Consider the Source: Four Key Things to Keep In Mind When Deciding Whom to Interview

… but I’m gonna quote you anyway!

One of my favorite stories about source credibility came from Jim Bouton’s classic book, “Ball Four.”

Bouton is explaining a situation where a first baseman is coming in to catch a pop fly, yelling “I GOT IT!” repeatedly. Instead of getting out of the way, the pitcher comes flying in and runs the guy over, which lets the ball drop and the batter reach safely.

Bouton then yells to the irate first baseman from the dugout, “(The pitcher) had to consider the source!”

The point, obviously, is that the value of a message is almost directly in proportion to the quality of the source. This is something we need to keep in mind when picking out our subjects for interviews.

Here are four simple things to consider when deciding whom you should interview when you are picking sources for a story:

DOES THIS SOURCE ACTUALLY KNOW ANYTHING?: This might seem like the dumbest start to a post like this, but if the sources in “localization” and “reaction” stories are any indication, this bears consideration. These kinds of stories are among the least popular ones for reporters who absolutely hate having to interact with an increasingly ignorant general population.

It also doesn’t help that we tend to find ourselves asking these people to give us their innermost thoughts on everything from the deployment of U.S. troops on U.S. soil to the decreasing size and quality of funnel cakes at county fairs. The “just do this and get it over with” attitude can really take over.

This can get even worse as we get lazier and do the “Let’s see what the 14 loudest idiots on social media had to say about this topic” and just do screen shots of their Twitter posts before we call it a day.

That said, it’s important to push back on this instinct and really try to figure out if the source actually can add something to the sum of human knowledge. You don’t need to give them a 20-question exam to see if they have an expansive knowledge of presidential powers vis a vis the Posse Comitatus Act, but at the very least see if they ate a funnel cake before letting them complain about it.

KNOW WHY YOU ARE PICKING A SOURCE: Journalism is often learned by sharing among the collective knowledge within an organization. That can be good in some cases, as older reporters can help younger ones learn from the mistakes of yesteryear. In other cases, it’s bad because you find yourself with a narrowing perspective on how things should work.

This is often true when it comes to picking subjects to interview. When I didn’t know who would help me by providing important information and quotes, I’d often ask the folks around me, “Who’s a good source for this?” The names I got back became the sources and then they became part of my stories. The problem with this is that I never once thought about WHY this person was a good source.

Often the “best” sources were the ones most willing to talk, the easiest to reach or who generally “played ball” with the newspaper. These folks often liked seeing their names in the paper and they made it simple for us to get our job done. It was a symbiotic relationship, but maybe not a good one. In retrospect, I often wonder if I was just taking the path of least resistance and not helping my readers as much as I should have.

When picking a source, ask yourself why that source is a good pick. If someone suggests a source, ask that person why the source is good in that person’s mind. If the source meets your needs and avoids problematic concerns, you should be in good shape. If the answer is, “They always get back to us right away,” think a bit more about that choice.

AVOID “POTSHOT PAULIES” IN YOUR WORK:  You need to think about if the source is actually giving you anything other than a self-serving chunk of content that doesn’t really do much for you or your readers. Instead, they decide to take a potshot at a topic of their choosing and you let them get away with it.

I pulled this quote a long time ago during an election cycle and it seems to be emblematic of what I’ve seen in so many political stories:

So, in other words, the person didn’t really answer a question, didn’t give you any real information and you decided the best way to deal with that was to give them the opportunity to use you as a megaphone for their own point of view on a random topic of their choice?

I wish I could get away with that stuff in my job:

Filak refused to comment on the allegations he was selling grades for money, but instead leveled a criticism of his choosing.

“People are worried that the McRib won’t be available all year round,” he said. “This is disastrous for all people on planet Earth and this is where the focus of all humankind should be right now, dammit!” 

If the person isn’t giving you anything of value to your readers, don’t give them a chance to use you to do whatever they want.

ARE THEY ALL SIZZLE, NO STEAK?: We often talk about people who are “good quotes” with the idea that they’re verbose and they usually give us more than the boring cliches that seem to populate most content. We like the turns of phrases they made and the way in which they approach the content.

We had a chancellor one year who was just gifted at weaving prose together into a tapestry of verbiage that would make Aristotle and Shakespeare look like Beavis and Butthead in terms of communication. However, when we would actually look at what was said, we realized there was absolutely no information in the quotes themselves. They sounded great at the time and they had big, important-sounding words in them, but at the end of the day, it was just a whole lotta nothing.

Part of that is our fault for not actively listening and holding people to account for their words. Another part is that we keep going to the same people and expecting different results. If the quotes aren’t doing more than looking fancy and yet signifying nothing, consider another source.

Still Stuck on Flo: When profile writing focuses more on the writer than the subject (A Throwback Post)

When this post originally ran, the comments went one of two ways:

  1. Thank you for this, because every student I have thinks they should write like this and I’ve yet to be able to disabuse them of this notion.
  2. Your criticism lacks merit because your standards make it impossible to write a magazine-style feature. If you had your way, everything would just be paraphrase-quote, paraphrase-quote with a news lead on top.

The first view is fine, but I’d argue a great deal with the second one. There are plenty of amazing profiles, features and longer pieces that are fantastic reads without devolving into the self-important mess that is discussed below.

As an example, here’s one I frequently use in the feature-writing class that is lengthy, detailed and well sourced all without mentioning Tostito’s Hint of Lime Flavored Triangles, having a reporter beg for caviar or using a “That’s One To Grow On” conclusion.

(I’ve got others if you think I just like this one because of the sports angle, including one on a fallen city council member, a photo editor who makes ugly people stunning and beautiful people perfect and a reality TV star who is trapped in a tabloid spiral of her own making.)

Since it’s been a couple years, I wanted to bring this back to see if the mood in the field has changed about it, my critique or what profiles should be in the age of AI. Let me know what you think in the comments below:

 

A Lack of Flo: A look at what can go wrong with an over-the-top approach to profile writing

Read the following opening to a story and see if you can identify what it will be about without relying on an internet search:

One needn’t eat Tostitos Hint of Lime Flavored Triangles to survive; advertising’s object is to muddle this truth. Of course, Hint of Lime Flavored Triangles have the advantage of being food, which humans do need to survive. Many commodities necessitated by modern life lack this selling point. Insurance, for example, is not only inedible but intangible. It is a resource that customers hope never to need, a product that functions somewhat like a tax on fear. The average person cannot identify which qualities, if any, distinguish one company’s insurance from another’s. For these reasons and more, selling insurance is tricksy business.

Once you give up, or cheat, click this link and prepare to be amazed.

Aside from the headline that mentions the topic, it takes more than 270 words (or approximately double what you’ve read to this point) to get a mention of Flo, the insurance lady for Progressive, and her alter ego, Stephanie Courtney.

