An Update on the “Exploring Mass Communication” launch

(Contrary to popular belief, this is not video taken outside of SAGE’s main office after I announced my intro to media book was almost ready to launch…)

After I published Tuesday’s post, announcing the launch of my intro to media text, “Exploring Mass Communication,” a few funny things happened:

  1. I finally learned what it was like to be a popular kid, which was super cool. I got a lot of notes from people I hadn’t heard from in a while and some from folks I’ve never met, congratulating me on finally moving the boulder to the top of the hill. I never knew that many people actually read this thing, so hearing from all of you was really, really special.
  2. I figured out that the “Contact” form on the website actually works, as a bunch of people were hitting me up to get hooked up with a desk copy. Of all the times I’ve noted, “Feel free to contact me,” this was the first time people actually really did that, so I was super pumped up about people being as nerd-level excited about this book as I was.
  3. My editors at SAGE freaked out.
    1. First, I don’t think they’re used to working with journalism people like me, who when we get information, we do something with it immediately. (I’d insert a video clip from “The Paper” here where Henry Hackett justifies stealing a scoop off the desk of a competing newspaper by saying, “You realize you were talking to a journalist,” but it ends with some “aggressive vernacular.” So, I’ll link it here instead. Wear headphones and don’t say I didn’t warn you.) Unless I’m told otherwise, if someone sends me something and I think other people are going to want to know that thing, I’m publishing it.
    2. Second, I think they read the headline as being a direct marketing pitch instead of a sarcastic note to my fellow burnt-to-a-crisp educators. They’re thinking, “Oh my GOSH! Professors are going to be expecting print copies on July 15 so they can put on those jackets with the elbow patches and peruse a full printed copy while quaffing wine on their decks for the remainder of the summer!”
      When they expressed that concern about unrealistic availability expectations, this was pretty much my response:
      Goodfellas Henry Hill GIF - Goodfellas Henry Hill Ray Liotta GIFs
      In short, I know my people, and this book release is not a “Harry Potter” midnight launch.
    3. Third, they weren’t expecting the kind of response you all gave them for this book. Usually, it takes a detailed strategy and a bunch of fliers and probably some begging to get people to look at a textbook. You all were like, “GIMME!” which, again, made me feel like a cool kid, so thanks again for that.

Rather than take down the previous post, as was suggested, I’m a fan of transparency in situations like this, so here’s the skinny on what is going on:

  • To clarify the launch dates: the Vantage/Digital edition is going live at the end of July for a soft launch. The printed version gets to the press this summer and will be available for purchase starting in January.
    I honestly don’t think that’s as huge of a panic point as my editors did. I mean, there’s NO WAY any of us were going to flip an entire pit class curriculum for a fall 2023 launch in SIX WEEKS based on a book we’ve never seen and a pitch from a dork who is writing a blog. Depending on if you’re normal or as twitchy as I am, this launch schedule gives you just the right amount of time to figure out which way you would like to see it and if it fits your needs.
  • Anyone who hit me up for a desk copy has been connected with my friend, Staci Wittek, in the marketing department and you’ll be hearing from her throughout the process, so you can decide if you want a digital peek or you want to wait for the dead-tree version. Either way, you’re on the guest list, so  you’ll be getting into the party. If you want to be added to “Staci’s Magic List of Wonder,” hit me up through the Contact Page and I’ll hook you up.
  • The folks at SAGE said that with the comparatively early launch of the digital version, they’ll be reaching out to some of the folks who were asking about the book, desk copies etc. to see if they want to be part of some sort of early adopter thing, where your class gets to be the first to test out the Vantage thing and such. For people who want to get going on taking a shot at using the book sooner rather than later, this is kind of a cool opportunity.
  • I’m still here, so if you have questions about the “Exploring” text or need a peek of something or other, hit me up and I’m at your disposal. The best part of my day, every day, is being helpful to folks, and I really do love working with people in this field, so feel free to reach out on this, any of the other books or anything in particular.

Hope that clears things up for everyone. And thanks again for making me feel cool. It made the whole five-year process totally worth it.

Have a great rest of the semester and a wonderful summer.

Vince (a.k.a. The Doctor of Paper)



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