, you’re either the kind of person that noses around in stuff or you’re not. And once you have that nosy gene, it’s really hard to shut it off. As a reporter, I learned how to read things on people’s desks upside down so I could get news scoops. Today, my boss is constantly covering things up on his desk when I show up in his office, because I still do that.

What I can say is that we all start off in life with a sense of wonder. If you think about it, what’s a 4-year-old’s favorite question? WHY! They are constantly trying to figure out why something is the way it is, how something works, what someone is doing and why they’re doing it.

Yes, this can get annoying after a while and you probably want to give the kid a fork and tell them to go play with the toaster, but that instinct they have is one of just pure nosiness.

Somewhere along the way, we lose that sense of wonder. Maybe it’s when we’re in middle school and teachers get exasperated with us. Maybe it’s in high school when it’s no longer cool to ask questions in class. I don’t know.

What I do know is that the way to get back to great journalism that is fun, valuable and engaging is to find that sense of wonder again. We have to find joy and passion in the idea of trying to learn something because we are just so darned curious. Once we learn that thing, we can’t wait to share it with everyone else around us. That can lead to a great number of fantastic stories.

 

Become a Non-Denominational Skeptic: This is a simple idea that has become much harder to do these days because everyone seems ready to jump all over you if you are perceived to be on the “wrong side” of an issue.

The goal of journalism is to report and reporting requires that we dig into a situation and we ask a lot of questions, many of which may seem rude or problematic to people who don’t like the questions we ask. I can’t tell you the number of times someone took offense to a question I asked, calling me a vulture or a scumbag or other things I won’t repeat here. I even remember someone once telling me, “Your mother didn’t raise you right if you think this is appropriate.”

Ouch.

Granted, sometimes I wasn’t exactly the most skilled interviewer and I tended to cover a lot of crime and such, so there wasn’t always a good way to ask a particular question. That said, in most cases, people were taking umbrage at the idea that I wasn’t just taking their word at face value.

Being a non-denominational skeptic means doing exactly that, regardless of the source or the topic. It could be your best friend or your worst enemy. It could be a topic you totally support or it could be a topic that you would spend a lifetime opposing voraciously.

It doesn’t matter. Either way, you should be skeptical until you are given enough context, sourcing or support to make you believe the information at hand.

This isn’t always easy and it isn’t always fun, but it’s what we signed up for as journalists.

 

Be Brave: It is so easy these days to be afraid of so many things. Thanks to social media and arm chair warriors, any single thing we do can be dissected, analyzed, criticized and more. We are constantly at a heightened tension that a mistake, a joke, a misunderstanding or more could lead to a firestorm of controversy and irreparably harm us.

It’s a scary time to be in the public eye, particularly if we’re digging around on something that someone doesn’t want us digging around on.

It’s easy to be brave when there’s nothing to fear. It’s easy to write stories when they bandwagon on trendy topics or that hammer on people, places or things that are extremely unpopular. What’s harder is doing the right thing, regardless of the odds or the enemy.

I go back to this story that Baseball Commissioner Happy Chandler once told about his decision to integrate baseball, despite having owners voting 15-1 not to. He said, “I’m going to have to meet my maker some day and if he asks me why I didn’t let (Jackie Robinson) play, and I say because he’s black, well, I don’t think that’ll be a satisfactory answer.” Chandler was not a perfect man by any means, but when it came time to put up or shut up, he was brave.

If each of us can do just a little bit of that, I think journalism will be just fine.

BEST QUESTION OF THE DAY (PART I): Has there ever been a time where you struggled to maintain journalistic objectivity? And, if so, how did you go about handling that story?/ How do you, as a journalist, stay unbiased on hot topics that you may a strong opinion towards?

BEST ANSWER I HAD AT THE TIME (PART I): I try to practice what I preach in terms of being a non-denominational skeptic when it comes to interviewing people or listening to what they have to say about a topic. I tend not to think of my approach like a light switch, where I’m either on or off, either for or against something.

Instead, I like to think of it like a door. It can be wide open or totally closed, but it can also be partially open to a variety of degrees. To that end, I like to think that I’m giving people at least a chance to convince me of something before I totally slam the door on them.

Granted, there are times where it’s easier to keep the door really open, like when two equally qualified candidates are running for political office. I’ll keep that door open on both of their thought  processes, regardless of how I personally feel about their positions on taxes, land use or how Diet Pepsi doesn’t taste like melted tin and cat urine. Keeping that door open allows me to show both people to my readers effectively.

It’s a lot harder, and thus a lot more narrow of an opening if I’m talking to a white supremacist leader, for example. That door is pretty much closed, but I have to at least keep it open to some degree.

The door is open in regard to things like free speech: As long as you’re not inciting imminent lawless action, you can publicly say whatever you want as part of a protest on a city street corner, so if we’re talking about that, the door needs to stay open because that’s an important truism.

That said, I’ve had to listen to some pretty vile stuff over the years due to these folks making the news and me having to interview them, and I’m not putting up with that crap. So, when he starts veering into “the superiority of the white race….” yeah, that door’s getting slammed pretty damned quick and hard.

Those are obviously the extreme examples, but the point is, you can’t reflexively close a door on a topic just because you don’t like it. If you do, you might miss something important or fail to serve your audience appropriately.

BEST QUESTION OF THE DAY (PART II): What do you feel is the biggest benefit that your books have brought to campuses that other books haven’t?

BEST ANSWER I HAD AT THE TIME (PART II): I’m glad someone out there who is actually reading my books thinks there’s some benefit to them, so that was nice to find out. Usually the three questions students ask about my books are:

  1. How much does this cost?
  2. Do I actually have to read it to pass this class?
  3. Can I sell it back at the end of the semester?

If I had to boil down my books to a simple concept, I’d say I try to treat students like they’re actually people, instead of drones who are lucky to be fed the knowledge I have gathered. I have found that tone goes a long way in terms of how much I like what I’m reading.

For example, there is a textbook that is pretty much the only game in town for a specialized area of journalism and I refuse to use it because it just feels so arrogant in its tone. It’s like, “I, the author, am a golden GOD and you are fortunate to be in my presence to garner the knowledge I feel you are capable of receiving, given your limited mental capacity.”

When I started writing the books, I thought back to the people I enjoyed reading. I loved how certain columnists would put me in a place and time by writing like we were just equals, sitting together, having a chat. I loved how authors would weave humor into moments of a book that helped me laugh and helped me remember things. I really loved it when writers would take a complex topic and boil it down to some simple, memorable elements for me, without making me feel inferior for not knowing the stuff to begin with.

Whether I’m successful or not is in the eyes of the readers, but that’s what I’m trying to do.

NEXT STOP: Part II of the visit to UCM.