In chatting online with several journalists and journalism instructors, I found a variety of opinions on the piece and the style of the writer, Caity Weaver. Terms like “quirky” and “brilliant” came up, along with others such as  “obnoxious” and “painful.” To give the writer and the piece the benefit of the doubt, I waded through this 4,600-word tome twice. In the end, I ended up agreeing with the second set of descriptors, but also found myself considering terms others hadn’t, such as “well-reported” and “solidly sourced.”

I learned a lot about Courtney/Flo in the piece and it really did a lot of things that good profiles should do: Inform and engage; provide depth and context; rely on various sources. It also did some of the traditionally bad things we’ve discussed here before: rely on first person; get too into the weeds on certain things; write for yourself, not your audience.

However, here are a couple areas in which this profile reached new heights/depths of god-awfulness that had me reaffirming my general hatred in this “self-important-author” genre:

 

OBSERVATION GONE WEIRD: One of the crucial things we talk about in profile writing is the element of observation, with the goal of painting word pictures in minds of the readers. In this regard, details matter, although I wondered about this level of detailed analysis:

Since appearing in the first Flo spot in January 2008, Courtney has never been absent from American TV, rematerializing incessantly in the same sugar-white apron and hoar-frost-white polo shirt and cocaine-white trousers that constitute the character’s unvarying wardrobe.

I am the first to admit that I’m not a clothes horse and that I have trouble telling black from blue. That said, I’d love to know how the author manages to distinguish “sugar-white” from “hoar-frost-white” from “cocaine-white” when describing Flo’s outfit. (My best guesses include that she was paid by the compound modifier or had massively consumed one of those elements before writing this monstrosity.)

Then there was this exchange about a purse that wasn’t:

Her purse immediately caught my eye: It appeared to be an emerald green handbag version of the $388 “bubble clutch” made by Cult Gaia, the trendy label whose fanciful purses double as objets d’art. Courtney handed it to me while rattling off tips for extending the shelf life of fresh eggs. It was a plastic carrying case for eggs, it turned out — eggs she had brought me from her six backyard hens. “Did you think it was a purse?” she asked merrily.

I’m trying to figure out what this was trying to tell me. My best guesses are:

  1. The writer wanted to weave in a product placement of some kind, in hopes of getting influencer swag.
  2. The writer sucks at fashion spotting as much as I do, in that she mistook an egg container for a $400 handbag.

The author clearly has the ability to observe and describe, but tends to use it in some of the strangest circumstances and for some completely unhelpful reasons. Like every other tool in your toolbox, if you’re going to use it, do it for a good reason (read: in some way that helps your readers).

 

FORCING A THREAD: The use of a narrative thread is something that can be extremely effective when it’s done well and done with a purpose. If you are writing about a forest ranger, for example, spending a day with the forest ranger in the woods, doing whatever it is that forest rangers do, can create a vivid set of experiences that provide a great thread.

The problem with this piece is that it lacks that kind of opportunity and is still trying to force a thread into the story. In this case, as with many cases, it’s a meal (or a coffee, or a drink) that serves as a thread, even as there’s no real reason for it.

This is how we get a chunk of the story like this:

In the absent glow of the patio’s still-dormant fire pit, Courtney and I considered the dinner menu, which included a small quantity of caviar costing a sum of American dollars ominously, discreetly, vaguely, alarmingly, irresistibly and euphemistically specified as “market price.” Hours earlier, my supervisor had told me pre-emptively — and demonically — that I was not to order and expense the market-price caviar. Somehow, Courtney learned of this act of oppression, probably when I brought it up to her immediately upon being seated for dinner. To this, Courtney said, “I love caviar,” and added that my boss “can’t tell [her] what [she] can have,” because she doesn’t “answer to” him, “goddamn it.” She charged the caviar to her own personal credit card and encouraged me to eat it with her — even as I explained (weakly, for one second) that this is not allowed (lock me up!).

Short version: I nuance-begged for caviar from a source and got it.

For reasons past my understanding, she then feels the need to add another 150-word chunk to explain what she did and why she did it and why it’s not an ethical violation:

Subsequently pinning down the exact hows and whys of my consuming a profile subject’s forbidden caviar took either several lively discussions with my supervisor (my guess) or about “1.5 hours” of “company time” (his calculation). In his opinion, this act could be seen as at odds with my employer’s policy precluding reporters from accepting favors and gifts from their subjects — the worry being that I might feel obligated to repay Courtney for caviar by describing her favorably in this article. Let me be clear: If the kind of person who purchases caviar and offers to share it with a dining companion who has been tyrannically deprived of it sounds like someone you would not like, you would hate Stephanie Courtney. In any event, to bring this interaction into line with company policy, we later reimbursed her for the full price of the caviar ($85 plus tip), so now she is, technically, indebted to me.

The author returns to the meal and such at frequent intervals, rarely with insight or depth that would aid in telling the story about Courtney or what her life has been like. It’s not a strong narrative thread and, at best, reads like someone who is describing a meal in an effort to expense it.

 

MEGA-DEEP-THOUGHTS CONCLUSION: The goal of a good closing is to bring a sense of finality to a piece that offers people a chance to reflect on what they have learned. Most writers struggle with this at some point in  time, as it’s not easy to create a sense of closure without either forcing the issue or sounding trite.

A  lot of students I’ve had who don’t know what to do use the “essay” closure where they try to sum up  the entirety of the piece in. In other cases, they do a “One to Grow On” conclusion, where they try to create some sort of morality  play that gives people a learning experience like these PSAs from the 1980s.

As God as my witness, I have no idea what the hell this conclusion was trying to do:

What sane person would not make the most extreme version of this trade — tabling any and all creative aspirations, possibly forever, in exchange for free prosciutto; testing well with the general market, the Black and the Hispanic communities; delighted co-workers and employers; more than four million likes on Facebook; and, though tempered with the constant threat of being rendered obsolete by unseen corporate machinations, the peace of having “enough”? Do we deny ourselves the pleasure of happiness by conceiving of it as something necessarily total, connoting maximum satisfaction in every arena? For anyone with any agency over his or her life, existence takes the form of perpetual bartering. Perhaps we waive the freedom of endless, aimless travel for the safety of returning to a home. Perhaps willingly capping our creative potential secures access to a reliable paycheck. Forfeiting one thing for the promise of something else later is a sophisticated human idea. Our understanding of this concept enables us to sell one another insurance.

I’m not sure if our earlier “guessing game” would have been easier or harder if we used this chunk of info as a “Can you tell what the story was about?” prompt. Either way, I’m still baffled by it as a closing or even a chunk of content.

I could make about 823 random observations about the entirety of this story, but if I had to boil it down to a couple basic thoughts, I’d go with this:

  • I think Weaver did a hell of a lot of good reporting here, which speaks volumes about her as a journalist. The things I got to learn in here really did engage and inform me about the subject of the piece and I’m better for having found them.  I would have enjoyed them more if I didn’t have to play a game of “Where’s Waldo?” among all the rest of the stuff that was in here to find them.

