THE LEAD: Chris Quinn, the VP of content for the Cleveland Plain Dealer, took a victory lap over the weekend, bragging about how he removed the writing requirements associated with journalism via “AI specialists,” while also telling journalism schools they suck:

 

DISSECTION TIME, PART I: Let’s look at both Quinn’s arguments as well as take some time to disprove them, starting with his view of students and journalism programs:

The Strawman Student: Quinn’s piece begins with an exemplar of how students suck these days, especially because we teach them poorly at every journalism school in the country:

A college student withdrew from consideration for a reporting role in our newsroom this week because of how we use artificial intelligence.

It reminded me again how college journalism programs are failing to prepare students for the workforce.

I don’t have a reason to doubt Quinn that this kid exists, but I also have no reason to trust him. I’d like to see the withdrawal letter/email/voicemail the kid sent and I’d probably also like to talk to the kid.

See, Chris, sometimes people tell you stuff that isn’t true, like “I really wish I could make it to your party” or “The break up isn’t about you, it’s about me” or “It happens to a lot of guys and it’s not a big deal.”

Maybe this kid didn’t want to work for someone who saw their role in the newsroom as feeding grist into a mill for a robot overlord. Maybe they actually enjoyed writing, so giving up the part of the job they like wasn’t worth it to them. Maybe, and I say this as a huge fan of the sports teams, they didn’t want to move to Cleveland.

Could be a lot of things, but blaming it solely on your AI policy helps you nicely set up your argument that journalism schools suck.

 

The Incorrect Overgeneralizations: The bigger problem here is the leap from this one kid not liking something to all journalism programs failing all of the kids out there all of the time. Even if we pretend that this one alleged kid was so allegedly horrified at the Plain Dealer’s amazing-as-hell AI set up that they had to pull out immediately, it doesn’t follow that all kids in all schools are taught to hate AI. This is called negative social stereotyping.

Even if that feels like a bit of hyperbole, let’s at least agree that not every kid who comes out of a program is the exact same in terms of quality, maturity and expectations.

Also, I think we can agree that not every journalism program is created equal, so while the kids at University A might be using smudge pots to ward off the evil spirits used to power AI, kids at University B might be getting some good data journalism help, transcription services and other goodies, courtesy of AI.

Then again, maybe we can’t agree, given this generalization:

Like many students we’ve spoken with in the past year, this one had been told repeatedly by professors that AI is bad. We heard the same thing at the National Association of Black Journalists convention in Cleveland in August. Student after student said it.

Chris, did you bother to dig a bit deeper on this, because there are a few nuances that merit consideration. First, who were these professors? Were they in journalism or were they in departments where they’ve gotten used to grading 500-word essays that AI can now crank out in 18 seconds, thus putting the fear of God into these people?

What kind of AI was under discussion? Traditional AI? Generative AI? Did the professors state that certain AI programs are less helpful than others, or that relying solely on whatever content AI puked up was dangerous from a fact-based standpoint?

Did the professors explain the “black box” and “hallucination” concerns about AI? Did the professors show them example after example after example of how AI completely screwed the pooch, thus trying to help them see that you can’t just turn it loose and hope for the best? 

I’m also curious, given your disdain for journalism programs, where did the amazing Hannah Drown and Molly Walsh garner their educational pedigree that mixed the poli sci, business and non-profit knowledge you desperately want kids to have?

Oh… Yeah…

Given their background, I’m wondering how Hannah and Molly feel about this proud declaration you made:

Fortunately for those of us who know exactly what skills we need in applicants, AI has altered the landscape so dramatically that we don’t need journalism school grads.

We don’t need any damned JOURNALISM GRADUATES… Except, of course, the two we hired to do this work that we’re so proud of…

 

The Erroneous View of J-Schools: I’d like to know how many journalism programs Quinn visited in the past five years. A five-year span would cover the time frame where artificial intelligence would have become relevant enough for schools to start embracing a relatively stable set of AI tools.

I’d put the over/under at about three schools, and I’d advise people to take the under.

There are likely colleges that are shunning AI, but clearly many more are embracing specific aspects of these tools.