The best advice ever when it comes to getting an interview from an Emmy-award winning journalist. (A Throwback post)

As we start the unit on interviewing in my classes, a lot of students are getting nervous about talking to people. I like to blame it on a lot of things like COVID’s push to make everything a distance discussion, this generation’s over-reliance on digital communication and a general sense of fear that people will say no.

Truth be told, I was always fearful of calling people up or walking up to people for basic interviews. Strangely enough, I never had a problem walking past a burning building or stepping over something dead to ask a firefighter or a cop, “So, what happened here?” I think the adrenaline of the moment helped push me past my socially awkward nature.

In any case, getting what you need often comes down to knowing who can give it to you. Bothering people for an interview, a set of data or even a ride in a nuclear sub can be arduous, but when it comes to making it happen, this throwback post has some pretty good advice:

 


“Don’t Take No From Someone Who Isn’t Empowered To Say Yes”

My friend Allison used the quote in the headline this weekend when we were teaching her daughter/my goddaughter how to negotiate for better prices at a flea market in South Haven, Michigan. It turned out to be a golden bit of advice she learned from Peter Greenberg, a Emmy-award-winning journalist who was talking to the students at our old college newspaper.

Here’s the story as relayed by Allison (Greenberg himself recalled this story during a guest appearance on the “Destination Everywhere” Podcast):

Greenberg was explaining how to get an important story and how to persist when people didn’t want to be helpful.

He wanted access to a nuclear attack sub as part of a story he was working on. This was in the late 1980s when this was happening, which happened to be when we were still in the middle of the Cold War with the Soviet Union, so letting a journalist wander around a nuclear sub was laughable at best.

Greenberg kept poking at Naval officials for access, each one basically telling him, “There is no way this is happening.” At one point he asked, “OK, if this COULD be done, who would be the one person who could allow it to happen?” It turned out to be the commander-in-chief in the Pacific, stationed in Pearl Harbor.

Greenberg got the Navy to agree to give him the meeting, which was supposed to be kind of a 10-minute, “we had a meeting” meeting. Instead, Greenberg noticed a photo of a ship on the admiral’s wall and Greenberg knew a lot about that particular ship. Instead of talking about sub access, they started talking about the boat. By the time the 10 minutes had ended, the admiral invited Greenberg to lunch and eventually granted him the permission he sought.

“Don’t take ‘No’ from someone who isn’t empowered to say ‘Yes,’” he told the group.

At the heart of his story were three key things that can be helpful to you as a journalist:

TAKE A SHOT: When Greenberg kept hearing “no,” he asked for a meeting that the people essentially told him wasn’t going to lead anywhere. In the podcast mentioned earlier in this post, Greenberg said the people setting up the meeting for him basically asked him why he’d want to fly all the way to Pearl Harbor just to hear “no” from one more person. He figured he had nothing at this point, so he might as well take a shot in person with the one person who could get him what he needed. What was the worst thing that could happen? He might have no story and a case of jet lag and that’s about it.

If the story is important enough to you, you need to take a shot at it before deciding it’s not going to happen. You never know what you might get if you give up before you give it a chance to succeed.

FIND COMMON GROUND: The thing that made this work was a bit of serendipity. If the admiral had a picture of a sunset, a poster of Porsche or a velvet Elvis on his wall, Greenberg might have not found his in. However, as he explained in the podcast, he realized he needed a connection and he found it:

They gave me a ten-minute appointment at 9:00 in the morning on a Monday. I flew up on a Saturday. I walked in to see him. He could care less about me. I was told to have a meeting. He didn’t want to be there. It was an office the size of Grand Central Station. Everybody was in their dress whites. They didn’t want me to be there. It was like a courtesy call, give him a commemorative coin and get him out.

This is the difference. You seek out common ground and I knew that I had maybe fifteen seconds to figure out what the common ground was. I got lucky because behind his desk was a photograph of a boat and it turned out I knew the boat well.

I said to him, “Is that a Bertram 31?” He said, “Damn straight.” I said, “That’s the best boat they ever built.” He said, “You’re not kidding?” I said, “Let me guess. When you make a hard right turn, the engine cavitates and the water pump overflows?” He goes, “Yeah.” I said, “Here’s how you fix it. You’re going to do a bypass on the impeller.”

We start talking like that and ten minutes later, the officer is going to say, “Admiral, your time is up.” He looked at me and said, “Do you got lunch plans?” I said, “I’m all yours.”

<SNIP>

That’s called chutzpah and luck.

If I’d walked into his office for that ten-minute meeting, he’s like, “Can I go on a sub?” “Get the hell out of here.”

You want to look for ways to connect with a source during an interview. That’s why doing it in person is often so valuable. You can look around and see things that they have around them to help you size up your subject. Starting with a discussion about a picture or a plaque or even a baseball card they have on display can get you an “in” that makes them see you as a kindred spirit as opposed to a pain the butt.

GO TO WHO CAN SAY YES: I think I’m going to use that quote with every interviewing class for as long as I live now, in that it perfectly captures what we should be doing when it comes to getting key information.

“Don’t take ‘No’ from someone who isn’t empowered to say ‘Yes’” is simple, direct and yet amazingly mind-blowing, as it dawns on me that I’ve probably failed in this regard myriad times in my journalism career and my daily life.

When you want permission for something, you need to go to the person who can grant it. Unfortunately, there are often underlings, minions and other pencil-pushers who get put in your path and try to dissuade you from getting that permission. If it’s important enough for you to pursue that permission, get past those people and go find the person who is empowered to grant it.

Like many things, this can be taken too far or in the wrong way. I am in no way saying you should become the snotty person who is holding up the line at the store, loudly proclaiming, “I need to speak to your manager!” because the bananas are ringing up at 39 cents per pound when the sign clearly said 36 cents per pound. However, I am saying most folks take the first “no” as a reason to give up far too easily.

Find the person empowered to say yes and see what that person says. If it’s still “no” at least you’ll know that nobody else is getting your story. If it’s “yes,” you got what you came here to get.

An Update on the “Filak Furlough Tour 2023-24”

This was essentially my reaction after posting an offer to teach people’s classes during my furloughs, minus the part where one of my furloughed colleagues stabbed a man in the heart with a trident.

Here’s a story that might explain what we’re looking at for the Filak Furlough Tour:

When Zoe was in Girl Scouts, we had to sell Girl Scout cookies and unlike previous generations of kids who were told to go door to door, this one was told, “Give your parents the sheet and tell them to take it to work.” I think this was because a) the parents were better at putting the squeeze on people and b) the Girl Scouts were fearful a kid would ring the wrong bell and be abducted or something and that never looks good on the news.

At that point, I was still advising the newsroom here at UWO, so I took the sheet down there, feeling guilty that I was essentially asking students to subsidize my kid’s cookie fund. So, I told them all, “Look, I have this sheet. You don’t have to buy anything. No pressure. No guilt. To make this more reasonable, for every box you folks buy, I’ll match it with one I’ll buy for the newsroom so you can eat up on production nights.”

