Jim Lehrer’s rules matter now more than ever

(Editor’s Note: I put this together over the weekend to run Monday, but obviously the Kobe Bryant situation made it necessary to push this back a day. For those of you new to the blog, I promise this isn’t going to be “Doctor Vinnie’s Land of Maudlin Death Lessons” for the rest of the semester. We’ll get back to other journalism stuff ASAP. — VFF)

Jim Lehrer, a journalist’s journalist to the core, died Thursday at the age of 85. He spent decades of his life covering politics, corporations, international affairs and more, and yet had the none of the pretense associated with the greatness he encountered or the epic stories he conveyed:

Jim was calm and careful in moments of crisis, as demonstrated by his coverage of the September 11 terrorist attacks.

“I’m Jim Lehrer. Terrorists used hijacked airliners to kill Americans on this, September 11, 2001,” Jim reported on national television. “Another day of infamy for the United States of America.”’

Lehrer essentially retired about a decade ago, and he did his work on public television, so it’s likely few folks under a certain age would remember much about him. Truth be told, he was really just a name and a standard to me for much of my life: A symbol of straightforward reporting and a talent to which one should aspire in the field.

However, among the many obituaries written on this titan of news, I came across Jim Lehrer’s Rules, guiding principles he used that can and should continue to influence generations of media students to come. (The world in general would probably be a nicer place, too, if non-media folks kept an eye on these things as well.)

These may seem quaint in the era of “Screaming Head” journalism, opinion-as-fact reporting, “sources say” coverage and a general sense that members of the general public have the IQ of a salad bar. However, with very limited quibbling, I could clearly defend each of these as something worth striving toward in our field.

Jim Lehrer’s Rules

Do nothing I cannot defend.
Cover, write and present every story with the care I would want if the story were about me.
Assume there is at least one other side or version to every story.
Assume the viewer is as smart and caring and good a person as I am.
Assume the same about all people on whom I report.
Assume personal lives are a private matter until a legitimate turn in the story absolutely mandates otherwise.
Carefully separate opinion and analysis from straight news stories and clearly label everything
Do not use anonymous sources or blind quotes except on rare and monumental occasions. No one should be allowed to attack another anonymously.
“I am not in the entertainment business.”

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Jim Lehrer’s rules matter now more than ever

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