 

  • This piece is basically Patient Zero for what happens when someone decides that their “voice” is a crucial element of a story and has somehow convinced themselves that readers are better served by their “unique flair.” A student once chastised me for editing out “the juice I’m bringing to this piece.” Save the juice for the grocery store and get the hell out of the story’s way.

 

  • I have often found that writers who go this direction of massively overwriting do so because they have convinced themselves of their own grandeur or because they lack confidence in their own abilities and thus bury the readers in verbiage as a dodge. Not sure which one is happening here, but the results are the same.

 

  • I’ve often equated this kind of writing to a “Big Mac vs. Filet Mignon” comparative. The steak is an amazing slab of meat, so all it needs is a little salt rub or something and it’s great. The meat on a Big Mac is grey disk of sadness times two, so that’s why McDonald’s slathers on pickles, lettuce, onions, special sauce and even an extra slice of bread to make it functionally decent. The more crap you have to pour onto something, the worse the underlying thing usually is.

 

  • A piece of this nature requires a lot of a reporter, but also a lot out of a reader. (This was tagged as a “21 minute read” and it took all of that and more.) When a  reader is asked to invest significant time into reading a story, the writer should do everything possible to maximize value and minimize waste. If you read the whole Flo story, ask yourself if you feel this was true of the piece.

 

  • And finally, if you think this blog post is long, realize it’s less than half the length of Weaver’s piece on Flo.

Rudy Giuliani settles lawsuit over his claims of election fraud. No… Not that one… No… That one got settled… No… It’s… Just read the post.

It’s never a good sign when you Google someone’s name and “lawsuit,” only to see smoke billowing out of the back of your computer…

THE LEAD: Dominion Voting Services has settled its lawsuit with former NYC Mayor Rudy Giuliani over his baseless claims that the 2020 presidential election was rigged. Dominion had sued for $1.3 billion, but the actual settlement was not immediately disclosed.

The company’s suit against Giuliani was based on statements the onetime presidential hopeful made on social media, on conservative news outlets and during legislative hearings in which he claimed the company conspired to flip votes to Biden.

Dominion’s lawsuit was among a series of legal and financial setbacks for Giuliani stemming from his role in spreading election conspiracy theories.

DOCTOR OF PAPER FLASHBACK: We covered Dominion’s situation when it sued Fox News for $1.6 billion back in 2021. The sides eventually settled the suit for $800 million.

If the “meet-in-the-middle settlement principle” holds true, Giuliani might be on the hook for about $650 million, although he’s already financially crunched due to the loss he sustained for maligning two Georgia poll workers. He’s been trying to declare bankruptcy, but a federal judge tossed that out in 2024, so I’m sure the creditors will continue to circle.

A SHORT, BASIC LEGAL PRIMER ON DEFAMATION: When we cover defamation in the writing and reporting classes, we tend to keep things pretty simple. Obviously, the law is rarely as clean cut as what we’re describing below, but it does at least give you a basic look at what these things tend to require.

We usually start with what we call the “minimum basic requirements” for a viable lawsuit. In other words, you have to prove these basic things just to get on the dance floor, so to speak:

Identification: Can I figure out the person/group/company that is being subjected to this potentially defamatory action? This can be naming someone (“Mayor Bill Smith of Springfield stole money from the Veterans Affairs account.”) or through identification that is obvious to a reasonable individual (“The principal of Smithville Elementary in Smithville, Ohio, who shall remain nameless, has installed illegal video cameras in the girls locker room.”).

Publication: Has the information been sent to someone other than the person who claims to be defamed? Defamation can extend across all media. People usually think about “publication” as being something disseminated via a newspaper or magazine, but that’s not the case. Sharing information through almost any channel or platform can fit this standard. I used to say that you could libel someone on a gum wrapper if you put your mind to it. That’s not that far afield from the truth, in that defamation suits have been put forth over broadcast reports, press releases, advertising and social media posts.

Defamation: Does the statement associate the person with illegal affairs or other nasty business? In most cases, we see issues of criminality here, but it doesn’t mean that this is the only way you can cover this base. Accusing people of being associated with a “loathsome disease” also fits here. So not only could you be in trouble for stating, “Johnny Smith shot a man in Reno, just to watch him die,” you could also be in trouble for saying “Johnny Smith is the reason for the chlamydia outbreak in the Delta Delta Delta house.”

Harm: Did the statements cause damage to the person/group/whatever claiming defamation? I remember once a situation in which a group of little… student government people was trying to get me fired as the adviser of the student newspaper. One of them took to the steps of the library wearing a sandwich board sign that essentially said I helped the paper steal about $74,000 from the university. The funniest thing about it was that he ended up misspelling my name on the sign, thus leading the newsroom kids of that era to refer to me as “Dr. Vinie Filk.”

I was basically blowing it off, but I asked one of my legal eagle buddies, if, just for fun, I decided to sue this kid, what were my chances of winning?

For starters, the guy told me, you’d probably need to prove that you are Dr. Vinie Filk. After we laughed at that, he hit me with the real issue: What’s the actual harm that’s come to you in this situation?

His point was that I couldn’t point to a specific negative thing that happened based on this kid doing this demonstration, other than that the kid was annoying the crap out of me. Had I lost my job, lost a promotion, gotten removed as adviser or a number of other things that were directly related to this kid’s actions, I could show harm.

As it stood, I basically was fine, so that’s how that cookie would crumble in court.

DOMINION GOES 4-FOR-4 AND THEN SOME: In the case of Rudy and Dominion, we can check all four boxes: The company was identified repeatedly in Giuliani’s statements, he was doing it on a boatload of platforms that went out to millions of people and he accused a voting company of rigging an election, something both illegal and “loathsome.”

Harm was easy to prove as well, given they could show actual losses related to statements made about how this company was a fraud. In the Fox suit, they stated easily a $600 million loss based on this nonsense, and that doesn’t count all the pain and suffering the Dominion workforce sustained when people who were all in a lather over this went after them.

ALL OFFENSE, NO DEFENSE: When a suit gets this far, we usually see one of two key defenses applied:

  1. The statements, while clearly not nice, are actually true.
  2. The statements were merely an opinion, so not subject to a suit of this kind.

Other defenses can apply here (The one former Trump lawyer Sidney Powell tried regarding hyperbole is an amazing example of chutzpah…) but for the most part, we’re looking at these two. The truth defense was shot to hell really early in all the Dominion suits, as no one could actually PROVE that the voting company was doing anything nefarious. The opinion defense we dealt with in the previous post on this topic, but it bears repeating here.

Opinions are statements that can neither be proven true or false. For example, “Dr. Filak is a lousy professor” fits the opinion because we can’t define what “lousy” means in any legal fashion. However, “Dr. Filak takes money for grades” is a statement we can prove to be true or false. In the Dominion case, it was clear these statements were meant to be taken as fact and stated as such, despite their falsity.