What I failed to realize was a) college kids do actually have money and b) Girl Scout cookies are apparently laced with an addictive chemical that makes college kids buy like there’s no tomorrow.

Long story short, I ended up buying more than 120 boxes of cookies for the newsroom that year because my parents taught me to live up to my promises. (SIDE NOTE: Zoe still didn’t end up with the most sales, as the parents in her troop that year would make “Dance Moms” seem mellow and well-adjusted by comparison.)

This leads us to the “Filak Furlough 2023-24 Tour “update.

When I posted the offer to find a way to fill my 11 days helping you all out, I figured a couple people might be like, “Yeah, cute, but we’re good” or maybe one or two would ask for a Zoom call and I’d be scraping around for a month or so to fill the time slots.

The 11 slots filled in less than 8 hours. I then found out that I could divide my furlough days into half days, so I cut the ones in half where someone just wanted me to Zoom in and such, as opposed to come out and see their class. That filled up as well. I’m currently at about 23 schools that have locked in for this, along with several others that have asked me to let them know if I can slide them in for something or if someone drops out.

I’ll be traveling to Iowa, Missouri and Kansas, with other potential road trips possible. I’m also doing Zoom classes on crime coverage, sports journalism and why journalism matters, for sure. I’m also going to be on a panel with some really smart people talking about race, journalism and issues of DEI.

(In addition, I was offered opportunities to write for a journalism newsletter, blog for a lumber company and do a paid radio gig in Appleton. This doesn’t include the very nice offer from my chair, who asked if we could do kind of a “American Pickers-style” documentary together where he followed me around while I found and refinished furniture. Also my mom offered to pay me to come home and do tech support on her computer for a week. I’m coming home soon, mom, and you don’t have to pay me anything to fix the computer. Just make some shrimp salad…)

The point is, I’m thrilled as hell that people wanted to work with me on this. It feels good to be wanted and it’s a hell of a lot better than sitting around on a forced day off. I’m in the process  of making dates and times work, so keep an eye on your email.

Also, if you still want to participate in this, I’ll make it work. Just shoot me a message through the contact page and tell me what you want and such. Even if I do it on my own non-furloughed time, I don’t care. I’d love to help out and work with you and your kids.

(And to make this clear, this is all freebie. I had a couple people ask what my fee would be. The answer is nothing. All you really need to do is find out where the nearest supply of Diet Coke is to wherever I’ll be speaking if I’m visiting your campus.)

That said, I’m going to live up to my word and everyone involved is getting a blog post, a book and a bat. It just might take a tad longer to get the bats done than I had originally planned, but it’s gonna happen. Again, my parents raised me right: You live up to the promises you make.

Which leads me to the last point…

I NEED YOUR HELP: I kind of joking said that if I sold out all the dates, I’m making T-shirts for this furlough tour. After I wrote that, I had at least a dozen people reaching out, including my kid, asking, “How can I buy a T-shirt if you pull this off?”

Well, I sold it out. And I suck at art and design, as this look back at my last attempt at art will clearly illustrate. So, I need anyone out there with any kind of skill set or interest or ability to put stuff together in a way that other people would want to wear it to design the front of the shirt.

You can come up with whatever name you want for the tour, as long as it’s got Filak and Furlough in there and isn’t R-rated. Also, don’t violate copyright by stealing a meme or something. Nothing  says, “I’m a trustworthy journalism person” like violating basic tenets of media law.

The back will be the list of the places, schools and dates, so I’ve got that covered.

You can send that to me through the contact page as well, or through my gmail account (vffilak). If I pick yours, I’ll buy you one of the shirts and credit your work.

Thank you all so much and I’ll keep you all posted.

Vince (a.k.a. The Doctor of Paper)

Congratulations to the college media award winners (and an explanation as to why not winning shouldn’t bother you too much) A Throwback Post

A number of my good friends have been proudly announcing their students’ good fortunes recently, as the College Media Association has announced its list of finalists for the Pinnacle Awards and the Associated Collegiate Press has announced its list of finalists for the Pacemaker Awards. These accolades recognize high levels of achievement in student media and to win one means a great deal to everyone involved.

In watching the social media posts from these adviser folks slide through my various feeds, I felt especially grateful that I wasn’t advising any more. This time of the year was always ridiculously stressful for my student media staffs, each of which were desperately checking their emails or refreshing websites to see if the finalists had been announced. The anxiety levels of “Did we win?” were just far too much to bear in many cases.

As great as it was to win something, I often found that it meant less than it should have in some cases because people had come to expect greatness from certain staffs. It was like the old Soviet Red Army hockey team: They won and won and won, so there was nothing but either the status quo or true disaster.

I also know a lot of staffs put in a lot of effort and when their names don’t show up on these lists, it’s like getting stabbed in the heart. What did we do wrong? What should we have done differently? Why do we suck? (The answers are nothing, nothing and you don’t suck.)

Today’s throwback post is meant not to throw dirt on anyone’s accomplishments, but to better help the majority of folks out there who didn’t grasp the brass ring understand why they should still feel good about their work and not feel so bad that they didn’t get the awards. It might also be helpful in the future to those folks who “succeeded” this time but might end up “failing” next time.

 


“We lost. This sucks.” Why not making the cut for journalism awards shouldn’t bother you so much.

Fall convention and awards season for college media is officially in the books, after the annual conference closed up shop in D.C. last week. ACP’s Pacemaker winners, CMA’s Pinnacle winners and the media convention’s best of show provided the student publications with a chance to strut their stuff and get recognized for their hard work.

When I posted the Pacemaker list a month or so ago, I got a few messages here and there from folks about “awards season.” They can be boiled down to a few simple thoughts:

  • You seem to hate awards even as you worked for places that won boatloads of them. What gives?
  • It’s great for the people who won, sure, but we lost. This sucks.

I never liked awards much, even when we were winning them, because they don’t mean what people think they mean. Even worse, administrators placed far too high of a value on them, equating award-winning publications with valuable publications. I watched as my students fell under that assumption as well, with the concept of “must-win” casting millstones around their necks and dragging them down into fear and anxiety.

The most vivid convention memory I have is one in which we were up for a major national award. My editor, a young woman with a brilliant track record and an impeccable intellect, sat quietly in the ballroom with me and several staffers. As the announcer began to read off names of winners and “not-quite winners,” I saw her hunched over, almost in pain as she rocked back and forth mumbling something. A student later told me, he heard her saying, “Please… Please… Please…” over and over again.

When our school was announced as a winner, she managed to straighten up and walk up to the front like a newborn deer that was just gaining its legs. She produced a wan smile for the photographer who shot a grip-and-grin image, and she retreated to spot in the audience. She smiled for about three seconds and then said, “What happens if we don’t win NEXT year?” The moment was over. It was already about doing it again.

