THE LEAD (Part I): Being a social media influencer can take a lot of work, but multitasking between firing people as part of the Office of Personnel Management and showcasing clothing options that collectively cost more than my first car tends to lead to problems:

On the day O.P.M. sent a memo to all federal department and agency heads asking for lists of underperforming employees to terminate, she flaunted a “work look” that included a purple skirt that her followers could also purchase, retailing at $475. She would get a commission if they used her link.

The spokeswoman, McLaurine Pinover, is not the only member of the Trump administration to have used her federal office to promote outside business interests, but former agency officials and ethics watchdogs say that the timing and content of the videos were both unlawful and especially tone-deaf.

 

THE LEAD (Part II): Being a racist jerk tends to lead to a lot of backlash, particularly when you leave enough clues for people to find you.

On March 2, Stephanie Lovins, while dining at Cazuelas Mexican Cantina in Columbus, Ohio, left a message for Ricardo, a U.S. citizen serving her.

In the signature section of her receipt, Lovins wrote: “I hope Trump deports you,” followed by “Zero. You suck.” The incident occurred after Lovins grew upset over the restaurant’s “one coupon per table” policy.

A restaurant employee who found the receipt shared a photo on social media, and it quickly went viral, provoking widespread condemnation and calls for Lovins’ termination.

 

DIGITALLY DUMB: In both cases, the people involved tried to wiggle their way out of this situation. In Pinover’s case, she did the “Ugh… like, why are you making such a big deal about this?” thing, arguing that she didn’t make any money and trying to garner sympathy for her influencer attempts:

In a statement, Ms. Pinover said she never made any money from the fashion videos.

“While I was battling breast cancer as a new mom, I felt so unlike myself. I turned to social media shortly after as a personal outlet,” she wrote. “I never made any income and with only about 800 followers, I’m surprised the so-called ‘newspaper of record’ finds this newsworthy. My focus remains on serving the American people at O.P.M.”

 

In the case of Lovins, she went with what I call the “Shaggy Defense” when confronted:

Lovins initially denied any involvement, claiming on social media that her credit card had been lost or stolen and that someone else had used it.

“My credit card was lost/stolen, and someone attempted to use it. Thanks for the notifications! This has been reported through my bank,” she wrote on Facebook.

“Thank you for all the recent notifications of scammers and profile hackers! I recently discovered a lost/missing credit card and an attempted use/purchase. I appreciate your patience while I manage the situation,” she wrote in a post on LinkedIn….

However, this was discovered to be a false statement after the restaurant reviewed CCTV footage and confirmed that she was inside the restaurant, leading to her termination.

 

DOCTOR OF PAPER FLASHBACK: Two things came to mind in reading these stories. First, it was the idea that anything we do nowadays is private is almost quaint, but particularly so when you actively jump online.

I remember in the early ’00s when I had a student who wrote a blog post/diatribe about a conservative student on our campus. When that conservative kid saw the post, she put out the Bat Signal to conservative websites and media outlets, thus leading to this exchange between me and my student:

HER: This isn’t fair! I’m getting attacked by all these people who she shared the piece with.

ME: What do you mean it’s not fair? You published a hit piece on her, so she’s telling people to tell you what they think about it.

HER: But that wasn’t supposed to be for her! It was only for my friends! It was supposed to be private!

ME: What part of the “WORLD WIDE WEB” do you not understand?

Second, I had a similar situation where we were going to launch the reporting book and the folks at Sage wanted me to do a whole new social media profile:

ME: I’ve got a Twitter account and I’ve got a ton of followers already. Why should I delete that and do a different one?

EDITOR: Vince, do you remember what you ate for lunch yesterday?

ME: Um… No…

EDITOR: How about last week Tuesday?

ME: Not a clue…

EDITOR: Right. So you’ve been on Twitter for about 10 years at this point… How many of those tweets are things you remember well and are totally proud of?