Syracuse’s J-school has an entire AI Journalism lab for professionals to come back and learn the ropes. Northeastern University is diving into the research and practical ends of AI with its AI Literacy Lab. The Medill School at Northwestern University has its Knight Lab to work on AI and media. Arizona State University has put a ton of resources into its work on AI and news innovation. University of Northern Colorado built a production course that teaches students how to meld AI and journalism effectively.

Stanford, UCLA, Atlantic International University, Florida and Columbia are just a few of the other schools that have Journalism-based AI courses on the books, and those are just the ones I found on through a cursory search. That’s not even counting all the programs (ours here included) that have infused AI into the current courses we have, so we can demonstrate the value of the tools while we teach caution as well.

(NOTE: If your school or your class does some AI stuff, feel free to pipe up in the comments section. I bet we could really make a run at the record for most comments on the blog.)

I not only teach about artificial intelligence in my classrooms, but I also include chapters on it in my books and provide basic exercises to educators that showcase its strengths and weaknesses.

What we have here is a collection of facts, supported by links to additional information. I’d like to think that’s a bit stronger case than Chris Quinn’s “Old Man Yells at Cloud” approach to generalizing about what’s wrong with journalism schools today.

 

The “Road Less Traveled” Advice: Quinn’s ignorant view on J-school is problematically compounded by his educational suggestions for kids who want to enter his glorious newsroom:

If you’re a student considering journalism, I’d skip that degree. Study political science. Learn technology. Understand how government, businesses and nonprofits work. Take communications law and ethics as electives. Skip much of the rest.

 

Got it. Just like you did back in the day! Right, Chris? Oh… Wait…

 

Aside from the “do as I say, not as I did” thing, if I wanted to tank a kid’s future, I’d pretty much tell that kid to do exactly what Quinn is saying here.

Technology changes so rapidly that whatever the kid learned in freshman year would likely be obsolete by graduation. You can learn tools, but it’s important to know the broader ways in which they should be applied to further your skills and connect with your audience. For example, in my day, we didn’t major in Quark XPress. We majored in design, used the tool in conjunction with our broader understanding of the field and then adapted to technology changes.

In addition, there’s a reason the phrase “Why try? Go Poli Sci” is still heard in the halls of many academic institutions. It’s also much more likely to be in the “paper law” as opposed to the “trial law” end of the spectrum. I’m not saying a certificate, minor or even double major in this is field is bad, particularly if you want to take your media skills into the political realm. However, you’re not making it to a newsroom solely on a steady diet of Politics and Genocide or Western European Politics courses.

I’d also like to know where Quinn thinks students are getting their interviewing skills, their social media experience or their general reporting knowledge in this newly formed major he’s promoting here.

Being forced to meet people takes effort, particularly based on how today’s generation of students has grown up in a digital-first, post-pandemic, borderline-anthropophobic world. Research suggests that nearly 45 percent of Gen Z men have never asked someone out on a date in person, so if Quinn is assuming this fresh crop of potential folks can do this without some reporting courses (still a thing) or other forced socialization, I’ve got some unfortunate news for him.

Also, com law might not matter much any more, if what’s happening in the real world is any indication…

 

DISSECTION TIME, PART II:  With that out of the way, let’s pick apart Quinn’s views on artificial intelligence and the glorious way in which it has drastically improved his newsroom:

AI! It’s FANTASTIC! (Usually):  Quinn has gone all-in on AI, which is always dangerous when it comes to a new technology. Actually, it’s usually dangerous in any situation, given that most new ideas suffer a lot of growing pains before they eventually become valuable, but so much less so than what was expected.

Still, he’s a fan:

Artificial intelligence is not bad for newsrooms. It’s the future of them. It already allows us to be faster, more thorough and more comprehensible. It frees time for what matters most: gathering facts and developing stories to serve you.

Anyone entering this field should be immersing themselves in AI.

I’ll buy faster, but I’m not entirely sold on the other descriptors here, given what we’ve seen AI mess up already. Dare I say Quinn is “chasing a romanticized version” of this technological marvel.

AI has fouled up a ton of content in some pretty awkward ways, including calling a guy “useless” in his own obituary, misnaming the city in which an NFL team resides, cliche-festing local sports stories and screwing up an entire development plan in a local news story. That’s not counting the number of times people got tricked by AI sources or generally misled by AI-generated content.