This isn’t a one-off thing either. A good friend of mine mentioned that he still occasionally feels the sting of being the “one who broke the streak” when it came to winning his state’s “College Paper of the Year” contest. He’s in his 30s, he has a wife and a kid and he lives a wonderful life. Still, it’s the one that got away.

When it comes to contests, I’ve been on all three sides of this: The person putting in for an award, the person judging who should get an award and the person running an organization that needs to provide the awards. With that background, I’ve been able to tell students something that they don’t want to hear, that never seems to make the loss any better and that still is accurate in every way possible:

“Awards are great things and you should be proud to win one. However, they aren’t the end-all and be-all of life. These contests border on being entirely random when it comes to what makes the cut and what doesn’t, so when you win something, you should be honored, but don’t let it get to your head. When you don’t win something, you should NOT let it make you feel inferior, as there’s often more at play than just who did the best work.”

Michael Koretzky, a longtime journalist, student-media adviser and contest judge, laid out his “Confessions of Journalism Contest Judge” about a year ago. I’m not 100% in agreement with him on everything here, but he covers a lot of the angles when it comes to looking behind the curtain and seeing the great and powerful Oz is actually just a regular guy.

Before you read on, this isn’t meant to denigrate places that win stuff or give you a bunch of excuses if you don’t win. Sometimes, other people are just better or we just don’t make the cut. I’d like to think that everything we sent was gold, but if I had to be fair about it, when we lost, we probably deserved to lose. (And if I wanted to be even fairer, we probably won a few times when we shouldn’t have.)

The reason I’m opening this can of worms is because I see the devastated look on students’ faces too often after they don’t win stuff like this. They can’t distinguish between “My entry wasn’t good enough to win this year” and “I personally suck and should go die in a fire somewhere.” No matter what advisers say or what professors say or even what Mom says about you being just as good and just as gifted, it’s hard to see things that way when someone else is hoisting the hardware.

Here’s a look at a few key things that should help you feel not so bad about not winning awards for your hard work:

Showcase Editions on Steroids: I read a book once in which the author referred to the Russian concept of pokazuka, a slang term that means “just for show.” The idea dated back to the Potemkin villages and the tours of them that Catherine the Great used to take. To puff up their status, restaurants would cram their menus with foods that they didn’t have, farms would be quickly put into the wasteland to showcase unreal agriculture and everyone wore their Sunday best like it was common. This impressed the great leader and she marveled at her kingdom. When she left, the place went back to the same craphole it always was.

A lot of publications rely on pokazuka when it comes to contests. For example, one convention’s “best of show” required that the schools enter their most recent copy of the paper. Naturally, everyone knew when the convention was, so some papers would save the big features, the photo essays, the double-truck spreads and more for that issue.

Then, if you were really lucky, an administrator would resign, someone would crash a car on campus or some other form of insane entropy would occur while you were working on the paper: Bam! Breaking news gets added to the mix. When my livelihood came down to winning these things, we’d run multi-section papers, full color and insane graphics projects. My feature class always had a feature or two that was insanely long or good (or hopefully both) and we’d dump that in there as well. It turned out OK in many cases and even better in others.

Thus, rest assured, it wasn’t that your regular Tuesday paper wasn’t good enough. You just didn’t feed it enough steroids.

 

Making it rain: It’s not always about the quality of your entry, but rather the quantity of your entries.

For one contest, (again, back when my livelihood depended on such things) I found that we could enter the main event for X dollars: Send your five best papers and see if you win the big prize. However, with that X dollars, you were able to enter a certain number of individual entries for free as well, such as best news story, best front-page design, best column and so forth. If you wanted to enter more than that, it was like two bucks per entry. I started doing the math and I realized that I could do a hell of a lot of entering at that nominal rate.

I would require the upper editors to come to the newsroom on one Saturday before the deadline and we would spend all day there finding entries, pasting them up (pre-digital stuff) and signing forms. I’d buy lunch and dinner because it usually took about 13 to 16 hours to do all of it, but in the end, we’d have hundreds of entries.

It wasn’t that I was entering crap, but I stopped debating the minor merits of Entry Candidate A as opposed to those of Entry Candidate B. I just sent them both, as well as Candidates C through Z. It was like the Lazlo Approach to the Frito-Lay Sweepstakes in “Real Genius:”

In other words, just keep shooting and eventually you’ll hit. And we did. Bigly.

I can’t remember what the record overall was, but we swept through categories like Grant going through Richmond, often taking first through third and all three honorable mentions. In other cases, we might only grab one honorable mention, but it was still an award and it still meant something to a kid who earned it.

I couldn’t be certain that people weren’t just giving us an award because we had so damned many entries in each area and they felt a duty to give us SOMETHING. After all, it might have backfired on us if our massive presence meant people got annoyed. However, it didn’t seem to go that way, as we won more and more each year I did it.

So, you might be competing with a maniac out there like this, who essentially wipes out a forest of redwoods and overburdens the postal service with the idea of making it rain on a contest.

 

You hit into the shift: Baseball used to be relatively simple in terms of infield play: Two people on the left of second base, two on the right. Now, thanks to moneyball and advanced metrics, almost every pro game features more shifting than a fat guy trying to get comfortable in an airplane seat. You get three on the left or the right. You get right fielder playing like a deep roving second baseman. If they could let the peanut vendor stand to the left of the first baseman, I’d imagine we’d see that, too.

Thus, what used to be hits aren’t hits anymore. You essentially get unlucky in some truly unfair ways. That said, sometimes you get lucky and the shift benefits you, like when a left-handed power hitter accidentally check-swings a double down the left-field line while everyone on Earth (including the peanut vendor) is crowded on the right side of the diamond.

For example, one national convention tried to prevent people from steroiding up their editions for entry, so they set it up that you had to submit a certain number of issues from certain time periods. In one case, they kept those time periods so consistent that people could do the “steroids” thing and just pour resources into those papers during those time periods and then cycle off for another month or two. However, what tended to happen was that a few people got fortunate and other people got unfortunate. That giant scandal you covered for five weeks that brought down an administration? Yeah. Wrong weeks. The National Championship your school won, which you covered in glowing visual and graphic detail? Wrong weeks.

However, for some people, the ball bounced the other way: Their big stories synced up beautifully with the selected weeks and they get lucky as hell.

Luck plays a pretty big role in some of these things…

 

The Greg Maddux Theory of Being Great: Reputation matters an unfortunate amount when it comes to contests. That’s not to say that the reputations are unearned or that those are the only reasons why people from “Name Programs” win stuff, but reputations add a lot to the mix.

It’s a lot like when Greg Maddux used to pitch in the majors. He established himself as a guy who was always able to throw the ball EXACTLY where he wanted and that he was always able to hit the corners of the plate. He earned the reputation fair and square. However, Maddux didn’t ALWAYS hit the corner on every pitch. However, since he had the reputation of always throwing strikes, the umps gave him the benefit of the doubt and called a lot of balls strikes, thus making Maddux happy and pissing off the rest of the league.