THE “ONE TO GROW ON” LESSON OF THE DAY: When these things happen, they should serve as a reminder to pretty much everyone who puts content into the public sphere that there are inherent risks in doing so. Over the past decade or so, we’ve gotten more and more comfortable with more and more people saying more and more outlandish stuff in the media and essentially getting away with it.

However, when someone actually decides that what is being said is a bridge too far and sues, what you might have thought of as “provocative” or “entertaining” might end up looking “coyote ugly” in the harsh light of the courts.

The Four-Word Interview Rides Again (A Throwback Post)

Today’s post was sparked by a Facebook memory that reminded me both how damned old I am and how lucky I am.

My dad took the above picture 16 years ago today, just after I purchased my first mid-life crisis vehicle: A 1968 Ford Mustang. Dad knew it was the right thing to do as we were taking a test drive. (I can’t repeat exactly what he said here, as the editors at Sage might have their heads implode, but trust me, it was accurate recognition of pure joy.)

The old part should be obvious, but I want to quantify the lucky part.

I’m lucky that I’ve got a wife who told me, “Go get it. We’ll figure out the rest later.” I’m lucky my dad, who always “had a guy,” could take it to a mechanic to get an honest review and then help me go get it. I’m lucky I have a mom who helped me understand that everyone needs some joy in their lives, or else life isn’t really worth a whole lot. I’m lucky I have a job where a car like this wasn’t going to negatively impact the family or what we need to do to survive.

Beyond that, I wanted to say I’m lucky to have the opportunity to converse with you all on a weekly basis. Yesterday’s post had a number of people I’ve never met reaching out to tell me, “Thank you! I’ve been complaining about (FILL IN THE TOPIC) for a while and maybe the kids will now listen!” I’m lucky that I’ve got the folks at Sage, especially Staci Wittek, who is constantly finding ways to tell people that what I write is good for their students.

Not everything is roses and sunbeams in life, but I will say that when I would get behind the wheel of that car, a lot of the anxiety or distress that comes from all the world’s problems just kind of melt away a little bit.

For that and everything else good around me, I am grateful.

 

 

The Four-Word Interview

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(The subject of a four-word interview.)

I stopped off to get gas this morning when a man in his 70s approached me.

“What year?” he asked, pointing to the Mustang.

“’68.” I told him.

He nodded. “Nice.” He then got in his truck and drove away.

In the simplest of terms, this was a perfect interview and the whole thing took four words.

In all the reporting and writing classes I have taught, the biggest problem students tell me they have is interviewing. They don’t know what to ask or how to ask it. They feel awkward talking to other people or they get the sense that they’re being pests. They would rather just email people and hope for answers instead of approaching people in public and talking to them. This is why interviewing features prominently in both the Dynamics of Media Writing and the Dynamics of News Reporting & Writing.

Interviewing is a skill and like any skill, you need to practice it to become better at it. That said, it is important to understand that every day, you conduct dozens of interviews, so you are probably better at it than you think you are. You ask your roommates how their day went, you ask the waitress what the special of the day is and you ask your professor, “Will this be on the test?” If you don’t think of these interactions as interviews, it’s because you are overthinking the concept of interviewing.

The purpose of an interview is to ask someone who knows something that you need to know for the information you seek. When you get that information, you do something with it. The guy at the gas station wanted to know one thing: What year Mustang was I driving? He figured the best source was me, the owner of the car. He asked a question that would elicit the answer he sought. He got his information and he moved on.

Interviewing as a journalist can seem much more complicated than that, mainly because you have to do a lot of preparation, you need to troll for quotes and you need to figure out how the answers fit in the broader context of your story. That’s all true, but if you start with the basic premise of “What do I need to know?” your interviews can feel more natural and less forced.

A Sarcastic List of Serious Writing Rules We Need as Media Writers

(It’s important that you get key information in a timely fashion, for obvious reasons, so enjoy the list.)

 

One of the best things I get to do as a former media adviser and college professor is judge media contests. Between the pros, the college ranks and the high school pubs, I find myself deluged in content on a regular basis. It’s a ton of fun to see what’s going on all over the place, what makes for news in various corners of the country and how certain things are relatively universal across all levels of media writing.

I have to say, and I really believe this, the hardest part of the job is picking and then ranking the winners. It doesn’t matter if it’s just one winner or a top ten, it always seems like there just aren’t enough awards to go around. A lot of good folks are doing some good work all the time.

That said, I also run into a relatively large swath of copy that has me shaking my head a bit. Regardless of experience level, the size of the publication or the purpose of the piece, writers can be uncannily consistent in some really godawful ways.

With that in mind, I’ve built a running list of rules based on the bad, the awkward and the generally problematic writing I’ve been seeing lately. My hope is that it helps break a few bad habits, so folks can make next year’s judging even harder:

If you only have one source, it’s not a story. It’s a soliloquy.

Adding a dozen adverbs to an event story doesn’t transform it into a feature piece.

If you have to tell me, “When asked about XYZ…” in a story, you need to have another place in the story where you tell me, “In a spontaneous outburst of information somehow relevant to this story…”

The key to making a story better isn’t just making it longer.

If a kid from the 1980s could follow your concluding line with, “And that’s one to grow on!” pick a new closing.

Apparently, nobody is a typical professor, a typical administrator, a typical minister, a typical politician or a typical sophomore, so skip telling the reader that in your profiles and just explain who this person is.

Instead of thinking about what you want to write, think about what you would want to know if someone else were writing the story. Then, structure your story accordingly.

Unless you can prove you checked in with every human being on Earth, avoid generalizations like “nobody,” “no one,” “everybody” and “everyone.”

Put extra effort into your opening, whether it is a news lead or a feature opening. If you don’t grab the readers in the first 10 seconds, it won’t matter how awesome the rest of your story is, because they won’t see it.

An expansive vocabulary isn’t meant for you to show off. It’s meant for you to use the exact right words to better inform your readers in a way they can understand.

What you write won’t be perfect on the first pass. If you think so, save a copy for later and try to disprove your assumption with subsequent efforts.

Don’t try to tell me and sell me in your writing. Show me through facts, sources and descriptions and let me come to my own conclusions. You’re a journalist, not a MLM owner.

If you have to explain four things to me before I can understand a fifth thing, that fifth thing better be able to cure cancer.

If you wouldn’t read it, don’t write it.

Terrible tragedies occur when shots fired by armed gunmen ring out (A throwback post)

A newspaper of note sent me an alert recently that told me that police were engaged in an  “active investigation” near on the campus of my alma mater.

When I noted on social media that I’d give anything to know if police were ever in the middle of a “passive investigation,” a mentor messaged me a few more stupid terms that needed to die in the fire of journalistic hell.