 

Words, Words, Words…: Quinn seems to take an almost perverse level of pride in how much content his staff members can grab and how none of them has to do any actual writing any more:

By removing writing from reporters’ workloads, we’ve effectively freed up an extra workday for them each week. They’re spending it on the street — doing in-person interviews, meeting sources for coffee. That’s where real stories emerge, and they’re returning with more ideas than we can handle.

I get that it’s important to do deeper reporting, spend more time with sources and connect with the communities journalists cover. However, the question becomes, “How much of all that good will and strong effort is wasted if you just toss everything in an AI blender and then watch the content move along like you’re “Laverne and Shirley” at the Shotz Brewery?”

Plus, and maybe Quinn doesn’t give a damn, but I’ve found that when I invest a lot in the reporting, I tend to care about the story I want to tell. That usually leads to some stronger, more engaging pieces based on well-crafted writing.

Being a writer isn’t a negative, particularly if you want to write for the benefit of an audience that is interested in what you have to say. I think I’m qualified to say that, given everything I sit down to write has me thinking, “Who would want to read this and what would they want to know?”

I’m not sure if AI has gotten to that point yet, but I know good writers have.

 

Quantity over Quality: I forget what movie it was in, but there was a scene in which prisoners were told, “We’ve got good news and bad news. The bad news is that all we have for your dinner tonight is horse manure.” When someone asks, “So what’s the good news?” the official replied, “There’s plenty of it.”

Which brings us back to the Plain Dealer’s Bin of AI Content…

A quick look at the list of stories Hannah Drown put together recently provides some sense of the quantity. Each day she appears to be on the job, a handful or more stories with her byline show up. She’s got coverage of events at the Lorain County Junior Vocational School, a UAW strike in the area, a pop-up shop at the Lorain Community College, a school lockout in Elyria and more. The volume is there.

The quality, however, leaves something to be desired.

These are mostly stories that could have easily come from a press release rewrite, featuring a “Hey, come check out this new thing” approach. These lack depth and nuance, not to mention any level of critical thought. The stories have overly long sentences, generally lack flow and are as dry as a popcorn fart.

For all the bragging Quinn does about reporters getting a chance to sit with sources, meet for coffee and chat these people up, most of the content comes straight from documents, not people. A look through more than a dozen of these pieces revealed virtually no direct quotes or specific references to interviews with these salt-of-the-earth individuals.

For example, a story about a school teacher who donated bone marrow to a complete stranger half a world away would seem to be exactly the kind of piece that would engage readers through amazing storytelling. Instead, we get this lead:

LORAIN, Ohio — Valentine’s Day usually arrives with candy hearts and roses, but this year, one of the clearest acts of love connected to the holiday came without flowers at all.

We get no direct information from the teacher about the experience, nothing from the folks at the National Marrow Donor Program talking about the value of the program and nothing from people who have had their lives saved through some of these selfless acts.

The story has zero quotes in it and reads like a “how-to manual” for getting on the bone marrow registry and donating it to someone. Boring doesn’t begin to cover it.

I’m not entirely sure I can blame Drown for this, as it is her job to just shovel content into the front end of the pipeline. It’s also not stated to what degree AI did any work on this (or any other) piece in her clip file, which I’d consider a bit of an ethical concern.

What I can say is that if my name were on these things, I’d want the writing to be a lot better than it is. As we’ve noted before, AI essentially creates an average of EVERYTHING it takes in, regardless of quality, and this definitely feels like “C” writing.

What goes unsaid in Quinn’s magnum opus is that people now have an abundance of media outlets at their disposal that provide vast sums of content. Journalists have to grab people by the eyeballs and hang onto them in a way that distinguishes their work from the noise.

This is where quality writing and keen storytelling come into play and where the generic “held a meeting” leads that AI can churn out will fail.

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(FINAL NOTE: I’m sure Quinn would be horrified at the amount of time I spent writing this piece, given his “crank ‘er out” philosophy. I’m fine with it, though, because I believe dedication to one’s craft matters a lot, even if the point is just to tell someone they’re full of crap.)