The unfortunate comparative here is that when the “Name Programs” enter contests, they get the benefit of the doubt. They get the second look. They get the, “Oh, that’s OK” pass on a minor misstep here or there. They also get judges thinking they’re seeing something “groundbreaking” when it really might just be crap.

I worked at a couple of the “best” schools when it came to writers and designers and we had some great kids. However, the truth is that we had just as many kids who couldn’t find their asses with two hands and a flashlight as anywhere else. We had kids who designed pages that looked like a ransom note mated with a Rorschach test. We had kids who wrote narrative leads that sounded like they were conceived on acid. Still, having that “Name Program” rep got their work a second look.

In one case of judging, I was picking through publications to see who would make the cut for a collection of national awards. As Koretzky noted, a lot of the first pass is about skimming out stuff that’s not good, so my job was to eliminate stuff before a group of us would come together to and debate the merits of what was left. I kept tossing the ones that didn’t make the cut on the floor next to me and eventually the contest coordinators came by to scoop them up.

At one point, one of them picked up a paper and handed it to the other with a worried look. They both murmured something like, “Uh.. Uh-oh…” I asked what the problem was and they said, “Well, this paper ALWAYS wins an award so we’re just surprised…”

OK, but that year it sucked and I started laying out why I thought it wasn’t going to make it. They both backed off immediately, but as they walked away, I heard one of them say something to the effect of how upset the adviser at that publication was going to be.

Part of me wanted to give it another look because I started to doubt myself, even though I knew I was right. The other part of me got pissed that I was second-guessing myself because of the reputation other people had conferred upon this publication. It stayed out of the stack, but that bugged me. And it still does.

 

Judges are human… : The word “judge” seems to communicate fairness, clarity, wisdom and more. For most of the media contests, however, the word “judge” seems to translate to “person who answered the email plea for help.” Koretzky does more than an adequate job of going over this, so I won’t belabor it here. What I will talk about is the ways in which human failings can lead you to miss out on the prize you covet.

We get tired, so we might glaze over an error that should have bounced out a competitor or we might glaze over while reading your amazing prose. We can get grumpy about something in particular that leads us to be overly harsh in making the first cut. (Personal beef: I hate verb-noun attributions. When I see them I start to twitch. I try to push past it in judging contest entries, but it does take a toll. I know I’m not the only one with a personal gripe that can nudge something to the “pitch” pile.)

We also don’t all have the same experiences, which can lead to vastly different readings of pieces. Case in point: I was judging a pro contest with two other people and we individually needed to pull our personal finalists that we would then debate as a group. In the column-writing category, the best column out of the entire pack, in my opinion, was this one that reflected on how getting the one thing you always wanted sometimes was more about the memories it created than the item itself.

The guy who wrote it was in his mid-50s and he used the analogy of how he and his brothers begged for Electric Football for Christmas.

His parents kept saying no, but eventually they relented and that Christmas was a joyful one. However, it went beyond that to explain how that game and that joy and that experience became their sibling touchstone for years to come.

For me, it was the slam-dunk winner. For the other two people? It didn’t even make it out of the junk pile.

“I never heard of this stupid game,” one judge said. “Why would people watch little plastic guys vibrate on a table?”

The other judge added, “Did kids really play with that?”

Um… YES! It was the greatest game on Earth at the time and it was something we all desperately wanted. Even if it wasn’t, it was more of a metaphor for the connectivity of siblings. Hell, even I knew that and I was an only child. Still, the more I tried to explain this, the less they seemed to see the value in it.

Another point was why didn’t the kids just go out and buy it themselves? Well, because not all of us were rich, so we had to beg for stuff for Christmas.

It was clear that my experiences didn’t match theirs and it was an impediment in the judging process.

The column didn’t win first prize, but with a lot of argumentation, it made the top five.

 

…And occasionally biased as hell: In some cases, judges play favorites. This can be because they know a program, they worked some place or they are friends with an adviser. The converse can also be true, if a program, place or adviser really pissed off the judge. We do our best to ignore those things and if we’re really ethical, we spend a lot of time trying to make sure we don’t fall into that trap.

In college media, a lot of state contests get judged by people who used to be in student media, so they carry those battle scars with them. If you think I’m kidding, ask someone who worked for the Daily Cardinal what they think about the Badger Herald. These two papers competed as dailies at UW-Madison for decades and if you find someone in his or her 30s, 50s or 70s today who worked on one side of the newspaper war, they STILL hold grudges.

I also know that when I needed judges, I always went to former students who were currently in the field. At first, this made sense because they’re pros, they tend to owe me a favor and I can hold their feet to the fire in case they let the thing slide. However, in retrospect, I wondered if the judges held on to little biases based on how snotty bigger schools had been to them or been more open minded when it came to schools like the ones they attended.

That can make for some difficult judging decisions.

Then there are cases like this one that I experienced on a “shared judging” assignment:

We were looking at high school papers to determine which ones would be finalists for a set of national awards. Again, the goal was to cut down the stack to a predetermined number so that a bunch of us could debate the merits of the survivors. The rule was each person got say over a specific stack. If they had a concern, they could call in another judge for help, but it was basically one person’s say and that was that.

Another judge came by and looked at my stack of rejects. “What’s this one doing in here?” he demanded.

I told him it didn’t make the cut and that I had others that were better and that’s about it.

He stormed off in a huff and I heard him loudly talking to the contest coordinator about this. How he knew the adviser and she was a friend of his and how this was CLEARLY a judging error and on and on…

The contest coordinator asked a second judge to give this a second look. The judge concurred with my opinion that, no, it wasn’t horrible, but it didn’t make the cut and that it wasn’t as good as the others she had seen in her stacks (or assumed were in mine).

The guy then flew into a series of histrionics about how unfair this was and how neither of us understood the greatness of this school’s program and on and on. The next day, they had a THIRD judge read it, who was a friend of both the coordinator and the apoplectic judge. He said that it would just be better if we moved it into the “finalists” stack.

Which they did.

The kicker was that after all that, this judge STILL wasn’t satisfied because not only did it deserve finalist status, in his estimation, but it deserved one of the awards we were giving out. That’s when I put my foot down and basically said to the coordinator, “Look, there is no way this thing is a winner. We had TWO judges look at it and it wasn’t even supposed to get this far. Now that we jury-rigged the system to get it this far, you think we should go even a step further?”

After I threatened to name names on all this in public, it remained just a “finalist.”

I haven’t been asked to judge that contest since.