(My favorite remains “armed gunman.” If you ever see a guy with no arms holding up a bank with an uzi in his mouth, I’ll back off on this one. Until then, knock it off.)

When police were investigating the Charlie Kirk killing, he sent along one more term that was getting a lot of use:

If you have a “to do” list, please add the “shot rang out” cliche. God I hate that.

The wall-to-wall coverage of Kirk’s death seemed to find as many ways as possible to weave that phrase into the mix, along with one of the problematic phrases listed below (terrible tragedy). Thus, in hopes of getting the message across this time, I dug up the list of bad terms and phrases that really need to go away immediately if not sooner.

 

An Unprecedented List of Radical, Breaking News Items that Need to have their Ticket Punched to the Ash Heap of History

Every so often, we hit up the Hivemind here for words that are getting used way too frequently for no really good reason. Without further ado, here is the list that emerged from our most recent visit to cliche town:

Unprecedented: Between the pandemic, the Trump lawsuits and the trend of cooking chicken with Nyquil, we are the point where the bar for something receiving the “unprecedented” label is pretty high. At this point, it better be Jesus riding a unicorn while throwing tacos to his followers.

(And thanks to the AI artists program, we actually can check this one off our bucket list of “unprecedented” things.)

You’re welcome. Now, go find something else to use in place of this word…

UPDATE NOTE: Since AI is advancing at a ridiculous rate, I gave this prompt another shot and got the image below:

(I’ve gotta say, we got a much better Jesus and unicorn, as well as some minor improvements on the followers but apparently AI is still having problems with tacos. At best, those are pitas or loaves of unleavened bread…)

 

Miracle (sports): I’m sure it was a great game or an incredible comeback, but unless the seas parted between third and home or loaves and fishes multiplied in the end zone, we can stop with this.

Radical (political ads): Did the candidate threaten to castrate guys with tin snips in the parking lot of an Aldi’s as part of their plan to limit the needs for abortions? THAT’S radical. The rest is just stuff you don’t like.

Squash (legal term): It is not. You quash a subpoena. You squash a bug. Or you plant a squash.

Agenda (political ads): I’ve yet to run into a politician who has a fully formed set of motives and efforts that they’ve outlined and subsequently enacted, which is the literal definition of an agenda. In most cases, it feels like this:

Punched their ticket to: Nobody punches tickets anymore. I can’t even get a paper ticket so I can keep the stub as a souvenir. I think if the bands you’re seeing are old enough to qualify for Social Security, the fans should be allowed to request paper tickets. And those will still remain unpunched.

Phone ring off the hook: Phones no longer have hooks. They rarely ring. I get that “Phone buzzing off the desk” doesn’t have the same feel, but maybe just take the next train out of Clicheville… I bet they’ll punch your ticket on the way out.

Weaponize (politics): If you accuse people of “weaponizing” race or gender, they’d better be able to launch a missile out of something. Same thing with anything else we “weaponize.”

Officer-involved shooting: Tell me the cop shot someone or that someone shot the cop. Active, not passive.

Breaking news: It’s not breaking just because you finally figured out about it. Also, it’s not breaking news just because you want to tell me something now. “Breaking news: I just started writing this blog post… More at 11…”

Parlay: By definition, it is, “a cumulative series of bets in which winnings accruing from each transaction are used as a stake for a further bet.” You did not “parlay initial success” of anything into anything else. Unless you could lose that success, stop it.

Brandish: It requires a waving with a flourish, usually in anger. The robber with the gun in his pocket didn’t brandish anything. Unless he broke out into show tunes with a dance number…

Parents’ worst nightmare: Really? We sure on that? I just finished watching the Netflix series on Jeffrey Dahmer, and I lived in Milwaukee during that whole time period, so I’ve got a pretty high “nightmare” threshold. I’m sure whatever happened sucked, but if you spent any time in my nightmares, you’d probably not be talking about a kid not answering a cell phone on time in that regard…

Iconic: A friend notes this article on Ben Affleck and a nap as the moment “iconic” jumped the shark. (Another phrase we should stop using, probably, unless this happens again…)

Unique: It means one of a kind. Unless it’s a snowflake or the Hope Diamond, find a different descriptor.

Ash Heap of History: Unless we really are burning the books, stop using this to describe things we stopped using.

Worth noting: Translation- “I don’t have this from a source, but I want to tell you something.”

Terrible tragedy: As opposed to what? Those fantastic tragedies that make us all happy to be here?

Incident (cop speak): “Police responded to an incident in which…” We know it’s an incident. Everything is an incident. Me typing right now is an incident…

Just because a source uses a term, it doesn’t mean you should

(I wonder how many transponsters were excessed in this latest round of rightsizing…)

The job of reporters is to take information from sources, distill it into something that makes sense to an audience and convey it effectively. The opening to this story went 1-for-3 with two strikeouts:

I’m going to skip past the empty lead, the two-sentences-that-should-be-one structure and the lack of anything resembling news (if everyone is doing it and it’s not a secret, rarely is it news). I’m wondering what it means to be “excessed.” (A word so stupid, every time I type it, I get the squiggly red line under it.)

Using a partial quote, particularly to showcase an odd turn of phrase, can be valuable. (The mayor calls his opponent a “rump-runt” or a coach calls a compound fracture of a fibula a “teeny tiny break.”) It can also be valuable in calling out the use of a stupid term (“excessed” would likely fit), so the reporter can shed more light on the term in a clear and complete way later.

That didn’t happen here, despite continued use of “excessed,” in quotes and paraphrase. (If I took “excessed” in the “Read this Article Drinking Game,” I’d be hammered after about six paragraphs.

This term is like a number of euphemisms that do nothing to inform readers but instead try to soften the blow of something really bad. A few years back, corporate-speak had journalists using the term “rightsize” or “rightsizing” as a way to explain how a company was cutting jobs and laying off employees. The shift away from “downsize” (which sounds sad because it includes the word “down” in there) was meant to make the actions seem more reasonable.

When faced with something like this, here are a few helpful tips:

AVOID IF POSSIBLE: Just because someone uses a term in their world, it doesn’t follow the rest of us should in ours. It’s the same reason we shouldn’t say someone was “transported to a nearby medical facility” when they are taken to a hospital or say an officer “performed a de-escalation through kinetic application” when a cop smacks someone to get them to stop doing something. Parroting a source because we are a) lazy or b) uninformed is not doing the job. Telling people what happened is.

USE ONCE, DEFINE QUICKLY, MOVE ON: If you have to use a term that is likely unfamiliar to your readers, don’t rely on it constantly. Say it once early in the piece and make sure you define it then and there in a way your readers will understand. Then, use a more common term that relates to the concept throughout the piece, like “the bill” or “the group” or “the process.” That will explain what’s going on without numbing your readers through the repetitive use of something like “excessed.”