ME: (Quietly setting fire to every digital account and device I ever owned…)

To be fair, I’m sure I wasn’t asking for money or to deport a server, but I was extremely upset about the Cubs stealing the 2016 World Series from my Cleveland squad, so I’m sure I didn’t cover myself in glory there…

 

BLOG FLASHBACK: We’ve had a number of these cases in which people behaving badly ended up getting shared online, leading to terrible outcomes.

There was the college student who didn’t think anyone would share her “Finsta” tirade about Black people. We also had the kid at UW-Madison, who apparently thought her “private thoughts” on forcing the ghosts of Black people to “pick cotton”   wasn’t going to go viral. Then, there was the kid who had a swastika flag and a whiteboard full of slurs getting outed at UW-Oshkosh.

I’m sure there were more, but I started getting depressed, so let’s just leave it at those and say these are not rare occurrences.

 

WHY YOU SHOULD CARE: Given that the sheer tonnage of time people spend online each day could stun a team of oxen in its tracks, there are a couple key takeaways for folks that bear repeating:

Nothing is “just” anything anymore: If you’re thinking you “just” sent that photo to a friend or you “just” made that less-than-savory joke to your private Facebook friends or you “just” acted like a dipstick in public once, welcome to your reality check.

Dad used to tell me stories about guys at work who would tell off-color jokes or poke fun at each other in ways that boggle my mind. I don’t know if it’s so much that these things were terrible or if now I’m just so attuned to the crap storm that could come from those jokes or putdowns that freak me out.

I like to think that it’s half of a piece of each, in that more people had thicker skin while fewer people were perpetually offended and that we have evolved to prevent some truly unsavory behavior in the work environment.

Either way, we are clearly beyond getting free passes in life with the justification of, “C’mon, it was just…”

 

Everything is public: I don’t like that everything I do is public these days or that someone could decide, “Hey, it’s F— with Filak Time!” and look for a McDonald’s receipt I was writing stupid crap on back in 1998 or something.  However, that’s the field I’m in and that’s the reality of our surroundings.

You can avoid a lot of this by not being online as much or not sharing as much stuff online, but for digital natives, media operatives and anyone under the age of 60 who wants to remain part of broader society, that’s a tough ask.

This is why paranoia is my best friend, why I try to count to 10 before I write anything out of anger and I always imagine the headline in the Advance-Titan of “UWO professor suspended for (Dumb thing I’m thinking about doing)” before I do anything.

It doesn’t solve everything, but it does tend to keep me more centered than I would otherwise be.

 

Know the rules: This more applies to the first case, as opposed to the second one, although understanding “one coupon per table” before losing your mind on a server has a tangential connection here.

When social media first emerged, a lot of people running organizations were in their 50s and 60s and they knew two things about it: 1) They didn’t know what it was or how it worked and 2) They wanted to use it somehow for the betterment of their organization.

Thus, they tended to turn to young people who had grown up a bit with this and really didn’t give them any major rules. It was like the Wild West, although I’d argue you could probably do more damage with one tweet than you could with a trusty six-shooter back in the day.

Once things started to go haywire, due to missteps by the posters or generally not paying attention well enough to the hashtags involved in other posts, the leaders at those places started putting some basic rules in place. By now, most places have a pretty solid rule book on what people can and can’t do on social media, which includes where and when they can or can’t do it.

One of the things most organizations (and the cops who tend to pull Amy over) say is, “Not knowing the rules is no excuse for not following them.” This is why it’s important, upon getting a new job, to know what it is that you can and can’t do, especially in terms of your outward-facing presence.

I know there are things I can’t put up in my office (political endorsement signs) and things that probably could get me in trouble if they upset people (Vintage Cleveland Baseball nodders come to mind). There are also things that are a little more nebulous, like, “What is the rule of the thumb on using my computer to blog like this?”

Long story short, it pays to know what the rules are before they become problematic. And it also pays not to be a racist ass-hat, even if you don’t think people will call you out for it.