(NOTE: I’m still on break for a bit, but I needed to break the seal on the blog because a) some of you are already back at the classroom grind and b) I promised Sage I’d let people know what’s up with the textbooks I’m doing. I’ll probably pick up again after a week or so, or whenever the pinball machine I’m working on really ticks me off… — VFF)

THANK YOU FOR MAKING THIS NECESSARY: I got home last night to find a heavy box on the porch from Sage. Inside were my author copies of the third edition of “Dynamics of News Reporting and Writing,” which pressed over the holiday break.

I wanted to take a moment to thank all of you out there for, as Yogi Berra once put it, making this edition necessary. Somewhere along the way, you all made a choice to give me and this book a chance, and for that, I’ll be forever grateful. I know it’s not easy changing books for a class, adopting a new textbook or assigning any textbook in today’s “Textbooks are the overpriced devil, man…” world.

My goal in every textbook is to practice what I preach: Focus on audience-centricity. I want you and your students to get a ton out of these books and I want to make sure I never lose sight of who is out there and what you want/need out of me.

(The second goal is to adhere to my Polish-Catholic roots of feeding you as much as humanly possible. Whether it’s pierogi or information, we’re going to stuff you to the gills. Thus, the book updates and the blog: If you need ANYTHING I didn’t cover, tell me and it’s going up on the blog.)

WHY YOU SHOULD CARE ABOUT THIS EDITION: Well, for starters, the cover is wicked cool… OK, maybe I’m the only one who cares about that. Let’s look into this a bit:

• Artificial intelligence: This is the 800-pound gorilla in the room these days when it comes to anything having to do with content creation. Chapter 2 has been completely revamped to deal with how best to think about AI, what it’s good for in terms of media and why we aren’t ready to let RoboCop 2 take the keyboards out of our hands. In addition, more on AI and critically thinking about it are infused in the remainder of the chapters. We do more than a broad overview, instead focusing on how the tools can benefit you in the field and what you need to watch out for.
• Audience Centricity: Not only has Chapter 1 gotten a refresh, but the rest of the book has gotten some additional elements that will help you figure out how best to use media tools to reach your audience, whatever that audience may be. Now, more than ever, we see shifts in what social media platforms can do, how news outlets provide content and who pays attention to our work. To make sure we’re all doing the best we can, we need to know who we’re trying to serve, what they want from us and how they prefer to receive it. Chapter 1 gives you the goods on the first part of that sentence, while the remaining chapters focus on the latter two parts.
• Thoughts from a Pro: We have some of our tried-and-true pros back to offer their thoughts on what you need to know and why you need it, as well as some fresh faces with some new ideas. In addition, each pro gives us a few thoughts they have on AI as it relates to their work and the field as a whole. That should be helpful in demonstrating how significant (or maybe insignificant) AI is in various parts of the field, along with suggestions from professionals as to how best to use it.
• Legal Wranglings: The law has been changing quite a bit (and apparently will continue to change in the upcoming few years), so keeping media operations on the right side of the law continues to be an ongoing challenge. With fresh examples and updates to legal outcomes, we give you a look at where things tend to stand in regard to reporting and writing as of this publication. (And I’m sure by the time I’m done writing this post, TikTok will be dead, brought back, challenged again and killed again like Jason Voorhees, so that’s why we have the blog…)
• More goodies: As always, Sage is a treasure trove of add-ons and extra stuff for every book I do. The folks there have tons of lecture stuff, PowerPoints, test banks, exercises and more at the ready beyond what I’ve put into the book and the blog.

If you are interested in getting access to the new edition (digital, print or otherwise), along with all the extra stuff Sage has added, feel free to hit me up through the contact page or go directly to Staci Wittek at: staci.wittek@sagepub.com

She is truly the best person I’ve ever worked with in terms of sales and marketing and generally being awesome at book stuff.

But wait, there’s more…

TIME TO GET (MEDIA) LIT(ERATE): Back in August, “Exploring Mass Communication” hit the market, once again proving I either have too much time on my hands or I’m too stupid to say no to a project. In any case, this intro-level textbook turned into what I would like to say is the best book I’ve done to date.

This book is GREAT for any introduction to mass media/mass com class, but it’s even BETTER if you’re trying to teach media literacy to a nation of freshmen and sophomores. I didn’t realize that until someone told me, “Hey, why did you tell me you wrote a media-literacy text?” Turns out, it’s become popular in all sorts of classes for a number of reasons:

• It’s cheaper than the other leading brand:  In going through 128 reviews Sage sent me, I realized that the only thing all 128 reviewers agreed on was that price was a factor. I asked Sage if I could just write whatever I wanted if we re-titled the book: “Filak’s Five Dollar Book of Mass Com Stuff.” The answer was a hard “no,” but we did get the print edition to come in below other books like it. Even BETTER, the rental costs for digital copies are less than one-third of the cost of the print edition (especially if you go through Sage reps) and then there’s an even BETTER version of this….
• The Vantage Advantage: “Nobody reads textbooks,” is what I keep hearing from instructors, who are actually desperate to get students to read the stuff in the book. Sage has built an entire digital system called Vantage that can plug into your Learning Management System (BlackBoard, Canvas, D2L or whatever people are calling it) so you can assign kids stuff digitally, track their efforts and generally oversee the class like the guy in “Sliver.” In addition, you can toggle how you want to spot-check the kids on their reading. There are quiz questions attached to various sections of the readings and other analytics that help you help them to learn. Even better? It’s cheaper than a print book. By a lot.
• The “Crazy Vinnie Guarantee” is Still in Effect: If you missed it when the book launched, here’s a look back at the insane things I’ll do  to help you either make the book work for you or to get you set up to use someone else’s book. Seriously. I’ll make someone else’s book better if you want.

If you’re interested in giving this book a look, feel free to hit me up through the contact page or go directly to Staci Wittek at: staci.wittek@sagepub.com

And one last item…

MEDIA WRITING UPDATE: Just before my former editor Terri left Sage, she told me that if my books worked out as well as she knew they would, I’d be writing a book a year for her for the rest of my life. If she’s as prescient about everything as she was in making that statement, I’d like to follow her around at an off-track-betting parlor some day…

This leads us to the upcoming edition of “Dynamics of Media Writing.” The “OG” book in the “Dynamics” series is in process as we speak. The goal is to have it to a copy editor by February, proofs done by April and out the door by August of this year. As is the case with the Reporting book, there will be AI additions, new pros and a ton of extra stuff. I’ll keep you posted as we go.

Thanks again for all of this. Without you all, these books would be dead after one edition and serving as a coffee coaster in the grad-student lounge.

Vince (a.k.a. The Doctor of Paper)