ASK THE SOURCE TO TRANSLATE: Sources will likely want to use their preferred terms because a) they are comfortable with those terms and b) those terms are likely advantageous to their position on an issue. “We rightsized the operation to improve productivity” sounds a lot better than “We fired a bunch of people to improve our profits.” Same deal when a law-enforcement agency “neutralized a threat” or “depopulated an area.” Those phrases sound a lot better than, “We shot a guy to death” or “We killed everyone in a two-block radius.”

Have the source put that into English for you and don’t let them use euphemisms to define other euphemisms. If reporters are going to be held to a “what happened?” standard of clarity and simplicity, we need to hold the sources to that standard as well. If they can’t define it for you in a relatively meaningful way, ask them to go through the process associated with that term and clarify it for you. (“So, these people were excessed… What’s the first step in that process? … Do people who get “excessed” lose their right to the job they had? … Can you show me in a contract the explanation and application of this term? …)

Don’t let the sources Jedi mind trick you into thinking that something is normal simply because they use a made-up term repeatedly. If necessary, ask them to explain it to you like you are a child. When they can’t or won’t, that says volumes more than what the term itself is trying to convey.

(And for the love of God, don’t write a lead like this one, no matter what else is going on. The first two or three sentences really should have been “excessed.”)

“Can You Libel a Disaster?” (And several other questions that came to mind after The Atlantic gave Ruth Shalit Barrett $1 Million)

Ruth Shalit Barrett received more than $1 million after suing The Atlantic for defamation, based on its approach to retracting this story. For that kind of money, they must have said this is a photo of Barrett drowning a couple dozen kids in a pool laced with electrical lines. 

THE LEAD: When in doubt, sue somebody, because it apparently works:

The Atlantic quietly agreed to pay more than $1 million early this summer to settle a lawsuit by the writer Ruth Shalit Barrett, who had accused the magazine of defamation after it took the rare step of retracting an article she had written and replacing it with an editor’s note, according to a person with knowledge of the settlement.

Ms. Barrett, who wrote an article about youth sports in wealthy areas as a freelancer for The Atlantic in 2020, sued the publication and one of its editors in January 2022. She said the outlet had smeared her reputation and asked for $1 million in damages.

 

DOCTOR OF PAPER FLASHBACK: I was working on another post over the weekend when I noticed a post I wrote several years ago about Barrett’s article and subsequent lawsuit was getting heavy traffic for no apparent reason. A quick Google search of her name helped me figure it out.

At the time, I figured there was NO WAY this thing was going anywhere. The strength of my prediction powers is also why I suck at Fantasy Football.

 

THE DETAILS: Barrett wrote a story about niche sports that rich parents were pushing their kids to enter, in hopes of gaining an edge when the kids applied to Ivy League schools. The story had a number of problems, including an anonymous source that wasn’t that anonymous, the creation of a kid out of thin air, the exaggeration of an injury to a kid during a fencing match and more.

Eric Wemple of the Washington Post dug into this story and started finding more and more things that didn’t make sense, something the editors of The Atlantic also began to notice. At some point, they decided, “Screw it, we can’t save the patient” and retracted the story with a lengthy editor’s note about the story and Barrett’s history in media.

As a result, Barrett filed the suit, arguing that the note defamed her in several ways. She asked for it to be rewritten and that she be given the story’s publishing rights. The two sides went to arbitration, leading to some edits to the note and a lot of cash.

 

A FEW QUESTIONS: In reading this over and over again, I found myself asking several rhetorical questions, one of which was, “Can I sue Sage for no good reason with the hopes that they give me a squillion dollars to go away for a while?”  While the answer to that one marinates in your mind, here are a couple others:

CAN YOU LIBEL A DISASTER? I’m not calling Barrett a disaster for obvious reasons, not the least of which is I don’t have a million bucks I want to throw away. I’m more or less wondering how we started with a story so bad that it required a full retraction and ended with a pay day of this nature.

The publication stated it was aware of her history of not quite exhibiting the best level of judgment in regard to journalistic integrity. Wemple dug a bit deeper into her life and found more than a few clinkers along the way, including problems with the story on these weird sports. The fact checkers were lied to in at least two cases, with one source being encouraged to lie. (The original note said “at least one” while the new note says “one,” a distinction without merit from a language position. Also, who told you it was “only” one? The person you initially found was involved in all the lying and encouraging others to lie, so… um…)

Courts have ruled on a number of occasions that certain people and situations are “libel-proof,” in that nothing further can be done to harm their reputation. In addition, courts have stated that libel doesn’t apply if only “incremental harm” can be demonstrated. In the former, the courts basically say that someone or something is so bad, any statement that might be libelous toward any other person or group won’t qualify as libel. In the latter, it’s like a person in prison for 10 counts of murder sues you for reporting that they have a dozen unpaid parking tickets.

In looping back to this situation, I fail to see how the changes to the note or the statements regarding Barrett improved the situation to the point of avoiding libel. The distinctions in here feel to me like the quote in “Great Balls of Fire!” when someone yells at Jerry Lee Lewis that  he married his 12 year old cousin, Myra, to which she retorts, “Second cousin, twice removed!” Oh. Well.

The question of how bad was the defamation in relation to what was already out there has me pondering what level of reputation she recouped as a result of the suit. In short, do people who thought poorly of her now think better of her after this? Or did people who thought better of her before the retraction think worse of her AFTER that retraction?

Or did the big check just make things better?

 

WHEN DID GP GO MIA? I seem to remember a time, not so long ago, when people did things on “GP” or “general principle.” In other words, it was standing up for the right side of something or holding someone to account for something, even if it would be easier to just throw in the towel.

Case in point, my parents told me when I first got my license that if I got a speeding ticket, I’d lose my right to drive for a protracted period of time. No muss, no fuss, no BS. Just put the keys on the table. Sure enough, when I was 17, I was ticketed for speeding along a stretch of road that was a notorious speed trap. I walked into the house, put the ticket on the table, dropped the keys on top of it and that was that for a while.

What my parents DIDN’T foresee was that I was involved in about 912 activities that required me to be at various locations at night and on weekends. It would have been far easier for them to just give me back the keys and let me drive myself. However, Mom and Dad dug in and ended up driving me to and from all those things until the predetermined punishment time had ended. It was inconvenient for them, but they decided the principle of the thing mattered. I learned a lot from that and have since avoided speeding tickets, although now that I’ve said that, I’m sure I’m getting nailed on the way home.

The larger point is: When did we stop fighting just because the fights were hard? We’ve recently had the “60 Minutes” lawsuit, the ABC lawsuit, and several other lawsuits that have the “Fourth Estate” folding like a cheap cardboard box in a rainstorm. It’s like, “It’s cheaper and easier to just pay people to go away.” Well, that’s like paying protection money to the mob, assuming it’s a one-time thing.