How to cover a shooting or other chaotic event as a beginning journalist (A Throwback Thursday Post)

The front page of the Daily Tarheel, the student newspaper at the University of North Carolina, captured the chaos of the active-shooter situation on that campus this week through an amazing “type-attack” approach comprised of text messages sent during the event:

The staff’s efforts on this are commendable, even as the situation that spurred their efforts has become far too common. I realized this when I typed “shooting” into the search engine for the blog and came back with far too many posts on the topic.

For today’s “Throwback Thursday” post, we go to late 2021 and go through a primer on covering shootings and chaos I put together at an educator’s request. As much as I hope it will help folks who need it, I really hope a lot fewer people will need it in the future…


 

How to cover a shooting or other chaotic event as a beginning journalist

After I ran Thursday’s post on the mass-shooting event in Michigan, a fellow journalism educator posted a note and a request:

I want to get your Dynamics of News Reporting and Writing to read your thoughts on covering shootings.
I teach near Philadelphia, the City if Brotherly Love, that surpassed an annual record of 500 people shot and killed—in 11 months. I am very sad a Temple University student returning from Thanksgiving weekend was shot twice in the chest in broad daylight by a 19-year-old who was trying to carjack him.
Whether shootings are individual or en masse, we must be sensitive to victims and families while seeking answers to curb the killings.
As I’ve said before, if someone asks for something, I will gladly blog about it, so here we go…
I teach crime reporting and breaking news as part of my junior-level reporting class, but I always include a caveat up front:

Reporting on things like shootings, hurricanes, car crashes and other sorts of mayhem doesn’t really lend itself to a lot of guidelines. I can tell you what I’ve done or what I’ve seen, but at the end of the day, how you react to something is entirely your own doing. While we can read press releases and talk about crime, you never know how you’ll react once you’re on the scene of something.

Until you’ve seen a man get pulled out of a thresher or stood 3 feet from a shooting victim’s dead body, you really don’t know how it will impact you in the short term or the long term.

That said, experience has been a pretty good teacher for me, as a crime reporter, a criminal justice editor and a student media adviser, so here is my best advice on how to work a shooting or other chaotic event for the first time.

We’ll look at what to do (or not do) during your reporting phase, your writing phase and your “afterward” phase.

REPORTING PHASE:

PRIMARY REPORTING ADVICE:

Here are two key pieces of advice when it comes to covering these types of events:

Stay Calm: Things can be blowing up all around you or you might never have seen that much blood before in your life. You may be fighting the urge to throw up. Whatever it is, you need to keep your head about you.

A panicking reporter is a useless reporter. You need to take a deep breath and focus on the task at hand.

Stay Safe: Police and fire rescue folks are trying to do their job. You are trying to do your job. Sometimes, those efforts conflict with each other. Regardless of how important you feel you are, you need to realize that their needs trump your needs at the scene of a shooting or other similar event. In many cases, they put up special tape to keep you out of harm’s way. In other cases, they tell you where to stand or where not to stand.

You need to understand that the shooter might still be out there, which can be dangerous or deadly for you or other people. Even if the shooter is dead or captured, police are likely still in a state of high tension, looking for other shooters or dangerous devices. You wandering around where you’re not supposed to be can create serious problems for them and you might be mistakenly viewed as a danger to them or others.  Adrenaline and watching too many “journalism movies” can make us feel emboldened to break the rules to get a major scoop.

Don’t.

Even when the authorities aren’t there to tell you what to do, you need to make sure you use common sense. Don’t stand up against a burning building to do your stand up. Don’t drive into a flood zone and then expect people to bail you out.

Whatever is going on around you, you need to make sure you’re safe and sound. A dead reporter isn’t much more useful than a panicking one.

OTHER REPORTING ADVICE

Use official sources when possible: When we talk about privilege in law, what we are talking about is the right to quote official sources, who are acting in their official capacity, without fear. This generally applies to judges rendering verdicts, congress-folks making proclamations from the floor and probably the pope. In some cases, it also applies to law-enforcement officials and fire folks who are working the scene of what’s going on. Relying on those folks can keep you out of trouble if facts turn out to be less than accurate.

(The law can get squishy here, so it’s always wise to check the rules.)

Even if the law itself isn’t providing you with a shield, interviewing these folks can be better than relying on witnesses or participants when it comes to the big-picture items. Regular folks get rattled when a shooting occurs or a car slams into a wall in front of them. They’re pumping adrenaline and freaking out, so their version of reality isn’t as solid as a crime scene investigator who has seen all this before. Even more, officials tend to have more of the entire picture in hand before they speak, which is beneficial to you as you try to make sense of this.

(Again, this doesn’t mean you won’t get screwed over by the officials at some level, especially if they’re hiding something. However, you can REALLY get screwed over if a regular citizen decides to accuse someone of murder on live air. Yes, that actually happened…)

Engage in empathy during interviews with those involved: Trying to interview someone who is the victim of a shooting, a bystander/would-be victim of a shooting or those who are essentially collateral damage (family, friends etc. of a victim) is a ridiculously difficult proposition.

It can feel ugly and vulture-esque to bother people who just went through a chaotic and traumatic event. In some cases, a reporter’s desire to get the story can get them to push sources for information and exacerbate the trauma. Some publications have lousy editors who lean on reporters to dig into the situation with grace and dignity of frisking a dead body for valuables.

I have had a number of interviews in which I’ve had to approach a family member or friend of someone who just died or was injured in a terrible way. In one case, it was the family of a 13-year-old boy who was accidentally shot by his best friend. In another case, it was the mother of a 17-year-old girl who died after slamming her car into a tree while drunken driving. The first family wanted nothing to do with me; the second talked to me at length. Neither was a pleasant experience.

Empathy and caution go a long way to making this less painful for everyone involved. I tell my students that we’re like waiters at a fancy cocktail party who walk around with hors d’oeuvres on a tray: We offer people something and if they don’t want it, we walk away quickly and politely.

The best example of how to think about this came from Kelly Furnas, a professor of journalism, who was advising student media at Virginia Tech during the 2007 campus shooting. More than 30 people died during an attack in which a student opened fire on campus. Furnas and his staff at the Collegiate Times had to not only cover the story, but eventually write obituaries for each of the fallen.

A quote he gave me years ago still sticks with me:

“The students I talked to were terrified of the fact that they would need to call these families and I said, ‘You don’t assume that these families don’t want to talk.’ That’s a very important thing to these families to tell the story of their son’s or daughter’s lives. That’s a very important thing. A lot of people not only want to do it, but expect to do it.”

He said the students were told to do their best and just give people a chance to speak. If they were outraged by the reporter’s questions, the reporter was to apologize and walk away.

In the end, however, very few people rejected the request for an interview, he said.

Don’t bail out on your duty to report because you are afraid of what people might say. Give them the chance to say no before you do it for them.

 

WRITING PHASE

Primary Writing Advice

The duty to report is not the same as the duty to publish: When you are working against the clock, trying to break news and pushing back against competitors and social media folks, it can feel like the weight of the world is on you to get SOMETHING out there.

