Apparently, I wasn’t the only one who saw the claim that Gorman Thomas once lit a fart and took off one of Alfredo Griffin’s eyebrows in the process:

Clearly, I hit a nerve…

This was the most traffic I got on a single post in one day since the opening of the blog. By 6 a.m. Thursday, I had more visitors than I have on most normal days. A former student hit me up on Facebook to let me know his friends had found it while Googling this topic and that my post was pretty high on the list. So, I took a look on Google and found this:

I’m now famous for all people who Google “Gorman Thomas” and “fart.” Mom would be so proud…

My post was at the very top of a Google search, something I never thought could happen on anything not sponsored. Apparently, I should have pivoted the blog away from journalism years ago and focused primarily on fact-checking retro-claims of the farts produced by athletes…

I guess if there are a couple key points to make about all this, they are:

• I’m thrilled that so many people took the time to try to fact check the claim about Gorman Thomas, as it gives me hope that maybe we aren’t all digital lemmings. I’d be even more thrilled if folks were digging into things with a little more societal gravitas, but we all have to start somewhere, so let’s be happy for a moment on this one.
• Oddity still remains a key interest element. Every time I rework the books for subsequent editions, I try to make sure that they’re aging well. When I pitched the FOCII mnemonic for knowing what tends to draw people to information (Fame, Oddity, Conflict, Immediacy and Impact), I could point to specific examples I was seeing to support each element. In each subsequent edition, things in the world kept getting weirder and weirder, so it wasn’t always clear if we had become kind of numb to Oddity. Apparently, we haven’t. Or we all just like the idea of lighting farts.
• If someone out there knows Gorman Thomas and is reading this, tell the man I’ve got his back.

And tell him I’ve still got the ball he signed for me.

Until next week,

Vince (a.k.a The Doctor of Paper)