It’s not just the news business, but it seems like we fold up everywhere: A kid threatens us, we change a grade. A social media “influencer” pulls focus onto a post we made, we take it down and apologize. Don’t even get me started about what the kids are doing in the ice cream aisle at Walmart these days. What happened to standing on principle?

There are times where I go into a situation knowing full well I’m going to lose and there are other times, where the risks are pretty damned high that I will. Still, there’s something that says, “No. You aren’t folding. You’re gonna play this hand out, because you can’t live with yourself if you don’t.”

I feel this moment so deeply

I understand that money is a predominant factor in pretty much everything in the world today and I know that it’s easy to say what I would or wouldn’t do when it’s not my money to spend. That said, I think back to the people I admire the hell out of in this business, who would never have acquiesced as easily as it seems like so many people are so willing to do.

The “No Comment” Culture and its impact on society

Screenshot

THE LEAD: Ghosting someone may be awkwardly bad form in dating relationships, but it’s a significantly bigger problem when sources do it to journalists. Jim Malewitz of Wisconsin Watch provided some solid examples of why “no comment” can harm the very folks politicians and other public officials are meant to serve:

It’s hard to address homelessness — or any complex challenge — if we don’t even know where leaders stand.

Unfortunately, independent journalists are growing accustomed to being ignored. In a trend spanning multiple levels of government and political parties, public officials are increasingly avoiding answering inconvenient questions about matters of public concern. They’re sending generic statements instead of agreeing to interviews that are more likely to yield clarity. That’s if they respond at all.

<SNIP>

Such tactics are less harmful to journalists than they are to constituents. We ask questions on behalf of the public — not to satisfy our own curiosities. Ignoring us is ignoring the public.

THE “NO COMMENT” CULTURE: The popular quote (often attributed to everyone from Abraham Lincoln to Mark Twain) about keeping your mouth shut does have some merit: “It is better to remain silent and thought a fool than to speak and remove all doubt.” It’s also a lot more dangerous these to say anything that might be construed as… well… anything, thanks to the rage machine that is social media.

Off-the-cuff comments can lead to significant public shaming, as was the case when a press aide for the White House dismissed John McCain’s opposition to a nominee by saying, “It doesn’t matter. He’s dying anyway.” 

When people make public comments as part of longer interviews, it turns out that a lot of the public will, gosh, hold them to those comments. When he was a candidate for governor of Wisconsin, Scott Walker stated that he planned to create 250,000 new jobs in his first term. When people who can do math and understand money figured out this was impossible, Walker tried to back off by saying he was more generally talking about improving work opportunities and making Wisconsin a better place to be for employers. Still, that 250K number hung on him like a millstone.

Public relations practitioners, spokespeople and other “handlers” have done significant work to help people who actually need to say something offer blanket statements through press releases or social media accounts while not really answering any questions or opening them up to public scrutiny. All of this has created kind of a “no comment zone” even when people do offer comments.

DOCTOR OF PAPER FLASHBACK: Perhaps one of my favorite stories ever written here in Oshkosh was one a student of mine cobbled together using almost nothing but “no comment” comments. When a professor was escorted out of a classroom on the first day and then replaced by a long-term sub, students wondered why. Administrators and various other officials figured if they just pulled an “ostrich move” they could prevent the story from getting out. They were wrong.

PLEA TO PR PEOPLE: If you want the media to take your clients seriously, put some actual time into coming up with some sort of statement that doesn’t look like you downed four Monster Energy drinks and started typing buzzwords.

Think about what you can say (in short, what you know), what you can’t say (what you don’t know or are legally prohibited from saying) and what you want to say (things you can say that you prefer to have the public understand). Then, filter that through the concept of audience-centricity: What would the people this journalist is trying to serve want to know from us that we can tell them and that is (at least) mutually beneficial.

Make those statements less of the “we’re proud, happy and thrilled” variety, as people tend to think you’re hiding something. Make them more of a “here’s something of value that matters to you as best as we can tell it to you.”

PLEA TO NEWS PEOPLE: I’ve been out of the game for a while, but I seem to remember a time where we wrote stories based on talking to people with our mouths. I know that it’s easier to wait for everyone to “issue a statement” and then dig through some people’s social media posts for “reactions” and build something out of that.

The question I have, however, is: how does that actually help the audience?

In most cases those statements (see the PR thing above) are as boring as bug turds and as polished as a gem. They give you nothing other than to say you got a statement. (I’d also plead for journalists to not let political hacks pontificate as part of their quotes, taking shots across the aisle, but that’s another plea for another time.)

If these people aren’t talking to you, try listing off all of the stuff that literally tells the readers, “Smith’s statement did not answer X, Y and Z, or P, D and Q.” I understand shame is no longer a real concept these days, but let’s give it the college try.

PLEA TO OFFICIAL SOURCES: Don’t be wussies.

(Regular people who are thrust into the media realm through no fault of their own are exempt from this criticism, as they are inexperienced in working with the media and often dealing with something serious. Those folks deserve our respect and our patience.)

If you are in the public eye and serving the public trust, answering to the public you serve is part of the gig. Yes, using your own social media is part of that, but journalists are meant to serve as a conduit between you and the public that needs to know stuff.

How can we trust you to be operating in our best interest if you run and hide under the bed every time a media operative who is not predisposed to kissing your ass shows up to ask you to justify your actions? If you can’t handle the heat of an impertinent questions, how can we trust you to handle the budget, the school board, state law or federal actions? If you feel you aren’t good at working with the media, OK, but then go learn how to do it.

I’ll be much better for everyone involved if you participate in the process.

 

The Ethics and The Collateral Damage of Outing ‘Phillies Karen’

 

THE LEAD: A viral moment during the Marlins/Phillies game on Friday has turned the lives of several women upside down, as internet “sleuths” have tried to “out” an enraged and entitled fan.

THE BACKGROUND: When Harrison Bader’s home run reached the outfield stands, several fans grabbed for it, including Drew Feltwell who retrieved it for his son, Lincoln. The female fan who lost out on the chase confronted Feltwell and demanded the family give up “her ball.”

After several moments of being berated, Feltwell turned the ball over to the woman who has been dubbed “Phillies Karen.”

Feltwell appeared shaken by the confrontation, the video shows. After a brief interaction, he plucks the ball out of his son’s mitt and hands it to the woman in the Phillies jersey.

He said he made the decision because he did not want to do something he’d regret in front of his kids.

“There was kind of a fork in the road, like, I’m gonna go one direction and then probably regret,” Feltwell said. “Or go this direction and do something in front of my kids that, you know, like a teaching moment.”

In probably two of the best PR moves in recent memory, the Marlins organization dispatched a staffer with a swag bag for Logan, who was there to celebrate his birthday, while the Phillies arranged for Logan to meet Bader, who gave the boy an autographed bat.