In the olden days, as in before everyone could be online in 3 seconds after they saw something, we could hang on for a bit before having to produce content for public consumption. Broadcasters got the 5, 6 and 10 p.m. newscasts to inform folks. Print journalists could wait until press time to get the best version of reality, or update things between editions.

Today, you are live 24-7, so it can feel like you’re always under pressure to convert whatever you gathered into something for the public.

In the case of chaos, you need to balance that urge against your journalistic training to be accurate above all else. Fast and wrong isn’t doing anyone any good.

If you don’t have something you feel is accurate, supported and clear, don’t pump it out there and figure you’ll fix it later. You can always publish something later. Once you toss something out there, you can never really get it back.

 

Additional Writing Advice

Play it straight: You are likely living through an emotionally turbulent situation, one unlike anything you’ve faced to this point in your career. Your emotions can run the gamut of fear and anxiety to the sense that you’re about to write the Greatest Piece of Journalism Ever ™ so it’s time to shine.

There’s a reason we teach you the Driver’s Ed Rules of Journalism, namely so that when faced with something completely out of the ordinary, you can rely on your training to do things right. This is one of those times, so don’t overdo anything.

Tell the people what happened and why they care in the most direct way possible. It’s what good pros do:

A 15-year-old opened fire at his Michigan high school Tuesday, killing at least three people and wounding eight others, authorities said, in what appears to be the deadliest episode of on-campus violence in more than 18 months.

Don’t start slathering on adverbs. Don’t hype it with opinions. Don’t turn this into a narrative lead that shifts the focus toward “dig my writing” and away from what happened.

Tell people what happened in the most direct and clear way possible, based on what you can prove.

Speaking of which…

 

Stick to the facts: In the film “And the Band Played On,” researchers at the CDC are trying to pinpoint the cause of a strange malady that is killing primarily gay men. Their quest to identify the AIDS virus as well as its cause and spread had the virus  hunters relying on a simple mantra: “What do we think? What do we know? What can we prove?” Unless they could hit the “prove” stage, they refused to state something publicly with certainty.

This approach is a good one for anyone covering chaos, especially something that continues to unfold, like an active shooter situation.

If you can stick to the facts and the material provided to you from reliable sources, you can keep your readers informed and avoid spreading misinformation. If you don’t know how many people were shot, don’t guess. Don’t rely on terms like “arguably” to cover over your limited knowledge, saying things like “This is arguably the worst shooting in U.S. history.”

Say only what you can prove at the time, and that also means taking care with how you are stating something.

For example, police can say something like, “The shooter is no longer a threat.”

OK, does that mean he’s been captured? He was killed? He ran out of bullets? Also are we sure the shooter is a “he?” (Make sure in the reporting phase to check these things, as well as other details before publishing.)

Good work on the front end and sticking to what you know on the back end can lead to simple statements like: “Police Chief John Smith said the shooter, a 15-year-old male student at the school, is ‘no longer a threat.’”

 

Attribute everything you can: One of the key things you should note in the Washington Post lead was the attribution. Even though “authorities said” is vague, the rest of the story was able to fill in specifically who those authorities are and why we should trust them.

I always try to make the point that attributions are like anchor points when you’re climbing a rock formation: You might not need all of them, but it’s better to have them and not need them than need them and not have them. I also note that I’ve never met anyone who has been fired or sued for over-attributing, but more than a few people have ended up on the short end of the stick for under attributing.

When you are writing a story like this, it’s important to look at each statement you type and ask, “Says who?” If the answer is a specific person, include that in the attribution (County Coroner Jill Smith, Police Chief Doug Jones, Superintendent Raul Allegre etc.). If the information is more general, as in you got the same story from multiple people or documents, make that clear as well (Several police officers said the hallway was littered with spent shell casings from an AR-15; Court documents state Principal Helen Carter repeatedly filed reports with the district on this issue; An email chain between the boy’s parents and teachers show that while school officials were worried about his behavior, the parents said ‘Guns are part of his life, so back off.’”)

If you DON’T have a specific source or collective source, where did you get this stuff and how sure are you that it’s right? That’s where people usually screw up, because they assume they know more than they do and they fail to look it up or find a source worthy of attribution.

If you can’t find a source worthy of an attribution, wait until you can before you publish it.

 

Have someone else read it before it goes out: After you read and reread and reread something again, you can find yourself blind to your work. You also probably cut and pasted a half-dozen things in a half-dozen spots and then undid at least half of that. By the time you think you’re done, you lack any sense of what is actually in there and what you SWEAR you wrote instead.

A fresh set of eyes are a godsend in this kind of situation.

An editor or a colleague who hasn’t read this before will give you a good chance of catching things like if you swapped the name of a victim and the shooter or if you skipped a first reference to a source. It’s something worth doing because you want to make sure you’re right.

My personal stupid thing was that I always got the day wrong for every story I did. For reasons past my understanding, I always wrote that something happened Monday. Didn’t matter what day, week, month or year something happened, I always made it a Monday.

I caught a lot of those on second or third reads, but it was usually up to my editor or a colleague to ask, “Are you sure this happened on Monday?”

Again, you can’t beat a fresh set of eyes.

 

AFTERWARD PHASE

Never assume you’re done reporting: The thing about chaos is that it doesn’t operate on a schedule. It doesn’t show up as expected or finish up neatly at the end of an hour, like a TV crime drama. You have to make sure you’re frequently checking in to see what’s going on and if you’re still telling people the most accurate and up-to-date information.

Whatever was right as rain at 9 a.m. is completely wrong at 2 p.m.

The arrest that happened last night turned out to be a case of mistaken identity the next morning.

An early body count ends up being much larger or smaller than once was thought.

Assumptions become facts or become worthless as police continue to investigate.

I remember once following up on a story for a fellow reporter who had filed and gone home after her shift was done. The story was about a toddler clinging to life after falling into a creek. The whole story was about hope and prayer and this boy’s will to live. She was a great reporter and a great writer and this was one of those amazing stories she always told.

My job was “just to make sure” if something changed, so about 10:30 p.m., I called the hospital to get an update that might or might not make the paper.

The PR person was kind of half talking to me and half talking to someone nearby when I heard her say, “So… We can tell him then?”

The kid died five minutes earlier when they took him off life support.

I asked about four really bad questions, that ended up having this woman shouting at me something like, “Everything possible was done to save this child’s life!” (which sounds a lot better in print without the anger in her voice). As she’s talking/yelling, I wrote “KID DIED” on a legal pad and held it up for my editor who was across the room.

He saw it and came rushing over as I finished the interview.

“Oh shit,” he told me. “You have four minutes to rewrite the story.”

Long story short, it got done and we got it subbed in for the first edition of the paper. I didn’t get a byline, but I got a hell of an experience and a valuable lesson: Chaos doesn’t operate on your schedule. Make sure you’re constantly checking in.