 

THE FALL OUT: The woman in the video has yet to be identified, despite the fact more people recorded her than recorded the finale of “M*A*S*H*.” In addition, her photo has been shared around the internet, both as kind of digital “wanted” posters and some pretty amusing memes:

My favorite is this reference to “Field of Dreams.”

What’s less amusing is what has happened to the women who apparently bear a passing resemblance to this woman and have caught hell for it.

“Ok everyone,” Cheryl Richardson-Wagner posted on Facebook Saturday. “I’m NOT the crazy Philly Mom (but I sure would love to be as thin as she is and move as fast)… and I’m a Red Sox fan!”

Richardson-Wagner has been roasted online as the heartless Phillies fan caught on viral video throwing a stadium-sized tantrum at LoanDepot Park in Miami, bullying dad Drew Fellwell into turning over a home run ball he gave to his young son, Lincoln.

Also…

The other name suggested was Leslie-Ann Kravitz’s, with claims circulating that she was the woman in the clip and had been fired from her job at the Hammonton school district in New Jersey. Here’s the truth of what happened.

Is Leslie-Ann Kravitz the ‘Phillies Karen’?

The claim that Leslie-Ann Kravitz is the ‘Phillies Karen’ came from several anonymous social media handles. It was circulated on X without any substantiating proof. HT.com cannot verify these claims.

Accusing someone of doing something that the public hates a person for isn’t made any better when toss a vague, bold-type caveat in there. That said, it’s at least better than what these people did, flat out saying it actually was Kravitz.

 

DOCTOR OF PAPER HOT TAKE: Not to be too curmudgeonly here, but today’s “citizen vigilantes” apparently aren’t as good at ruining the “right” person’s life as they once were. In 2003, it only took about 8 hours for Steve Bartman to be the most hated man in Chicago Cubs’ fandom.

Setting that aside, the question of when is it OK to name someone involved in a public act like this requires more than rushing to social media so you can yell, “FIRST!” Traditional media outlets would often debate the merits of naming someone in this situation, the confidence the journalists have in their reporting and the potential fallout of naming someone, even if the identification is accurate.

Not everyone receives that level of ethical training, as the dissemination of content no longer rests in the hands of the venerable “Fourth Estate.” That said, even legacy media have rushed out stories or identifications for fear of being late on the deal, even if the reporting is shaky or the impacts can devastate people. Of the interest elements we preach in the FOCII mnemonic, apparently “Immediacy” seems to be the dominant one.

Being first is one of those things that can kick the adrenaline into high gear for journalists, and I say that as a former “scoop junkie.” The idea of breaking a story and getting your info out to the public first can feel better than a first kiss.

However, I’ve also been on the back end of a few of situations where reporting missteps taken while running down glory road had me an inch away from being fired. Had I been more cautious and less interested in being first, I probably could have avoided more than a few of those situations.

In looking at a situation like this, I’d argue that we should remind ourselves of the most cautious journalist adage I’ve ever heard: “The duty to report is not the same as the duty to publish.”

In short, it’s better that 1,000 guilty Karens should go unshamed than one innocent Karen become an internet meme.

DISCUSSION STARTER: As a reporter, how far would you go to identify this person? When would you feel comfortable publishing a name? What benefit do you see in publicly naming this person, and what do you think would force you to reconsider naming her?

 

As Promised, Here is Dr. Vinnie’s Bin of Journalism Exercises, Complete with AI Toys

It might not be as cool as opening Marcellus Wallace’s case, but I hope this pile of exercises will still make you as happy as Vincent and Jules.

 

As many of you are starting back to school, I figured I’d break radio silence with some goods I promised to deliver by the end of the summer. Back in May, I asked what kinds of things you needed from me and you were all nice enough to hit me with some ideas. Some were really concrete (“These kids need stuff to learn how to write a #%^#ing lead.”) while others were more nuanced (“They need to play with AI, but in a way that helps them see what it can and can’t do. I have no idea how that would work, though…”)

I’ve put together a bin of stuff that tries to cover the gamut of needs, while offering you choices as to how to apply the exercises in your own schools and for your own needs. Think of each of the files as kind of a Swiss Army knife of opportunities that you can use as you see fit.

It should go without saying that the content is either made up or fictionalized versions of stuff that actually happened, so don’t freak out if you see something and think, “Oh my lord! What hath hell wrought!”

Here’s a brief overview:

Breaking News/Ongoing Situation Stuff: A couple files contain information that is divided into several stages of release. The idea is that, just like a breaking news story, or an ongoing event, information is important compared to other information you receive.

It’s meant to mirror the “King of the Mountain” exercise approach we blogged about some time ago, with newer information forcing students to reconsider what’s most important in updating their content and giving them the critical thinking skills needed to do so.

There is also a straight-up crime story with some quotable material for you to play with.

Raw Materials Folder: There is a collection of nothing but interviews on topics that seemed relatively universal (Fires, Campus Illnesses, thought on Gen Ed classes, TikTok etc.) that students did over the years. I stripped out all the names/identifying features for this and left you with some red text where you can insert names that reflect your student body, places your students would know and so forth.

There is also a couple city council stories that are god awful that I rebuilt from local newspapers with name changes, area changes and so forth. Those can be helpful if you want them to work on revising bad copy or with some of the AI stuff we’ll talk about later.

Standard Story Stuff: I’ve put together a list of standard stories that we all tend to write in various types of journalism (breaking news, meeting/speech/news conference, localization etc.) with some suggestions regarding length and source count.

If it’s more of a reporting class, obviously, you can send them out to do stuff, but I included these for the media-writing folk who might not have students ready to go the full “Lois Lane” out there. These can meld nicely with some of the stuff in the raw material folder.

I also tossed in a “canned game story” for people who need to take a shot at sports writing before they cover a game. It includes stats, scores and post-game interview quotes that can be used to build a solid game recap on a pretty fun game.

AI Fun: I build several AI exercises that allow the students to see how AI can be really helpful and where it can fall short. It includes a trial run for them at something I did for the blog over the summer, involving interview questions. A couple of them also can be used on the raw material files to have AI build a story either before or after they do. This can show them how AI might or might not get the gist of what is important in a story.

HOW DO YOU GET THIS STUFF:

In normal times, I’d just post it here, but between AI and overly industrious students, I’m a little leery of just leaving a pile of stuff on the open web. So, to give you the goodies while protecting the pile a bit, here’s what you do:

Hit me up via the contact form on the blog, which is linked here. Just tell me your name, your school, your email address and anything else you think is important. I’ll then send you the unlock for the folders and you can go hog wild.

It’s all freebie and you can do whatever you want with it for your class. If you run into a better way to use this stuff, or have an idea you want to share, I’d appreciate it. Also, I don’t care if you’re using any of my books or not, so this isn’t an exclusive party for adopters. I just like helping people.

Have a great start to the semester. We’ll be back full time next week after Labor Day.

Vince (a.k.a. The Doctor of Paper)