Engage in self-care activities: One of the easiest things to forget when you’re in the middle of a chaotic event is that you are human and that things do affect you. The job allows you a kind of shield against feeling things or coming to grips with what you’re witnessing at the time.

Don’t kid yourself. You’re taking a beating, whether you know it or not, and you need to heal yourself a bit.

The truth is, you will see things that will gag a maggot, horrors that will haunt you for years and truly inexplicable acts that have you asking “Why?” more times than a 4-year-old after ingesting a pound of sugar. Those things DO leave a scar, whether you want them to or not. They’re there, whether  you realize it or not.

You will need to do some serious self-care activities to keep from sustaining serious damage.

This can be simple decompression things like clearing your mind or coming to grips with things you’ve seen or written. It can be talking through your feelings and emotions with colleagues or looking for things that can help you reset your mind and body.

These things can also include therapy or professional help. Acknowledging and coping with what your work has done to you does not make you weak or soft.

It makes you a human being who wants to take care of their own needs before they can take care of their audience’s.

A police raid on the Marion County Record’s newspaper office is both a violation of the First Amendment and a case study in astounding stupidity

ABC’s story on the raid, along with actual footage of the raid. 

THE LEAD: The entire force of the Marion, Kansas, police department, along with backup from county sheriff’s deputies raided the newsroom of the Marion County Record on Friday, turning this town of 2,000 people into a battleground for the First Amendment:

A search warrant shows police were looking for evidence that a reporter had run an improper computer search to confirm an accurate report that a local business owner applying for a liquor license had lost her driver’s license over a DUI.

The owner and publisher of the Record, Eric Meyer, along with First Amendment advocates and journalism organizations from across the country, have said the raid went too far.

Police seized computers, cellphones and reporting materials from the newspaper, its reporters and the home of the publisher. Meyer said police injured a reporter’s finger while taking away her cellphone.

 

THE BASIC BACKGROUND: The newspaper staff and restaurant owner Kari Newell had a bit of a beef when Newell had its journalists removed her establishment during a public meet and greet  with U.S. Rep. Jake LaTurner.

Shortly after that, the paper received a tip about Newell’s criminal record:

A confidential source contacted the newspaper, Meyer said, and provided evidence that Newell had been convicted of drunken driving and continued to use her vehicle without a driver’s license. The criminal record could jeopardize her efforts to obtain a liquor license for her catering business.

A reporter with the Marion Record used a state website to verify the information provided by the source. But Meyer suspected the source was relaying information from Newell’s husband, who had filed for divorce. Meyer decided not to publish a story about the information, and he alerted police to the situation.

“We thought we were being set up,” Meyer said.

Police contacted Newell, who alleged the paper had “illegally obtained” information about her, thus leading to the charges against the paper, as well as the raid on the newsroom and multiple private homes.

 

FIRST-AMENDMENT FALLOUT: The amendment allows for freedom of the press and prohibits governmental interference in the gathering and dissemination of the news, with only a few extreme circumstances warranting this level of aggression.  To put this in perspective, former President Richard Nixon didn’t even stoop to this level against the New York Times in relation to the Pentagon Papers situation, so if you can make Tricky Dick look restrained, your actions are pretty egregious.

More than 30 media organizations signed on to a letter from the Reporters Committee For Freedom Of The Press, condemning the raid, stating “there appears to be no justification for the breadth and intrusiveness of the search—particularly when other investigative steps may have been available—and we are concerned that it may have violated federal law strictly limiting federal, state, and local law enforcement’s ability to conduct newsroom searches.”

The Marion Police Department is defending its actions via a Facebook post, explaining that, while, yes, in most cases they should use a subpoena, and yes, in most cases, they should be less aggressive and no, they really can’t tell you WHY they did what they did, these extraordinary measures were necessary. Now, stop asking so many questions and go outside and play…

 

READ THIS NOW: Here’s an interview with the newspaper’s owner, Eric Meyer, via The Handbasket that both explains what happened in the raid as well as some backstory on the paper’s investigation into Police Chief Gideon Cody.

The paper was looking into allegations that Cody retired from his previous post to dodge potential charges of sexual misconduct, which could have led to punishment from that department.

 

THIS STUPIDITY GOES TO 11: A few random thoughts that explain how truly stupid this situation is…

  • Astounding Level of Stupid, Part I: The paper DIDN’T run anything on Newell, instead turning the tip over to the police. If the paper had ACTUALLY COMMITTED A CRIME, would the staffers have called the cops and made a point of alerting them to it? That has the same internal logic as telling the cop who pulled you over, “Officer, I know I was going a little fast, but it’s only because I need to get this trunkload of heroin to Fat Jimmy’s criminal hideout before 5 p.m.”
  • Astounding Level of Stupid, Part II: After the paper told the police about the situation, the police told Newell about the situation and Newell then complained about the paper at a city council meeting. This prompted the paper to run a story that corrected record about the situation. In short, if Newell had said nothing, nobody would likely have known anything about this entire issue. Now, half the planet knows about Newell and her DUI.
  • Astounding Level of Stupid, Part III: The easiest way to know this situation has no merit is this quote from the chief and follow up paraphrase: “I believe when the rest of the story is available to the public, the judicial system that is being questioned will be vindicated,” Mr. Cody said. He declined to discuss the investigation in detail. Wait… Where have I heard someone say that before? Oh, yeah! Here, and here, and here… Oh, hell, just Google “I will be vindicated” or “The truth will come out” and then look for a follow up story that involves the length of the prison term involved…

 

DOCTOR OF PAPER HOT TAKE: This is the case of trying to kill a fly with a sledgehammer, and it’s not even clear if a fly was there to be killed.

  • Newell alleged that the paper had “illegally obtained” private information about her DUI arrest, offering no real proof that a) the paper did so or b) how she knew how the paper supposedly illegally did anything. If an allegation this flimsy is all it takes to get the police to raid a home or business, I have a list of folks who are in for a bad week…
  • Information is not “private” just because you don’t like people knowing about it. Embarrassing private details CAN be the source of legal wrangling when publicly exposed, but that’s not this. I’m sure Newell isn’t thrilled that people know about her DUI, suspended license and more, but it’s a matter of public record as a criminal offense.
    • Put another way: If I blogged about the various noises and phrases Amy utters while we have sex, that would fit the “private information” area and she could have legal options of a punitive nature. However, the police report related to how she murdered me for disclosing those noises and phrases on the blog would NOT be private, as police reports are public records. Make sense?
  • Information is also fair game for journalists when they receive it through open-record searches, news tips and other similar things the paper is said to have done here. Even IF (big IF) someone else had done something illegal to find information about Newell and then provided it to the newspaper, the law dictates that the paper is free of wrongdoing as long as it didn’t take part in the illegal acts.

More on this will clearly become part of the blog as more on this becomes available…